DFP CONSULTANT, DFP Training, DFP Help , DFP Support , Outsourced Ad Operations

Header Bidding - New Phase For Publishers!

2016-11-29T06:28:00.000-08:00

Header Bidding

Publishers have more chances of generating higher revenues when they offer the ad inventory to several demand sources, which bid for the same ad inventory and the publisher is permitted to choose the most proficient one. On the other side, publishers organize their revenue in a waterfall structure. First of all, publishers solicit their impressions in one of the sales channels, and in case the customers don't offer high amounts for them, they scale down to a lower channels in the expectation that someone would make a higher-yielding bid.

In effect, one header bid source can increment the incomes by 10%...

You Will Want to Set up Header Bidding

In essence, header bidding intercorrelates two types of partners – Ad Exchange and the buyer. Some publishers prefer to deal with only one partner while others give preference to multiple-side partnership thus integrating AdX with buying platforms. Header Bidding allows both cases.

Moreover, when two or more partners are involved the same impression is subject to bid more than once and chance grow for higher yields. In such cases you risk valuable secret data to be viewed by the buyers. And here DFP Expert comes as a big helping hand.

In contrast to Header Bid, the customary ad servers such as Google DFP, chooses its customers based on the rankings. In case of available space on the publisher's website, Google's DoubleClick for publishers first suggests the inventory to directly sold ads, then, if there remains available space it offers to top-ranked ad exchange. The ranking mainly depends on quantity that a particular ad exchange buys. However, high ranking and high revenue are not always directly interrelated. Frequently, new suppliers with low ranks or not sufficient background offer higher rates, but the publishers may not always be aware of this. Hence, this kind of process causes considerable losses for publishers.

While, the Header Bid eliminates the "waterfall" problem, by eliminating any losses for publishers.

New Analyzer Tool that helps publishers to make more money

2012-11-08T13:36:00.000-08:00

We have created a Tool that does the following

•The system analyzes the revenue and makes recommendations

For example if your website can make more revenue, it recommends you to kick out an ad network or integrate a new one or make changes in the current one.

•The system will calculate the discrepancy

When you have an Ad Network it may have some discrepancies between your Ad Server. Our system shows it to you cleary and by day and months etc.

•The system has a simulator to show the possible revenue when certain changes will be made

For example with the help of the Tool you would be able to answer the question what will my revenue look like if Ad Network one will have 50% fill rate.

8 Great Reasons to Work in Ad Ops

2012-07-19T15:12:00.000-07:00

The job outlook is bleak for most occupations, however the market for digital advertising as well as Ad Operations (Ad Ops) is on a positive uptick. For those who are looking for a first job that could turn into a career or those looking to make a more lucrative career move, this might be the best place to start. Here are the eight best reasons that working in Ad Ops may be the business for you.

Ad Operations allows you to learn about digital advertising while on the job.

The Ad Ops department is the one key department that is central to every single operation in the business. Other teams and departments come to Ad Operations for information and to get their own projects off the ground. Working in this department allows you a bird's eye view of every single aspect of the company.

Ready for a challenge? Ad Ops may be perfect for you.

Since all of the departments rely on Ad Ops, it goes without saying that it is very important. That level of importance can be very challenging as well as rewarding. You will learn a number of skills that can be used to your best advantage in other positions, whether at your own company or in a new business. You will learn how to deal with people: from demanding clients to aggressive and competitive coworkers. You will also learn computer and technology related skills like how to read HTML and coding languages including JavaScript and Flash.
You may also be asked to work in the project manager role as well. Being able to work with technology and people is a major bonus in the increasingly tech-centric world.

Ad Ops can be the best place to launch any career in the field of digital advertising.

Coupled with the wide range of skills that are learned and perfected and the growing need for tech savvy employees, working in Advertising Operations can be your platform to dive into any number of other professions in the field from marketing to management. It only takes you to decide which aspect you want to focus on and then to sink your teeth into that new position with your solid skills and dedication firmly in place. You can choose to focus on the technology, the people or the more creative side of the skill sets that you now possess.

Job Security is almost guaranteed for you.

Attorneys and graduating law students are finding out that there are just not enough jobs to go around in that profession. However, in Ad Ops, nearly everyone is hiring and all are looking for highly qualified staffers. There are even positions for brand new grads that can lead to bigger and better positions.

Ad Ops is a growth industry.

Advertising has been important since the first product was marketed and sold. But, advertising has to take into account the popular and effective medium of the time. Radio ads gave way to spots on television, TV ads are giving way to mobile and internet marketing. It is important to find the right balance of technical knowledge, internet skills and people skills to be effective in the current work place.

There are incredible opportunities in this area because of all of the potential growth.

Just a decade ago, digital advertising was bringing in roughly seven billion dollars a year. The estimate for the current year is more than four times that amount and in five years could be as much as fifty billion dollars. The industry is growing at a mind boggling pace and has a number of smaller, niche departments that are also seeing amazing growth as well.

Advertising Operations is like a well functioning family unit.

Ad Ops is not the cut throat world of advertising and marketing that you see depicted on certain shows and movies. In fact, cooperation and interaction with one another are the keystones to this community. There are several ways to ask for help, including how to do a key aspect of your job. AdMonster's message board is one way of getting tips and additional training. You can also use LinkedIn groups, instant message a colleague or do any other thing without shame or fear. Advertising Operations people are keen on solving problems and enjoy helping one another.

What a fun job Advertising Operations can be!

How many professions can say that the workers are happy and actually excited about coming to work? Advertising is a great way to be creative while still making solid money. Ad Ops usually has the most laid back group in the office with the most relaxed hours and dress codes and the happiest workers as well. All that while working on the cutting edge of technology, sometimes before any one else gets their hands on it!

DFP help and support on this site

2012-04-25T17:16:00.001-07:00

2012-04-21T16:15:00.000-07:00

VISIT our NEW WEBSITE www.adopguys.com

DFP Training

2012-01-07T14:44:00.001-08:00

For March we have special 30% discounts for companies and individuals. for more information please fill in the contact form or just send us an email on daviddfp@consultant.com

2011-11-23T13:54:00.001-08:00

I have been in Ad Ops for 8 years now. I help websites better monetize their websites with Ad Networks (Ad Meld, AdX , Pubmatic, Rubicon, Radium One etc ).

I also train those who do not know anything about DFP, DART Ad Trafficking, Ad Operations, or they want to learn more and feel more confident in using DFP.

Also if you want to become part of technology business and get employed within 3 months, contact us david@operationsrelease.com

2011-11-23T13:35:00.001-08:00

Top 8 Reasons to Work in Ad Operations

Even as the global economy limps along, the job market in digital advertising and Ad Operations specifically has never looked so bright, and anyone looking for their first job would do well to consider ad technology as a place to start their professional lives.

So why exactly would you want to work in Ad Ops? Here are some of the best reasons as I see them:

1. There’s no better place to learn about digital advertising.

Because the Ad Ops department controls and operates the ad server as their primary responsibility, almost everyone else in the company depends on them for something. Whether it’s the marketing team trying to get an internal promotion live, the finance or billing group needing accurate historical reports, the business development team trying to evaluate and implement a new technology, or just the day to day interaction with the Sales team to understand what clients want, Ad Ops is an information hub within the company, and a key resource for getting things done.

From a strategic standpoint, virtually any new technology, from workflow management to analytics to data management eventually needs to interact with the ad server, so Ops is inherently at the center of those conversations and product rollouts.

2. Ad Ops is challenging – no matter what your skill set, it forces you to develop lots of new ones.

Ad Operations is the primary bridge between the business groups and technical groups within a company; as such, the people who work in Ad Ops are among a rare breed that need both excellent hard and soft skills to succeed in their day to day jobs. For example, working in a sales organization will teach you how to set client expectations, and keep your head above water in an aggressive, sometimes stressful work environment that demands a lot of face-to-face contact with impatient people.

On the technical side, you’ll learn how to read HTML at a basic level, almost without trying it’s such a critical piece of the job. Moreover, you’ll get a sense for how coding languages like JavaScript and Flash work, how to look for problems within the code, and solve those problems.

There’s a project management piece to working in Ad Ops as well, since the department often plays a big role in implementing new technology, and is looped in on software builds and site updates. In these situations, Ad Ops tends to represent the business and sales needs of the organization to the technical groups, which can be strange, because the business and sales teams usually think of Ad Ops as representing the technical side of the organization. The truth is though that Ad Ops has their feet in both areas, and learns to think about things from both perspectives, giving them a unique, consultative strength.

Finally, there’s no doubt that Ad Ops is a great place to build an analytical skill set, and learn how to work with data to answer questions. Chances are you’ll be familiar with a number of reporting systems regardless of your job function and will be adept at using the more advanced features of Excel.

3. Ad Ops is the ideal platform for just about any job in digital advertising.

Since Ad Ops develops a broad range of skills, it creates lots of options for career advancement. Aside from all the vertical opportunities within an Ops department, such as leading an Ad Ops group outright, or moving into a management position in the yield and pricing groups or billing groups, Ad Ops veterans often transition into client service leadership positions at technology companies because they understand the products so well. They can move to formal project management jobs, really implementation specialist roles, because they understand how to roll out complex technology integrations that require inter-departmental teamwork.

Transitions to the sales or marketing groups are also common because Ad Operations people have such a solid foundation in reporting, analytics, and how to optimize campaigns for performance. Finally, there are all kinds of horizontal opportunities, too, where talented Ad Ops people move from the publisher side to the technology or agency side, and vice versa, or go from a display advertising focused job to one centered on mobile or social advertising. The possibilities are really exciting.

4. Major job security – virtually everyone is hiring and there aren’t nearly enough qualified people.

Practically speaking, there are a lot of jobs available in Ad Operations, at almost every level of experience – and that includes no experience. In fact, Ad Ops tends to have an outsized amount of job opportunities at the junior and entry levels and is a great place for inexperienced workers to get their foot in the door, and find some early success. If you’re looking for your first job out of school, consider working as a trafficker, who are the implementation foot soldiers of any digital media organization. Working as a trafficker will teach you everything from how an ad server works to how to debug a flash file, not to mention deal with an impatient sales rep.

5. As a strategic team, Ad Ops is only getting more important within digital media companies.

Advertising has been statistically smart for decades, but has only recently sought to be technologically smart, too. From a macro perspective, this means there is a big shift happening in the types of people and skill sets required to succeed in the industry. Namely, there is an enormous need for a new breed of flexible, tech-savvy workers who can still work in a client-facing organization; people that blur the line between the business and technical side. Ad Ops plays a central role in developing those types of people, and over the relatively short life of the digital advertising industry has developed into the ideal training ground for future leaders.

6. The industry is growing at an incredible pace and diversifying into new areas that all need Ad Ops leaders.

Ten years ago digital advertising was a $7 billion dollar industry – this year it will be a $30 billion dollar industry, and five years from now it’ll be a $50 billion dollar industry. Now that’s growth. You only need to read through the Interactive Advertising Bureau’s Ad Revenue Reports to see the industry has grown at a double-digit clip almost every year, resilient in spite the tough economy, and that’s not likely to quit anytime soon. And within the industry at large there are pockets of mega-growth, such as mobile advertising, real-time bidding platforms, data management, and social media – all of which are still in their infancy, in need of Ad Operations expertise and looking to hire. As employment opportunities go, both for today and in the future, you really couldn’t ask for a more perfect storm.

7. Ad Ops has a great community built on cooperation.

More than other areas of digital advertising, Ad Ops has a tight-knit community. The amount of interaction and cooperation between companies between ex-colleagues, conference acquaintances, or friends of friends is surprisingly high. Can’t remember how to append the click-tracking code in Dart Enterprise? Post it on the AdMonsters message board, send a request out on LinkedIn to one of the many Ad Ops groups, ask a question on an Ops related topic in Quora, or just IM an old colleague. Chances are someone else has faced the same issue before and is willing to offer some advice same day, or even walk you through it. Ops people love to solve problems and help each other, and are usually more than willing to share that information to anyone who wants it. Worst case scenario, reach out to me directly on this site through the comments and I’ll try to help you!

8. It’s Fun!

Part of the reason people want to work in advertising in the first place is they think it will be fun. You know what? They’re right. Advertising is a blast, and digital is the best part. Offices tend to start later in the morning, the dress code is relaxed enough that virtually everyone outside sales wears jeans to work, and the industry tends to be young and energetic. It’s not surprising to see people with a beer on their desk on Friday afternoon, especially if you work at an agency, and there are frequent industry events and sponsored happy hours that allow people to network and kick back a bit.

The major difference in digital is that you get to sit on the leading edge of innovation; you get to be part of the real-time invention of an industry, and work for exciting companies that are changing the world. Could there be anything more fun?

Next: Must Know Ad Ops Resources

OPERATIONS RELEASE INC, DFP Premium, Small Business Training, DFP help,consultancy, support: A beginner to advanced course

2011-07-04T22:11:00.000-07:00

OPERATIONS RELEASE INC, DFP Premium, Small Business Training, DFP help,consultancy, support: A beginner to advanced course: "A beginner to advanced course
A beginner to advanced course designed to give in-person classroom and online support for small businesses with 5-20 individuals looking to learn Beginner to Advanced trafficking. Course is taken in both the virtual and classroom environments where each student is given individual attention.

Please take this quiz to see if this is the right course for you"

LinkedIn: Events

2011-07-04T22:08:00.000-07:00

LinkedIn: Events

Clickable Background Creator for Google DFP - RetroFit9

2011-06-19T12:37:00.000-07:00

Clickable Background Creator for Google DFP - RetroFit9: "CLICKABLE BACKGROUND CREATOR"

David Telian (DFPexpert) on Twitter

2011-06-16T09:53:00.000-07:00

David Telian (DFPexpert) on Twitter

OPERATION RELEASE INC, DFP Premium, Small Business Trainings

2011-05-19T04:20:00.000-07:00

OPERATION RELEASE INC, DFP Premium, Small Business Trainings: "Ad selection (white paper) - DoubleClick for Publishers Help
Ad selection (white paper) - DoubleClick for Publishers Help: 'Ad selection (white paper) Print
The ad selection process is the methodology that the DoubleClick for Publishers ad server uses to choose the best ad to serve when an ad is requested."

Ad selection (white paper) - DoubleClick for Publishers Help

2011-04-12T17:06:00.000-07:00

Ad selection (white paper) - DoubleClick for Publishers Help: "Ad selection (white paper) Print
The ad selection process is the methodology that the DoubleClick for Publishers ad server uses to choose the best ad to serve when an ad is requested.

This white paper describes the tools and mechanics of the ad selection process in DoubleClick for Publishers (DFP), as well as how a creative is chosen from within a selected ad. It is intended for network administrators, traffickers, and salespeople, and assumes that you have a general understanding of the DoubleClick for Publishers system and concepts of ad serving.

Overview of the ad selection process

DFP's ad selection process is designed to deliver the right ad to the right customer at the right time. Below is the process that DoubleClick for Publishers follows to select an ad to serve:"

APRIL 30, DFP , Ad Trafficker training for Recruiters: Individual Intermediate

2011-04-06T22:54:00.000-07:00

APRIL 30, DFP , Ad Trafficker training for Recruiters: Individual Intermediate: "Individual Intermediate
An intermediate course for those who have 0 -2 years digital trafficking experience. Two separate pricing options include 1:1, student to instructor personal attention or online learning where up to 5 students exist within the online learning environment.

1. Those who currently work for Advertising Agencies in an advertising trafficking function.
2. Those who currently work for a Publisher in an advertising trafficking function.

Please take this quiz to see if this is the right course for you

Or just email us at Click here"

APRIL 30, DFP , Ad Trafficker training for Recruiters

2011-04-06T22:39:00.000-07:00

APRIL 30, DFP , Ad Trafficker training for Recruiters

What is Verification? > DoubleVerify

2011-04-04T14:42:00.000-07:00

What is Verification? > DoubleVerify: "What is Verification?

Online advertising verification (def.) – A system that ensures every ad impression is a quality impression, every impression is compliant, and every ad was served and displayed exactly as intended."

Free Quiz Maker: Create A Quiz. Online quiz creator for Maker, Work or fun Quizzes, Tests

2011-04-04T13:34:00.000-07:00

Take this Test let us know more about you: "DFP Intermediate Test davidpmp@mail.com
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DFP EXPERT/Trainer Ad trafficker | Campaign Manager | DFP | DART|

2011-04-03T13:47:00.000-07:00

DFP EXPERT/Trainer Ad trafficker | Campaign Manager | DFP | DART|: "Quizzes, Tests"

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2011-04-03T13:46:00.000-07:00

Quizzes, Tests

DFP EXPERT/Trainer Ad trafficker | Campaign Manager | DFP | DART|

2011-04-03T13:43:00.000-07:00

DFP EXPERT/Trainer Ad trafficker | Campaign Manager | DFP | DART|: "Free Quiz Maker: Create A Quiz. Online quiz creator for Maker, Work or fun Quizzes, Tests:"

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2011-03-29T17:27:00.000-07:00

Free Quiz Maker: Create A Quiz. Online quiz creator for Maker, Work or fun Quizzes, Tests: "DFP Basics
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2011-03-29T17:26:00.000-07:00

Free Quiz Maker: Create A Quiz. Online quiz creator for Maker, Work or fun Quizzes, Tests: "DFP Intermediate Test davidpmp@mail.com
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2011-03-28T15:03:00.000-07:00

Free Quiz Maker: Create A Quiz. Online quiz creator for Maker, Work or fun Quizzes, Tests: "email me for a free training session davidpmp@mail.com
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2011-03-27T18:52:00.000-07:00

Free Quiz Maker: Create A Quiz. Online quiz creator for Maker, Work or fun Quizzes, Tests: "DFP Basics
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This is the quiz you will take after the first part of course of DFP training
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