dgtlbro

A Response to: 'Why Every Social Media Manager Should Be Under 25'

elliotowl — Tue, 24 Jul 2012 09:17:14 +1000

A Response to: 'Why Every Social Media Manager Should Be Under 25':

Over on NextGen Journal, a young woman named Cathryn Sloane has kicked up a lot of dialog with a blog post entitled, “Why Every Social Media Manager Should Be Under 25.” In it, she complains about companies that post social media job openings “looking for five to ten years of direct experience” and asserts that “the candidates who are in fact best suited for the position actually aren’t old enough to have that much experience.”

Death to retail: The rise of the online-only brand

elliotowl — Wed, 18 Jul 2012 09:13:21 +1000

Death to retail: The rise of the online-only brand:

This second generation of e-commerce achieves better margins, stronger brands, and lower prices, all through verticalization. By bringing everything in-house, they achieve better margins on lower prices.

Is engagement email marketing finally here?

elliotowl — Wed, 27 Jun 2012 11:44:00 +1000

Is engagement email marketing finally here?:

How engaged with your brand are the majority of your database contacts? This fundamental question should determine how your entire emarketing communications strategy is structured.

Why is Australia so backward with digital?

elliotowl — Sat, 16 Jun 2012 09:22:53 +1000

Why is Australia so backward with digital?:

Why on earth are advertisers so reluctant to embrace digital advertising in Australia? It’s bizarre and quite strange. The reality is online revenue has already become a proved stream of marketing and revenue overseas…yet here in Australia some people are still digging their heels in. It is baffling.

Is a Community Manager a Community Member?

elliotowl — Fri, 15 Jun 2012 09:13:40 +1000

Is a Community Manager a Community Member?:

Community Managers have the interesting and unique position in a company of straddling a very thin line that most employees never cross. Customer Support works with customers, but it’s a very clear line. Usually the flow of communication is very simple – a customer contacts customer support with an issue. Then customer support helps that customer with said issue. It’s very 1 to 1 and reactive. However, a community manager inserts themselves into the daily lives of their customers/users/members and becomes proactive. They get out in front of the eight ball. They get to know their members whether they are actively engaging them, or whether they’re just listening to conversation. They’re entire job is to have their finger on the pulse of that community.

Why You Need Facebook Ads Despite What GM Says

elliotowl — Wed, 13 Jun 2012 16:28:13 +1000

Why You Need Facebook Ads Despite What GM Says:

The unequivocal consensus among brands - large, small, national, and local alike - is that there’s value to advertising on social media sites. It’s 2001 all over again, only this time it isn’t paid search advertising that’s on everyone’s lips but a more interactive approach to reaching consumers that promises to have just as much staying power.

The full-service agency is dead. Long live the full-service agency

elliotowl — Tue, 12 Jun 2012 11:39:48 +1000

The full-service agency is dead. Long live the full-service agency:

Given the rate of change in our industry, now is a good time to be thinking about the future of the service offering (creative, media, digital, search, social, PR etc.) to client partners.

Social Media Customer Service Faces a High Bar

elliotowl — Wed, 06 Jun 2012 16:31:54 +1000

Social Media Customer Service Faces a High Bar:

Almost half of online customers expect brands to provide customer service on Facebook

Real cost of the smartphone revolution

elliotowl — Wed, 06 Jun 2012 14:01:18 +1000

Real cost of the smartphone revolution:

The smartphone market is expanding at an astonishing rate, but is it damaging creativity and innovation on the web?

MAY 29TH, 2012How to structure your culture for innovation

elliotowl — Wed, 30 May 2012 11:43:01 +1000

MAY 29TH, 2012How to structure your culture for innovation:

When you start a new job, you’re an outsider. It’s just how it is. And the thing about being an outsider is that you have to size up situations quickly to work out how to be a little… well, less on the outside. Is the culture you’re entering incredibly hierarchical and dogmatic? Is it a wild free-for-all? Is bad behavior tolerated – or, even, encouraged? Are there social and intellectual pecking orders within departments? Do departments themselves sit in a pecking order? What’s the attitude toward long hours? The list goes on. But, as time passes, the answers reveal themselves and you either like them or you become an outsider somewhere else.

The brilliance of a 'bastard idea'

elliotowl — Wed, 30 May 2012 09:22:21 +1000

The brilliance of a 'bastard idea':

A clever push out of Y&R Dubai for Gulf News is a simple lesson for the local marketing industry about “bastard ideas”, and how they can have a real impact, or so says Clemenger BBDO executive creative director Paul Nagy.

Sensis Social Media Report

elliotowl — Tue, 29 May 2012 16:24:06 +1000

Sensis Social Media Report

Partners Not Vendors! A Digital Production Manifesto

elliotowl — Tue, 29 May 2012 11:48:10 +1000

Partners Not Vendors! A Digital Production Manifesto:

People, like seagulls, are drawn to shiny objects. It’s totally understandable, but running toward that shiny object is not always the wisest course of action. In digital, we’ve seen many shiny things come and go over the years. From Facebook widgets to viral videos to mobile apps and back again, there’s been an endless supply of trendy ways to spend marketing dollars and an endless array of vendors available for each of them.

Moving Customers from Pinning to Purchase

elliotowl — Tue, 29 May 2012 09:21:45 +1000

Moving Customers from Pinning to Purchase:

Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. What’s so compelling about a website that lets you make virtual bulletin boards of “pinned” images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are asking, is this something that will drive revenue?

How to get into planning

elliotowl — Mon, 28 May 2012 16:34:31 +1000

How to get into planning:

Reinventing yourself in this business ain’t easy, let alone getting a foot in the ‘Planning Department’ door. But if there’s one thing we’ve learnt, it’s that where there’s a will, there’s a way. Remember Mark Pollard? He’s been a busy boy since we last spoke. Having departed from McCann Sydney to move to Saatchi & Saatchi New York – he has just started a new gig at Brooklyn agency Big Spaceship. And, he’s even managed to take a bit of time out to pen us a “How to get into planning” guide. So, if the grass seems vibrantly greener on the other side of the agency and you fancy yourself as a Planner, Creative, Producer, or whatever really, read this — there’s lessons for everyone.

9 Ways to Improve the Signal to Noise Ratio on Twitter

elliotowl — Mon, 28 May 2012 14:01:36 +1000

9 Ways to Improve the Signal to Noise Ratio on Twitter:

Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.

Why community management isn’t for the interns

elliotowl — Mon, 28 May 2012 11:49:04 +1000

Why community management isn’t for the interns:

When the proverbial hits the fan for the first time, we must remember the top three things that can leave the room when we’re forced to make quick decisions: perspective, foresight and writing ability.

Brands on Facebook: Advertising Is Optional (via @adage)

elliotowl — Tue, 22 May 2012 16:36:46 +1000

Brands on Facebook: Advertising Is Optional (via @adage):

One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base.

But do they need to advertise as well? That’s the question facing brands — as well as investors —as Facebook prepares for its anticipated $100 billion IPO on Friday.

Doing It Wrong: 11 Boring Things GM Posted on Facebook (via @adage)

elliotowl — Tue, 22 May 2012 14:13:02 +1000

Doing It Wrong: 11 Boring Things GM Posted on Facebook (via @adage):

By now you know that GM pulled its advertising from Facebook because their advertising doesn’t work. But the real issue is that GM doesn’t get Facebook or social media, and they never did.

Google Plus Isn't Addictive. Isn't That a Plus?

elliotowl — Tue, 22 May 2012 11:49:00 +1000

Google Plus Isn't Addictive. Isn't That a Plus?:

By now, we’ve all heard the strangely angry charges that Google Plus is a “ghost town.” But the most honest criticism against it — and Google’s defense — are far more important than its traffic stats.