I can’t believe 10+ million subscribers is now considered marginal for a MMO! For some perspective, LOTRO has about 250,000 and Warhammer online is seeing a decreasing 300,000 or so.

The other point is … how is WoW not appealing enough for everybody? It has purple (gay?) elves, orcs on motorcycles… it’s as cartoony as a Disney picture.

It looks like Activision-Blizzard is definitely pursuing a strategy of attracting the lowest common denominator and putting “niche” products like Diablo 3 on the backburner. Just 40 people are working on Diablo when the support team for WoW alone is something like 3000?

Turns out the team has some Blizzard North veterans like Peter Hu; Erich and Max Schaefer, and some artists. The best piece of news? You don’t have to wait till 2011 to play it. It’ll be on Steam in 5 days!

Yet, they aren’t happy with it. Blizzard states:

Inventory management and the systems that surround it are something we’re obviously interested in, but not something that can really be tuned until we have more of the item game fleshed out and tuned itself. It’s hard to know exactly the best way to handle inventory management when the items, types, pickup frequency, and removal frequency can’t really be measured with any real accuracy.

I hope this doesn’t mean we get to play item tetris – as it was in Diablo 2 with different items taking different number of slots.

At the same time, Blizzard obviously don’t want to copy WoW’s inventory system. Or, Warhammer Online’s system of different bags filtering different item types. They want to make us THINK about which items we put in the inventory.

In public Blizzard remained adamant about the art direction but since then they have let the Art Director go and lo and behold – the updated screenshots look very much LIKE Diablo 2!

Check out the desert screenshot below – I did some minor sharpening in Photoshop but I must say it looks like Act II (Lut Gholein). Mercifully, the green grass has been removed and the characters look dark and desperate!

Blizzard have stated that TWO titles will be released in 2010. One of course, is Starcraft 2. Fair enough, it was announced a long time ago.

The other title due in 2010 is WoW Cataclysm. Blizzard needs to keep the money machine printing. I did freeze my account months ago and I suspect I’m not the only one.

Here’s the confirmation from Shacknews: “Blizzard CEO Mike Morhaime has confirmed that just-revealed World of Warcraft expansion Cataclysm and StarCraft II are the two titles the company expects to hit in 2010″.

For starters, a new character will be playable at Blizzcon – the Monk! According to pundits, he replaces the Paladin, so for all of you Hammerdin fans, try to find some love for the Monk.

The Monk’s skills are: Crippling Wave, Impenetrable Defense (bubble?), Exploding Palm, Seven-sided Strike, Way of the Hundred Fists. As usual, you can check these in action here.

You can check out gameplay video below:

Stay tuned for more Blizzcon coverage!