I code, design, and scale products to solve unadressed problems, create serendipity, and open new possibilities. This page is a portfolio of my past work and a summary of some insights I've learned along the way.

What do you need? What does society need? Can we build a better way to communicate needs and feedback in a faster-to-digest-and-respond nervous system for humanity? I've architected, built, and launched several online communities that enable users to share their intent privately with rich context into a list of needs they are passively searching for or working towards over time. Advertising-driven platforms push what sellers assume is in demand. It's like asking to hear whispers while you are standing next to megaphones. My work removes that noise and tries to surface what people really need deeply, with richer context, and in real time.

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The rarest and most valuable thing in the world is your brain time. When you wake up replenished after a full night of sleep, your brain has a full tank of:

During the day the more information and emotion your brain has to process, the more it depletes these neurotransmitters and the less willpower you have left for the things that truly matter to you. Consuming content may be restful to your body, but it depletes the brain.

There is a reason why the most competitive and expensive prime-time TV is pushed to the late hours of the evening. A sleepy brain, exhausted from the toll of the day is deprived of most of its remaining willpower. As a result when tired you are most susceptible to suggestion (advertising) and most likely to act on impulses. The longer you remain tired, the more the brain transitions to a state of anxiety, fear of missing out, impulsivity, paranoia, mental drunkenness. Your executive thinking is long gone. As a result, tiredness makes you far more likely to keep consuming content and doom scrolling down social feeds, YouTube streams, and articles. Blue light and colors keep your natural sleepiness from coming in, the content you've consumed goes into your subliminal consciousness, and you're trapped in a sleepless night. Worse, your next day's tiredness guarantees you'd be back for more in a vicious cycle.

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