Early in 2019, I was asked by the HISTORY Channel to work on a logo for the Future Innovator campaign for school-age kids celebrating African-American giants in history.

Working with HISTORY Channel, we came up with a logo and t-shirt design to promote their ‘Future Innovators’ event for school-age kids in New York. I new I wanted to do something fun and colorful and landed on the idea of a fun play on building, imagination, and electricity.

Shirts were printed and given to teachers and students at the participating schools. Here are the breakdowns and social reactions from the project.

Social Media Reaction

The post Project Wrap-Up: Future Innovator appeared first on Chris Diggs.

Some of it is happening real-time. Others have been past projects that maybe still leave me scarred. But all of these failures have a story.

So to the one at hand.

I was doing a project for my friends at V3 Movement. They wanted a new logo to use with their church planting organization. So as usual, I drew a lot of logos. I sketched. I drew on the iPad. I played around in illustrator…all with the hopes of finding that fit.

And at one point, I thought I had it. I had found a way to combine 3 V’s into what looked like a growing plant. That was it. This was the logo. It was everything they were looking for. They would love this one.

Until they didn’t.

They didn’t see the 3 V’s like I did, which was understandable. But I still loved it and gave it a legit push.

In the end, they decided to go with a more clean and styled V3 logo for their organization moving forward.

If you liked the above unapproved logo and would like something similar, drop me a line and let’s chat.

Start a Project

The post Where I Failed: V3 appeared first on Chris Diggs.