One of the key questions that we ask ourselves is how is mobile viewed to begin with. Many traditionalists are viewing it in the same line as print, TV, digital and even as a marketing channel; just another way to advertise products and messages to potential customers.

There’s no doubt that mobile can be an extremely effective way to deliver promotional advertising and messaging; the numbers show that click-through rates from mobile adverts like banner ads, SMS campaigns, and email are much better than digital and most other channels. This can most likely be attributed to the fact that the mobile device is always with the potential customer and almost always on. But this is just the beginning of what the mobile device can be used for – those who view mobile as a channel only are missing the enormous opportunity to connect with their customer and grow a long-term relationship with their community.

Sustainable business strategy

From a marketing viewpoint, a channel is normally a delivery mechanism for a predefined one-way message – this is where we have to change the century-old traditions of the one-way push marketing. For years, businesses have been preoccupied with the idea of acquiring new customers, which is and will always be a key strategy, but it’s become more and more prevalent that taking care of the customers you already have is probably the most sustainable business strategy.

Mobile goes beyond any channel that we’ve ever marketed on, and, as we have often seen in marketing circles, people are slow to adopt new practices and rather approach it with tried and tested methods like banner advertising and other one-way delivery mechanisms. This is what we are accustomed to as an advertising-based promotional and awareness model.

A lot of mobile development houses are still treating their apps in the same way and merely creating a delivery mechanism for their client to push promotional advertising instead of creating a solution to their customers’ needs and on-the-go lifestyle.

The Branded Utility tool

If we look at mobile as a tool first, we start to think of it in a completely different light to traditional media channels. A tool is a companion to your customer; it gives them help when they need it, it helps them solve an ongoing frustration in their life, or it informs them of what’s happening around the world.

A tool delivers a solution to your customer and takes you away from the one-way pushed promotional advertising. Think of your mobile approach as a way to get into the heart of your community, to create engagement and conversation, go beyond the traditional promotional advertising, and deliver functional solutions that will make your customers more loyal and less likely to brand hop.

The Branded Utility goes beyond the thinking of creating a product catalogue or an online purchasing app; it’s about creating a useful companion for your customer and fulfilling a need that your client base longs to be filled.

Mobile marketing

Mobile brings the emotional aspect of marketing back and helps to build the relationship between you and your community. The need for advertising, promoting, and awareness will always be there, but keeping your current customers engaged, happy, and loyal is more important in the long run.

Mobile is probably the fastest growing and most exciting marketing tool we have ever seen; use it to its full potential though, don’t just stand by and think “I’ll do it later” … it will inevitably be too late.

originally posted by Darren Young on DigitLab | Social Media Marketing

Job Description

As a copy and technical writer, you will be responsible for:

1. Input into communication strategies and creative concepts for client content
2. Producing copy elements for campaigns, projects, and clients
3. Liaising with the production, design, and account teams
4. Producing external client work as well as internal marketing work
5. Creating compelling copy for various mediums that include, but are not limited to: website copy, blog posts, banner copy, emails, press releases, internal communications, infographic copy, meta data, informative blurbs, social media content, content plans, eBooks, and more.
6. Conceptualising, copywriting, and proofreading of marketing/promotional material, as well as original blog articles
7. Writing long website copy aimed at boosting conversions and improving website rankings.

Skills & Knowledge

• Understanding of SEO principles and SEO copywriting.
• Ability to condense complex, lengthy, or technical ideas or information into concise, logical, comprehensive, and engaging copy that aligns with client values.
• Ability to adapt and deliver content across a spectrum of industries.
• A thorough understanding of writing copy targeted at different markets, as well as writing for a range of different clients.
• Able to write in a variety of styles and maintain consistently high standards of work.
• Ability to think creatively and use initiative.
• Attention to detail and excellent time management.
• Advertising or marketing background.

Requirements

1. Relevant tertiary qualification and ± one year’s experience in copy and technical writing.
2. Knowledge of content marketing and creating intelligent content.
3. Excellent English writing and command of the English language, including impeccable grammar and spelling.
4. Brilliant editing, research, and proofreading skills. Inadequate spelling and grammar competency will disqualify the applicant.
5. Computer literate and internet savvy .
6. Creative and enthusiastic; able to work well both independently and in a team.
7. Must be organised, efficient, and able to work under pressure.
8. A portfolio of high quality writing.

Please include your CV with your application. We will then be in touch for a minimum of 3 pieces of writing (and URLs if applicable). Shortlisted candidates will be required to submit to a writing test. If you aren’t contacted within 30 days of submission, kindly regard your application as unsuccessful. DigitLab reserves the right not to employ anyone if a suitable candidate isn’t found.

originally posted by DigitLab on DigitLab | Social Media Marketing

With Apple just surpassing the 700,000 app mark on the iTunes store, and Google Play about 100,000 apps ahead of Apple, you really have to ask yourself the question: what will make my app the one people talk about? Well it all comes down to what the app’s function is and then, what this article is all about, the UX design.

Stupid question you might think, but if you’re anything like me, and you download and delete apps at a rate of about 6 a week, you’ll understand this question. There’s some really bad UX design out there that was slapped together to try and make a quick buck and really forgets the whole point behind app design.

Why is UX design important?

Apps are traditionally built for one reason – to fulfil an identified gap in the market, and this need needs to be fulfilled in the quickest, easiest, and most enjoyable manner possible.

According to Wikipedia, UX design, or user experience design, is:

any aspects of a user’s experience with a given system, including the interface, graphics, industrial design, physical interaction, and the manual. In most cases, User Experience Design fully encompasses traditional Human-Computer Interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.”

This is why UX is so important – it’s about captivating your user in the app and making the task of navigating and interacting with the information provided the best possible experience your budget can buy. Now note I said, “budget can buy”, because this is a factor that we cannot ‘discount’.

Budgeting for user experience

We all know that custom app development is not a cheap process, and if your client is working on a budget, one of the few places where we can cut costs is on the UX. You have to work smart most of the time to get the best possible UX money can buy. A bad UX will only lead to bad reviews and write-ups (if you even get any), as well as unsatisfied users. That’s a powerful word-of-mouth influence, and it can do huge damage to your brand.

When you get the user experience right though, people will review and talk about the app with an equal amount of passion. When someone raves about a product or service, people take notice — a personal recommendation is a powerful thing.

It’s always exciting to start working on a new app or web design project and we are always tempted to jump straight into Illustrator or Photoshop and start designing … but take a step back first and remember who you’re designing for – the user.

User-centred design

I follow these simple steps in my UX design process:

1. Research. Find out if there are similar apps that have been designed for a similar task and see what they have done that works and what doesn’t.
2. Personas. Identify who your user will be and try and put yourself in their shoes so you can identify their needs.
3. Wireframes. Draw up some wireframes of your idea before you proceed to any computer-aided design; these will help you get the flow of the app designed in a much quicker manner.
4. Feedback. Run some critique sessions on your wireframes so you can really trim the UX to a smooth and enjoyable process before spending time on doing the final product.
5. User testing. Once you have a workable design, get people (ideally people in your user group) to test the app out and spot any possible user interaction that may be of concern.

If you follow these easy steps, your app or web UX should always be of the highest possible quality.

Collaborate and test

I am a purebred designer and I understand what it feels like to have your design critiqued by the rest of your team. In the back of the designer’s mind is always the desire to just publish the project the way they initially conceived it because it was AMAZING! But that’s not the reality and you should be the first to take your ideas into a critique session.

These sessions are invaluable, be they with the client, the rest of your team, or a potential user group. They provide you with the outsider’s point of view, the things you may have overlooked in trying to perfect the ultimate app design.These sessions should be run in-house with the client or user base, and personally I like having a designer and a developer leading these sessions as it helps keep the expectations of the app managed and limit the number of reverts the app ends up having.

There are two very important methods to always remember during the UX design process – some have been touched on above but they are that important that I am going to mention them again.

Quantitative vs. Qualitative

Quantitive methods: These are measurable data that you may or may not be able to get your hands on to help inform your decision and include web/app analytics and survey reports.

Qualitative methods: These are probably the most important in terms of actually moulding the experience your user has on your app or site. These come from the collaboration and testing sessions and provide you with the “why” of the user experience process. Why do people click on the image and not the read more button? Why does the user tap off the article to exit and not on the close button? These answers will be the glue that hold the app or site together.

I hope this article has helped you get into the process of creating a better UX for your clients. In summary: collaborate, research, sketch and test. And remember, you are not the user!

originally posted by Darren Young on DigitLab | Social Media Marketing

One of our first topics covered was how “the internet of things” is changing the way business works. British technology pioneer, Kevin Ashton, coined the term “Internet of Things” to describe how the Internet could be connected to the physical world through a network of sensors.

The video below is a summary of the thoughts we’ve been researching and the full article, Looking into the future of mobile – the internet of things, can be found on my personal blog. 

Mobile strategy and the Internet of Things

Briefly, mobile technology is shaping our future, and is currently more accessible than running water around the globe. According to Wikipedia:

Today’s information technology is so dependent on data originated by people that our computers know more about ideas than things. If we had computers that knew everything there was to know about things – using data they gathered without any help from us – we would be able to track and count everything, and greatly reduce waste, loss and cost.

We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best. The Internet of Things has the potential to change the world, just as the Internet did. Maybe even more so.”

According to Andy Stanford-Clark, UK-based IBM Master Inventor:

The vision of billions and trillions of connected devices can now come true. The implications are huge. We can help solve the energy crisis and improve agriculture, transportation and healthcare. It will make getting things done easier, cheaper and more efficient.”

originally posted by Mike Saunders on DigitLab | Social Media Marketing

Photo © Social Media Today

The hashtag signifies a collective thought across multiple platforms, whether it be on Twitter, Pinterest, Instagram,  or any of the hundreds of other platforms out there.

At it’s core, a hashtag is simply a # symbol followed by a relevant word or a series of words. Hashtags make it easier for users to quickly search for tweets, status updates, or images. When searching for or clicking on a hashtag, platforms display content that has been tagged with the same phrase.

In theory, only those interested in a specific topic will be using the same hashtag.

Facilitating search and conversation

In it’s essence the hashtag is a discovery tool developed by Twitter (and adopted by the rest of the social world) to aid users in finding like-minded individuals to follow. Because Twitter is a public network, the hashtag serves as a powerful tool in engaging users and encouraging conversation.

The viral nature of hashtags have opened up opportunities for brands and marketers, extending a company’s web presence beyond websites and social profiles and into the consumer’s conversation space. Branded hashtags (for example MTV’s #FollowMeMTV) are becoming commonplace and businesses are beginning to see the value in putting resources into hashtag strategy.

© agent-x.com.au

Hashtag campaigns are about creating a platform for consumers to converse about and with the brand, while being able to monitor the conversation using the hashtag. Hashtag strategy isn’t necessarily about creating a marketing campaign centered around the hashtag itself, but rather about creating hashtags that center around a brand’s message. Unlike an advertising campaign, hashtags do not die out over time.

Branded hashtags and hashtag strategy

Hashtag strategies are not limited to branding hashtags. One of these alternative strategies is hashtag marketing. The Washington Post found value in using hashtag advertising to promote their own content, by sponsoring the hashtag #Elections as a trending topic on Twitter during the last US elections. As a result, the newspaper’s tweets appeared first when users searched #elections on election day.

Another hashtag strategy, common to bloggers and news aggregators, is to use hashtags as a means of crowdsourcing. By having fans and followers share content with their company’s hashtag, brands are able find and share content that’s relevant and shareable. Other common hashtag strategies include gaining follows and linkbacks with hashtag competitions and using hashtags to create buzz at events.

The hashtag is a powerful tool when used correctly, but can also agitate followers when used incorrectly. Below is a list of hashtag practices that are guaranteed to skyrocket you to being a #HashtagExpert!

Using hashtags correctly

1. Remember that hashtags are public – anyone searching for that tag will be able to see your content.
2. #Don’t #hashtag #spam #every #single #word. There is nothing more unpleasant than having to sift through an over-tagged update.
3. Only hashtag relevant topics (a lesson learnt from Kenneth Cole’s #Cairo scandal).
4. Use capital letters (#SociallySpeaking reads easier than #sociallyspeaking).
5. Avoid using long hashtags. You will find great difficulty in facilitating conversation around something like #StevensLatestDigitLabBlogPost, as it leaves more room for error.
6. Avoid abbreviations. #SS could be Socially Speaking, but could be a thousand other things too, which makes monitoring conversation nearly impossible.

originally posted by Steve Ilbury on DigitLab | Social Media Marketing

Now you have an opportunity to work with us. We are looking for a young, dynamic, student who loves social media and wants to be a part of the best social media marketing team in South Africa!

Have a look at our Instagram and Harlem Shake on YouTube to find out what it’s like to work for us.

We are looking for a student to assist with the day to day activities in managing and executing social media and digital campaigns. This is a junior position and ideally suited for someone who is studying advertising or marketing. We will happily negotiate your work schedule around your study schedule.

Job Description

1. Monitor social media platforms for clients.
2. General admin related to social media and community management.

 Requirements

1. Energetic, positive outlook, with a good sense of humour!
2. Studying towards BA or similar in Marketing, Communication, Advertising, PR or related field
3. Excellent writing and communication skills
4. General tech savvy
5. Interest in digital marketing, new technologies, and social media
6. Attention to detail
7. Active in social networks like Facebook and Twitter
8. Must thrive in a team environment
9. Driven by productivity
10. A proactive approach and ability to take initiative

Please note this is an office based position in Kloof (Durban).

Apply for this position

Apologies – applications for this position are now closed.

originally posted by Tammy Dennekamp on DigitLab | Social Media Marketing

Now you have an opportunity to work with us. We are looking for a young, dynamic individual who loves social media and wants to be a part of the best social media marketing team in South Africa!

Have a look at our Instagram and Harlem Shake on YouTube to find out what it’s like to work for us. 

Position Summary

To Develop backend systems for websites, mobile applications and other related digital media projects. The position will require a good to excellent  knowledge of the programming involved in the above mentioned projects. The jobholder may also be required on occasion to be involved in the front-end design and or development of the above mentioned projects. The jobholder may be required to administer the office hardware and software. The jobholder may also be required to field telephone calls.

Key Performance Areas

• Develop the backend systems for websites and other related digital media projects
• Integrate design with backend programming
• Test completed projects
• Internal system support
• Growth

Develop the backend systems for web sites and other related digital media projects

• Work in an editor of choice to create the programming for the Backend systems for web sites and other digital media projects
• Have an excellent knowledge of PHP
• Have an excellent knowledge of Database design principals and a good knowledge of MySQL
• Have experience with Content Management systems preferably Drupal or WordPress

Integrate design with backend programming

• Have a good understanding of HTML(5), CSS(3) and JavaScript
• Have a basic understanding of Adobe Photoshop, Illustrator and InDesign
• Integrate Front-end design with backend programming
• Have experience creating themes/templates for Drupal and or WordPress

Test completed projects

• Systematically go through completed projects as a user and identify bugs

Internal system support

• Look after the company network
• Administer the develpoment servers (Ubuntu)
• Help with desktop problems (Hardware & Software)

Growth

• Be proactive in developing personal skills
• Identify external courses or workshops that will improve required skills

Required competencies to do the job

• Basic knowledge of the Macromedia suite of products especially Photoshop, Illustrator and InDesign
• Excellent knowledge of programming techniques and languages used in digital media development including PHP, Javascript, HTML, and CSS
• Excellent knowledge of database use and design
• Good knowledge of computer networking and hardware
• Good knowledge of Linux
• Organised
• Ability to work to deadlines
• Methodical
• Desire to grow and learn with or without external support
• Ability to build good relationships
• Ability to talk to people at all levels

Please note this is an office based position in Kloof (Durban).

Apply for this position

Please fill out and submit the online application below along with a copy of your CV and we will get in touch. If you don’t hear from us by the 24th May 2013, please consider your application unsuccessful.

originally posted by Tammy Dennekamp on DigitLab | Social Media Marketing

Over the past few years, we’ve been working hard at refining a number of digital marketing strategies.

We’ve found three fundamental strategies that can be used in isolation or integrated…

Inbound Marketing

This is a tried and tested strategy that has been adopted across many industries and businesses. Hubspot marketing have probably done the best work at making this a popular marketing strategy.

In essence, inbound marketing techniques aim to drive interested people to your website through interesting and informative content. This content is then structured in such a way to achieve a ‘call to action’ from the reader. In some way, this strategy is criticised as being too ‘sales orientated’ or a ‘hard selling approach’.

We’ve found however that the principles of Inbound Marketing can be successfully used to build consistent traffic to a website of interested buyers of services and products. The way you handle your content strategy will then depend on if you come across as ‘sales orientated’ or ‘hard selling’.

Social by Design

A big part of digital campaigns is designing social concepts that build communities of interest around the work you’re doing. Understanding Social by Design is key to designing social media strategies.

A strategy becomes social when it leverages the social aspect of life rather than merely using a social network. There are three primary social elements that we should be thinking about when we develop a social strategy.

1) Personalisation

A social strategy will look to customise a campaign with a personalised interface for the user that enhances their experience by highlighting what’s important to them. The users identity then defines a large part of what their experience becomes. This is easily achieved by integrating with existing social networks, and by designing space on your online platforms for personalised content.

2) The reason to share

Viral campaigns become viral because they have something that people want to share. The trouble is that people don’t always share content in the same way all the time. People are more complex than that. Sharing is dependent on the content, the emotional context of consuming that content, and so many other uncontrollable factors. When designing for social, we should not ‘hope’ that people share content. We should design the strategy to encourage the sharing action.

3) Connecting community

Remember that a social strategy aims to connect your company or brand to the community of people who ‘like’ you. In other words, a focus on your community is important but needs to be balanced with a serious focus on connecting to the communities of your fans. Sharing content often introduces you to your fans’ community but there needs to be a strategy design to connect their community to yours. Connecting community has more to do with empowering ambassadors to build new communities than to add people to your database

Mobile First

As my fellow colleague, Steve Gardner, says:

The mobile space presents brands with an unprecedented opportunity to engage both existing and potential customers, but the way customers see their mobile devices is very different to how they see other forms of media such as websites, television, and print.”

We’ve noticed that digital strategy needs to be re-thought in many ways. The challenge is not to include mobile in your existing strategy but rather to “mobilise” your strategy. To lead with mobile, to make sure your platforms, ideas, creative, and social are all mobile. On a marketing level, this is very important. Even more critical is looking at your entire business model, product design, and business systems to ensure they are mobile.

Mobile is simply too integral to the way people work, play, and live in the future not to include as a central component to marketing and business strategy.

originally posted by Mike Saunders on DigitLab | Social Media Marketing

It’s pretty difficult to take what anyone says seriously, even if they are an internet conglomerate. Many people got taken for a ride with the likes of Google and YouTube taking the mickey and playing everyone for a fool.

Here are some of my favorite pranks in tech this year, and if you were taken for a ride, this should clear things up a bit for you!

Google launches Gmail Blue

Google is always looking for ways to innovate and change the game, so it’s not that farfetched to believe that they would be looking at ways to improve their email service, Gmail. Introducing Gmail Blue.

Google released a video announcing the launch of Gmail Blue claiming that the technology to implement Gmail Blue took 6 years to develop. Google went so far as to state that they experimented with different colour schemes, including orange, yellow, and brown – which was referred to as “a disaster“. Google apparently changed the colour of all aspects of the Gmail interface: “everything from the compose button to the font formatting will be blue”.

Check out the video below released by Google, proclaiming the launch of Gmail Blue. As Google’s project manager, Richard Pargo, says: “It’s Gmail, only bluer.”

YouTube to shut down – it was just one big competition

In honor of April 1st, YouTube announced that after 8 years, no more new videos would be accepted to the social media platform. According to Mashable, the company teamed up with The Onion to create a YouTube-star-studded video explaining how the site was set up as part of a contest to find the best home video on the Internet.

YouTube stated that each video on the site would be reviewed by a panel of judges and predicted that it would take them 10 years to watch them all. YouTube would then be making its ultimate comeback in 2023 when the winner would be announced.

“We are so close to the end,” Tom Liston, communications director at YouTube, says in the video. “Tonight at midnight, YouTube.com will no longer be accepting entries. After eight amazing years, it’s finally time to review everything that has been uploaded to our site and begin the process of selecting a winner.”

‘X’ marks the spot on Google Treasure Maps

Google Maps released a video explaining that a map belonging to the infamous pirate William “Captain” Kidd had been found on a recent expedition in the Indian Ocean while the team was expanding their underwater Street View collection. The video announced that users will be invited to “help crack the code” and find the treasure with hidden clues. Happy hunting!

Google Nose improves your search – smell your way through the web

As if Google hadn’t done enough to prank users this year, the company then went on to announce the launch of Google Nose Beta. Taking its lead from our four-legged friends, Google claimed to be integrating a search tool allowing users to search from the Google Aromabase, as well as the option to smell and share the scent. How it apparently works it that when users click on “smell”, a pop-up will prompt them to “Bring your nose as close as you can to the screen and press Enter.” A progress bar will then indicate that it’s transmitting the scent.

Users can then use the tool to search for other aromas, from the likes of delectable treats (smells like “chocolate deliciousness“) to the repellent smell of a teenage bedroom  (smells like “old socks and sweaty t-shirts“) and even more quirky scents, like Granny’s  lounge (smells like “potpourri  mixed with Earl Grey tea and lavender“).

Google Nose is even said to emulate scents that users likely can’t experience in real life, such as ghosts, which smell like “an eerily gassy smell of antiques and forgotten pasts.” When searching the 15 million scentibyte database, users can be sure that they always practice caution and can enable the “SafeSearch” feature if they are hesitant of what they will find!

Were you an April Fool? What prank or joke took you for a ride?

originally posted by Megan Bernstein on DigitLab | Social Media Marketing

They’re part of my family, and much to my husband’s frustration, their needs are often put above our own. But let’s be honest, I’m not the only one! A quick Google search shows that 72 million US homes own a pet, and an estimated 13 million UK households owned a pet in 2012.

South African data is more difficult to come by, but I trust that there are a few million of you out there who are like me! With my love of animals in mind, I’ve recently been on a search for all things digital to make looking after my animals easier and more fun … if that’s even possible!

Below are the top five apps I would consider downloading or using…

1. Really? You called your ginger dog, Ginger?!

Well, not only am I offended because I’m a ginger, but I ask you – could you not think of something a little more creative? Unless your four-year-old got naming rights, there’s really no excuse for calling your pet “Blackie”, “Whitie”, and so on et cetera.

If you’re ever thinking of naming your pet the colour that they are, I urge you to stop, drop, and download one of the many apps out there for finding a pet name. The apps are pretty self-explanatory; use them and don’t punish your new addition to the family with a lousy name.

Apple | Android | Blackberry

Image by ©mack2happy on Freedigitalphotos.net

2. Sit Ubu sit, good dog

Once you’ve decided on a name, it’s time to start thinking about training your pet, unless it’s a cat – all the training in the world won’t help you change a cat’s nature! All the apps that follow are for training your dog. They give you tricks and training tips, so when you leave puppy class, you can go home and continue that training with these handy apps.

There’s nothing better than an obedient dog and with the help of these apps, your puppy will always look to you for instruction, making you feel like an animal whisperer!

Apple | Android | Blackberry

3. Say Cheese!

Image by ©Stuart Miles on Freedigitalphotos.net

I’m one of those annoying people who load quirky and fun pictures of my animals onto my social profiles. A great app that I stumbled on is “PetSnap” for your iPhone, iPod touch, or iPad. What’s great about this camera app is, rather than trying to get your animals attention by snapping your fingers, singing, dancing, or really just looking like a fool to get them to look at the camera, this app makes a noise to get them to look directly at the camera.

You can choose from 32 different sounds from barking, meowing, and even bells ringing. It will help you take a ‘picture perfect’ snap to share on all your social profiles. 

Apple

 4. Help! I think my dog swallowed a sock!

You may think that sounds ridiculous – but I kid you not – my spaniel ate a sock, and one trip to the emergency vet, a drip, and 24 hours later, we realised that was the most expensive sock we’ve ever owned.

There are apps to help you with what to do in some emergency situations (although I’m not sure swallowed socks will be one of them). Of all the apps I’ve suggested, these will probably be the most useful!

Image by © koratmember on Freedigitalphotos.net

Apple | Android | Blackberry

5. Feel like you’re losing your mind?

When it comes to looking after your animals, there’s an app for keeping on top of their care. You can capture their weight, their last vaccination, when they’re due for the next vet visit, and even what medicines they’ve been on in the past. These apps are so useful, especially if you have more than one animal. With these apps you can have all your pet’s information at the touch of a button – also helpful if you have an emergency (see sock drama above) when you’re not thinking clearly and can give the vet any relevant information they need without having to think about it.

Apple | Android | Blackberry

6. Can’t be trusted with a living breathing pet?

Of course, if you’re not an animal lover, then maybe you should start out with a Pet Rock? Some apps even let you choose the mood of your rock and some leave messages of unconditional love on them! It will be the most economical animal you’ll ever own…

Apple | Android

For me of course, I’m going to stick to my real live fluffy friends, or furry children. While most of these apps are really just for fun, there are definitely ones out there that can make us more organised and educated pet owners…

originally posted by Tammy Dennekamp on DigitLab | Social Media Marketing