Digital Organics

Top 5 Online PR Tips in Today’s Competitive Marketplace

Bruce Marjoribanks — Sun, 20 May 2012 20:03:53 +0000

Digital Organics - SEO & Digital Marketing Top 5 Online PR Tips in Today’s Competitive Marketplace

The main takeaway with great PR is that it positions your business as an expert. Nowadays, doing offline PR is different from online PR. We’ve got an old belief that it’s just a text document. But we’re now on the 20th century. It’s simply all about integration. You should avoid making separate “silos” within your…

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Knowledge Graph – Google Reveals Semantic Search

Bruce Marjoribanks — Sun, 20 May 2012 19:50:16 +0000

Digital Organics - SEO & Digital Marketing Knowledge Graph – Google Reveals Semantic Search

Google has unveiled the Knowledge Graph, which they’re calling the “first step in the next generation of search.” The Knowledge Graph refines universal search with semantic search approach. The news is called by Google as a first major update since 2007. As of writing, this initial launching is gradually rolling out to U.S. English users…

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Google Panda and Penguin Updates – What Works Best Now is What has Always Worked

Bruce Marjoribanks — Sat, 19 May 2012 06:35:37 +0000

Digital Organics - SEO & Digital Marketing Google Panda and Penguin Updates – What Works Best Now is What has Always Worked

SEO Industry experts are always on the look out for the recent updates from Google and it’s constant changes in search algorithm. The Panda updates which have been hitting search results for months have been followed by the newly conceptualized algorithm known as Penguin. The main concern always is about their effects and implications and…

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Content Marketing is the Most Important Factor in SEO

Bruce Marjoribanks — Sat, 12 May 2012 01:34:05 +0000

Digital Organics - SEO & Digital Marketing Content Marketing is the Most Important Factor in SEO

When you think of SEO, you should think of content marketing. These competitive industry is about content being king and attracting visitors through the compelling content you can provide to your audience. There are 27 million pieces of online content shared everyday. Major search engines are focusing on creating the best possible user experience, which…

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Negative SEO – Can your Competitors Hurt You?

Bruce Marjoribanks — Fri, 11 May 2012 02:30:14 +0000

Digital Organics - SEO & Digital Marketing Negative SEO – Can your Competitors Hurt You?

The aim of SEO is to increase your site’s visibility in the search engine results pages. High rankings on search engines can help you to get a lot of customers. If your website has high rankings on Google for a good keyword then your website will get a lot of attention. But your competitors also…

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The New Facebook Offers are a Huge Opportunity for Businesses

Bruce Marjoribanks — Wed, 09 May 2012 23:06:16 +0000

Digital Organics - SEO & Digital Marketing The New Facebook Offers are a Huge Opportunity for Businesses

Facebook Offers are the new advertisements occasionally appearing on the News Feed section of some viewers. When someone “claims” their Offer, it will show up on the newsfeed of their Facebook friends. Now it not only demonstrates a high level of interest and action (ie purchasing or “claiming” the offer by a friend) but may…

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Test & Measure – Multi-variate Experiments using Google Website Optimizer

Bruce Marjoribanks — Wed, 09 May 2012 00:47:40 +0000

Digital Organics - SEO & Digital Marketing Test & Measure – Multi-variate Experiments using Google Website Optimizer

Multi-variant experiments is the other type of testing you can do inside Google Website Optimizer. While A-B split testing is great when you want to split-test different templates or designs where the pages are completely different, multi-variant testing is ideal for testing elements of a single page. This will allow you to do different content…

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How to do A/B Split Testing with Google’s Website Optimizer

Bruce Marjoribanks — Tue, 08 May 2012 01:59:48 +0000

Digital Organics - SEO & Digital Marketing How to do A/B Split Testing with Google’s Website Optimizer

If you double the amount of people who come into your subscriber base, everything else being consistent (in terms of the conversion rates of your auto-responder series and your other marketing efforts), if you had twice as many subscribers, or you had half as many subscribers, think about what that would do to your bank…

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Google Penguin Update and the Implications for SEO

Bruce Marjoribanks — Sat, 05 May 2012 02:39:05 +0000

Digital Organics - SEO & Digital Marketing Google Penguin Update and the Implications for SEO

Google’s Penguin update (emerged earlier as a series of Webspam updates) is currently making a lot of online buzz. It appears there were significant number of websites that were affected and penalized for “over-optimization”. As expected, the Penguin update was specifically aimed at sites violating Google’s quality guidelines. It’s the drama and anxiety over algorithm…

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Using Google Analytics to Measure the Success of Social Media

Bruce Marjoribanks — Fri, 04 May 2012 00:13:25 +0000

Digital Organics - SEO & Digital Marketing Using Google Analytics to Measure the Success of Social Media

Measuring the value of social media tactics (aka social media ROI) relative to businesses goals proves to be a challenge. From lack of access to inaccurate data, to myriad systems that have more data than we need and not what we truly need, measuring the value of social media continues to be a difficult task.…

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Digital Organics

Top 5 Online PR Tips in Today’s Competitive Marketplace

Knowledge Graph – Google Reveals Semantic Search

Related Digital Marketing Posts:

Google Panda and Penguin Updates – What Works Best Now is What has Always Worked

Related Digital Marketing Posts:

Content Marketing is the Most Important Factor in SEO

Related Digital Marketing Posts:

Negative SEO – Can your Competitors Hurt You?

The New Facebook Offers are a Huge Opportunity for Businesses

Related Digital Marketing Posts:

Test & Measure – Multi-variate Experiments using Google Website Optimizer

Related Digital Marketing Posts:

How to do A/B Split Testing with Google’s Website Optimizer

Related Digital Marketing Posts:

Google Penguin Update and the Implications for SEO

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Using Google Analytics to Measure the Success of Social Media

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