Digital Buzz Blog

Live Twitter Tennis: Tweet and Shoot

Katy Daniells — Sun, 19 May 2013 11:19:53 +0000

Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]

Roadtrip Forever: Facebook Connect Experience

Aden Hepburn — Thu, 16 May 2013 08:31:14 +0000

Roadtrip Forever is a personalised experience for you and your best friend where nothing is off limits, highlighting just what can happen if you aren’t focused on the roads as a teenager. The campaign takes users on a journey through an interactive film and Facebook experience with your best friend, to deliver a road safety [...]

Diet Coke ‘Slender Vender’ Vending Machine

Aden Hepburn — Wed, 15 May 2013 11:42:14 +0000

You guys know I love a good vending machine, and while this one probably isn’t as cool as most of the ones we post here on Digital Buzz, it does get bonus points for being innovative for a standard machine,but also because the idea matches the message so perfectly. I think they may have gone [...]

Antarctica Beer: Turning Beer into Train Tickets

Aden Hepburn — Tue, 14 May 2013 20:03:36 +0000

This is a great stunt from Antarctica Beer during the 2013 Carnival in Rio, where they’ve turned typical train turnstiles into beer-can reading machines, which essentially turns any Antarctica Beer into a free train ticket to get you home after a long day/night partying! Great piece work from ALMAPBBDO in Brazil, again, and of course, [...]

PUMA: The Dance Dictionary

Aden Hepburn — Tue, 14 May 2013 06:36:39 +0000

This is awesome. PUMA is claiming to have invented a new language, in dance, well, perhaps they can’t claim that, but they can claim to be the first ones to build a dance translation engine that allows people to send personalised messages in dance to friends and family around the world, all to promote the [...]

Nissan: The Self Healing Paint iAd

Aden Hepburn — Mon, 13 May 2013 12:54:28 +0000

Here’s a pretty cool iAd execution from Nissan to promote their new ‘Self Healing’ paint, an industry first. As readers browse through the ‘Economist’ iPad Magazine, and go to swipe past what looks like a standard car ad, readers scratch the car (complete with sound effects) a few times, before the scratches fade away and [...]

OK GO Presents ‘Say The Same Thing’ App

Aden Hepburn — Sun, 12 May 2013 21:00:52 +0000

The OK GO guys aren’t really just a band, they’re more of a hybrid creative collective, and to prove it, they’ve just released this game called ‘Say The Same Thing’ which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the [...]

ORPHEA: The Insect Trapping Billboard

Aden Hepburn — Sun, 12 May 2013 08:27:16 +0000

Orphea4D is an insect spray, and with summer approaching (and Cannes too!) they tried something a little different to get noticed, by creating a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be [...]

Volkswagen: Hidden Frame YouTube Ad

Aden Hepburn — Wed, 08 May 2013 15:34:41 +0000

Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]

Only For Children: Child Abuse Ad Shell

Aden Hepburn — Wed, 08 May 2013 12:54:01 +0000

Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, [...]

Swedish Radio: A Second Screen Campaign

Aden Hepburn — Tue, 07 May 2013 13:29:21 +0000

Swedish Radio have launched a new second screen campaign by creating an ‘interactive radio player’ that allows people using desktops, tablet and mobile to promote the interaction and sharing of their programs while they are still on air. The player allows users to add images and videos to one big radio timeline, for everyone else [...]

Intel: PUSH for Ultrabook Installation

Aden Hepburn — Mon, 06 May 2013 11:30:45 +0000

There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook. The competition is called ‘Push for Ultrabook’ and provides [...]

OZU University: Your Future Facebook Timeline

Aden Hepburn — Sun, 05 May 2013 13:28:27 +0000

Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]

Tokyo City Symphony 1:1000 Scale Projection

Aden Hepburn — Wed, 01 May 2013 14:07:19 +0000

This is 3D projection mapping on a scale I’ve not seen before… 1:1000. The Tokyo City Symphony has been created as a 10 year celebration for Roppongi Hills, which is themed on ‘Love Tokyo’ and ultimately aims for people to push for a more attractive and exciting world-class city. The site allows you to interact [...]

Microsoft IllumiRoom: Full Next Gen Xbox Demo

Aden Hepburn — Tue, 30 Apr 2013 12:56:49 +0000

I covered the Microsoft IllumiRoom a few months ago when it was first demoed, and it’s back, this time with a full feature/explanation of the new experience, showcasing all the latest developments that we can expect in the next generation Microsoft Xbox. It’s 5 mins… So grab a coffee!

#FLOCK: Twitter’s Connected Cuckoo Clock

Aden Hepburn — Mon, 29 Apr 2013 07:04:11 +0000

You might have heard a little bit about Twitters new ‘Connected Object’ called #Flock. A new coveted Cuckoo Clock that few will ever get hold of, as they’ll be reserved as ‘awards’ to a degree, ceremoniously delivered to individuals, brands and organisations that push the creative boundaries of Twitter… #Flock has been commissioned by Twitter [...]

Laser Forest: A Musical Light Installation

Aden Hepburn — Sun, 28 Apr 2013 13:22:05 +0000

Another great piece from The Creators Project, is ‘Laser Forest’ by Marshmallow Laser Feast, featuring a huge forest of laser beams that features over 150 laser rods which can be tapped, strum and ultimately played. When strumming, playing or tapping, users can trigger both sounds and lasers, with the entire piece becoming a collaborative play [...]

Kit Kat: Free No-WiFi Zone

Fethi Uluak — Thu, 25 Apr 2013 14:27:58 +0000

Free WiFi is available almost everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a [...]

Volkswagen: #Polowers Twitter Campaign

Aden Hepburn — Thu, 25 Apr 2013 12:54:11 +0000

Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]

Volkswagen Golf GTI: The Fastest YouTube Ad

Aden Hepburn — Wed, 24 Apr 2013 13:22:01 +0000

It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it’s the Volkswagen GTI in Spain, with ‘The Fastest YouTube Ad’ that you literally can’t skip… I’d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)

The bpost Live Webshop Campaign

Aden Hepburn — Tue, 23 Apr 2013 14:06:02 +0000

Bpost is the largest Belgian postal service, and is increasingly being challenged with free-shipping alternatives and couriers gaining traction with online shoppers. So bpost opened a live-streamed pop-up store in the center of the capital, stocked with must-have items, from smartphones to designer coffee-makers. But the only way to buy them, was online, where everything [...]

Volkswagen: The Automatic Skip Ad on YouTube

Aden Hepburn — Tue, 23 Apr 2013 13:03:51 +0000

Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence [...]

The GuardianWitness: Citizen Journalists App

Aden Hepburn — Mon, 22 Apr 2013 09:17:06 +0000

The Guardian has launched a new crowd sourced news platform called the ‘GuardianWitness’ which basically forms the mechanic to create Citizen Journalists, via a new smartphone app. The App allows wanna-be-journalists or every day people to submit interesting stories, or in times of need, The Guardian will issue ‘Assignments’ to gather additional photos and video [...]

Magnum Pleasure Hunt 3: Five Lost Kisses

Aden Hepburn — Sun, 21 Apr 2013 12:11:36 +0000

Back for a 3rd installment, is the Magnum Pleasure Hunt 3 called ’5 Lost Kisses’, one for each of the new Magnums, and like always, it’s a hunt across the internet’s most popular sites, well, look-a-like sites anyway. This time, you’ve got 5 challenges to complete, so go on, give it a go!

Coca-Cola: The Remix Music Bottle

Aden Hepburn — Thu, 18 Apr 2013 08:12:54 +0000

So it looks like Coca-Cola might have jumped in with the guys who created the ‘Sound Bottle’ earlier this year, to create The Coca-Cola Remix Bottle. Which listens to the sounds when opened, to bottle them back up, and release the sound when re-opened… Check it out!

The Cornetto Lick Challenge

Aden Hepburn — Tue, 16 Apr 2013 10:28:46 +0000

If you’ve got a talented tongue, then you should probably head over to the new Cornetto Lick Challenge, where you can take your tongue and compete for tongue supremacy amongst your friends. The Cornetto Lick Challenge is made up of a series of challenges across both desktop and mobile, including things like weightlifting, bowling and [...]

Heineken Ignite: Interactive LED Beer Bottles

Aden Hepburn — Tue, 16 Apr 2013 02:57:19 +0000

Well, someone had to do it. And first prize goes to Heineken with their new Heineken Ignite Bottle, featuring LED lights and sound/motion activation sensors. Heineken hosted a VIP party to unveil the new interactive beer bottles, which light up in time to beats of the music and also on motion when people drink from [...]

GoPro: Ken Block’s GoPro Ad in Russia

Katy Daniells — Mon, 15 Apr 2013 11:59:46 +0000

If you haven’t seen it already you need to watch the video above. Another great piece from Ken Block, founder of DC Shoes, driving his Ford Fiesta in true extreme style. Following on from the success of the Gymkhana Five (see below video currently on over 44 million views) which saw Ken Block’s motor skills [...]

Maes Belgian Beer: The Free Beer Campaign

Aden Hepburn — Sun, 14 Apr 2013 13:18:28 +0000

Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]

Perrier: The ‘Secret Place’ Digital Experience

Aden Hepburn — Wed, 10 Apr 2013 06:36:08 +0000

Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]

Digital Buzz Blog

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