digital consultant

Twitter Weekly Updates for 2012-05-06

susi — Sun, 06 May 2012 18:15:00 +0000

Join my team! Fab job in London as Digital Marketing Exec (to £32K) at top UK #charity @scope http://t.co/Y9lspDWW – please RT #

susi — Sun, 06 May 2012 18:15:00 +0000

Join my team! Fab job in London as Digital Marketing Exec (to £32K) at top UK #charity @scope http://t.co/Y9lspDWW – please RT #

susi — Sun, 18 Mar 2012 19:15:00 +0000

Thoughts on http://t.co/vmjufq60 viral? Nice humourous lofi spin, CEO/ talent is a digital branding expert, apparently http://t.co/DnpXdAqn #
Uh-oh, Twitter acquire Posterous, may be closing it down. Shame as it is a great community blogging platform http://t.co/7eEWUHOe #
9 Things Lady Gaga teaches us about Community Management by @econsultancy http://t.co/6ADKrh9l #
Chilling in a now mellow @antenna_uk after epic meet with interesting entrepreneurs & @ts_studios on #digitalstrategy #
Baidu is conquering Google to become the top search engine in China http://t.co/ZYPGselA #
Great #IA tips: How to fight bloat on your website http://t.co/HWMflxvP #

susi — Sun, 18 Mar 2012 19:15:00 +0000

Thoughts on http://t.co/vmjufq60 viral? Nice humourous lofi spin, CEO/ talent is a digital branding expert, apparently http://t.co/DnpXdAqn #
Uh-oh, Twitter acquire Posterous, may be closing it down. Shame as it is a great community blogging platform http://t.co/7eEWUHOe #
9 Things Lady Gaga teaches us about Community Management by @econsultancy http://t.co/6ADKrh9l #
Chilling in a now mellow @antenna_uk after epic meet with interesting entrepreneurs & @ts_studios on #digitalstrategy #
Baidu is conquering Google to become the top search engine in China http://t.co/ZYPGselA #
Great #IA tips: How to fight bloat on your website http://t.co/HWMflxvP #

susi — Wed, 14 Mar 2012 05:01:27 +0000

These are my links for February 21st through March 14th:

9 things Lady Gaga can teach us about community management – Lady Gaga has now topped 20M Twitter followers and that's just the tip of the iceberg of her engagement volume and popularity as an online pop icon. Econsultancy delve into what and how Lady Gaga does online to cultivate fan loyalty.
Can f-commerce work for retailers? – Analysis of 'f-commerce' (Facebook commerce) and whether it works for retailers. A mixed picture: most pureplay commerce Facebook sites aren't successful, but there are other benefit for brand association and word-of-mouth referral.
How To Use Pinterest for Business – Nice little ebook from HubSpot on Pinterest, the latest visual social network phenomena, for business with some great examples of successful business curating 'pins' that promote the lifestyle and values of their brands. And interestingly, every one of these are small, local businesses.
Cookie compliance: Econsultancy analyses the latest ICO guidance – Update from Dec 2011 on EU Cookie regulations: it seems that analytics tracking is consent, but by May 2012, the ICO expects site owners to comply by seeking an opt-in from visitors before using cookies. This affects everything from personalisation, ad tracking to social media embedding and integration.
Why QR Codes Won’t Last – Why Mobile Visual Search will take over from QR codes – because humans are visual creatures.

susi — Sun, 04 Mar 2012 19:15:00 +0000

How to use #pinterest for business: great ebook with examples of successful business (mostly small local indie retailers)… #
Congrats to 2012 winners @Econsultancy Innovation Awards, great examples of UK digital marketing talent! http://t.co/FMcclaHP #

susi — Sun, 04 Mar 2012 19:15:00 +0000

How to use #pinterest for business: great ebook with examples of successful business (mostly small local indie retailers)… #
Congrats to 2012 winners @Econsultancy Innovation Awards, great examples of UK digital marketing talent! http://t.co/FMcclaHP #

susi — Sun, 26 Feb 2012 19:15:00 +0000

Oh dear, Google+ users are single, male and students. Diversity problem! http://t.co/bpaRqDCS #
Top 10 #pinterest users. And barely a celebrity amongst them. Wonder how quickly that will change http://t.co/Ok8msnD3 #
Google+ SEO tips: Brand pages frequently updated increase your rankings in Google http://t.co/gTAJJFGs #
Why mobile visual search will take over from QR codes: humans are visual creatures http://t.co/lK15NSsG #

susi — Sun, 19 Feb 2012 19:15:00 +0000

Good intro e-book with useful tools: steps for a content strategy that works http://t.co/D0ZGMS8z #digitalstrategy #
RT @red_ant: The rise of 'Bring Your Own Device' and why this could mean the end of the traditional work computer: http://t.co/4WJgKBZJ #
Very cool, from Singapore, a self-directed learning app for schools http://t.co/jytYyjCs #
Particularly like The Muppets RT @econsultancy: Google+ brand pages: 20 of the best photo strips http://t.co/d2SyiWIv #

susi — Wed, 15 Feb 2012 19:03:13 +0000

These are my links for February 8th through February 15th:

Which department should own social media? – Two industry experts give a few ideas on ownership of social media – useful idea about seperating out user journeys between sales and dispute resolution/enquiry.
Effective Marketing using Social Media 2012 – Presentation by Margaret Gold with some useful insights and diagram on the social media strategy and planning process.
How to Create an Effective Google+ SEO Content Strategy – The jury's still out on whether Google+ will take off as a serious competitor social network. This article shows how to get the best juice from Google+ in relation to featuring in Google search results.
LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] – A really high % of leads generated from LinkedIn on average convert, triple that of Facebook. Why? Less crowded content, making the social network perfect for all types of B2B marketing.
Do sponsored messages ever work online? – Econsultancy to the fore with an article on whether sponsored Facebook and Twitter messages work. Short answer: don't bother, grow your audience with real content, to real people.