digital consultant

Twitter Weekly Updates for 2012-01-29

susi — Sun, 29 Jan 2012 19:15:00 +0000

Congrats on the successful SOPA blackout campaign in US, here's the dramatic affect it had on influencing congress http://t.co/6TYq69VI #
Is this golden age of tech blogging over? A taxonomy by @jowyang http://t.co/IJNEQEIB #
The failings of Kodak to adapt to the digital age http://t.co/TJ3eDaMX #disruptiveinnovation #
amazing! an hour of video uploaded to YouTube every second http://t.co/gXLseEFf How will you make sure your video is seen? #digitalstrategy #
10 tips for measuring your ROI of your digital strategy http://t.co/5oR8NUbE #digitalstrategy #
What's in the box? Understanding and improving email deliverability http://t.co/mkxiRDJe #

Twitter Weekly Updates for 2012-01-29

susi — Sun, 29 Jan 2012 19:15:00 +0000

Congrats on the successful SOPA blackout campaign in US, here's the dramatic affect it had on influencing congress http://t.co/6TYq69VI #
Is this golden age of tech blogging over? A taxonomy by @jowyang http://t.co/IJNEQEIB #
The failings of Kodak to adapt to the digital age http://t.co/TJ3eDaMX #disruptiveinnovation #
amazing! an hour of video uploaded to YouTube every second http://t.co/gXLseEFf How will you make sure your video is seen? #digitalstrategy #
10 tips for measuring your ROI of your digital strategy http://t.co/5oR8NUbE #digitalstrategy #
What's in the box? Understanding and improving email deliverability http://t.co/mkxiRDJe #

Digital Consultant links for January 24th through January 26th

susi — Thu, 26 Jan 2012 12:06:10 +0000

These are my links for January 24th through January 26th:

Do you really need a digital marketing strategy? – An odd article for Digital Consultant to link to, as usually our answer to this question is 'yes'. But e-Marketing guru Dave Chaffney raises some interesting points – progressive companies shouldn't NEED a digital strategy, it should be integrated into their marketing plan.
Companies who need to work out how digital fits in with their business, and develop the skills and resources, need a digital strategy today.
Don’t Get Lost in Tactics: 4 Ways to Stick to Your Digital Strategy – No nonsense advice by Greg Kihlstom from Carousel30 on ensuring your tactics to execute your digital strategy aren't swayed overly by reverse engineering business changes, fashions or fads and ensuring you measure the return-on-investment of your time, as well as money.
Ten tips for measuring the ROI on your digital strategy – A slightly analytics and numeric view (Digital Consultant like to balance these in with softer 'investment' targets with our clients) but some good starting points for considering a return-on-investment to your digital marketing programmes.
Understanding and Improving Email Deliverability – Getting those lovely, pretty HTML newsletter into your customer's inbox is a thorny challenge: here's some technical and business tips to making sure they hit the box.
The Secrets to Successful Strategy Execution – 2008 Harvard Business Review in-depth guide to research into how businesses (predominantly big corporates) execute strategy through the whole company.

Twitter Weekly Updates for 2012-01-22

susi — Sun, 22 Jan 2012 19:15:00 +0000

Long tail #fail discussion on 2011 album stats, 90% sales from 2% releases – aggregators win over artists? http://t.co/uguyzioK #
RT @jowyang: How many social media accounts does your company have? Report: Companies average 178 social media accounts http://t.co/vpbuTPkG #
Why breakthrough technologies will change your business #disruptiveinnovation http://t.co/900jDSfA #
Grammar fantastics calm yourself: Waterstone's drop their apostrophe to be more web friendly http://t.co/iRNYDEVW #
Social media is Asia, stats showing amazing growth and potential of digital marketing from @Econsultancy http://t.co/WKUmMIwr #

Digital Consultant links for December 26th through January 22nd

susi — Sun, 22 Jan 2012 14:06:26 +0000

These are my links for December 26th through January 22nd:

A Taxonomy of Tech Bloggers –Who Will Lead Beyond The Golden Age? – Jeremiah Owyang believes the 'golden age' of tech bloggers is over: social media and individual personal branding are diverting audiences from the tech blog. This taxonomy shows the impact and structure of major tech blogs like Techcrunch and BoingBoing.
The Rise of the e-Patient – Lee Rainie from Pew Research Center's Internet & American Life Project gives an overview of the e-Patient, technologically empowered patients using the web to gain advice, support with and without medical and pharamceutical experts.
Marketers Use Online Video to Complement, Not Cannibalize, TV Ads – Online video growing as a tool of brand engagement
blog.hubspot.com/Portals/249/docs/ebooks/new ebook – how to use google plus for business.pdf – Useful e-Book on Google+ for Businesses, how to set up a Page, limitations and opportunities (interestingly there is a slight undertone of 'so what' to the whole importance of Google+)
Website Tips: 12 Gifts to Give Your Site This Christmas [INFOGRAPHIC] – Mint Studios lovely, season infographic gives 12 essential features to make your website findable, and improved transactional. Seasons greetings!

Twitter Weekly Updates for 2011-12-25

susi — Sun, 25 Dec 2011 19:15:00 +0000

Cool idea: @sweden handover control of the nation's official Twitter feed to a different Swede each week http://t.co/bO37qRfY #
An introduction to SOPA in USA which makes the Digital Economy bill look libertarian http://t.co/Ja3pqKiv #
Social Media Hierarchy of Needs by @jowyang How evolved is your company? http://t.co/cN5K8hxq #
Good news for UK web owners: EU cookie directive implementation delayed to May 2012. But how can it be enforced at all? http://t.co/UkARbS0x #

Today’s Digital Consultant Links for December 18th

susi — Sun, 18 Dec 2011 16:00:11 +0000

These are my links for December 18th from 14:14 to 15:52:

Smartphone Penetration Approaching Tipping Point As PC Usage Declines | paidContent:UK – Does your business have a mobile strategy yet? Well you better – smarphone use is now outstripping PC, which means your website needs to work effectively in a mobile browser.
ICO warns: Just six months to comply with EC cookie rules • The Register – The saga of the EU Cookies Directive continues: UK will not enforce the directive until May 2012; meanwhile most web owners are hoping the law goes away which would restrict the use of cookies in transactions and web analytics tracking.
UK.gov imposes broadband deadline for councils – UK rural areas should start to see wider access to superfast broadband by 2015, from the new carrot and stick simultaneous approach by DCMS in the UK.
Slides & Video: Climb the Social Business Hierarchy of Needs (LeWeb Keynote, 2011) « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing – Social Media Strategist Jeremiah Owyang explores a variant on Maslow's 'Hierarchy of Needs' in social media. How evolved is your business's strategy?
JustGiving reveals average donation values of social media shares | UK Fundraising – Stats on social media and charitable giving by JustGiving: Twitter users are the most generous, but Facebook users give more altogether and more frequently.

Digital Consultant links for September 24th through December 18th

susi — Sun, 18 Dec 2011 13:00:48 +0000

These are my links for September 24th through December 18th:

VIDEO ROOM 1000 COMPLETE MIX — All 1000 videos seen in sequential order! – YouTube – Interesting art experiment uploading/ripping the same video 1,000 times to show how digital format DO decay with copying, as previous art experiment in audio and copy degradation also played with, include Andy Warhol.
Netimperative | News | Today’s top stories – Infographic on who, how and where people are using QR codes. Interestingly, most people use them at home.
Mobile Commerce report – Taking quite an affiliate led view, this is non the less a useful report summarising the uptake in mobile devices and behaviours, the potential successes to be had from a smoother optimised site for mobile and some tactics for success in mobile commerce.
First Look At The New MySpace: It’s All About Music – Revealing new pitch by MySpace: emphasises the sustaining number of their audience (hard to believe) and commitment to promoting MySpace as the ‘go to’ music portal – though seems to be aimed at selling ad space to majors.

Twitter Weekly Updates for 2011-12-11

susi — Sun, 11 Dec 2011 19:15:00 +0000

My pleasure! RT @audioprod_lsm: Thanks vey much to @susioneill for today's guest lecture. Certainly gave us lots to think about! #
So why is @econsultancy launching print magazine? I work in digital so why do I want to destroy a tree to read about digital industry? #

Twitter Weekly Updates for 2011-12-04

susi — Sun, 04 Dec 2011 19:15:00 +0000

91/100 top brands now have a mobile app BUT building an app is not a mobile strategy (HBR) http://t.co/SE33yXZ7 #
Useful report (from an affiliate POV) on mobile usage, m-commerce and the benefits of an optimised mobile site http://t.co/0m6OjyFG #
Nice #infographic use of QR codes http://t.co/EewXpm9Y unexpected: most people scan them at home #