Digital Dudette

Thoughts: Living with no regrets.

2013-06-30T20:10:00.001-07:00

Just saw on Facebook notification that it's one of my mom's friend's birthday today. She was fighting cancer and was an inspiration to my mom to take care of herself better. Wanted to send her a message to wish her & tell her how much she helped my mom battle her illness, only to find out she had passed on. That's life isn't it? You go through day after day, thinking you have time to say things, to do what you always want to do. Truth is, we don't.

Morbid way to start the second half of the year..but I want to push myself further to do things I'm not comfortable with, don't want no regrets.

Gotta take life in my own hands.

Dont want to keep living life to seek validation from others. Just living it for myself. At the very least, I'm gonna try.

Great Marketing Idea

2011-11-28T19:02:00.000-08:00

Imagine if an online security company took this comic literally, and start hacking sites & computers - to promote their product... LOL, no need for media budget and it will make a great digital marketing case study!

Digital Dudette: Are Malaysian Bosses Embracing Social Media?

2011-10-28T07:22:00.000-07:00

Here’s a poll done by The Star Online in August 2010 and 68% of them said that some (if not, all) of the social sites have been blocked in their working place.

Following that, there was an article from The Star about “Net Surfing ‘Freedom’ Too Costly“. In short, the article states that:

Employees on social networks are causing lost of productivity & money.

Cuepacs advised civil servants against accessing social sites because they believe it’s distracting.

Malaysian Employers Federation says BAN SOCIAL MEDIA!!!

54% of the companies in the US has already banned it.

However, not all local businesses are against the use of social networking sites.

I personally think that this is a typical case of one man’s meat, the other man’s poison. Perception is not fact, hence how does one derive to a conclusion that social media is causing lack of productivity when tons of creative ideas are mostly shared via social media?

With more & more people worldwide embracing it, we’ll be at the losing end if we choose to shut it down instead of developing with it.

A post by Marshall Kirkpatrick says it well – using social media provides a mental break for employees, thus increasing productivity by a whopping 9%.

“The activity helps keep the mind fresh and helps put you in a better place when you come back to working on topic”, the scientists said.

And this 9% is merely the minimal increase as some users do productively use social media to share experiences that are work-related.

So it’s important to first study the motivation one has to use social media, before accusing that all pots are black.

This is a repost from TalkPower, my previous blog.

OPINION: Planning for Social Media Campaigns

2011-10-28T04:07:00.000-07:00

As I was crafting my previous blogpost, Facebook's new metric to measure engagement and it spurred me to think about how publishers and media owners have been selling the idea of "viral" and social media "influence".

I don't understand the logic behind selling/buying Facebook updates/tweets based on the number of fans/followers. Heck, it's like newspapers and magazines selling their ads on a value based on readership, not circulation/subscription.

Fine, with that being traditional media, we have to make the assumption that you could potentially reach xxx number of people provided all readers flipped through every single page of the magazine and shared the paper/magazine with two other people.

But we're talking about digital media where almost everything was supposed to be trackable, and it's a sad story to tell that we're tolerating this buying/selling media based on assumption. I would rather pay a minimal "ambassador-ing" cost + premium price on CPC once we're able to gauge how many people clicked on the "celebrity's" post.

What would you prefer - pay per fan/follower or do you know of any other buy/sell methods?

Marketing With Social Media: Why Facebook Likes Is The Wrong KPI | Digital Dudette

2011-10-28T03:40:00.000-07:00

I'm excited with Facebook's latest metrics, "people talking about this" for Pages which rolled out early October 2011. The number is a combination of many interactions that takes place within the Facebook pages for the past seven days. It includes:

Liking a Page

Posting to a Page’s Wall

Liking, commenting on or sharing a Page post (or other content on a page, like photos, videos or albums)

Answering a Question posted

RSVPing to an event

Mentioning a Page in a post

Phototagging a Page

Liking or sharing a check-in deal

or checking in at a Place.

Though I don't see how it's going to affect user experience but as a marketers, I see that it helps in three different aspects.

1.Understand that fans are not a measurement of engagement.

Many brands are rolling out campaigns after campaigns to recruit fans without having a long term conversation plan (I hate!). This new metric is a more accurate way for brands to measure their engagement on Facebook as compared to likes. It limits the use of likes as an indicator of success.

I made a comparison for the top five brands on Facebook in the Malaysian market (source:Social Bakers), calculating the engagement rate based on "people who talked about this" number and divided by the number of fans. Obvious observation shows that a brand can't buy their way into popularity all the time, in this case - the 1Malaysia Facebook page which lacks interaction for obvious reasons. This could call them to rethink their engagement strategy to justify the money they are spending on social media.

2. Think long term.

The stats on "people talking about this" challenges the social media marketers to have an all-year-long engagement plan without blindingly running contest every once in a while. As this engagement number is based on the last seven days, pages might see great engagement numbers when they have got Facebook ads running to promote their page contests etc, what happens when the contest stops?

3. Helps digital planners choose their paid online advocates carefully.

Publishers, media owners and bloggers have been selling social media "influence" based on the number of fans/followers (which I do not agree, but that's another topic all together which I discussed in my new post: Planning for Social Media Campaigns). This engagement number would help planners decide if they should or shouldn't use a particular online "celebrity" instead of blindly paying them to post an update.

Also here’s an example of paid tweet by a celebrity gone wrong. Though they claim that it was a publicity stunt for Del Taco, who would describe their food as shitty? Here’s the article on it on Mashable.

Be Significant To Be Successful | Digital Dudette

2011-10-19T21:17:00.000-07:00

"If you really want success, don't make it your goal. Instead, work towards being significant. Success will follow naturally."

Oprah Winfrey.

Malaysian Police Dept Develops Mobile App to Trigger Help Signal | Digital Dudette

2011-08-25T03:37:00.000-07:00

I just heard about PDRM's My Distress application for smartphones. With this mobile app that's equipped with GPS, users can signal for help in emergency situations using their smartphone. The signal will immediately be routed to the control rooms of the Selangor police headquarters and eight district police stations.

Signal for help using your mobile phone

I foresee many prank signals of people trying to 'test' or 'accidently' signaling the cops but I'm interested to know how the cops are going to curb false calls. Also, will be good to see how fast is the response time for this app. But overall, I think it's a great effort from the police department to invest and develop apps which are beneficial to the public.

P/S: Much better use of fund compared to the 1Malaysia Email system which I still think is a complete waste of money.

8 Steps to create an Infographic Resume | Digital Dudette

2011-08-19T01:46:00.000-07:00

Yes, I admit it. I’m also a victim of Michael Anderson’s wave of creativity that tossed my old resume down the garbage. He spurred me to rethink how usual resumes are done.

This is his resume in case you haven’t seen it.

Infographic Resume

Here’s what I created when I just got out of college, with a bare diploma in my hands.

You can download it here for a clearer image. Usual details with a lil fancy designing to give it some umpph. My reasons for doing this was simple:

I wanted to illustrate that I enjoy do art.
I wanted to get a job that would cultivate my ‘artistic’ skills.
I’m not plain so why should my resume be so?

I’d like to think that I was pretty creative with my first resume, I still wish I’d thought of Michael’s approach earlier. But I’m quite happy with it, it got me the job I wanted and it was always a conversation breaker when I had an interview, easing my nerves.

But my fascination grew when I saw Michael’s resume. Not needing a resume, I still wanted to create one for three reasons:

It was a challenge. To prove to myself I could create something similar (atleast almost creatively similar) using Powerpoint.
To get noticed, set me apart from the rest.
It’s a fun process anyway.

So I’m calling it my background details, instead of a resume.

8 Steps I took to create an Infographic Resume.

1. I assessed myself.

What have I accomplished?
What have I learnt along those success?
Am I proud of it?

2. So I wrote a list of what’s worth mentioning, and prioritized it. I've personalized it by mentioning what I've learnt from each experience worth mentioning.

3. I divided my list into three sections; (1) Key highlights (2) Describe Experience and (3) Summarize what I did.

4. Then I looked around for inspiration. There are many great examples of infographics resumes out there. See tons of examples here.

5.I sketched out how I wanted to arrange my information.

6.I choose a color scheme. I knew I wanted to use blue, it depicts professionalism. I chose to pair it with it contrasting hue, orange to add a splash of fun. Here are some examples of palettes.

7.Experimented with some cool online tools that help create colorful charts & diagrams. Check this links out:

8.I played around with the layout till I got the one that I was happy with.

And this is my final product! :) I’d appreciate any feedback, let me know what you think.

One of the reasons why I love creating pieces like this is because you get to assess yourself. You get to see how much you’ve accomplished along the way. It’s self-recognition. It usually gives me a new confidence to set higher standards and pursue them.

So anyways, I’ll be blogging next about Pros & Cons of Infographic Resume, look out for that!

What Everybody Must Know About Near Field Communication (NFC) | Digital Dudette

2011-08-08T00:17:00.000-07:00

What is NFC?

Wikipedia: Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch.

How NFC works.

If it’s something like the Bluetooth technology, then WHAT’S THE DIFFERENCE?

Bluetooth	NFC
· Needs pairing.	· Doesn’t require pairing.
· Consumes more energy.	· Consumes lesser energy.
· Longer range (up to 10 meters)	· Short range (4cm – which means it’s safer)
· Setup time is longer (less than 6 secs)	· Setup time is shorter (less than 0.1 secs)

FYI: It’s already adapted in Japan.

Image from nfcdata.com/blog

In fact, McDonalds have already been doing campaigns leveraging on NFC. Read about it here in digital-examples.blogspot.com.

Subscribers download coupons from McDonald’s Japan’s website but instead of showing the coupon on the phone screen to the clerk and paying with cash, customers can place their orders, redeem their coupons and pay the tab – with their wallet phones. The customers can punch in their orders on their handsets while waiting in line.

Who’s investing on NFC?

Nevermind global adoption, WOULD MALAYSIANS ADOPT NFC?

Yes, eventually. No doubt there would be fear of hackers, dead batteries and crashing phones but this is a similar situation when online payment was introduced. Users were first sceptical about e-transactions too but they grew to be accustomed to it. Though banks struggled a little to build consumer’s trust, some brands like AirAsia built confidence and grew stronger with e-payment. Now it’s apart of their daily lives.

Does This Eliminate The Need Of Banking?

Digital Dudette thinks: It might, if banks do not innovate and grow together with mobile technology.

The Experts, quoted from ComputerWeekly.com:

• In UK, the recession has dented consumer trust in banks, making mobile operators' promises of an electronic purse and e-money services even more appealing.

• Mobile payment systems created by telecommunication companies in Japan and Kenya are more successful than some joint ventures between telecos and banks.

• And with prepaid development like Vodafone: With M-Pesa, an individual would go to a kiosk, buy a pre-loaded card, enter a code into their mobile device and make transactions.

“Banks will lose customers and revenue stream.” But then again;

• Mobile operators don't realise how hard it is to develop trust in a payment brand. They have no experience.

So banks must adapt. Mobile’s the future of banking.

Search Engine Marketing Is NOT Advertising?

2011-08-04T03:59:00.000-07:00

A controversial SEM article by Josh Shatkin, in Ad Age Digital. Do read the article here first, then read my comments below. Though Josh sounds very convincing in his article, he fails to see many other important things.

JOSH:“SEM is the worst form of advertising, but bear in mind that it is the best form of targeting”
DIGITAL DUDETTE: How does he come to a conclusion that SEM is the worst form of advertising?

Based on a poll, clients’ preference in general or personal judgement? Nice argued by the first commenter, Danny Sullivan who says “the ‘best’ form and ‘worst’ form of advertising depends on the advertiser”. And Josh contradicts himself when he says that search is the best form of targeting. If we could use a medium to target effectively and we pay to use the medium, is it considered advertising?

JOSH: “Search loses the persuasive power of display”
DIGITAL DUDETTE: Why are you comparing oranges to apples?

Text ads may not be as impactful visually as tv ads, but it has the power to allow consumers to reconsider their preference and it effectively does so within a limited number of characters. This is simply because the ad appears when a consumer is open to receive the information. Search does not need fancy visuals i.e. page take overs, expandable banner ads to be persuasive. Beauty of search is buying the right keyword combining it with the relevant text ad to convince the user. And according to a study by iProspect, “Exposure to both paid marketing messaging drives likelihood to purchase (73%) in the future.”

JOSH: “Search needs a future”
DIGITAL DUDETTE: Search is the future.

Has tv advertising/print/radio ad evolved since it was first done? The technology to make the ads has grown tremendously but the strategy of how it’s done remains the same. It’s ability to provide accurate data and reporting for measurement supersedes any other traditional medium.

JOSH: “Search retargeting and search will (and should) live together”
DIGITAL DUDETTE: Retargeting is crucial if client has a long term branding campaign/follow up campaign.

It does not make any sense to use retargeting technology if the campaign is all about short term awareness campaign. Online media mix is very much dependant on the campaign objective. I don’t think anyone can say for sure which medium would work best with the other unless they have ran multiple campaigns from different industries.

CONCLUSION:
Search possess a great opportunity for brands to connect with their potential clients and expand their user database, with statistics to prove. That makes it a good advertising platform for me. What do think?

Social Media is like Volcano Eruption | Why Immediate Fix is Crucial by Digital Dudette

2011-07-25T01:29:00.000-07:00

Social media has been an inevitable space that is available to be leveraged if your brand is daring; and is going to be there even if your brand is too worried about

hanging their dirty laundry out in the public.

In a world where it could take months or even years to build a brand reputation and get killed overnight, I’d like to discuss about how brands in Malaysia have been affected by social media. Let’s take a look at some examples which could be good PR/social media case studies for the local media scene.

KFC

A fast food company’s biggest nightmare turned real for KFC Malaysia with the hit of ‘KFC Kotor’ videos. Two videos emerged and being the curious Malaysians as we are, I’m sure you’d like to take a look at it: Aksi Terlampau Pekerja KFC and KFC Malaysia Staff with Stupid Behaviour both with about 300,000 views at the time I wrote this blog post. KFC’s Facebook page was swarmed with angry remarks during this period.

My point of view about this incident:

Incidents like this are bound to happen in any restaurant, it's how the issue gets managed. But with bigger F&B franchiases, they have to take extra measures to prevent this. However, we should appreciate the prompt initiative that was taken to do damage control (watch KFC’s response to the whole situation here) so atleast I find some users defending KFC, which is good.

What I do not agree is the fact that the KFC’s Facebook management team deleted some user’s comment, which made many of them retaliate and voice out their further dissatisfaction towards the brand. Big no, no!

This situation would need time before people 'heal' from what they watched on the video. Hearing about a news is okay, visually exposing users to what actually went on makes things worst. Perhaps KFC should expose how the staffs were punished, not good to know that they could be working in Domino's after this incident, isn't it? But I really think time will heal KFC's current predicament, do you? Read another take on this issue here at Penn Olson's Blog.

Social Media - Brand Management

This leads me to the second social media case study, Energizer’s Night Run Fiasco. This was a good example set to all brands out there, response must be quick when there’s a rage against your brand.

What happened during Energizer’s Night Run event?

1. The event was poorly organized from start to end, with not one person being able to say a single positive remark about the event. A comprehensive blogs about the event 1.Tian Chad's Blog, 2. Khai Sim's Blog and 3.Joyce Shia's Blog.

2. People were throwing fits on the event page, requesting explanation about the event but the Facebook management team decided to delete the comments in hopes that it would keep the noise down.

3. Furious, dissatisfied runners took the horns by the bull and created “Boycott Energizer Night Race” summoning more negative reaction to the event.

4. During this whole period of two days, not a single "we'll get back to you, please bear with us" update was sent out which added flame to the whole situation. (Don't you hate it when it happens everytime you call a customer care line, when the person attending your call doesn't say you're on hold/pass the call?)

5. Though bit late, maybe they took the extra days to think of a good strategy to clear their mess. So Expose Media finally came out to the public and apologized, and Energizer did a good job by making an announcement to refund the payment for all the runners. They lived up to their word which helped them redeem themselves.

6. User's feedback have been good. They appreciate the fact that Energizer walked the talk, and in curiousity to know if they'd join next year's event, almost 60% of them said yes they will!

Here’s a podcast from BFM’s weekly roundup on advertising and marketing news, featuring Gabey Goh from Advertising & Marketing magazine. I highlighted some points discussed:

Could this affect sales? No, because it was more about a negative brand association, not the product itself.
Selection of event management team should be questioned as Expose Media have never organized one before, let alone one of the largest marathon event in Malaysia.
Lesson learnt: respond quickly. We can’t wait for office hours to response anymore.

My Point of View

Don’t do an event if you’re not prepared for it. Successful events don’t appear out of thin air, it is the result of a good strategy and management/execution team. Postpone if you have too, don’t make it a lousy event.
Monitor social media & respond to people accordingly. People need to know that they aren’t just writing on a ‘wall’, they need to know that they are heard and something is being done to fix the problem.
Take responsibility.

and please, remeber the GOLDEN RULE OF SOCIAL MEDIA: DO NOT DELETE USER'S COMMENT.

Read how Malaysian Internet users' rage turned some hacked to play around with government websites (with my very first infographic to explain how things happened!) here and the importance of responding in social media, good stuff written by Aaron Lee.

Digital Media - Mistake to Avoid #1: What Happens When Expandable Banners Expand On Each Other?

2011-07-08T02:10:00.000-07:00

Situations like this (please see the images below) where banners "expand on each other" is something we may not be able to foresee but with digital media growing immensely, mistakes like this must be prevented because:

Online Media Planning: Mistakes to Avoid

1. Brand image might be compromised as one brand is on top/below the other. It gets worst in the case of competing brands. For example, if Pepsi & Coca-Cola end up appearing in the same page with the similar situation and Pepsi turn out to appear above Coke, that would leave a negative impression for Coke although they are paying the same premium price to have rich media banners. And you won't have a very happy client.

2. Disrupts users' from being able to view content on the page which they WANT to read by blocking them with not one, but two expandable banners. This will eventually lead to an unsatisfactory experience, not only affecting the brands advertised but the website's image overall. Therefore: (1) publishers should take extra effort to configure their technical system to avoid such situations and (2) production house should ensure that banners are programmed to immediately close when cursor is not on the banner.

3. It's a costly mistake. Rich media banners are usually 30%-35% more expensive than standard banners, hence all the more reasons it should be properly executed.


Online Media Planning: Mistakes to Avoid

P/S: Nothing against MSN here, I believe many other publishers would have the similar issue. I'm just highlighting something that I noticed that happened to be in MSN.

New Post: What Happens When Your Competitors Start Talking To Your Users, In Your Own Aisle

Creating A New Blog: 3 Reasons Why I Chose To Start Fresh & What I Hope to Achieve with Digital Dudette

2011-07-05T05:26:00.000-07:00

I was previously blogging at Talk Power, the blog I started after joining my first full time job. My superior advised that starting a blog would help me train my thoughts and if it got good, it might even provide me job opportunities in future.

1. Focus

What didn’t work with Talk Power?

I didn’t have an exact concentration when I started Talk Power. I blogged from digital campaigns to online political news to chicken curry recipes and little art projects, not exactly with solid content.

What I hope to achieve with Digital Dudette?

Content focused to digital marketing, particularly to review campaigns that ran in Malaysia, research and online political feud between the government and users.

2.Look & Feel

What didn’t work with Talk Power?

Though I took a lot of effort in writing most of the post in Talk Power, I still feel the look and feel of the blog seemed cluttered. It involved too much of work to go back to old posts dated back to 2009 and re-tag each post so I decided to hit the eject button.

What I hope to achieve with Digital Dudette?

Cleaner feel with lots of white space and organized content.

3.Content

What didn’t work with Talk Power?

Initially I created content based on seasonal topics which worked good to bring in very high spike of traffic while the issue was hot but as soon as interest died off, the traffic died off too.

What I hope to achieve with Digital Dudette?

To create ‘evergreen’ content to share what I’ve been learning over the years, hoping that it may serve as a guide to others. I’m planning to create more “how to” guides, infographic charts and series of posts.

MCMC Bans 10 File Sharing Sites, Anonymous Begin Operation Malaysia | Digital Dudette

2011-06-16T23:18:00.000-07:00

I was following up on the news about MCMC's decision to ban 10 file sharing sites and how Anonymous began Operation Malaysia, it was simply amusing! So I created this infographic last night to record Operation Malaysia #Hack Timeline. Feel free to share this infographics around, feedbacks appreciated!

MCMC Bans 10 File Sharing Sites, Anonymous Begin Operation Malaysia

My Point of View:

Firstly MCMC angers the online ‘rakyat’ by choosing to ban the 10 file sharing sites. Then when the hacking situation got out of hand they turned back to the ‘rakyat’ and pleaded for their cooperation to report anything suspicious. People wouldn’t want to help you if you are trying to control them.

MCMC states that they are not trying to censor the internet but are trying to fight piracy. Seriously, users can and will find a way around the ‘censorship’, Malaysians aren’t so daft. And please lah, be a little bit more creative to combat piracy. Don’t take the easy way out.

Anonymous threatens to hack, Government takes it rather lightly and the police tried to portray the Malaysian version of NCIS. After the incident of numerous hacks that was going on (Citibank’s Hack incident affecting 210,000 customers and PlayStation Network was down for a month), Malaysian authorities should have taken a more preventive method instead of chickening out and pulling the plugs of their servers middle of the night.

Check out the on-going updates on this Facebook Page: 1M Malaysians Don't Want SKMM Block File SharingWebsite.

"Everyone shall have the right to freedom of expression; this right shall include freedom to seek, receive and impart information and ideas of all kinds, regardless of frontiers, either orally, in writing or in print, in the form of art, or through any other media of his choice." - Frank La Rue, the UN's Special Rapporteur

UPDATE (19/6):

I posted the link to this post on the above facebook page and couldn't believe the response! More than 600 views in just a couple of hours!!! And truly happy to get the support from fellow Malaysians for the infographic I created :)

There were rumours that there were attempts to hack CIMB Bank's website, some say the site was down but I haven't got any official reports on that. Please share if you have any links.

You should also read Finance Twitter's blog, interest thoughts and I especially love the picture! Read more here: Despite Being Hacked, Malaysian Govt Shows Arrogance.

Credit to financetwitter.com

But I'm happy to hear that there's atleast one logical person in politics that gave a proper statement about this matter. Tourism and Heritage Minister, Abang Johari said that this incident should serve as a lessons to the Malaysian Government to better safeguard its digital records from possible attacks in the future. Read more here: Attacks by hackers serve as lesson for all, says Abg Jo.

I'm just curious why now the cyber security fellows are warning about fake firms online but MCMC hasn't done anything to ban those websites, atleast you'd be protecting users instead of stirring anger. Read about it here.

UPDATE (9/8) Hacktivist group Anonymous has claimed responsibility for taking down the Syrian Ministry of Defense website, posting in its place a message that calls for the removal of President Bashar Al-Assad. Read more here.

Flash Mob >> Cool Ideas for Marketing Campaigns in 2011 | Digital Dudette

2011-06-16T22:01:00.000-07:00

#2 Flash Mob

What is Flash Mob?

If you haven’t heard of flash mob, seriously where the hell have you been all these while? Flash Mob involves a group of people who performs randomly in a public area. Mostly done to create curiosity and in hopes to go viral, very few brands have been near success tackling flash mob.

Flash Mobs in KL, Malaysia:

1. Glee

Read about it in Rage.com

2. Beliebers – Justin Bieber Inspired Flash Mob in Pavilion.

3. Violence Against Women: Read about it in the The Star.

4. Malaysia Kini - Protest against government’s control over media.

5. Unicef’s Hide & Seek Flash Mob to raise awareness about Child Abuse.

6. Freeze Tiger Trade Flashmob hit KL streets.

7. Maxis iPhone 3GS Flashmob in KLCC (68,978 views)

8. Digi Flash Mob (12,900 views)

9. UPDATE: Breast Feeding Flash Mob in KLCC (7th Aug 2011) - A rather interesting flash mob that might stir some people to get uncomfortable. You can read Zura's experience here that instigated the mothers to start this flash mob.

Picture extracted from The Star Online

But one that I personally like (though it may not be considered as a flash mob) is the large human smiley that was executed during F&N’s Fun Fest in Bukit Bintang, with 1,000 people forming the smiley. Read more here in The Star article.

My Point of View:

Music definitely inspires and helps those flash mob videos go viral, but not many brands have successfully tackled flash mob to-date. Maxis’s attempt for engagement worked well for iPhone 3GS in KLCC but not so well for DiGi (in terms of Youtube views). If you noticed the list of 8 flash mobs above, you will see that PSA campaigns work better for flash mob as they can tell a story.

However, an article I must highlight from Marina Mahathir. She wrote on how flash mob is one of the many evidences young Malaysians have stepped up above the stereotype that their elders put on them. Here’s a summary of lessons to learn from flash mob events.

1. To appeal to young people you need to tap into whatever is current and trendy, and not try and invent something new.

2. Young people can come up with better ideas than most adults, and know exactly how to organise it themselves.

3. Young people are quite capable of enormous discipline and effort if they like, and want to do, something.

4. There is absolutely no need for any VIPs to officiate at these events. In fact, the absence of any ups the cool quotient of the event.

5. When young people get together like this, they do not automatically destroy. Rather they build friendships, community and peace, regardless of race, religion or creed.

Augmented Reality >> Cool Ideas for Marketing Campaigns in 2011 | by Digital Dudette

2011-06-11T00:12:00.000-07:00

#1 Augmented Reality

The most innovative segment in Digital Marketing and perhaps one of the most over used word since last year, Augmented Reality has probably been exposed to plentiful of clients and how they could potentially create novelty in Malaysia by being one of the very few brands to use.

What is Augmented Reality?

I think one should first see an example of AR in a video before reading about it because words cannot tell you how cool it can be. Simply said, AR works by receiving input from your device (eg. webcam) and uses a technology to alter the reality in the output (eg. computer screen). Find out how it works in-detail in How Stuff Works.

Who’s used AR in Malaysia?

Perhaps one of the first to leverage on this technology is MAS Airlines, who developed the MHdeals AR App. It uses GPS to position airports around you and display the best Malaysian Airline deals. See the video below to learn how MAS Airlines used AR.

My point of view.

The usage of AR is rather pointless in this app. As a user, if I’m travelling, my need to locate an airport nearby me sounds bit daft. Perhaps they could have taken a little more initiative to do an integrated campaign with print. For example, they could print a map of China and use AR to recognize the country, thus showing the users the latest promos MHdeals are offering to fly there.

Lesson to learn?

Though augmented reality is COOL, it SHOULD NOT be used if it doesn’t serve a distinctive purpose.

AR Success Story - Stella Artois Bar Finder App

I love how the idea of AR technology was beautifully executed for Bar Finder app by Stella Artois. It’s serves a purpose, it’s convenient, it’s the reason why people would want to embrace AR. It’s lifestyle driven app to drive sales, what could beat that?

#NEW UPDATES (Nov 2011):

Latest adaptation of augmented reality in Malaysia.

1.F&N Big Fun Fest: Augmented Reality Dance in streets of KL.

2. Kit Kat Augmented Reality Game on Facebook.

Works pretty simple. You've got to show Kit Kat wrapper to the webcam, once the AR detects it, then you can use it to catch as many Kit Kats you can!

Digital Dudette

Thoughts: Living with no regrets.

Great Marketing Idea

Digital Dudette: Are Malaysian Bosses Embracing Social Media?

A post by Marshall Kirkpatrick says it well – using social media provides a mental break for employees, thus increasing productivity by a whopping 9%.

OPINION: Planning for Social Media Campaigns

Marketing With Social Media: Why Facebook Likes Is The Wrong KPI | Digital Dudette

Be Significant To Be Successful | Digital Dudette

Malaysian Police Dept Develops Mobile App to Trigger Help Signal | Digital Dudette

8 Steps to create an Infographic Resume | Digital Dudette

What Everybody Must Know About Near Field Communication (NFC) | Digital Dudette

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