Digital Ethos

Why You Need a Mobile Website

CraigEYaris — Sat, 06 Apr 2013 18:12:12 +0000

Mobile is everywhere. According to Google, more than half of Americans currently own a smartphone, and estimates show that by 2015 there will be more smartphones than PCs surfing the internet. Why do you need a mobile website? According to recent studies, the majority of users searching for a local business from a smartphone are [...]

Global social media leader at Ford @scottmonty

Jeff Ogden — Thu, 04 Apr 2013 22:54:06 +0000

Check out this LIVE HD show in which @scottmonty of Ford is interviewed in front of a live studio audience at #socialmediacampNYC by show host Jeff Ogden. This episode of Marketing Made Simple TV is fun, engaging and features awesome quality. Hope you like it. Please let us know what you think. In this show, [...]

Confessions of a Social Media Girl: Why Image based Social Media Marketing might be the Best Sales Tool

Veronica Guzik — Sun, 31 Mar 2013 13:09:50 +0000

Facebook’s recent change to a more image based newsfeed has got me thinking that perhaps Pinterest may have had the right idea all along. While Facebook is just moving away from highlighting more text based news, Pinterest has been able to capitalize on capturing their audience from the start, and has the viral growth to [...]

What the #? Hashtags are Coming to Facebook

CraigEYaris — Sat, 30 Mar 2013 16:27:30 +0000

In every class and presentation I do, I always tell people to keep Twitter and Facebook separate. They use two different languages. Facebook is all about “natural language”. We post the way we speak. We use full sentences, and have posts that can go on for paragraphs. Twitter is the complete opposite. It’s all about [...]

Contagious – Why do some things go viral? with @j1berger

Jeff Ogden — Fri, 29 Mar 2013 01:19:31 +0000

In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn: Why most word of mouth takes place off-line. Going viral is not just chance How the [...]

The FTC Guidelines are getting a little crazy, here is why

BasilPuglisi — Mon, 25 Mar 2013 17:52:18 +0000

The FTC Act’s prohibition on “unfair or deceptive acts or practices” broadly covers advertising claims, marketing and promotional activities, and sales practices in general. The clip above is from a panel at the SxSW in Austin, Texas and the session was about influencers. The panel covered a variety of aspects of what influencers [...]

Facebook and the Sponsored Page

CraigEYaris — Sat, 23 Mar 2013 15:35:36 +0000

Over the last 11 days, I have been experimenting with Facebook’s advertising engine with the sole goal of increasing “likes” on two different pages, one a community organization and one a local business. I set the budget for these two pages at very different dollar amounts and let Facebook do their thing. The results have [...]

How the World Has Changed – @guykawasaki

Jeff Ogden — Thu, 21 Mar 2013 18:47:01 +0000

In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 million Twitter followers) shares tips for business leaders and people looking for insights, as he is interviewed by show host Jeff Ogden. In this show, you’ll learn: [...]

Steps to become a successful and powerful LinkedIn user – Part I

Bill Corbett Jr. — Mon, 18 Mar 2013 14:11:06 +0000

Looking for a magic formula to be more successful on LinkedIn? The fact is you need to create your own strategy for success on LinkedIn. The magic formula is understanding marketing, creating a system for developing trusting relationships, putting time in and having an understanding for the tools and opportunities LinkedIn offers. Your success strategy [...]

The Rise of the Experience Economy with Jenn Hyman and Aileen Lee

Amee Tomlinson — Mon, 18 Mar 2013 02:01:36 +0000

Our parents and grandparents lived in a world where you got married, bought a house, had kids, and transitioned through life stages in a particular order. Today, we are waiting until later in life to get married and have kids. We are no longer concerned about the accumulation of material possessions; rather, we crave memorable [...]