Digital Fan Marketing

Survey: Only 4% of Consumers Prefer Mobile Apps When Shopping

Ryan Coyle — Fri, 27 Jan 2012 18:47:01 +0000

Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping. The data, based on a ...

Westlake Ace Launches Mobile Campaign

Ryan Coyle — Fri, 27 Jan 2012 18:38:34 +0000

Westlake Ace Hardware has launched a marketing campaign designed to drive mobile database opt-in. Westlake is working with marketing technology services company SoundBite Communications on the campaign.

Study finds mainstream media not using Twitter effectively

Digital Fan Marketing — Mon, 14 Nov 2011 16:59:52 +0000

Mainstream media Twitter accounts rarely retweet others, don't respond to people and largely focus on promoting their own links, finds a new study from Pew Research Center's Project for Excellence in Journalism and The George Washington University's School of Media and Public Affairs.

Infographic: The StumbleUpon Lifecyle

Doug Karr — Thu, 27 Oct 2011 13:46:43 +0000

We love StumbleUpon here on the Marketing Technology Blog. In fact, it’s often our number one referral source. It’s also been the number one referral source of traffic on the web! StumbleUpon walks through some other advantages of its service here in this infographic ...

Facebook more popular than TV during work hours

Digital Fan Marketing — Thu, 27 Oct 2011 00:05:26 +0000

We all know about Facebook's phenomenal reach, but a new study underlines how big the social platform has become. A survey by Magid and eMarketer reveals that more people say they use Facebook than watch TV between the hours of 9 a.m. and 5 p.m. The numbers hold up for all age groups -- except baby boomers.

Mary Meeker’s Annual Internet Trends deck (Oct 2011)

Pat Coyle — Wed, 19 Oct 2011 19:28:35 +0000

This fact-packed presentation compiled by KPCB partner Mary Meeker explores and examines the significant trends shaping the Internet today. Backed by hard data and decades of technology analysis, Mary posits that the mobile revolution is still in its infancy and poised for tremendous growth. Her presentation also zeroes in on ...

For 2nd Screen, sports & entertainment marketers could learn a lot from “Waze”

Pat Coyle — Tue, 18 Oct 2011 15:31:49 +0000

Somrat Niyogi, CEO of MISO, is passionate about the television viewing experience and adamant that the experience needs to be fixed. (Anyone who has wrestled with on-screen programming guides would probably agree with him. The experience sucks). Ever since I heard Somrat speak at DFM11, I’ve been thinking about the ...

NBA Teams Adapting Facebook Marketing Strategies During Lockout

Tim McGarry — Thu, 29 Sep 2011 01:01:17 +0000

“These things have the capacity to take on a life of their own,” said NBA Commissioner David Stern of the current NBA lockout. From a marketing perspective, the lockout has put teams in a very difficult situation. On one hand, teams understand that they may or may not have a product for ...

Phoenix Suns staying busy, shooting for ‘stars’ on social media front

Pat Coyle — Mon, 26 Sep 2011 17:10:22 +0000

If Yoda were alive today he would probably enjoy attending Suns games. Why? Because he’d find friends there! That’s right, the Phoenix Suns are the only team (I know of) that holds special promotional nights for fans of Star Wars. They also have Facebook Nights, Twitter Nights and are even ...

NFL Early-Season Social Media Growth

Tim McGarry — Wed, 21 Sep 2011 05:05:48 +0000

After an unpredictable off-season, the NFL season is in full swing. The beginning of the season brings about an expected spike in social media numbers as the teams take center stage in sports media. That being said, not all teams are seeing the same effects. Here is a break down ...