Digital Marketing 2.0

“5 Ways To Close The Marketing Loop With Big Data”

Curator-in-Chief — Thu, 24 May 2012 00:01:19 +0000

Joe Cordo, Chief Marketing Officer for Extraprise suggests five ways to close the marketing loop with Big Data. 1. Use All Forms Of Customer Engagement 2. Make Customer Intelligence Strategic 3. Transform Big Data 4. Data Management As Part Of Your Strategy 5. Implement A True Closed-Loop Sales And Marketing System Of course, the devil

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“CEOs and CIOs Are Increasingly Disconnected”

Curator-in-Chief — Wed, 23 May 2012 23:52:47 +0000

A new survey published by McKinsey & Company is getting a lot of coverage, so we thought we’d point you to another analysis of the findings of interviews with 1,469 chief executive officers, chief financial officers, and chief information officers. This is from The New York Times’ BITS blog. Companies foresee new technologies transforming their businesses, but

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“If You Don’t Have a Social CEO, You’re Going to be Less Competitive”

Curator-in-Chief — Tue, 22 May 2012 15:41:55 +0000

Mark Fidelman (for Forbes) takes a look at a recent IBM study of 1709 CEOs around the world, and found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years. Will you be one of them? How social is your CEO? Here’s an

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A Code of Honor for All CMOs to Follow

Curator-in-Chief — Tue, 22 May 2012 15:08:14 +0000

Our friends at Advertising Age examine the role (and needed behaviors) of the CMO in the age of ”citizen consumers.” Must we be more transparent and honest? Imagine a world in which collateralized debt obligations and subprime mortgages were consumer packaged goods, instead of financial instruments. Given what we’ve come to know about these products,

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Measuring marketing’s worth: five questions executives should ask to help maximize the bang for their bucks.

David Allen Ibsen — Fri, 18 May 2012 18:29:42 +0000

The fine folks over at McKinsey recently examined the impact that the growing complexity, relentless financial pressure, and a still-challenging economic environment has on the CMO, and took a look at five questions executives should ask to help maximize the bang for their bucks. It’s 8 AM, and the chief marketing officer is wading through his

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Giving Up Your Data Porn Addiction

Derek Gordon — Fri, 18 May 2012 15:00:25 +0000

There’s a lot of data out there. A lot. And if you’re a marketing professional, you very likely see huge PowerPoint decks and Excel spreadsheets filled with charts, graphs and pivot tables containing lots and lots of data month after month after month. But what do you do with it all? Here’s the thing: unless

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The advent of big data has companies scrambling to find data scientists

David Allen Ibsen — Fri, 18 May 2012 14:53:13 +0000

It seems only logical. The increase in need of data management requires both technological, and human solutions. Tony Baer, a is senior analyst at Ovum takes a look at this issue for ZDNet: “It’s no secret that rocket .. err … data scientists are in short supply. The explosion of data and the corresponding explosion

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