Digital Marketing Chennai

Google Conference GDayX Event 2013 in Chennai, India

2013-11-04T19:08:00.002-08:00

Google Conference GDayX Event 2013 in Chennai, India

Google Conference – GDayX Chennai, India

Digital Marketing and SEO Event in Chennai, India

Google announced the conference/event – GDayX held at Chennai, India. It organized by Google Business Group (GBG) – Chennai

Google GDayX brings together and connect with some of the best speakers and entrepreneurs in the India country to share their knowledge with you all.

Listen and learn from the people who walk the talk!

All this knowledge comes to you free of cost. Of course, it includes swags and food as well.

GDayx Event Schedule

#	Marketer’s lounge	Entrepreneur’s lounge
9:00am – 9:30am	Registrations Open
9:30am – 10:30am	Keynote: Emerging Trends in Digital Marketing & Technology Sunil Rao – Country Head – Outreach Programs, Google
10:30am – 10:50am	Tea Break
10:50am-11:40am	Understanding Google Search and SEO Syed Malik Mairaj – Sr. Strategist, Search Quality – Google	Unconference: In search of the next big disruption Dorai Thodla, Founder, Imorph Inc
11:40am-12:30pm	Bang for your buck: Organic vs Paid traffic Suganthi Sugumaran, SEO/SocialMedia Consultant, DigitalSpread Communications
12:30am-1:30pm	Lunch Break
1:30pm-2:20pm	Monitization: Enhanced Profits and Business with Google Madhumathi GK, Co-Founder, Madras Studios	5 steps to better user engagement Siddarth Govindaraj, Founder, Silver Stripe Software
2:20pm-3:10pm	Understanding AdWords Mrinalini Chakrabarty, Joshua Singh, Google	Confessions of a Hustler: Outreach hacks Ashwin Ramasamy, Founder, ContractIQ
3:10pm-3:30pm	Tea Break
3:30pm-4:20pm	SEO unplugged: Fireside chat with SEO and AdWords experts Syed Malik, Suganthi Sugumaran, Mrinalini Chakrabarty, Joshua Singh
4:20pm-5:10pm	Panel discussion: Entrepreneurship Sunil Rao – Country Head – Outreach Programs, Google
5:10pm-5:30pm	T-shirts & swags

GDayX Event Location and Timing Details :

About this event

	Saturday, November 9, 2013 from 9:00 AM to 5:30 PM (IST)
	Hindustan University Old Mahabalipuram Road Padur 603103 Chennai, India

You can find the full GDayX Chennai event details here: http://gbgchennai.github.io/gdayx/

Why Digital Marketing and SEO Training Needs?

2012-08-30T03:03:00.000-07:00

Why Digital Marketing Training?

We are all well aware that we are in the peak of technology advancement. With the advancement of technology more devices are compatible with internet browsing and the digital marketing potential that comes along with the internet connected devices. This is the main reason for the success of digital marketing as it depends on internet connected devices to engage a customer with online advertising in order to promote products and services online.

Marketing spends are rapidly moving to Internet and Digital space.

Social Media, Search Engine Marketing, Google Adwords and Search Engine Optimization are the new buzzwords.

There are many resources in online for Digital Marketing and SEO. Find and Learn about it. Digital marketing training includes with following categories such as SEO, Search Engine Marketing, Pay Per Click, Social Media, Email Marketing, Display Advertising, Affiliate Marketing, Google Adwords, Google Analytics, Google Webmasters tools, Blogging, Facebook Ads, Linkedin Marketing, Twitter, branding, and etc.,

Be careful to choose your best digital marketing training institute with covered of all these subjects and pay attention of other factors like SEO trainer, Specialized in Digital Marketing , course details, How good are training in that institute, valid certification, real time experience and more.

Why Search Engine Optimization – SEO Training?

Search Engine Optimization (SEO) can be defined as an art or science to create presence in SERPs of major search engines such as Google, Yahoo, Bing, and so on. It can also be defined as an efficient tool to target potential customers to meet the search engine standards.

Statistics: A recent survey revealed that 70 million Indians use the internet and use Google billion times a month.

From such data we are able to conclude that both Search Engine Marketing (SEM) and SEO rules the internet. This is because they are the most potent tools in the field of online advertising.

Many of the institutes and professional individual gives the digital marketing training and SEO training in Chennai, Bangalore, Coimbatore, Mumbai, Pune and other Metro cities in India through institutes and online. But When you choose a Digital Marketing training or SEO training institute, pay attention to few details and carefully choose the best institute that can offer quality training and practice.

Be a Certified Digital Marketing Professional and All the Best for your Career..!!!

Happy Learning..!!!

For any queries, doubts during learning, Choosing the right Digital Marketing or SEO training institute and Professional trainer or any guidance – Feel free to contact/mail me –abdulmalic@gmail.com

For More about Digital Marketing and SEO growth and importance check below link,

Why Choose Digital Marketing and SEO as Your Career?

The Power of Digital Media and Marketing – The Hindu June 20, 2012

Happy Independence Day 2012 - India

2012-08-14T11:13:00.001-07:00

The Power of Digital Media and Digital Marketing 2012

2012-06-20T04:29:00.000-07:00

Tapping the power of digital media

Log on to the web and attractive advertisements scream out at you. Beat the ambush and you are immediately waylaid by more subtle plugs on various online communities, forums, blogs and even social networking sites.

Instead of cribbing at these besieging promotions, why not hop onto the bandwagon of the new-age career of digital marketing.

Given today’s era of increasing web usage, growing internet penetration and social media ubiquity on the one hand and saturation of traditional marketing mediums on the other, digital marketing offers the perfect playground for businesses to reach audiences worldwide.

Digital marketing comprises the internet, email, mobile and other related channels that form the primary way people interact and communicate today. The high-impact, flexible, targeted, measurable and economical power of digital media has big and small companies alike scampering to exploit the novel, attractive and creative features in an attempt to both reach out to the customers and also mine untapped markets. Statistics reveal that companies that use internet marketing get up to 1300% profit as compared with traditional marketing! Little wonder then that digital media forms a lion’s share of most marketing campaigns – be it publicity, sales leads, community relations or customer service.

As a career prospect

The dynamic, upcoming industry of digital marketing is fast-gaining momentum as a promising career choice, especially among the youth. Helping companies stay ahead of the curve by utilising the commercial perspective of modern digital media is taking the world by storm. This massive marketing platform is poised to become the most sought-after profession what with its fascinating, stimulating and rewarding aspects.

As Rachna Gupta, Founder Director, International Institute of Creative Marketing opines, “The industry has already grown over $1 billion worldwide in the last three years and is expected to continue its upward trend. No marketing budget, plan or strategy is now considered complete unless it includes a digital component.”

Yet, it cannot be perceived as simply moving traditional marketing methods to a digital platform.

The work here is two-fold – building an online presence to up the brand awareness quotient as well as monitoring the public image, consumer insight and relationship with customers.

Digital marketers develop fine-tuned strategies for product launch, promotion, brand building, increasing sales or public relations. The tools for spreading the message are varied – targeted advertisements, search engine optimised articles, initiating conversations, participating in discussions, links, comments, polls and so on. They also tactically leverage different social media tools like Facebook, Orkut, LinkedIn, Twitter, Google+, YouTube, Flickr, etc. for everything from creating a buzz about the product/service, getting people talking about the brand, generating leads/inquiries, powering traffic to websites and building fan loyalty. Digital marketing strategies have to be well-integrated into the overall marketing mix. Measuring the success/reach of digital marketing efforts with metrics like e-mail delivery statistics, search engine results, site visits, users’ clicks on links and related benchmarks is imperative.

Educational qualifications

Traditional marketing education, IT or mass communication background or experience in advertising/ sales/ brand building gives a foothold in the digital marketing industry. Yet, professional certification in digital marketing per se imparts thorough understanding of digital technologies and applications for improving customer engagement. Business schools have also started incorporating digital marketing modules in their marketing programmes.

Again, the field is changing dramatically and quickly. It is essential to keep abreast of constant changes or risk becoming obsolete.

Personal traits

Digital marketing demands tech-savvy individuals who can easily absorb new technology. Basic knowledge of web design, social media and web-related software is requisite. It also calls for a creative streak, analytical bent, good communication skills and willingness to spend long hours glued to the web. The work (completely different from merely browsing the web or connecting with friends) is demanding as it delivers real-time results and is measurable with more ease and accuracy. Being a nascent profession, employers look more for aptitude than experience!

Scope

Exciting job opportunities beckon in digital marketing solutions companies and in-house marketing/ social media departments of big organisations. For instance, HP-India created a job profile just to administer their Twitter and Facebook profiles!

Individuals can even opt to set up their own marketing firms or go the freelance route.

Roles and designations vary from company to company. Interesting positions are cropping up like interactive marketing specialist, social media strategist, audience acquisition manager, communities manager, social media coordinator, SEO strategist, social media web developer, web analytics manager, etc.

Trained and qualified digital marketing experts are in high demand everywhere as more and more companies are shifting their focus to digital marketing strategies. Being a new professional discipline, there is immense scope as well as ample room for everyone. Nidhi Makhija of Experience Commerce says, “The industry is so new and many opportunities lie undiscovered. There’s vast scope to grow either into a digital planner or as a business development executive. These are just stepping stones into higher positions – Account Directors and VPs of Business Development.”

Another plus point is the hefty pay packages as big companies allocate huge budgets for digital marketing. Freshers can easily earn Rs.2 to 3 lakhs per annum with prospects of exponential growth in the future.

To sum up, the future of marketing lies in the digital medium and making technology work for brands will surely rule the virtual world!

Author : Payal Chanania

Source : The Hindu

Digital Analytics Association India – Symposium for Digital Marketing and Analytics Professionals

2012-05-07T04:33:00.000-07:00

Digital Analytics Association (DAA) India – Symposium

DAA Symposium is a new educational program launched by DAA to enhance the professional development of digital analytics professionals. The DAA Symposiums bring digital analytics, web analytics, marketing and business professionals together for a day of learning, professional development and networking.

Started as a pilot effort, the attendance at the first two symposiums in Seattle, WA (hosted by Microsoft) and Austin, TX (hosted by Dell) far exceeded expectations and attracted over 200 and 300 professionals respectfully with professionals from all over the globe in attendance. With those successes, the DAA made the Symposiums a permanent program and plans on conducting a minimum of four each year.

The DAA Symposiums bring world class speakers to where digital analytics professionals are located and makes it more convenient, less expensive, and less time away from the office to learn from experts whom they would not normally be able to hear in person.

DAA India Symposium (hosted by Cognizant) is your opportunity to hear world class speakers from Forrester Research, US Bank, Dell, Deloitte and more!

Place : Leela Palace, Bangalore, Karnataka, India

Date : June 8th 2012 – Friday

Time : 8.30 am to 7.00 pm

For More Details – http://www.daasymposium.in/