Fri, 29 May 2026 15:08:01 +0000 Fri, 29 May 2026 15:08:01 +0000 Libsyn RSSgen 1.0 http://digitalmarketingmadness.libsyn.com/podcast en-us Copyright 2015 McDougall Interactive http://digitalmarketingmadness.libsyn.com/podcast Helping you to navigate the crazy world of internet marketing: SEO, Analytics, Paid Search, Link Building, Web Development, and more. Welcome to Digital Marketing Madness. https://static.libsyn.com/p/assets/6/2/5/0/625098c818c2d802e55e3c100dce7605/digital-marketing-madness-20241007-5wfbmwkmjv.png McDougall Interactive no episodic digital,marketing,internet,marketing,seo,google,analytics,google,adwords,link,building,web,development no Helping you to navigate the crazy world of internet marketing: SEO, Analytics, Paid Search, Link Building, Web Development, and more. Welcome to Digital Marketing Madness.jmaher@mcdia.comMcDougall Interactive AI Content Generation With John Cass Tue, 22 Nov 2022 06:54:00 +0000 In this podcast, John McDougall from McDougall Interactive and Talk Marketing Academy talks with John Cass from AI Content Gen. They talk about the current capabilities of AI content generation tools. Then, they speculate on the future of AI.

]]> In this podcast, John McDougall from McDougall Interactive and Talk Marketing Academy talks with John Cass from AI Content Gen. They talk about the current capabilities of AI content generation tools. Then, they speculate on the future of AI.

]]> 26:04 false full jmaher@mcdia.com (McDougall Interactive)In this podcast, John McDougall from McDougall Interactive and Talk Marketing Academy talks with John Cass from AI Content Gen. They talk about the current capabilities of AI content generation tools. Then, they speculate on the future of AI.McDougall InteractiveIn this podcast, John McDougall from McDougall Interactive and Talk Marketing Academy talks with John Cass from AI Content Gen. They talk about the current capabilities of AI content generation tools. Then, they speculate on the future of AI. What Is Google Business Profile and How Do You Claim Your Listing? Tue, 30 Aug 2022 04:00:00 +0000 In this episode of Digital Marketing Madness, John Maher and John McDouggall from McDougall Interactive chat about Google business profiles. They explain the importance of these listings and give listeners tips on how to claim their profiles.

]]> In this episode of Digital Marketing Madness, John Maher and John McDouggall from McDougall Interactive chat about Google business profiles. They explain the importance of these listings and give listeners tips on how to claim their profiles.

]]> 18:51 false full jmaher@mcdia.com (McDougall Interactive)In this episode of Digital Marketing Madness, John Maher and John McDouggall from McDougall Interactive chat about Google business profiles. They explain the importance of these listings and give listeners tips on how to claim their profiles.McDougall InteractiveIn this episode of Digital Marketing Madness, John Maher and John McDouggall from McDougall Interactive chat about Google business profiles. They explain the importance of these listings and give listeners tips on how to claim their profiles. How to Develop Good Writing Habits and Write More Words Per Hour Tue, 23 Aug 2022 13:31:37 +0000 In this episode of Digital Marketing Madness, John Maher and John McDougall talk about how to develop good writing habits. They explain that whether you're writing for work or play, you need a consistent routine. They also cover tools and apps to help increase the number of words you generate, and then, they talk about editing strategies.

]]> In this episode of Digital Marketing Madness, John Maher and John McDougall talk about how to develop good writing habits. They explain that whether you're writing for work or play, you need a consistent routine. They also cover tools and apps to help increase the number of words you generate, and then, they talk about editing strategies.

]]> 16:10 false full jmaher@mcdia.com (McDougall Interactive)In this episode of Digital Marketing Madness, John Maher and John McDougall talk about how to develop good writing habits. They explain that whether you're writing for work or play, you need a consistent routine. They also cover tools and apps to help increase the number of words you generate, and then, they talk about editing strategies.McDougall InteractiveIn this episode of Digital Marketing Madness, John Maher and John McDougall talk about how to develop good writing habits. They explain that whether you're writing for work or play, you need a consistent routine. They also cover tools and apps to help increase the number of words you generate, and then, they talk about editing strategies. What Is Google Business Profile and Claiming Your Listing Fri, 27 May 2022 04:00:11 +0000 18:13 false full jmaher@mcdia.com (McDougall Interactive)John Maher and John McDougall talk about Google Business Profile, how to claim your listing, find your reviews link, and optimize your business for local search.McDougall InteractiveJohn Maher and John McDougall talk about Google Business Profile, how to claim your listing, find your reviews link, and optimize your business for local search. Top 5 Website Redesign Mistakes Wed, 25 May 2022 07:21:48 +0000 19:23 false full jmaher@mcdia.com (McDougall Interactive)John Maher and John McDougall talk about mistakes that people often make when redesigning a website, which can negatively affect your SEO.McDougall InteractiveJohn Maher and John McDougall talk about mistakes that people often make when redesigning a website, which can negatively affect your SEO. What Is SEO and Much Does It Cost? Mon, 18 Apr 2022 04:00:10 +0000 John Maher talks with McDougall Interactive president John McDougall about SEO, what it is, how much it costs, whether you can do it yourself, and some helpful SEO tools.

]]> John Maher talks with McDougall Interactive president John McDougall about SEO, what it is, how much it costs, whether you can do it yourself, and some helpful SEO tools.

]]> 18:35 false full jmaher@mcdia.com (McDougall Interactive)John Maher talks with McDougall Interactive president John McDougall about SEO, what it is, how much it costs, whether you can do it yourself, and some helpful SEO tools.McDougall InteractiveJohn Maher talks with McDougall Interactive president John McDougall about SEO, what it is, how much it costs, whether you can do it yourself, and some helpful SEO tools. Tips on Hiring a Search Engine Optimization Agency Mon, 11 Apr 2022 18:48:38 +0000 11:48 false full jmaher@mcdia.com (McDougall Interactive)John Maher speaks with McDougall Interactive President John McDougall on hiring a search engine optimization agency, and offers tips for making the right choice.McDougall InteractiveJohn Maher speaks with McDougall Interactive President John McDougall on hiring a search engine optimization agency, and offers tips for making the right choice. What Is a Keyword Tool? Thu, 24 Mar 2022 08:55:45 +0000 In this episode of Marketing Madness, John McDougall and John Maher talk about keyword tools. They explain how these tools work and why they're important when writing a website. Then, they recommend free and paid keyword tools for listeners to try.

]]> In this episode of Marketing Madness, John McDougall and John Maher talk about keyword tools. They explain how these tools work and why they're important when writing a website. Then, they recommend free and paid keyword tools for listeners to try.

]]> 10:08 false full jmaher@mcdia.com (McDougall Interactive)In this episode of Marketing Madness, John McDougall and John Maher talk about keyword tools. They explain how these tools work and why they're important when writing a website. Then, they recommend free and paid keyword tools for listeners to try.McDougall InteractiveIn this episode of Marketing Madness, John McDougall and John Maher talk about keyword tools. They explain how these tools work and why they're important when writing a website. Then, they recommend free and paid keyword tools for listeners to try. Essential Tools to Get Your Podcast Started Wed, 05 May 2021 03:14:21 +0000 John McDougall from McDougall Interactive sits down with John Maher to talk about how to get your podcast started. They talk about the three essential elements of creating a podcast, including how to record the podcast, how to edit the podcast, and where to host the podcast, and they suggest tools to help with each of these three steps.

]]> John McDougall from McDougall Interactive sits down with John Maher to talk about how to get your podcast started. They talk about the three essential elements of creating a podcast, including how to record the podcast, how to edit the podcast, and where to host the podcast, and they suggest tools to help with each of these three steps.

]]> 10:49 false full jmaher@mcdia.com (McDougall Interactive)John McDougall from McDougall Interactive sits down with John Maher to talk about how to get your podcast started. They talk about the three essential elements of creating a podcast, including how to record the podcast, how to edit the podcast, and where to host the podcast, and they suggest tools to help with each of these three steps.McDougall InteractiveJohn McDougall from McDougall Interactive sits down with John Maher to talk about how to get your podcast started. They talk about the three essential elements of creating a podcast, including how to record the podcast, how to edit the podcast, and where to host the podcast, and they suggest tools to help with each of these three steps. Digital Marketing Madness - New Trends in SEO for 2017 Thu, 18 May 2017 11:41:06 +0000 McDougall Interactive covers the newest trends in SEO for 2017 and how your business can utilize these ideas to expand your web presence, including on social media.

]]> McDougall Interactive covers the newest trends in SEO for 2017 and how your business can utilize these ideas to expand your web presence, including on social media.

]]> 21:05 false full jmaher@mcdia.com (McDougall Interactive)McDougall Interactive covers the newest trends in SEO for 2017 and how your business can utilize these ideas to expand your web presence, including on social media.McDougall InteractiveMcDougall Interactive covers the newest trends in SEO for 2017 and how your business can utilize these ideas to expand your web presence, including on social media. The Beginners Guide to Mobile Optimization Thu, 05 Jan 2017 16:00:00 +0000 John McDougall, John Maher, and Pavel Khaykin of McDougall Interactive discuss the basic tools, plugins, and strategies for mobile optimization - an increasingly important field as more web searches take place on phones than on desktops. Learn what you can do to make your website as mobile–friendly as possible.

]]> John McDougall, John Maher, and Pavel Khaykin of McDougall Interactive discuss the basic tools, plugins, and strategies for mobile optimization - an increasingly important field as more web searches take place on phones than on desktops. Learn what you can do to make your website as mobile–friendly as possible.

]]> 14:25 false full jmaher@mcdia.com (McDougall Interactive)John McDougall, John Maher, and Pavel Khaykin of McDougall Interactive discuss the basic tools, plugins, and strategies for mobile optimization - an increasingly important field as more web searches take place on phones than on desktops. Learn what you can do to make your website as mobile–friendly as possible.McDougall InteractiveJohn McDougall, John Maher, and Pavel Khaykin of McDougall Interactive discuss the basic tools, plugins, and strategies for mobile optimization - an increasingly important field as more web searches take place on phones than on desktops. Learn what you can do to make your website as mobile–friendly as possible. Digital Marketing Winners & Losers of 2016 Thu, 22 Dec 2016 05:00:00 +0000 John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017.

]]> John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017.

]]> 20:22 false full jmaher@mcdia.com (McDougall Interactive)John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017.McDougall InteractiveJohn Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017. Digital Marketing News Bulletin - Nov 2016 Tue, 08 Nov 2016 17:00:00 +0000 A round table discussion of the latest tools, and updates on what's happening in the digital marketing and search engine optimization world.

]]> A round table discussion of the latest tools, and updates on what's happening in the digital marketing and search engine optimization world.

]]> 25:38 false full jmaher@mcdia.com (McDougall Interactive)A round table discussion of the latest tools, and updates on what's happening in the digital marketing and search engine optimization world.McDougall InteractiveA round table discussion of the latest tools, and updates on what's happening in the digital marketing and search engine optimization world. Blog Writing and Writer's Block Fri, 12 Aug 2016 20:57:13 +0000 Writer's block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn't to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer's block and get back to blogging effectively.

]]> Writer's block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn't to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer's block and get back to blogging effectively.

]]> 07:56 false full jmaher@mcdia.com (McDougall Interactive)Writer's block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn't to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer's block and get back to blogging effectively.McDougall InteractiveWriter's block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn't to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer's block and get back to blogging effectively. How to Generate Blog Topic Ideas & Other Helpful Resources Fri, 05 Feb 2016 16:14:15 +0000 Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas.

]]> Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas.

]]> 15:49 false full jmaher@mcdia.com (McDougall Interactive)Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas.McDougall InteractiveGenerating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas. How To Do Competitive Analysis and Leapfrog Your Competitors Wed, 13 Jan 2016 17:00:00 +0000 Analyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors.

]]> Analyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors.

]]> 14:25 false full jmaher@mcdia.com (McDougall Interactive)Analyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors.McDougall InteractiveAnalyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors. How To Do Keyword Research and What To Do With It Wed, 06 Jan 2016 17:00:00 +0000 John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them.

]]> John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them.

]]> 19:46 false full jmaher@mcdia.com (McDougall Interactive)John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them.McDougall InteractiveJohn McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them. How and Why To Share Content That's Behind A Paywall Fri, 30 Oct 2015 15:54:49 +0000 In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers.

]]> In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers.

]]> 09:03 false full jmaher@mcdia.com (McDougall Interactive)In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers.McDougall InteractiveIn this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers. Content Marketing With Podcasts - Part 2 Thu, 15 Oct 2015 14:02:08 +0000 In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software.

]]> In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software.

]]> 32:12 false full jmaher@mcdia.com (McDougall Interactive)In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software.McDougall InteractiveIn part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software. Content Marketing With Podcasts - Part 1 Thu, 08 Oct 2015 14:26:34 +0000 In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog.

]]> In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog.

]]> 24:30 false full jmaher@mcdia.com (McDougall Interactive)In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog.McDougall InteractiveIn this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog. How Your Website Hosting Can Affect SEO Tue, 01 Sep 2015 16:00:00 +0000 In this podcast with Meghan Williams, we discuss website hosting, and how your choice of website hosting provider can affect your search engine ranks by affecting your site speed and by potentially associating your site with other undesirable sites.

]]> In this podcast with Meghan Williams, we discuss website hosting, and how your choice of website hosting provider can affect your search engine ranks by affecting your site speed and by potentially associating your site with other undesirable sites.

]]> 08:12 false full jmaher@mcdia.com (McDougall Interactive)In this podcast with Meghan Williams, we discuss website hosting, and how your choice of website hosting provider can affect your search engine ranks by affecting your site speed and by potentially associating your site with other undesirable sites.McDougall InteractiveIn this podcast with Meghan Williams, we discuss website hosting, and how your choice of website hosting provider can affect your search engine ranks by affecting your site speed and by potentially associating your site with other undesirable sites. Is Your Social Media Marketing Working? Tue, 25 Aug 2015 16:00:00 +0000 In this podcast with Meghan Williams, we discuss social media marketing and how to tell if it’s working or not, including reporting using Google Analytics and other tools.

]]> In this podcast with Meghan Williams, we discuss social media marketing and how to tell if it’s working or not, including reporting using Google Analytics and other tools.

]]> 05:36 false full jmaher@mcdia.com (McDougall Interactive)In this podcast with Meghan Williams, we discuss social media marketing and how to tell if it’s working or not, including reporting using Google Analytics and other tools.McDougall InteractiveIn this podcast with Meghan Williams, we discuss social media marketing and how to tell if it’s working or not, including reporting using Google Analytics and other tools. Using WordPress Plugins: Updates, Support, and More Fri, 07 Aug 2015 16:00:00 +0000 Listen to this podcast to learn how to manage WordPress plugin updates, find support when you have an issue with a plugin, and more.

]]> Listen to this podcast to learn how to manage WordPress plugin updates, find support when you have an issue with a plugin, and more.

]]> 09:50 false full jmaher@mcdia.com (McDougall Interactive)Listen to this podcast to learn how to manage WordPress plugin updates, find support when you have an issue with a plugin, and more.McDougall InteractiveListen to this podcast to learn how to manage WordPress plugin updates, find support when you have an issue with a plugin, and more. Using Canva as a Simple Photo Editor to Create Awesome Social Media Graphics Tue, 04 Aug 2015 16:00:00 +0000 Need a simple tool for editing photos and creating awesome social mediagraphics for Pinterest and more? You need to check out Canva! Listen to this podcast to learn how.

]]> Need a simple tool for editing photos and creating awesome social mediagraphics for Pinterest and more? You need to check out Canva! Listen to this podcast to learn how.

]]> 07:27 false full jmaher@mcdia.com (McDougall Interactive)Need a simple tool for editing photos and creating awesome social mediagraphics for Pinterest and more? You need to check out Canva! Listen to this podcast to learn how.McDougall InteractiveNeed a simple tool for editing photos and creating awesome social mediagraphics for Pinterest and more? You need to check out Canva! Listen to this podcast to learn how. What Are Google Analytics Dashboards? Fri, 31 Jul 2015 16:00:00 +0000 Google Analytics dashboards can make your monthly reporting easier with just a little bit of set up. Learn how to use Google Analytics dashboards and get a crash course in building your own in today’s podcast.

]]> Google Analytics dashboards can make your monthly reporting easier with just a little bit of set up. Learn how to use Google Analytics dashboards and get a crash course in building your own in today’s podcast.

]]> 07:28 false full jmaher@mcdia.com (McDougall Interactive)Google Analytics dashboards can make your monthly reporting easier with just a little bit of set up. Learn how to use Google Analytics dashboards and get a crash course in building your own in today’s podcast.McDougall InteractiveGoogle Analytics dashboards can make your monthly reporting easier with just a little bit of set up. Learn how to use Google Analytics dashboards and get a crash course in building your own in today’s podcast. What Is The Google Disavow Tool? Wed, 29 Jul 2015 16:00:00 +0000 In this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool.

]]> In this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool.

]]> 11:16 false full jmaher@mcdia.com (McDougall Interactive)In this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool.McDougall InteractiveIn this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool. Highlighting Value in PPC Ads and Landing Pages Wed, 29 Jul 2015 11:00:00 +0000 In this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages.

]]> In this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages.

]]> 09:32 false full jmaher@mcdia.com (McDougall Interactive)In this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages.McDougall InteractiveIn this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages. Web Design Wireframes Mon, 27 Jul 2015 11:00:00 +0000 In this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective.

]]> In this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective.

]]> 11:57 false full jmaher@mcdia.com (McDougall Interactive)In this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective.McDougall InteractiveIn this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective. PPC Strategies: Integrating Relevancy Wed, 22 Jul 2015 11:00:00 +0000 In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.

]]> In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.

]]> 13:41 false full jmaher@mcdia.com (McDougall Interactive)In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.McDougall InteractiveIn this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages. Important Things to Consider When Launching a Website Mon, 20 Jul 2015 19:32:10 +0000 In this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing.

]]> In this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing.

]]> 09:50 false full jmaher@mcdia.com (McDougall Interactive)In this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing.McDougall InteractiveIn this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing. Adwords Bidding Strategies - Seasonal Bidding Fri, 26 Jun 2015 21:09:09 +0000 In part 3 of our discussion with Bob Rustici on Adwords bidding strategies, get the most out of your ads with strategies for seasonal bidding, including pros and cons, and best practices.

]]> In part 3 of our discussion with Bob Rustici on Adwords bidding strategies, get the most out of your ads with strategies for seasonal bidding, including pros and cons, and best practices.

]]> 11:36 false full jmaher@mcdia.com (McDougall Interactive)In part 3 of our discussion with Bob Rustici on Adwords bidding strategies, get the most out of your ads with strategies for seasonal bidding, including pros and cons, and best practices.McDougall InteractiveIn part 3 of our discussion with Bob Rustici on Adwords bidding strategies, get the most out of your ads with strategies for seasonal bidding, including pros and cons, and best practices. Measuring the Success or Failure of a Blog Fri, 26 Jun 2015 21:06:52 +0000 In this discussion with Meghan Williams, get practical tips on Google Analytics reports that can help you to measure blog success or failure today.

]]> In this discussion with Meghan Williams, get practical tips on Google Analytics reports that can help you to measure blog success or failure today.

]]> 11:13 false full jmaher@mcdia.com (McDougall Interactive)In this discussion with Meghan Williams, get practical tips on Google Analytics reports that can help you to measure blog success or failure today.McDougall InteractiveIn this discussion with Meghan Williams, get practical tips on Google Analytics reports that can help you to measure blog success or failure today. The Importance of Good Mobile Websites Fri, 26 Jun 2015 21:03:48 +0000 In this discussion with Rick Floyd, learn why mobile websites are so important, including recent changes to Google’s algorithm that make having a mobile-friendly website imperative.

]]> In this discussion with Rick Floyd, learn why mobile websites are so important, including recent changes to Google’s algorithm that make having a mobile-friendly website imperative.

]]> 14:31 false full jmaher@mcdia.com (McDougall Interactive)In this discussion with Rick Floyd, learn why mobile websites are so important, including recent changes to Google’s algorithm that make having a mobile-friendly website imperative.McDougall InteractiveIn this discussion with Rick Floyd, learn why mobile websites are so important, including recent changes to Google’s algorithm that make having a mobile-friendly website imperative. Adwords Bidding Strategies - Competitor Keywords Fri, 26 Jun 2015 21:01:31 +0000 In part 2 of our discussion with Bob Rustici on Adwords bidding strategies, learn the best practices for bidding on your competitor's keywords and brand names.

]]> In part 2 of our discussion with Bob Rustici on Adwords bidding strategies, learn the best practices for bidding on your competitor's keywords and brand names.

]]> 11:23 false full jmaher@mcdia.com (McDougall Interactive)In part 2 of our discussion with Bob Rustici on Adwords bidding strategies, learn the best practices for bidding on your competitor's keywords and brand names.McDougall InteractiveIn part 2 of our discussion with Bob Rustici on Adwords bidding strategies, learn the best practices for bidding on your competitor's keywords and brand names. Website Analytics & Google Webmaster Tools 101 Fri, 26 Jun 2015 20:58:49 +0000 In this discussion with Pavel Khaykin, learn how to use Google Webmaster Tools as a part of your website analytics strategy and why you can get data there that is not available in Google Analytics.

]]> In this discussion with Pavel Khaykin, learn how to use Google Webmaster Tools as a part of your website analytics strategy and why you can get data there that is not available in Google Analytics.

]]> 09:23 false full jmaher@mcdia.com (McDougall Interactive)In this discussion with Pavel Khaykin, learn how to use Google Webmaster Tools as a part of your website analytics strategy and why you can get data there that is not available in Google Analytics.McDougall InteractiveIn this discussion with Pavel Khaykin, learn how to use Google Webmaster Tools as a part of your website analytics strategy and why you can get data there that is not available in Google Analytics. Video Optimization & YouTube SEO - Part 2 Fri, 26 Jun 2015 20:56:40 +0000 In part 2 of our discussion on Video and YouTube optimization, we discuss the pros and cons of hosting your videos on YouTube vs a third-party option, and we walk through creating custom closed captions to optimize your YouTube videos.

]]> In part 2 of our discussion on Video and YouTube optimization, we discuss the pros and cons of hosting your videos on YouTube vs a third-party option, and we walk through creating custom closed captions to optimize your YouTube videos.

]]> 25:21 false full jmaher@mcdia.com (McDougall Interactive)In part 2 of our discussion on Video and YouTube optimization, we discuss the pros and cons of hosting your videos on YouTube vs a third-party option, and we walk through creating custom closed captions to optimize your YouTube videos.McDougall InteractiveIn part 2 of our discussion on Video and YouTube optimization, we discuss the pros and cons of hosting your videos on YouTube vs a third-party option, and we walk through creating custom closed captions to optimize your YouTube videos. Adwords Bidding Strategies - Brand Keywords Fri, 26 Jun 2015 20:54:04 +0000 In part 1 of our discussion with Bob Rustici on Adwords bidding strategies, find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings.

]]> In part 1 of our discussion with Bob Rustici on Adwords bidding strategies, find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings.

]]> 11:31 false full jmaher@mcdia.com (McDougall Interactive)In part 1 of our discussion with Bob Rustici on Adwords bidding strategies, find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings.McDougall InteractiveIn part 1 of our discussion with Bob Rustici on Adwords bidding strategies, find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings. Video Optimization & YouTube SEO - Part 1 Fri, 26 Jun 2015 20:52:10 +0000 John Maher explains why you should do video optimization for SEO on YouTube as part of your overall digital marketing strategy, in part 1 of this two part podcast.

]]> John Maher explains why you should do video optimization for SEO on YouTube as part of your overall digital marketing strategy, in part 1 of this two part podcast.

]]> 11:32 false full jmaher@mcdia.com (McDougall Interactive)John Maher explains why you should do video optimization for SEO on YouTube as part of your overall digital marketing strategy, in part 1 of this two part podcast.McDougall InteractiveJohn Maher explains why you should do video optimization for SEO on YouTube as part of your overall digital marketing strategy, in part 1 of this two part podcast. AdWords Landing Page Best Practices Fri, 26 Jun 2015 20:49:15 +0000 In this discussion with Bob Rustici, uncover some helpful tips on best practices when using landing pages for PPC ads, so you can improve your AdWords conversion rate.

]]> In this discussion with Bob Rustici, uncover some helpful tips on best practices when using landing pages for PPC ads, so you can improve your AdWords conversion rate.

]]> 07:23 false full jmaher@mcdia.com (McDougall Interactive)In this discussion with Bob Rustici, uncover some helpful tips on best practices when using landing pages for PPC ads, so you can improve your AdWords conversion rate.McDougall InteractiveIn this discussion with Bob Rustici, uncover some helpful tips on best practices when using landing pages for PPC ads, so you can improve your AdWords conversion rate. Web Design Project Management Tips Fri, 26 Jun 2015 20:47:10 +0000 In this discussion with account manager Meghan Williams, get tips for making the web design project management process a smooth, productive one, and save your self a ton of headaches now and in the future.

]]> In this discussion with account manager Meghan Williams, get tips for making the web design project management process a smooth, productive one, and save your self a ton of headaches now and in the future.

]]> 09:48 false full jmaher@mcdia.com (McDougall Interactive)In this discussion with account manager Meghan Williams, get tips for making the web design project management process a smooth, productive one, and save your self a ton of headaches now and in the future.McDougall InteractiveIn this discussion with account manager Meghan Williams, get tips for making the web design project management process a smooth, productive one, and save your self a ton of headaches now and in the future. Why A Cheap Web Designer Overseas Will Cost You More Fri, 26 Jun 2015 20:45:44 +0000 In this discussion with Rick Floyd, learn why using a cheap web designer or developer overseas can cost you more than if you had paid more initially and had the development done locally.

]]> In this discussion with Rick Floyd, learn why using a cheap web designer or developer overseas can cost you more than if you had paid more initially and had the development done locally.

]]> 11:12 false full jmaher@mcdia.com (McDougall Interactive)In this discussion with Rick Floyd, learn why using a cheap web designer or developer overseas can cost you more than if you had paid more initially and had the development done locally.McDougall InteractiveIn this discussion with Rick Floyd, learn why using a cheap web designer or developer overseas can cost you more than if you had paid more initially and had the development done locally. How To Improve Your Google Quality Score Fri, 26 Jun 2015 20:43:24 +0000 In this discussion with Bob Rustici, learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs dow

]]> In this discussion with Bob Rustici, learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs dow

]]> 18:43 false full jmaher@mcdia.com (McDougall Interactive)In this discussion with Bob Rustici, learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs dowMcDougall InteractiveIn this discussion with Bob Rustici, learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs dow How To Work With Your SEO Company Fri, 26 Jun 2015 20:41:08 +0000 There’s no doubt that SEO is critical to the success of any website, but it can be challenging to truly harness great SEO when search engine algorithms and best practices are always changing. Working with an experienced SEO company can help you give your website a foundation for progress. Read on to learn more about how to work with your SEO company, what to expect, and what you’ll get out of it.

]]> There’s no doubt that SEO is critical to the success of any website, but it can be challenging to truly harness great SEO when search engine algorithms and best practices are always changing. Working with an experienced SEO company can help you give your website a foundation for progress. Read on to learn more about how to work with your SEO company, what to expect, and what you’ll get out of it.

]]> 07:41 false full jmaher@mcdia.com (McDougall Interactive)There’s no doubt that SEO is critical to the success of any website, but it can be challenging to truly harness great SEO when search engine algorithms and best practices are always changing. Working with an experienced SEO company can help you give your website a foundation for progress. Read on to learn more about how to work with your SEO company, what to expect, and what you’ll get out of it.McDougall InteractiveThere’s no doubt that SEO is critical to the success of any website, but it can be challenging to truly harness great SEO when search engine algorithms and best practices are always changing. Working with an experienced SEO company can help you give your website a foundation for progress. Read on to learn more about how to work with your SEO company, what to expect, and what you’ll get out of it. Common Backlinks with Link Research Tools Fri, 26 Jun 2015 20:39:30 +0000 Understanding the importance of backlinks and obtaining quality backlinks is critical to the success of your website. Here’s what you need to know about backlinks, and how to ferret out the best places to get quality backlinks from for your site.

]]> Understanding the importance of backlinks and obtaining quality backlinks is critical to the success of your website. Here’s what you need to know about backlinks, and how to ferret out the best places to get quality backlinks from for your site.

]]> 09:58 false full jmaher@mcdia.com (McDougall Interactive)Understanding the importance of backlinks and obtaining quality backlinks is critical to the success of your website. Here’s what you need to know about backlinks, and how to ferret out the best places to get quality backlinks from for your site.McDougall InteractiveUnderstanding the importance of backlinks and obtaining quality backlinks is critical to the success of your website. Here’s what you need to know about backlinks, and how to ferret out the best places to get quality backlinks from for your site. How to Use Google Analytics to Track Thought-Leadership Fri, 26 Jun 2015 20:38:05 +0000 Thought leadership is gaining more traction in marketing, and it’s important to understand not only its importance, but also how you can utilize a variety of web based tools like Google Analytics to track your website’s thought leadership. Here’s what you need to know.

]]> Thought leadership is gaining more traction in marketing, and it’s important to understand not only its importance, but also how you can utilize a variety of web based tools like Google Analytics to track your website’s thought leadership. Here’s what you need to know.

]]> 23:01 false full jmaher@mcdia.com (McDougall Interactive)Thought leadership is gaining more traction in marketing, and it’s important to understand not only its importance, but also how you can utilize a variety of web based tools like Google Analytics to track your website’s thought leadership. Here’s what you need to know.McDougall InteractiveThought leadership is gaining more traction in marketing, and it’s important to understand not only its importance, but also how you can utilize a variety of web based tools like Google Analytics to track your website’s thought leadership. Here’s what you need to know. Google Adwords Quality Score Fri, 26 Jun 2015 20:36:40 +0000 Advertising is key to bringing more traffic and consumers to your business. But Google now imposes an AdWords “quality score” that could affect how much you pay for marketing. In this podcast, we’ll discuss the Google AdWords Quality Score with Bob Rustici, Director of Paid Search at McDougall Interactive.

]]> Advertising is key to bringing more traffic and consumers to your business. But Google now imposes an AdWords “quality score” that could affect how much you pay for marketing. In this podcast, we’ll discuss the Google AdWords Quality Score with Bob Rustici, Director of Paid Search at McDougall Interactive.

]]> 10:41 false full jmaher@mcdia.com (McDougall Interactive)Advertising is key to bringing more traffic and consumers to your business. But Google now imposes an AdWords “quality score” that could affect how much you pay for marketing. In this podcast, we’ll discuss the Google AdWords Quality Score with Bob Rustici, Director of Paid Search at McDougall Interactive.McDougall InteractiveAdvertising is key to bringing more traffic and consumers to your business. But Google now imposes an AdWords “quality score” that could affect how much you pay for marketing. In this podcast, we’ll discuss the Google AdWords Quality Score with Bob Rustici, Director of Paid Search at McDougall Interactive. 301 Redirects Fri, 26 Jun 2015 20:31:45 +0000 In this discussion with Rick Floyd, learn how to use 301 redirects correctly and effectively, to keep your existing SEO juice intact when modifying URLs on existing pages or with a new website.

]]> In this discussion with Rick Floyd, learn how to use 301 redirects correctly and effectively, to keep your existing SEO juice intact when modifying URLs on existing pages or with a new website.

]]> 19:47 false full jmaher@mcdia.com (McDougall Interactive)In this discussion with Rick Floyd, learn how to use 301 redirects correctly and effectively, to keep your existing SEO juice intact when modifying URLs on existing pages or with a new website.McDougall InteractiveIn this discussion with Rick Floyd, learn how to use 301 redirects correctly and effectively, to keep your existing SEO juice intact when modifying URLs on existing pages or with a new website.