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WSI uses search marketing strategies like Search Engine Optimization,
Guaranteed Inclusion Advertising, & Pay-Per-Click marketing, to find
your web customers and drive them to your website

Free Webinar – 3 Golden Rules of SEO

Posted on June 14th, 2013 by
3-golden-rules

This coming Tuesday, join me for this free webinar and find out the 3 golden rules every search engine optimization (SEO) strategy should be built around. With all the changes that Google has made to the world of SEO over the last year it is more important than ever to ensure this aspect of your [...]

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Social Media for Jewelry Stores Course Taught by WSI

Posted on May 19th, 2013 by
jewelry-show

Let’s face it, some industries and businesses are just more suitable for social media than others. Certain sectors of the business world are just flat out boring, and people only seek these businesses out when they need them.  A good example is a personal injury attorney. However, other businesses get people dreaming, and stir up [...]

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Ask your SEO provider to show you the carfax

Posted on December 3rd, 2012 by

One of the things we’re especially sensitive to in our business is the general lack of understanding businesses have about what their SEO provider does for them.  Part of the problem is a lack of standards – after all there is no central industry certification for SEO as there are in other industries (maybe there [...]

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What’s the big deal with infographics?

Posted on November 14th, 2012 by

Keeping the theme of “alternative content development” from earlier this month, in this post we’ll take a closer look at everyone’s attempt to let their creative juices flow – otherwise known as infograpihcs. What are they? Infographics are pretty cool – they are graphical representations of facts, figures or something plain old funny.  For instance, [...]

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How E-Books Work for Online Marketing

Posted on November 7th, 2012 by

With all the changes in the online marketing world this year, we’re really working hard to encourage our clients to look at new strategies for building their internet presence.  And while the value of content based marketing such as blogging is pretty well established, we’re taking it one step further with the development of additional [...]

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Is Google+ The Next Big Thing?

Posted on October 17th, 2012 by

  Google+ may not have the mass following that Facebook or Twitter have, but at this point, it’s growing into its shoes and giving marketers something to watch over. In September 2012, Google announced that 400 million users are currently signed up for Google+ and approximately 100 million are active users. New Study Shows Google+ is [...]

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Using Google AdWords for Pay Per Click Advertising

Posted on October 16th, 2012 by

  Google AdWords is a pay-per-click service and continues to be the centerpiece of Google’s online marketing product line. The service is free to use, which is why it draws in so many users. Plus, it’s easy to set up and gives advertisers the opportunity to generate targeted traffic from anywhere in the world. The [...]

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Google’s Changes to Search Results Brings a Mixed Bag for Site Owners

Posted on October 15th, 2012 by

New Changes for Google’s Algorithm: Good for Users & Site Owners? Google has made a lot of recent changes to their algorithm, and these implementations are intended to enhance the user experience. These changes include better understanding of the natural language, a decreased dependency on keywords and an overall attempt to provide users with more [...]

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Facebook Removes Bogus ‘Likes’ from Pages

Posted on October 12th, 2012 by

Nothing comes free these days, and that includes the number of ‘likes’ on your Facebook page. Many businesses pay for advertising and believe that all of their fans are real people. However, Facebook is arguing this point, and as of September 2012, they began cleaning house and removing likes that they believe violate their terms. [...]

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A few cool things about StumbleUpon

Posted on October 11th, 2012 by
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StumbleUpon is truly a unique website, but it goes under the radar, especially compared to other sites like Pinterest, Facebook and Twitter. However, StumbleUpon stays true to its original core, which is providing great content from around the web. The 25 million users agree with this vision, and rely on StumbleUpon to provide relevant, unique [...]

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