SEM & Digital Marketing Advice New Orleans, Louisiana | WSI

What is Google Plus Anyway?

Andre' Savoie — Tue, 08 May 2012 03:56:58 +0000

Did the world really need another social media site when Google launched Google plus? Probably not; but they did it anyway. Many people suggest that Facebook is the only real competition to Google because it had one big thing that Google didn’t. So it should come as no surprise that Google has invested heavily in [...]

Personalized search makes SEO and social media hard to untangle

Andre' Savoie — Tue, 01 May 2012 03:51:30 +0000

Whether you like it or not, social media is not going away. And aside from what you think about its impact on your personal life, the fact is, it is now a business issue to be dealt with – especially if you are competing on the internet. Social media impacts traffic generation, link building and [...]

Tools and Tips for Building Your Social Media Presence

Andre' Savoie — Mon, 23 Apr 2012 03:33:06 +0000

Some people believe that at some point in the future, we may look back at the current buzz about social media and declare that the whole thing was a fad. Of course, some people said the same thing about the internet too. No matter where your opinion falls on the future of social media, the [...]

Research Shows Good Customer Reviews Means Increased Revenue

Andre' Savoie — Mon, 09 Apr 2012 14:24:50 +0000

We’ve all heard the old expression that you never get a second chance to make a first impression. That holds true for both good first impressions and not so good first impressions. Most of us think that negative comments or reviews about a business or service weight more in the minds of the consumer than [...]

3 Key Metrics for Small Business Websites

Andre' Savoie — Mon, 26 Mar 2012 13:42:46 +0000

In analyzing the performance of a business website , we have more information and more metrics than most of us can possibly use and possibly understand the significance of. But we can break down those metrics into certain key performance indicators that form a core to help us understand the performance of any single website depending [...]

Great Ways to Use QR Codes in the B2B Environment

Andre' Savoie — Tue, 13 Mar 2012 13:51:29 +0000

If you know what this little black box full of dots is used for than congratulations, you’re ahead of the curve? If you don’t know, let’s explain: A QR code is the abbreviation for a “quick response” code. It is the trademark for a type of a matrix barcode, which is kind of like a [...]

Protecting kids from the hidden word of the internet

Andre' Savoie — Thu, 15 Dec 2011 18:08:38 +0000

The internet does, in fact, have a “dark side” There was a story recently about an anonymous campaign of pro-hackers (people who use illicit methods of hacking for the betterment of our community) began on October 14th, when members of a “hactivist” group found a cache of child-pornography websites while browsing a secret website called [...]

Mobile usage brings new opportunities for local businesses

Andre' Savoie — Thu, 08 Dec 2011 17:03:03 +0000

The mobile market is driving the consumer market While E-commerce sales via the internet are undoubtedly on the rise, the vast majority of consumer spending habits are still taking place in traditional shop front windows located in towns and cities near you. But does that mean that internet marketing is not effective? Definitely not! The [...]

Our New Orleans Holiday Guide

Andre' Savoie — Mon, 05 Dec 2011 18:16:25 +0000

There’s a magical array of activities falling around the New Orleans skyline as we delve deep into the holiday season. All across the city, Southern Belles and Papa Noels are preparing to rekindle the flame of nostalgia. With soft glowing lanterns, blissful jazz flowing into the warm evening air, it’s hard not to become wrapped [...]

How to get started with a Google+ business page

Andre' Savoie — Thu, 01 Dec 2011 17:00:19 +0000

Exciting news for businesses has emerged from Google; they have announced the launch of their new Google+ pages, pages specifically designed for businesses using Google+. With a growing network of over 40 million members, Google+ pages are a great new internet marketing resource you need to implement and capitalize on today. It can also give [...]