Digital Minute – the latest digital marketing news and analysis

Is Facebook entering the search advertising market? – Digital Minute 08/01/19

hello@stickyeyes.com (Stickyeyes) — Tue, 08 Jan 2019 10:33:33 +0000

Facebook has started testing search ads, as part of a new strategy to turn around its declining ad revenues.

The social network is testing a new search advertising concept with a small number of advertisers in the automotive, ecommerce and retail sectors in the US and Canada. The concept involves inserting news feed ads into the search function of the site, although Facebook is being quiet on the specific details of how the model works.

Facebook last trialled search ads in 2012, although the idea was shelved just a year later, and is looking for new advertising revenue sources as it faces competition from Google, Amazon and its other social media brand, Instagram.

Is Google cutting down video and image carousels? – Digital Minute 27/11/18

hello@stickyeyes.com (Stickyeyes) — Tue, 27 Nov 2018 08:56:48 +0000

After investing heavily in promoting search carousels, Google appears to be cutting down the time that these search features appear.

Data from two independent search software provides suggests that the Google has reduced the number of occasions that image and video carousels appear in the search results by as much as 30%.

The development could have a major impact on the traffic of brands that have used these features as a way to secure prominent placements in the search engine results.

Are video ads coming to Google Search? - Digital Minute 13/11/18

hello@stickyeyes.com (Stickyeyes) — Tue, 13 Nov 2018 11:28:04 +0000

Could brands soon start being able to promote their YouTube content as a Google search ad? That’s the question that has been raised after Google was spotted trialling a new approach to promoted video in the search results.

In what appears to be a test involving a small number of film studios, movie trailers have been seen appearing in a carousel ad unit in Google search results. These ads include content hosted by YouTube, raising questions over whether brands will soon be able to promote their own YouTube content in Google’s search results pages.

Google issues new page speed warnings - Digital Minute 30/10/18

hello@stickyeyes.com (Stickyeyes) — Tue, 30 Oct 2018 08:19:20 +0000

Why brands are moving Google ad budgets to Amazon – Digital Minute 16/10/18

hello@stickyeyes.com (Stickyeyes) — Tue, 16 Oct 2018 08:16:12 +0000

Some advertisers are moving more than half of their digital advertising spend into Amazon, according to a survey of leading advertising agency executives in the US.

A survey by CNN found that many agencies were seeing clients move as much as 60% of their ad budgets away from mediums such as Google search, display and programmatic, and towards Amazon – lured by a more product-focused audience, better conversion rates and Amazon’s power as a “product search engine”.

Google launches new content features at 20th birthday bash – Digital Minute 02/10/18

hello@stickyeyes.com (Stickyeyes) — Tue, 02 Oct 2018 08:59:19 +0000

Google used its 20th birthday celebrations to announce a number of new search marketing features, with a much stronger focus on the user search journey and the way in which users consume content as part of that journey.

The biggest of the announcements was a number of features that will essentially see Google pre-empt the user journey for what it considers to be “high consideration” search queries, where multiple sub-topics may play an important role in the overall search journey.

Responsive display ads to be rolled out to all Google advertisers - Digital Minute 18/09/18

hello@stickyeyes.com (Stickyeyes) — Tue, 18 Sep 2018 11:45:17 +0000

Google has announced it is rolling out responsive display ads as a default to all advertisers in the next few months.

Customers will be able to upload up to 15 images, five headlines, five descriptions and five logos and then leave the rest to Google’s machine learning to deliver the most relevant, valuable ads across their inventory.

Digital Minute takes a look at the new offering.

Source: https://support.google.com/google-ads/answer/9131153

Why Facebook is scrapping 5,000 ad targeting options – Digital Minute 04/09/18

hello@stickyeyes.com (Stickyeyes) — Tue, 04 Sep 2018 11:32:33 +0000

As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways, it has announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting.

The move comes after a series of scandals for Facebook, and follows specific complaints about certain advertisers using the platform to discriminate against certain audience segments.

Digital Minute looks at what has changed, and what this could mean for social advertising strategy.

Why brands have lost out to Google’s EAT guidelines update – Digital Minute 21/08/18

hello@stickyeyes.com (Stickyeyes) — Tue, 21 Aug 2018 11:34:28 +0000

Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.

Digital Minute looks at what has changed, and what this could mean for search and content marketing strategy.

Google confirms broad algorithm update – Digital Minute 07/08/18

hello@stickyeyes.com (Stickyeyes) — Tue, 07 Aug 2018 10:20:36 +0000

Google confirmed last week that it released a “broad core algorithm update”, after certain quarters of the search community noticed shifts in rankings and traffic earlier this morning. It follows similar updates in March and April and importantly, Google has advised website owners that there is no specific action that they can or should take to respond to the change.

Instead, Google claims that this update is simply up-lifting sites and pages that were previously under-valued, and that focusing on core SEO best practice – content, and user experience – is the best way to respond to any changes as a result of this update.

Google reveals algorithm insights to US Judiciary Committee - Digital Minute 24/07/18

hello@stickyeyes.com (Stickyeyes) — Tue, 24 Jul 2018 14:11:10 +0000

Google has lifted a lid on some of the secrets behind parts of its search algorithm, including how RankBrain handles unseen queries, how it penalises certain content and how many algorithm experiments it performed in 2017.

Speaking to a United States House Judiciary Committee on “Facebook, Google and Twitter: Examining the Content Filtering Practices of Social Media Giants”, a Google representative Juniper Downs revealed some insight into part of the search algorithm and how it determines search result rankings.

The big announcements from Google Marketing Live - Digital Minute 11/072018

hello@stickyeyes.com (Stickyeyes) — Wed, 11 Jul 2018 14:13:03 +0000

Google hosted its Marketing Live Keynote on Tuesday and, amongst the key announcements, cross-device reporting is coming to Google Analytics.

Advertisers will now be able to seamlessly attribute consumer spending and activity across mobile and desktop devices, allowing them to understand consumer behaviour and consumer value as they engage with the brand on multiple devices and platforms.

Other key announcements include Responsive Search Ads, powered by machine learning to deliver the most relevant and contextual ads, the re-branding of Adwords and the introduction of a new and integrated Google Marketing Platform.

The industry’s biggest challenge: fusing search and social - Digital Minute 26/06/18

hello@stickyeyes.com (Stickyeyes) — Tue, 26 Jun 2018 12:11:23 +0000

Surveys from Marin and Zazzle reveal that advertisers’ biggest challenge around the world in 2018 is the successful integration of search and social channels. Marin Software’s latest ‘State of Digital Advertising’ report revealed that 48% of advertisers named it as one of their three biggest challenges in relation to paid social. Social is now the most popular channel, overtaking search. Elsewhere, Zazzle’s report reveals that marketers are having some trouble convincing decision makers about the worth of content marketing, with expectations and pressure leading to poor perceived performance.

Apple devices to block Facebook ad tracking - Digital Minute 12/06/18

hello@stickyeyes.com (Stickyeyes) — Tue, 12 Jun 2018 08:20:23 +0000

Apple hosted it’s WWDC Developer Conference, and announced a number of developments that take direct aim at the likes of Facebook and Google.

The biggest of these developments was the announcement that the new version of iOS and MacOS would not allow the likes of Facebook or Google to track the browsing habits of Apple users across other parts of the web – effectively meaning that they couldn’t use those browsing habits to inform future advertising.

PayPal integrates with Google Pay – Digital Minute 30/05/2018

hello@stickyeyes.com (Stickyeyes) — Wed, 30 May 2018 09:29:48 +0000

Google and PayPal have announced new a integration strategy that will make it easier for users to complete a purchase through services such as Gmail and YouTube – potentially creating new content marketing opportunities for Ecommerce brands.

The new partnership will allow users to connect their PayPal and Google Pay accounts and seamlessly make payments whilst they are using Google properties.

For example, the deal could allow a user to watch an instructional “how to” video on YouTube and then easily, with just the click of the button, purchase the tools or materials that were featured in the video.

Artificial Intelligence the headline act at Google I/O 2018 - Digital Minute 15/05/18

hello@stickyeyes.com (Stickyeyes) — Tue, 15 May 2018 07:54:41 +0000

Google held its I/O Conference last week, and artificial intelligence was the big theme.

Amongst the headlines from the event was the introduction of Google Duplex, which will be able to automatically make phone calls to book restaurant tables and salon appointments, as well as the new version of Google’s Android OS – Android P.

With updates also coming to Google Mail, News and new voice search devices, there is plenty for developers and digital marketers to get their teeth into from Google I/O 2018

Google updates PageRank Patent – Digital Minute 01/05/18

hello@stickyeyes.com (Stickyeyes) — Tue, 01 May 2018 11:30:02 +0000

Google updated a patent behind its PageRank algorithm, which is a key component of the Google ranking algorithm.

SEO blogger Bill Slawski published an article noting that Google updated a patent related to PageRank, which is an algorithm within Google that influences how sites are ranked.

The changes seem to focus on how links are judged by trying to determine the distance of a link between the site that it links to and the most authoritative site within a given niche.

100 episodes of Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 17 Apr 2018 12:33:46 +0000

Digital Minute is 100 episodes old. Over that time, we've picked up a lot about video marketing, but how can you apply our experience of 100 episodes and apply it you your video marketing strategy?

When you produce 100 episodes of a video series, you inevitably come up against some challenges and some successes along the way. So as we celebrate a century of Digital Minutes, we wanted to share some of our learnings over the course of this series, and how you can apply them to your video marketing strategy.

What 100 episodes of Digital Minute has taught us about video marketing.

More sites migrating to “mobile first” index – Digital Minute 04/04/18

hello@stickyeyes.com (Stickyeyes) — Wed, 04 Apr 2018 12:20:51 +0000

Google has announced that it is rolling out the next stage of its mobile first index, with more sites being moved onto the new ranking algorithm.

This rollout is only for sites that “follow the best practices for mobile-first indexing”, but will see those sites ranked in organic search based on how they perform on mobile devices, rather than desktop.

Google’s long-awaited mobile first index is now expected to go live later this summer.

Social influencers face big ad clampdown - Digital Minute 20/03/18

hello@stickyeyes.com (Stickyeyes) — Tue, 20 Mar 2018 12:25:26 +0000

Social media influencers could face an advertising clampdown after the Advertising Standards Authority announced that it would be launching an investigation into the relationship between them and brands.

The ASA wants to investigate whether the average social media user can tell if a post or video is an advert, and to look at some of the loopholes that influencers may be exploiting to mask the fact that their content is a paid-for ad.

The regulator is concerned that some publishers are taking advantage of technical flaws in the YouTube system to obscure ad disclosures, and have also raised concerns about the issue of so-called “astro-turfing”, where commercial promotions are disguised as editorial content.

Multifaceted Featured Snippets coming to Google Search - Digital Minute 06/03/18

hello@stickyeyes.com (Stickyeyes) — Tue, 06 Mar 2018 12:22:20 +0000

Google is updating search results with a new type of featured snippet which is designed for queries that have multiple interpretations.

The new snippet is designed to deliver relevant answers to questions that may have more than one user intent, ensuring that each user can get the answer that they are looking for within the snippet.

The development is the latest update to Google’s featured snippets project, which is playing a big role in its push to develop voice search.

Automatic ad blocking comes to Google Chrome - Digital Minute 20/02/18

hello@stickyeyes.com (Stickyeyes) — Tue, 20 Feb 2018 11:40:03 +0000

Google has announced that the latest edition of its Chrome internet browser is going to include ad blocking automatically – although only certain types of ads will be affected.

Chromes ad blocker will automatically start blocking ads that it, along with the Coalition for Better Ads group, considers annoying or intrusive.

The announcement will naturally have many publishers concerned, whilst advertisers will also be prompted to rethink their approach to digital advertising, but Google argues that by forcing publishers to adhere to better ad standards, it will improve the online user experience and reduce the motivation from users to install third party ad blockers.

Google unveils changes by reintroducing featured snippets - Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 06 Feb 2018 12:22:54 +0000

Google took the step of ‘reintroducing’ its featured snippets last week, as it announced a couple of big changes to the way in which answers are displayed in Google search results.

With rich snippets playing a big role in projects such as voice search, Google is developing them to provide more detailed and more customisable answers.

The new features will provide more information in the search result and, in cases where there may be more than one answer to a query, will allow users to refine their answer without leaving the Google search result.

A closer look at Google’s Ad Clampdown – Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 23 Jan 2018 13:20:52 +0000

As Google looks to clear up YouTube’s image after yet another brand reputation crisis, it has introduced new rules to the way in which content creators can monetize their videos and channels.

But in the wake of the Logan Paul scandal, Google’s proposed changes have caused concern amongst high profile content creators, who will lose out from the new policy, and from brands who are now facing fewer advertising opportunities and potentially higher costs in order to reach audiences on YouTube.

The strict new guidelines will, Google hopes, restore some confidence in the platform amongst advertisers, and Digital Minute looks at just what is changing, and what the likely impact will be.

Unpicking Google’s Voice Search Guidelines - Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 09 Jan 2018 14:16:29 +0000

Google gave digital marketers something of an early Christmas present, releasing the first documented guidelines on how it will be assessing and ranking the quality of answers for voice search queries.

The guidelines, which will be followed by Google’s “search quality raters” highlight how Google will be assessing the suitability of an answer for a voice query, and how they will be judging factors such as information relevance, quality, length, grammar and elocution.

Whilst the guidelines are relatively basic for now, they represent the first official statement from Google as to what it is looking for from publishers and brands as it develops its library of voice search answers.

Google introduces extended search snippets & other new features – Digital Minute 12/12/17

hello@stickyeyes.com (Stickyeyes) — Tue, 12 Dec 2017 12:40:02 +0000

Google has announced that search snippets are getting longer, with snippets now growing to as much as 230 characters, depending on the search query.

Google will dynamically increase the search snippet depending on the search result to from the current maximum of 160 characters, to as much as 230 characters.

The change is designed to try and answer the user query within the search results – something that is good for users, but potentially a problem to website owners, who could see traffic from organic search decline.

Read more on the blog at https://www.stickyeyes.com/2017/12/12/google-extends-snippets-in-big-changes-to-search-results/

Google clamps down on fake AMP pages - Digital Minute 28/11/17

hello@stickyeyes.com (Stickyeyes) — Tue, 28 Nov 2017 10:04:54 +0000

Google will start penalising websites that use Accelerated Mobile Pages (AMP) as teaser pages, where only a small portion of the content is served to users via an AMP page.

From 1 February, Google will penalise any AMP page where the content on that page does not contain the same level of information as the equivalent desktop page.

When AMP technology was introduced two years ago, the goal was always to give searches access to full-length content at lightning fast speeds. Some publishers have taken it upon themselves to use AMPs as teasers— presenting a snippet of content before directing users to click through to the original page.

Needless to say, making a user click through twice to access the content they want to see is slowing down the experience rather than speeding it up.

Salesforce & Google tie-up brings big opportunities

hello@stickyeyes.com (Stickyeyes) — Tue, 14 Nov 2017 12:03:34 +0000

Google and Salesforce have strengthened their ties in the last week, and it promises to open up some valuable data for marketers using the Salesforce platform.

As part of the partnership, Google data and Salesforce CRM data will now integrate, meaning that marketers using Salesforce can start to see Google data against their own data, allowing them to determine what a sales prospect may be searching for online, what pages they are visiting and other pieces of key Google insight.

The news follows Google’s enhanced partnership with Marketo, as the search engine looks to close the loop between search marketing and marketing automation.

The Facebook feed experiment that has brands worried – Digital Minute 31/10/17

hello@stickyeyes.com (Stickyeyes) — Tue, 31 Oct 2017 10:59:14 +0000

Facebook has been caught testing a new version of its News Feed, and brands are getting understandably worried.

The new feed, spotted in six ‘test’ markets, appears to remove branded page content from the main news feed, and hide it away on a secondary “explore” feed – making it easier for users to avoid content from brands and publishers that haven’t paid for promoted posts.

So what is Facebook doing with the feed, and should brands be worried? Sian Hall takes a look in Digital Minute.

Context cards bring big opportunities for brands on Snapchat - Digital Minute 17/10/2017

hello@stickyeyes.com (Stickyeyes) — Tue, 17 Oct 2017 08:48:00 +0000

Snapchat is rolling out its latest feature, context cards, as it looks to increase its ecommerce functionality and broaden its appeal to advertisers.

Context cards allow users to access additional content within the app that provides with more details on the issue, help them book a ticket or Uber to an event, or book a table at a restaurant.

The concept is powered by what Snapchat describes as “trusted content partners” at the moment, but expect it to be opened to other brands in the near future.

YouTube promises advertisers better targeting – Digital Minute 03/10/17

hello@stickyeyes.com (Stickyeyes) — Wed, 04 Oct 2017 08:59:50 +0000

YouTube has announced a number of new features as it attempts to attract advertisers to the platform – and to overcome a difficult period for its advertising services.

Speaking at Advertising Week New York, YouTube’s Tara Walpert Levy, announced a series of new tools and features that it believes will make it easier for brands to reach more targeted audiences, and deliver more personalised content to those audiences.

The features include tools that will make it easier to measure the impact of advertising, both online and offline, and features that will automatically “piece together” content elements to find the most appropriate ad for that user.

Google gives warning on AMP AdWords landing pages

hello@stickyeyes.com (Stickyeyes) — Tue, 19 Sep 2017 12:17:49 +0000

Google has announced that AMP landing pages for AdWords are on the way, with advertisers around the world able to take advantage of AMP pages as their landing pages.

Up to now, AMP landing pages have only been a beta option for advertisers but, with AMP landing pages showing improved conversion rates, Google is rolling the platform out to all advertisers in the coming week.

But with Google now rolling out AMP landing pages across the network, advertisers need to ensure that they adapt to this latest tactic in order to ensure that their ads remain effective, that they maintain their quality score and that they capitalise on the opportunities offered by AMP.

https://www.stickyeyes.com/videos/google-gives-warning-on-amp-adwords-landing-pages

MarTech boost to Google AdTech AI plans?

hello@stickyeyes.com (Stickyeyes) — Tue, 05 Sep 2017 10:43:21 +0000

Does Google see Marketing Tech and automation as a key part of its plans to introduce more machine learning and artificial intelligence to its advertising platforms.

Last week Google strengthened its relationship with the marketing automation platform Marketo, announcing that Marketo’s services will now be hosted by Google’s Cloud platform, and allowing the Marketo’s users to leverage Google services such as Gmail, Sheets and Hangout Chats for faster marketing content development and deeper engagement with customers and prospects.

The move is seen as Google attempting to close the gap between AdTech and MarTech platforms, as it looks to introduce more machine-based learning and artificial intelligence as a way to optimise its ad services.

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Facebook fixes ‘fat finger’ advertiser frustrations – Digital Minute | 22/08/17

hello@stickyeyes.com (Stickyeyes) — Mon, 21 Aug 2017 15:53:31 +0000

Facebook has responded to criticism from advertisers about its mobile ads, by introducing a new policy to address the issue of ‘fat fingered’ ad clicks - with research suggesting that as many as 60% of all ad clicks on mobile are made in error.

Facebook focused on video analytics to attract advertisers - Digital Minute 08/08/17

hello@stickyeyes.com (Stickyeyes) — Tue, 08 Aug 2017 12:09:25 +0000

Facebook has been investing heavily in video content, believing that it holds the key to help advertisers get their message to hard-to-reach audiences.

Amazon takes control of social communities with Spark - Digital Minute 26/07/17

hello@stickyeyes.com (Stickyeyes) — Wed, 26 Jul 2017 09:17:29 +0000

Is Amazon taking back control of it's digital communities? The ecommerce giant is investing in it's own social network, called Spark, and we look at whether this could be the start of ecommerce brands moving away from the established social networks.

Google tweaking its mobile search results - Digital Minute 11/07/17

hello@stickyeyes.com (Stickyeyes) — Tue, 11 Jul 2017 11:22:01 +0000

A new mobile search results page has been spotted – at the same time that Google has clarified its position on the forthcoming mobile-first index.

Google for Jobs takes on the recruiters - Digital Minute 27/06/17

hello@stickyeyes.com (Stickyeyes) — Tue, 27 Jun 2017 11:49:52 +0000

Google is taking on the likes of LinkedIn and Monster in the recruitment business, and it could change the way in which brands recruit new talent – and how you might find your next role.

The big stories from Apple WWDC - Digital Minute 13/06/17

hello@stickyeyes.com (Stickyeyes) — Tue, 13 Jun 2017 12:45:09 +0000

Apple lifted the lid on their latest innovations at its World Wide Developer Conference in San Jose last week – and there are some notable developments that brands ought to keep an eye on.

Image search comes to e-commerce - Digital Minute 30/05/17

hello@stickyeyes.com (Stickyeyes) — Tue, 30 May 2017 13:59:24 +0000

Amazon and the online furniture retailer Wayfair has rolled out image search across their mobile platforms, representing the first real application of the technology to e-commerce. Digital Minute takes a closer look at the what and the why, explaining what this means for retail brands who aren't thinking about their "camera strategy".

Net Neutrality debate reignited - Digital Minute 16/05/17

hello@stickyeyes.com (Stickyeyes) — Tue, 16 May 2017 12:50:35 +0000

The issue of net neutrality is back in the news, with regulators in the United States set to vote on whether to allow internet service providers to start discriminating internet data.

Google Launch: YouTube TV - Digital Minute 02/05/17

hello@stickyeyes.com (Stickyeyes) — Thu, 27 Apr 2017 09:48:34 +0000

Google Keyword Update: Exact Match - Digital Minute 18/04/17

hello@stickyeyes.com (Stickyeyes) — Thu, 13 Apr 2017 13:28:30 +0000

When is ‘exact’ not exact? Well, that’s the question that Google has raised recently after announcing that it is changing the way that it handles ‘exact match’ keywords in Adwords.

Sarah Barker, PPC Lead at Stickyeyes takes a closer look.

https://www.stickyeyes.com/2017/04/07/ok-google-define-exact-match/

'Stories': The future of social media? - Digital Minute 04/04/17

hello@stickyeyes.com (Stickyeyes) — Tue, 04 Apr 2017 13:01:18 +0000

A year ago, 'Stories' was a feature that would only relate to the multimedia mobile application, Snapchat.

Fast-forward to April 2017 and Stories are now prevalent across the majority of social platforms, but what is a 'Story' exactly?

This week on Digital Minute, Harry Smith, Account Executive at Stickyeyes takes a look at the rise of 'Stories', "the future of the newsfeed".

Brands pull the plug on Google ads - Digital Minute 21/03/17

hello@stickyeyes.com (Stickyeyes) — Tue, 21 Mar 2017 14:24:32 +0000

Google has been in the news over the past few days, but for all the wrong reasons.

A number of advertisers have pulled ad campaigns from the Google Display Network after brand messages were associated with extremist content and material.

Our Brand Communications Director, Lisa Wisniowski takes a closer look.

Google AdWords Update: Price Extensions Come to Desktop - Digital Minute 07/03/17

hello@stickyeyes.com (Stickyeyes) — Tue, 07 Mar 2017 12:05:46 +0000

Google has announced that AdWords Price Extensions will now be live across both desktop and mobile, allowing your brand to showcase your services, products and prices.

James Pierechod, Multimedia Designer at Stickyeyes takes a closer look.

Google Algorithm Update: 'Phantom 5' - Digital Minute 21/02/17

hello@stickyeyes.com (Stickyeyes) — Mon, 20 Feb 2017 16:54:56 +0000

It's all fairly quiet over at Google HQ, however our team of experts have been keeping a close eye on the recent developments in the world of SEO.

Katie Fincham, Head of Earned Marketing Communications at Stickyeyes takes a look.

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Facebook takes on TV advertising - Digital Minute 07/02/17

hello@stickyeyes.com (Stickyeyes) — Tue, 07 Feb 2017 10:35:02 +0000

Facebook is making some big changes to its ad platform, with the company claiming that it wants to help brands to see the true value of their ads.

In fact, Facebook wants to show advertisers how effective their ads are, compared to established offline channels – including TV.

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Google Rich Snippets - What you need to know - Digital Minute 24/01/17

hello@stickyeyes.com (Stickyeyes) — Mon, 23 Jan 2017 16:46:02 +0000

If Google search results pages were a theatre, you would want your content to be taking centre stage – hogging the spotlight and standing out head and shoulders above the other performers.

This week on Digital Minute, Phoebe Dixon, PR & Social Manager at Stickyeyes will discuss how you can use Rich Snippets to gain that all important visibility.

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Facebook Live: The Benefits of Live Video - Digital Minute 10/01/2017

hello@stickyeyes.com (Stickyeyes) — Tue, 10 Jan 2017 09:35:04 +0000

With the average human attention span at an all-time low of a measly 8 seconds, it’s certainly becoming more and more difficult to attract new audiences. What better way to answer queries than in real time, from a real person?

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Our top tips for driving sales at Christmas - Digital Minute 13/12/2016

hello@stickyeyes.com (Stickyeyes) — Tue, 13 Dec 2016 12:32:12 +0000

‘Avoid the queues, enjoy a brew and put your feet up’ the 2016 approach to Christmas shopping – I suppose you can’t really argue with it right?

The question is, how do you as a retailer ensure your digital presence is up to scratch for the run up to Christmas?

Suzanna Bain, Senior Content Editor at Stickyeyes takes a closer look - this week on Digital Minute.

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Google adds Store Visits data to AdWords - Digital Minute 29/11/16

hello@stickyeyes.com (Stickyeyes) — Tue, 29 Nov 2016 11:44:50 +0000

The impact digital marketing has on in-store visits and purchases has always been somewhat of a cloudy subject. However, this year’s festive period may be a little different.

Google’s recent update to AdWords will now highlight specific location data as to where consumers are, when searching for particular products.

Dan Wall, Relationship Development Manager takes a closer look.

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Instagram introduce 'Shoppable Phototags' - Digital Minute 15/11/16

hello@stickyeyes.com (Stickyeyes) — Tue, 15 Nov 2016 11:37:52 +0000

It's been a busy week over at Instagram HQ with a plethora of new features in the pipeline, but the one that has caught our eye is the introduction of ‘Shoppable Phototags’.

Users will now see extended in-app details including price, additional photos, and a “Shop Now” which will direct your potential customer to the appropriate purchase page.

Jamie Shaw, Marketing Executive at Stickyeyes takes a closer look.

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Twitter axes Vine - Digital Minute 01/11/16

hello@stickyeyes.com (Stickyeyes) — Tue, 01 Nov 2016 09:32:40 +0000

Twitter has announced that it will be closing its video sharing service Vine, just four years after acquiring the platform for around $30 million.

At Vine’s peak, it had a reported user base of around 200 million but as we approach 2017, those numbers have dwindled quite considerably.

The news comes in the same week Twitter declared that it will be cutting 9% of its workforce, but the social giant is certainly not lying down without a fight as it looks to turn itself around.

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Google search switching to mobile first index - Digital Minute 18/10/16

hello@stickyeyes.com (Stickyeyes) — Mon, 17 Oct 2016 15:49:10 +0000

Back in September 2015 Google declared that it was experimenting with a mobile only index in order to address a number of ranking signal issues for mobile.

One year on and a recent announcement from the search giant discussing a full split seems to suggest we could see an official launch sometime in 2017.

Michael Hayden, SEO Lead at Stickyeyes takes a closer look.

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Google announce Penguin update - Digital Minute 04/10/16

hello@stickyeyes.com (Stickyeyes) — Tue, 04 Oct 2016 13:52:59 +0000

Google announced last week that it had updated its Penguin algorithm, but just what does it mean for your search visibility and is it a cause for panic?

This week on Digital Minute, Michael Hewitt, Content Marketing Manager at Stickyeyes digs a little deeper into how the update could impact your SEO strategy.

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Twitter rolls out responsive indicators - Digital Minute 20/09/16

hello@stickyeyes.com (Stickyeyes) — Mon, 19 Sep 2016 16:26:46 +0000

Twitter has become an almost integral part to digital strategies with more and more users tweeting their favourite brands in the hope of getting an immediate response to their comments, queries and complaints.

Twitter has so far seized on that trend with the introduction of features, such as feedback tools, direct messaging and now a ‘responsive indicator’.

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Google launches 'In Apps' - Digital Minute 06/09/16

hello@stickyeyes.com (Stickyeyes) — Tue, 06 Sep 2016 09:20:32 +0000

Google's latest attempt to speed up its mobile experience comes in the form of a brand new feature, 'In Apps'.

The update will allow users to search their Android phone for content, as opposed to loading a web browser.

However, this feature will only work if your brand's app is properly indexed, Joshua Westerman, Content Executive at Stickyeyes delves deeper.

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Instagram rolls out Stories and Business Profiles - Digital Minute 23/08/16

hello@stickyeyes.com (Stickyeyes) — Tue, 23 Aug 2016 09:27:51 +0000

Back in June, Instagram announced that their user base had reached 500 million, however they were not willing to stop there.

So far this year we have seen the introduction of a whole host of new features including the more recent, 'Stories' and Business Profiles.

This week on Digital Minute, Sarah Barker, PPC Lead at Stickyeyes takes a look into how you and your brand can benefit.

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Google release AMP's into organic search results - Digital Minute 09/08/16

hello@stickyeyes.com (Stickyeyes) — Tue, 09 Aug 2016 09:07:02 +0000

AMP's (Accelerated Mobile Pages) are growing, reports suggest that there are currently over 150 million in Google's Index, with a further 4 million added every week.

The latest announcement from the search giant reveals that AMP's will start to appear in organic search results alongside non-accelerated pages.

Tom Coad, SEO Performance Manager at Stickyeyes digs deeper into what this means for you and your brand - this week on Digital Minute.

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Price Extensions - Google's new AdWords Tool - Digital Minute 26/07/2016

hello@stickyeyes.com (Stickyeyes) — Tue, 26 Jul 2016 10:32:14 +0000

Google has annonced a new way for advertisers to show pricing information for multiple products and services, with its latest AdWords feature - Price Extensions.

The extension, initially rolling out on mobile will allow advertisers to gain that all important search ranking visibility and could prove particularly effective for promoting sales in discount periods.

Scott Malthouse, Senior PR Manager at Stickyeyes takes a closer look - this week on Digital Minute.

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HTTPS - Google's growing ranking signal - Digital Minute 12/07/16

hello@stickyeyes.com (Stickyeyes) — Tue, 12 Jul 2016 11:06:54 +0000

Back in August 2014 Google announced that it will be starting to use HTTPS as a ranking signal.

Fast forward to June 2016 and data suggests that around 32% of page one Google results now use a HTTPS protocol.

This week on Digital Minute, our very own SEO Lead, Steve Chambers discusses this growing trend.

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Twitter and Vine increase video lengths - Digital Minute 28/06/16

hello@stickyeyes.com (Stickyeyes) — Tue, 28 Jun 2016 10:27:05 +0000

Back in March Instagram announced that they will be extending its video length to 60 seconds which has led to both Twitter and Vine following suit.

James Bell, Senior Digital Strategist at Stickyeyes takes a closer look.

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Programmatic Advertising: What it is and how it works - Digital Minute 14/06/16

hello@stickyeyes.com (Stickyeyes) — Tue, 14 Jun 2016 10:22:23 +0000

Programmatic advertising is a hot topic in the world of digital at the moment, however not everyone understands what it is or how it works.

This week on Digital Minute, James Pierechod, Multimedia Designer at Stickyeyes looks at how an effective utilisation of a programmatic approach can improve the intelligence of your brand's marketing strategy.

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Twitter relaxes its 140 character tweet length rules - Digital Minute 31/05/16

hello@stickyeyes.com (Stickyeyes) — Tue, 31 May 2016 10:45:06 +0000

'Express even more in 140 characters'.

The social giant will be celebrating its 10th birthday this year and throughout that time we’ve seen many changes and new features, including ‘First View’ and ‘Moments’.

Twitter’s latest announcement is that it is relaxing its long-standing 140 character limit, giving it users and brands more space to “express themselves”.

Other introductions include the ability for you to ‘Retweet’ and even ‘Quote Tweet’ your own account.

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Google pulls the plug on payday loan ads - Digital Minute 17/05/16

hello@stickyeyes.com (Stickyeyes) — Tue, 17 May 2016 09:19:40 +0000

Google has confirmed that as of July 13th, it will be banning payday loans from its advertising services, in a move which it claims will protect users from “harmful” lending.

The ban will come into force worldwide, and will apply specifically to loans where repayment is due within 60 days of the date of issue.

With the payday loan market being so heavily scrutinised in recent years, this will have a significant impact on a lot of operators. Previous algorithm updates in this sector forced many lenders to turn to paid search and, with that avenue set to close, we’ve taken a closer look into what it could mean for your brand.

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Apple making Watch Apps native - Digital Minute 03/05/16

hello@stickyeyes.com (Stickyeyes) — Tue, 03 May 2016 13:05:52 +0000

Apple has recently confirmed that all new apps submitted for the Apple Watch need to be ‘native’ as of June 1st .

In other words, an Apple Watch wearer wouldn’t need to have their iPhone with them to access an application, and they would be able to browse the web or use apps independently.

But it now means that brands may need to develop applications specifically for the Apple Watch, in addition to other iOS platforms.

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Messenger bots: The future of customer engagement? - Digital Minute 19/04/16

hello@stickyeyes.com (Stickyeyes) — Tue, 19 Apr 2016 14:56:00 +0000

Both Facebook and Microsoft have hit the news recently with their announcements discussing a potential 'bot-centric future' - an automated response system for your customers.

So why should you care? Well, aside from removing the strain on call centres and reducing app developer costs, you'll also be able to collect priceless insight into your customer's behaviour.

Michael Hewitt, Content Manager at Stickyeyes takes a closer look - this week on Digital Minute.

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Twitter launches 'First View' in Europe - Digital Minute - 05/04/16

hello@stickyeyes.com (Stickyeyes) — Tue, 05 Apr 2016 12:02:43 +0000

'First View' is Twitter's latest ad feature offering brands exclusive ownership of the top ad slot for a whole 24-hour period in the form of "compelling video creative".

The introduction follows a "successful" launch in the US and is the social giant's latest initiative to entice your brand's ad budget.

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Instagram announces algorithm update - Digital Minute - 22/03/16

hello@stickyeyes.com (Stickyeyes) — Tue, 22 Mar 2016 10:24:52 +0000

Instagram has recently announced it will be moving away from their traditional chronologically-ordered news feed and are set to follow in the footsteps of another social giant, Twitter.

Content will now be ordered based on the likelihood of interest and the relationship between the user and brand profile. Leading to an increased pressure on the marketer to not only create engaging content, but to ensure that content is optimised.

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Linkedin launches new ad targeting facility - Digital Minute 08/03/16

hello@stickyeyes.com (Stickyeyes) — Tue, 08 Mar 2016 15:10:51 +0000

LinkedIn is now going to allow advertisers to target ads to employees of specific companies, under a new option called ‘Account Targeting’.

The feature will allow brands to upload lists of the companies they already work with, or would like to work with in the future. This data will then be cross-referenced, allowing marketers the ability to grab the attention of the most relevant decision makers.

With LinkedIn now having more than 414 million members worldwide, the platform is looking for ways to make it easier for advertisers to find the people that they want to attract, in the hope of sparking an interest from B2B marketers.

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Snapchat announces e-commerce platform - Digital Minute 23/02/16

hello@stickyeyes.com (Stickyeyes) — Tue, 23 Feb 2016 10:31:44 +0000

Snapchat has announced it will be shortly unveiling its very own e-commerce platform.

Chloe Rushworth, Senior PR Campaign Manager at Stickyeyes discusses how the move looks to entice non-content publishing brands to the video messaging application.

With over 100 million daily active users and more than 7 billion views every day, should Snapchat be a part of your brands 2016 ad budget?

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Google unveils new mobile search update - Digital Minute 09/02/16

hello@stickyeyes.com (Stickyeyes) — Tue, 09 Feb 2016 10:27:51 +0000

Google has introduced an update to its mobile search results that could affect your brands search visibility.

This update comes from Google's vision to facilitate what they call 'micro moments', a short session, fulfilled on a mobile device, to obtain an immediate answer.

Heather Healy, Marketing Communications Director at Stickyeyes, discusses how this latest update has the potential to reduce traffic for competitor brands - http://www.stickyeyes.com/2016/02/09/google-takes-on-the-travel-guides-but-the-impact-goes-much-further-than-that/

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Facebook launches 'Canvas' and 'Sports Stadium' - Digital Minute 26/01/16

hello@stickyeyes.com (Stickyeyes) — Tue, 26 Jan 2016 11:30:17 +0000

Facebook has pushed ahead with trials of its latest initiative 'Canvas' and launched 'Sports Stadium'.

Canvas is a mobile ad platform that allows advertisers to create a ‘miniature version’ of their website within the Facebook app.

Sports Stadium will collate content from a variety of users, journalists and brands about a specific sporting event, offering huge potential for those brands that are big on reactive marketing.

We have delved deeper into the importance of reactive marketing in our latest whitepaper http://www.stickyeyes.com/intelligence/why-you-need-to-be-proactive-about-reactive-marketing/.

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Facebook Live & an update to Twitter that doesn't involve 10,000 characters - Digital Minute 12/01/16

hello@stickyeyes.com (Stickyeyes) — Tue, 12 Jan 2016 11:59:39 +0000

Twitter may have stolen the headlines with news of a possible increase to 10,000 characters, but there were two other big announcements that you might have missed.

Twitter also rolled out its 'conversational ads' format to advertisers, which combines video polls, hashtags and content to provide brands with new calls to action for their audiences.

Facebook meanwhile has also been busy in the first week back, with the launch of Facebook Live. When fully rolled out, this will provide brands with a platform from which to stream live video content.

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Digital Minute 2015 - The Bloopers

hello@stickyeyes.com (Stickyeyes) — Tue, 29 Dec 2015 11:50:41 +0000

We have had yet another fantastic year in 2015, with Digital Minute covering plenty of the big stories in digital. But, as you’ll see, it isn’t always as easy as we make it look!

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Google to introduce app 'streaming' in search results - Digital Minute 15/12/15

hello@stickyeyes.com (Stickyeyes) — Tue, 15 Dec 2015 09:18:55 +0000

Changes to the way in which Google displays mobile apps in search results could make it easier for brands to get their mobile applications discovered.

Google will essentially start 'streaming' applications from the Google Play store to mobile users, meaning that they won't have to download an app to their device just to access the content.

The development could be a huge benefit to brands that rely heavily on their mobile app, and we have explained why at http://www.stickyeyes.com/2015/12/14/google-updates-app-indexing-and-supports-brands-in-reaching-mobile-audiences/

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Google accused of 'burying' TripAdvisor and Yelp - Digital Minute 01/12/2015

hello@stickyeyes.com (Stickyeyes) — Tue, 01 Dec 2015 17:02:07 +0000

Google has been accused of 'burying' TripAdvisor and Yelp in search results, after the two review sites appeared to disappear from search results.

Searches for popular landmarks, even those including the Trip Advisor or Yelp brands in the search query, resulted in only Google reviews being returned in the search results.

Both companies accused the search engine of being anti-competitive, whilst Google itself claimed that the results were due to a glitch in a recent algorithm update – something it was working to resolve.

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Sky AdSmart highlights power of people-based marketing

hello@stickyeyes.com (Stickyeyes) — Fri, 13 Nov 2015 16:53:38 +0000

New figures from Sky suggest that a more targeted approach to television ads has driven significant value for its advertisers.

Sky has revealed some intriguing data from it's new AdSmart initiative, which sees broadcast advertisements being more carefully targeted to customers based on their viewing habits and demographic profiles.

The initiative has so far delivered better value for brands, lending further weight to the arguments for people-based marketing.

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The rise of ad blocking software - Digital Minute 03/11/15

hello@stickyeyes.com (Stickyeyes) — Tue, 03 Nov 2015 10:06:19 +0000

The rise of ad blocking software has now given online users the ability to control how they interact with digital advertising.

The advantage for users is an undisrupted browsing experience, however it can cause issues for advertisers and brands.

Statistics have led to growing concerns for content publishers with traditional ad revenue falling, nonetheless this presents huge opportunities for brands that are investing in creating quality branded content.

We have looked at what this could mean in more detail at: http://www.stickyeyes.com/2015/10/21/...

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Twitter gets caught in the moment - Digital Minute 19/10/15

hello@stickyeyes.com (Stickyeyes) — Tue, 20 Oct 2015 09:42:49 +0000

Twitter is hoping that it can attract new users to the platform and appease Wall Street, in yet another move away from its traditional "timeline" format.

Moments is designed to allow users to follow key news stories and events, without having to follow specific individuals or hashtags.

Twitter believes that Moments will help it to cement its position as a leading point of news discovery, and we have looked at what this could mean in more detail at http://www.stickyeyes.com/2015/10/20/is-this-the-moment-when-twitter-halts-its-share-price-slide/

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Google launches Customer Match - Digital Minute 06/10/2015

hello@stickyeyes.com (Stickyeyes) — Tue, 06 Oct 2015 12:56:00 +0000

Google has followed the lead of Facebook by allowing brands to match the data that they hold about their customers to the data that it holds about its users.

Customer Match will allow brands to not only learn more about how their customers behave online, but to also identify new audience groups to which they can serve highly targeted ads.

Here’s what you need to know. http://www.stickyeyes.com/2015/10/06/what-you-need-to-know-about-google-customer-match/

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Nescafe ditches the dotcom for Tumblr - Digital Minute 22/09/15

hello@stickyeyes.com (Stickyeyes) — Mon, 21 Sep 2015 18:24:57 +0000

Nescafé has caused something of a stir by announcing that they will be ditching their dot com website and transferring their digital presence to the blogging platform, Tumblr.

The brand has claimed that the switch to Tumblr is part of a focus on "creating real life conversations with people", instead of simply "talking to" it's customers through a traditional dot com website.

But will other brands really be be tempted to give up control of their digital presence to more social and interactive platforms? We've discussed this over at http://www.stickyeyes.com/2015/09/22/will-other-brands-follow-nescafe-and-ditch-the-dotcom/

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App pop-ups could cost you a mobile friendly tag - Digital Minute 09/09/15

hello@stickyeyes.com (Stickyeyes) — Mon, 07 Sep 2015 17:23:48 +0000

Websites that serve interstitial ads to promote a mobile application will be stripped of their mobile friendly tag from November, Google has confirmed.

From the 1st of November sites that promote their native app through large banners or overlays that cover page content will be stripped of the all-important mobile friendly tag

And with Google confirming that since April mobile friendliness is part of it’s search algorithm losing the tag could have a massively detrimental impact on search ranking and overall site traffic

We have explained the change in more detail, and provided a quick fix to make sure that your site isn't caught out, over at http://www.stickyeyes.com/2015/09/08/sites-with-app-interstitials-will-lose-mobile-friendly-tag

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Is Google trialing video search ads? - Digital Minute 25/08/15

hello@stickyeyes.com (Stickyeyes) — Tue, 25 Aug 2015 08:10:14 +0000

Google is reportedly in discussions with advertisers over the potential introduction of video ads to sponsored search results.

The trial is a response to both rival search engines and social media platforms trialing video advertising formats and, should it be fully adopted, it has huge revenue potential for Google. We’ve explored more on what this means at http://www.stickyeyes.com/2015/08/25/could-video-be-the-next-money-maker-for-google/.

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Instagram opens up to advertisers - Digital Minute 11/08/15

hello@stickyeyes.com (Stickyeyes) — Mon, 10 Aug 2015 17:31:05 +0000

Instagram has finally opened itself up to potential advertisers, after it activated a new API that will allow more brands to start scheduling sponsored content campaigns.

Whilst sponsored content had been reserved for big brands with a reported $50,000 minumum spend, Instagram has now opened itself up for more brands to start reaching out to users of the photo sharing site.

But should brands start racing towards Instagram with their ad budgets? We have explored just what the changes mean over on our blog: http://www.stickyeyes.com/2015/08/11/instagram-opens-its-ad-platform-as-it-sets-a-course-to-become-the-king-of-mobile

You can also sign-up for our forthcoming Social Media Advertising Report, which will explain just what it takes to succeed with social media advertising and content distribution.

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Instagram improves desktop search experience - Digital Minute 28/07/15

hello@stickyeyes.com (Stickyeyes) — Tue, 28 Jul 2015 11:04:20 +0000

Instagram has recently made changes to its desktop search, in what could be an attempt to capitalise on the popularity of branded visual content.

With Instagram keen to appeal to more brands as a place for distributing content, could a more seamless transition between desktop and mobile be critical for the image sharing service?

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Facebook introduce interactive 360-degree video ad and new video player- Digital Minute 14/07/15

hello@stickyeyes.com (Stickyeyes) — Tue, 14 Jul 2015 08:32:21 +0000

Facebook has launched not one, but two new video developments in recent weeks in its quest to challenge YouTube's dominance in online video.

The introduction of a fully-interactive 360-degree video ad, navigated exclusively with the users finger, as well as a new video player which allows users to detach a video from the News Feed will have a huge impact on Facebook's ever increasing ad revenue and overall video audience.

But, what are the opportunities for brands? We explore in more detail at http://www.stickyeyes.com/2015/07/14/how-can-facebooks-video-developments-benefit-your-brand/

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Google launches 'not Panda' update - Digital Minute 30/06/15

hello@stickyeyes.com (Stickyeyes) — Tue, 30 Jun 2015 13:32:53 +0000

Google has confirmed that an algorithm update last week was not related to Panda, with early indications suggesting that this is yet another content related update.

The search engine has remained tight-lipped on reports of an update, only to confirm that it did launch one last week that was not related to Panda.

Early indications have suggested that media publishers were the big winners, and we explore the story in more detail at http://www.stickyeyes.com/2015/06/30/google-rolls-out-non-panda-update/

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Facebook introduces 'Buy' button for direct shopping - Digital Minute 16/06/15

hello@stickyeyes.com (Stickyeyes) — Mon, 15 Jun 2015 17:20:39 +0000

Facebook is integrating a ‘buy’ button into ads for Shopify merchants, allowing users to purchase goods without leaving Facebook.

This ‘buy’ button will allow consumers to easily purchase items they see on their News Feed or on Pages, without having to leave Facebook to complete the transaction.

Other social networks are also getting in on the act, with Pinterest ready to roll out a very similar model shortly, so what are the opportunities? We have explore the story in more detail at http://www.stickyeyes.com/2015/06/16/facebook-introduces-buy-button-for-shopify-merchants/

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TrueView for Shopping comes to YouTube ads - Digital Minute 02/06/15

hello@stickyeyes.com (Stickyeyes) — Tue, 02 Jun 2015 10:26:39 +0000

Google has announced that its product listing ad format is coming to YouTube video advertising, allowing brands to link directly to products that are featured in their ads.

The TrueView for shopping feature, announced by Google this month, is linked to Google’s Merchant Center and will be rolling out into Adwords in the coming months. This week's Digital Minute takes a look at the opportunities for advertisers.

We've explained what opportunities this could offer at http://www.stickyeyes.com/2015/06/02/google-shopping-ads-have-landed-in-youtube/

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Facebook launches 'Add a Link' feature for easier social sharing - Digital Minute 19/05/15

hello@stickyeyes.com (Stickyeyes) — Tue, 19 May 2015 15:19:04 +0000

Facebook has quietly launched a new feature for iOS in the United States, designed to encourage users to share more content on the platform.

The new 'Add a Link' button allows users to quickly search for articles from within Facebook, making it easier for them to post a link that supports their status update.

The search engine is powered by Facebook's own algorithm, which is based around content that is already shared in and indexed by Facebook - a feature that is bound to encourage publishers onto Facebook's Instant Articles platform.

We've explained the possible benefits and pitfalls at http://www.stickyeyes.com/2015/05/19/whats-the-catch-with-facebooks-instant-articles-initiative

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The early lessons from #Mobilegeddon - Digital Minute 21/04/15

hello@stickyeyes.com (Stickyeyes) — Tue, 05 May 2015 11:38:14 +0000

Google's mobile friendly update has been with us for just over a week and, whilst we're still waiting for that big game-changing moment, we haven't really seen too much change in the search results so far.

We have however seen some early lessons from the Google update, and some big brands have been impacted so far.

Digital Minute explores the early fall-out from 'Mobilegeddon' and explains the lessons that the likes of British Airways, The AA, Barclays and Next need to learn.

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Google rolls out its Mobile Friendly update - Digital Minute 20/04/15

hello@stickyeyes.com (Stickyeyes) — Mon, 20 Apr 2015 10:23:27 +0000

Google's well-publicised 'mobile friendly' update is now here, but are some of the world's biggest brands ready for it?

The worldwide update, which will “expanding the use of ‘mobile friendliness’ as a ranking signal” from April 21st, is expected to roll out over the course of the week. But despite the warnings, many leading brands still don't meet Google's 'mobile friendly' criteria, so what will the impact be? Our Strategy Director, Paul Huggett, explains what's going on.

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Facebook's new feature & Periscope takes on Meerkat - Digital Minute 08/04/15

hello@stickyeyes.com (Stickyeyes) — Wed, 08 Apr 2015 10:27:34 +0000

This week on in Digital Minute, our Operations Director Steve Lee looks at Facebook's latest feature for event owners, and the battle between Periscope and Meerkat.

Facebook quietly launched a feature last week that will alert users to events taking place near them – provided it is being run by a page that they like. So if you’re a brand running a local promotional event, your page’s subscribers will get an alert if they’re nearby. It should make life a lot easier for event planners and we've got more detail on the change over on our blog.

We have also looked at the battle of the live streaming apps, and it seems like Periscope has well and truly stolen Meerkat's thunder.

Meerkat might have been the talk of SXSW, but its ranking in the iOS chart fell below the top thousand following the launch of Periscope.

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Twitter’s IBM partnership & more Google mobile advice – Digital Minute 24/03/15

hello@stickyeyes.com (Stickyeyes) — Tue, 24 Mar 2015 14:16:06 +0000

This week on in Digital Minute, we look at the fruits of Twitter's partnership with IBM.

The two companies announced a partnership back in October and IBM has since unveiled the first development in the partnership, with Watson and Bluemix analytics helping brands to make more from Twitter discussions. More than 100 brands are already signed up to the project, which is still very much in its infancy.

We also bring news of more Google advice regarding mobile, as we head towards the 21 April deadline that the search engine has imposed for its mobile search update.

Google's advice this time relates to mobile forms, although it stresses that its advice does not have implications for search rankings.

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Google's 'mobile friendly' deadline & Instagram's new ad feature - Digital Minute 10/03/15

hello@stickyeyes.com (Stickyeyes) — Tue, 10 Mar 2015 09:25:27 +0000

This week in Digital Minute, we look at Google's announcement that it is finally making "mobile friendliness" a major ranking factor in mobile search results. From April 21, those websites that haven't earned a mobile friendly tag could see a drop in mobile traffic.

We also take a look at Instagram's latest feature for advertisers, with 'clickable' ads now coming to the photo sharing platform.

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A big landmark for digital advertising and a setback for Amazon.com - Digital Minute 24/02/15

hello@stickyeyes.com (Stickyeyes) — Mon, 23 Feb 2015 15:59:03 +0000

This week's Digital Minute looks at why digital is set to account for half of all ad spend in 2015, whilst Amazon's plan to deliver packages by unmanned drone has suffered a big setback.

Facebook rolls out local tips and Google names and shames the bad ads - Digital Minute 10/02/15

hello@stickyeyes.com (Stickyeyes) — Tue, 10 Feb 2015 12:42:32 +0000

Facebook’s iPhone app will start showing local tips and recommendations, based on your current location.

Providing potentially massive opportunities for brands, Facebook is going head to head with Foursquare to point out the hot venues in your location. We've looked at the implications for brands at http://www.stickyeyes.com/2015/02/10/facebooks-local-tips-trial-has-big-potential-for-brands/

We also look at the findings of Google's 'bad ads' report, and find out why more than half a billion ads were banned last year.

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Google issues mobile warnings and launches DNS - Digital Minute 27/01/15

hello@stickyeyes.com (Stickyeyes) — Tue, 27 Jan 2015 13:18:34 +0000

Digital Minute takes a look at two big developments from Google this week.

The search engine is taking another step to a widely anticipated mobile algorithm, after sending out notifications to webmasters if their sites do not pass the 'mobile friendly' test.

The notifications are widely seen as a sign that Google will start adopting a separate algorithm for mobile searches, with non-responsive sites likely to see falls in mobile rankings. We've analysed this at http://www.stickyeyes.com/2015/01/23/what-to-do-if-you-get-a-google-mobile-usability-warning/

Google has also opened up its domain registration services to users in the US, allowing people to buy their '.com' from Google. The feature is likely to be popular with bloggers, with direct integration into popular blogging platforms.

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Facebook focuses on video, and could one second break the internet? - 13/01/15 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 13 Jan 2015 15:35:19 +0000

Digital Minute is back for 2015, looking at how Facebook is putting video content at the heart of its growth plans.

Facebook is making big attempts to woo major YouTube vloggers and grow the levels of video content on the platform, and the acquisition of the video compression start-up QuickFire represents another major investment in video content.

There's more analysis of this over at http://www.stickyeyes.com/2015/01/13/six-reasons-why-facebook-is-investing-heavily-in-video

We also explain how one second has the potential to break the internet.

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Digital Minute: The bloopers 2014

hello@stickyeyes.com (Stickyeyes) — Tue, 30 Dec 2014 11:26:14 +0000

We’ve been making Digital Minute for just five months but, after 15 episodes, we’ve built up a substantial archive of bloopers, gaffes and slip-ups.

To mark the end of 2014, we decided to pick out our favourite out-takes, fire up the bleep machine and put together this special edition of Digital Minute.

Normal service will resume in 2015 so make sure that you subscribe to get the newest episodes as they're released.

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Sony gets hacked, while Facebook and Twitter review 2014 - 16/12/14 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 16 Dec 2014 12:19:28 +0000

The Sony hack has dominated the digital news this week, with more revelations from what has been described as “the worst corporate hack in history”.

As this story continues to develop, a KPMG survey has revealed that half of UK companies would consider employing a hacker to protect their IT systems. We take a look at the implications from the Sony hack.

If there is one thing that’s guaranteed in December, other than Christmas, it’s ‘reviews of the year’. Twitter and Facebook have both revealed their reviews of 2014, and we take a closer look at what we’ve been talking about.

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Oreo rapped by the ASA and the European Parliament takes on Google – 02/12/14 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 02 Dec 2014 11:31:49 +0000

Oreo has had its vlogger advertising campaign banned by the ASA, after one complaint that the videos were not clearly marked as ads.

The report has once again cast the spotlight on the relationship between brands and bloggers and we’ve looked at the implications of the judgement at http://www.stickyeyes.com/2014/12/01/how-to-avoid-a-rap-from-the-asa-for-your-social-media-campaign/

We have also tried out own Oreo lick challenge in tribute - check it out at http://youtu.be/jbAQQfpSRyI

Also in this edition, we discuss how the European Parliament has voted to break up Google’s search and advertising businesses.

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Big changes at Twitter and Facebook - 18/11/14 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 18 Nov 2014 11:02:19 +0000

This week's Digital Minute looks at some big changes coming to the two big social networks, Twitter and Facebook.

Twitter has announced a series of changes as it looks to appease investors and reverse the fall in its share price, introducing algorithms to users news feeds for the first time.

Meanwhile, Facebook is making it even easier for people to avoid messages from people that they want to hear less from, with the introduction of new privacy settings.

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Festival of Marketing special - Lego, KLM and content marketing - 13/11/14 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Thu, 13 Nov 2014 13:27:08 +0000

It's a special edition of Digital Minute this week, live from the Festival of Marketing in London.

The overriding theme has been one of storytelling and content creation informed by data and insight with the aim of generating revenue for your brand. We've heard great case studies from Lego and KLM but also tons of tips and tools to put these examples into practice.

We presented our own session on creating and distributing content that engages and converts. You can view the slides and download our content marketing toolkit, created especially for the Festival at www.stickyeyes.com/FoM.

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Bing's GIF search and Internet taxes in Hungary - 04/11/14 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 04 Nov 2014 14:01:13 +0000

This week's edition of Digital Minute looks at why Bing is making it easier to find those animated GIFs that Tumblr users love so much, as well as the recent protests over an internet tax in Hungary.

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Facebook vs YouTube & Amazon's NY Store - 22/10/14 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Wed, 22 Oct 2014 13:23:43 +0000

Move over YouTube, because Facebook is the new king in town, according to stats from ComScore. Facebook has overtaken YouTube for desktop video views, with one billion more videos being consumed through Facebook. What does this mean for YouTube and for your brand's video strategy? We've discussed those very questions on our blog.

We've also been looking at Amazon's decision to open up a store in New York City, discussing why this could be a brilliant move for the internet giant.

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Google Panda 4.1 & Facebook launches Atlas - 07/10/2014 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 07 Oct 2014 10:30:19 +0000

Google have launched their latest algorithm update in Panda 4.1, this is the 27th Panda update in the series. Once again, this update focuses on negatively targeting duplicate content, and promoting, unique engaging information. Although only incremental changes, it is excepted to affect 3-5% of all search queries.

We examine how Google has once again, set brands the challenge of reshaping their business model, over on the blog.

Facebook is launching a new method for controlling their advertising strategies. Bought last February for $100 million, Atlas, can track users on mobile and tablet as well as on their desktop computer – a bridge that cookies could not previously cross.

By combining user behaviour with the personal info you’ve already supplied to Facebook, soon none of us will be safe from what Atlas chief Erik Johnson calls "people-based marketing".

We explore what this new platform means for advertisers in our blog.

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Instagram ads & Google's TV schedules patent - 22/09/2014 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Tue, 23 Sep 2014 08:50:25 +0000

Instagram has confirmed that UK users can expect to see advertising and sponsored content very soon, after successful trials in the US. The Facebook-owned picture service has confirmed that ads will be coming for UK users, ensuring that Instagram joins other major social networks in allowing sponsored content.

Google could soon start to alter search results based on television schedules, after being granted a new patent.

The patent means that Google could, theoretically, deliver different results if it believes that a search query has been influenced by a television broadcast. We have covered this in more detail over on our blog.

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Apples iPhone 6 and AppleWatch and Twitter hints at algorithm feed - 10/09/2014 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Wed, 10 Sep 2014 15:23:47 +0000

Apple has unveiled its new iPhone 6 and AppleWatch at its eagerly anticipated conference and the finance chief at Twitter has hinted at a change to the way their feed is delivered.

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"Like-gating" on Facebook & Greggs social buzz - 29/08/2014 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Wed, 03 Sep 2014 10:28:43 +0000

This week in Digital Minute, Facebook has confirmed that it is putting an end to “like-gating” content, by banning the practice in their platform policies.

We also take a look at Greggs the Bakers management of what could have been a social media disaster after a not-too complimentary image started appearing on Google searches. Read an in-depth analysis of their response over on our blog - http://www.stickyeyes.com/2014/08/19/greggs-shows-how-to-humour-is-a-great-tool-for-managing-a-social-media-crisis/

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Tesco's Google Glass App & Adobe 3D printing functions - 12/08/2014 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Wed, 13 Aug 2014 10:56:48 +0000

Tesco's Innovation Labs experiment with shopping with Google Glass.

Adobe have released additional functionality into their Photoshop CC 3D printing export options, allowing users to "print" directly from the application to a number of consumer grade home and online 3D printers.

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Google Analytics on IOS & Microsoft Cortana - 29/07/2014 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Fri, 08 Aug 2014 09:27:55 +0000

This week in Digital Minute, Google has finally released an iOS version of its analytics tool and we take a look at what this means for site owners.

The release of Microsoft’s Cortana to UK developers has also got us thinking about smartphone digital assistants, and you can read our views over at http://www.stickyeyes.com/2014/08/04/siri-ously-helpful-tech/.

This week in Digital Minute, Facebook has confirmed that it is putting an end to “like-gating” content, by banning the practice in their platform policies.

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Google I/O & Amazon.com's Anniversary - 04/07/2014 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Wed, 30 Jul 2014 11:01:14 +0000

This week’s edition of Digital Minute looks at the big talking points from Google I/O, with wearable tech being the real headline. You can read our in-depth analysis over at http://www.stickyeyes.com/2014/06/27/five-big-talking-points-from-google-io-2014/

We also celebrate a major landmark in the world of online retail, as Amazon.com turns 20 years old. Check out our A-Z of Amazon at http://www.stickyeyes.com/2014/07/02/the-a-z-of-amazon-com-20-years-on/

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Updates to Google Adwords & Google Maps - 14/07/2014 Digital Minute

hello@stickyeyes.com (Stickyeyes) — Wed, 30 Jul 2014 10:57:33 +0000

This edition of Digital Minute reveals looks at some of the new time-saving features in Google Adwords 10.5 – which could make managing your shopping campaigns much, much easier.

We’ve also been having a look at an update to Google Maps, which has given birth to a completely new form of art.

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What is a Digital Minute?

hello@stickyeyes.com (Stickyeyes) — Wed, 30 Jul 2014 10:52:53 +0000

Stickyeyes launches Digital Minute, your go to resource for all things digital.

Providing you with a bite size snapshot of industry news, you're sure to be kept in the loop of all the biggest developments that will effect you and your brand. Want a more in depth understanding, then head over to the Stickyeyes blog and join the social channels.

The best news, it'll only take you a Digital Minute.

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