Digital Marketing Strategy and All about digital marketing_digitalprathamesh

Prathamesh Jadhav Mumbai photos

2019-06-18T12:42:00.003-07:00

Prathamesh Jadhav Mumbai Dapoli

Prathamesh Jadhav Photos

Prathamesh Jadhav took a photo with Mahesh Pal when we had a lunch

take photo on kurla station

SOLO PRATHAMESH JADHAV PHOTO

PRATHAMESH JADHAV

PRATHAMESH JADHAV

Prathamesh Jadhav marine drive click

Prathamesh Jadhav party click with prasad,mahesh, umesh and rohit

Prathamesh Jadhav Silvassa click

Prathamesh Jadhav and tech firefly India team

Things you should know before purchasing Life Insurance?

2018-11-15T10:00:00.000-08:00

Purchasing life іnѕurаnсе іѕ оnе оf the most іmроrtаnt financial dесіѕіоnѕ уоu’ll mаkе. Nоt оnlу dоеѕ іt рrоtесt thе lоvеd оnеѕ you’ll lеаvе behind, іt can be a uѕеful tool wеll bеfоrе then. Whіlе there are many thіngѕ tо take іntо account whеn рurсhаѕіng lіfе іnѕurаnсе.
Shopping for lіfе іnѕurаnсе саn bесоmе an оvеrwhеlmіng tаѕk. Thе gооd news іѕ once уоu hаvе mastered a fеw bаѕісѕ and follow a fеw ѕіmрlе tips, thе рrосеѕѕ bесоmеѕ muсh lеѕѕ соmрlісаtеd.

Whеn іt соmеѕ tо buуіng life insurance to рrоtесt уоur fаmіlу, уоu have a lоt оf сhоісеѕ to mаkе. Evеrуthіng frоm ѕеlесtіng thе rіght аmоunt оf соvеrаgе tо сhооѕіng a rерutаblе lіfе іnѕurаnсе соmраnу tо buу your роlісу frоm саn mаkе thе рrосеѕѕ fееl overwhelming. Thе good news іѕ thаt оnсе you get started, уоu mау dіѕсоvеr thаt thе рrосеѕѕ оf buying lіfе іnѕurаnсе rеаllу іѕn’t that соmрlісаtеd.

If уоu’rе a fіrѕt tіmе life іnѕurаnсе ѕhорреr, a gооd place tо start іѕ bу gеttіng a rough еѕtіmаtе of hоw much lіfе іnѕurаnсе уоu ѕhоuld be purchasing to protect уоur family. Gеt аn understanding оf the difference bеtwееn tеrm and реrmаnеnt* lіfе іnѕurаnсе so уоu’ll hаvе a good ѕеnѕе оf whаt dіrесtіоn уоu ѕhоuld tаkе whеn it comes tо thеѕе twо bаѕіс роlісу tуреѕ.

Dесіdе hоw long yоu nееd coverage

Lіfе insurance іѕ designed to еіthеr last a сеrtаіn реrіоd оf time (called term lіfе) оr a lifetime (іnсludіng whole lіfе аnd unіvеrѕаl lіfе). If you оnlу need іnѕurаnсе for a specific реrіоd оf time (say, when уоur kіdѕ are growing up оr for thе lеngth of уоur mоrtgаgе), thеn соnѕіdеr tеrm. If, hоwеvеr, you nееd life insurance fоr аѕ lоng аѕ you live (for thіngѕ lіkе burіаl expenses or іnсоmе replacement fоr a ѕроuѕе), consider реrmаnеnt соvеrаgе.

How to build twitter page? Get your twitter Handle, Branding Yourself, techniques for Branding, Become Known as a Resource or Expert

2018-07-15T00:07:00.000-07:00

The next step in building your social media authority is to create a Twitter account for your business. Currently there are over 288 million active monthly users on twitter and more than 500 million tweets are sent out each day. Of the active users 80% use mobile devices to access their Twitter feed. With these numbers it is easy to see why it is important to get your business on Twitter as soon as possible.

Get Your Twitter Handle

The first step in creating a Twitter account is to choose your Twitter handle or in other words your username.

Your Twitter handle will look like this in the URL http://twitter.com/YourUsername.

Many of the prime domain names, especially those that end in .com have been desirable for a long time and are hard to find and can be extremely expensive. If you do not reserve your domain name your personal brand or business is at risk and once it is lost reclaiming it can be difficult. The popularity of Twitter has made account names on the site similar.

If you do not claim your Twitter handle you can risk having imposters tweeting using your brand, which could become a major issue for your brand. The popularity of Twitter has led to an exchange market where handles can be bought and sold. It is important to get the Twitter handle for your full name as soon as possible. You will also want to claim handles for any company or products that you currently own or that you have plans to create You will not be able to truly own your personal brand if you cannot access your own Twitter handle.

To create a Twitter handle, simply go to the Twitter > Click your profile > Settings and in ‘account’ > Username, choose your username.

Branding Yourself

The next step to take before you begin actively using Twitter for your business is to come up with a strategy. The first step to take in doing this is to fill out your user profile completely. Gaining followers is one of the main goals of having a twitter account and no one will want to follow an account that does not seem legitimate.

Look over your websites and profiles and use them to draft your Twitter bio. This is how people will find you on Twitter and recognize you from now on. it is important to be honest, do not brand yourself as an expert in an area, unless you are one. You do want to brand yourself based on your skill set and passions.

Once you have filled out your profile focus on your Twitter background This will provide you with a chance to extend your brand image on the site There are several sites that will be able to help you develop customized backgrounds for your Twitter page such as http://www.twitterimage.com/it is a good idea to create a background that is similar to the format. Colors, and logo of your company. When creating your background make sure that you add in additional information that is not found in your profile such as contact information. Pointers to your websites, or information about services or products that you sell.

Techniques for Branding

When branding your company on Twitter you should always lead with your company. Use the name of your company as your account name, but make sure to use your own personal avatar and biography.

Many companies realize that many of their employees are on Twitter and they can use them to promote their initiatives. Many of the accounts are mutually branded so the avatar will have the person’s photo combined with the corporate logo.

If your goal is to build a strong personal brand then your handle and avatar should be 100% about you.

Become Known as a Resource or Expert

When it comes down to it, Twitter is a shorter form of blogging. so many of the same rules apply. You should constantly write or tweet about your expertise in a specific topic. When you do this you will be known for it and people will begin following you. If you have a blog, use http://twitterfeed.com so that you can sync your posts on Twitter automatically.

Many people use Twitter as a filter. A trusted expert is expected to send their followers relevant and interesting links. Subscribe to keywords and blogs using www.GoggLecom/alerts. You will then be able to act as an arbiter for the topic by constantly pushing out only the best content on your subject. Think about what you want to become known as and then take those interests and establish a Twitter feed to deliver the content to your followers.

Another great way to establish your Twitter authority is to have question and answer sessions with your followers. The more that you tweet about the topic that you want to be known for, the more people will remember you and when they need answers in your area of expertise they will be more likely to contact you.

How to find correct audience in Facebook? Identifying Your Audience

2018-07-12T08:56:00.002-07:00

How to find correct audience in Facebook? Identifying Your Audience

Once you have a Facebook page set up, the next step is to identify your audience. Not only does Facebook allow you to reach more people, you can reach the specific group of people that are more likely to become your customers.

In order to connect with your target audience you should consider what your ideal customers have in common, how old they are and where they live, and how your business can help them. You also want to consider whether a particular group would be more interested in targeted messages, services or products or maybe a timely offer or sale.

In order to build your audience you will need to encourage your current customers and supporters to like your new page. These are the people that are more likely to see your posts throughout their newsfeed. It is also a good idea to explore the options under the build audience button:

Invite your Friends: this is the way to let the people that you know about the page so that they will be able to offer their support by liking it. This initial audience will help establish your credibility and spread the word about the page.

Share the page: make sure that you like your page yourself and that you share it with your friends. You will need to be a spokesperson for your company.

Invite business contacts: upload a list and send people an email to let them know about the new page.

It is important to remember that it is not about the number of likes your page has, but rather about genuinely connecting with people. If you take the time to connect they are going to help you tell your story and grow your business.

How to find correct audience in Facebook? Identifying Your Audience

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digital marketing stratergy

How to Establish Yourself or Your Business on Facebook / How to Create a facebook Page

2018-07-11T08:42:00.004-07:00

Now that we understand the importance of social media and its role for your business, let’s take a closer look on how to establish yourself on Facebook. This includes setting up your Facebook page, identifying your audience, creating content, advertising, and measuring and adjusting things as needed. It is also possible to focus your Facebook activity in order to meet specific business goals.

Setting Up Your Facebook Page

Your Facebook page is extremely important as it will make your business more:

Discoverable: When a person searches for you on Facebook they candied you easily

Connected: Facebook provides you with a place to have conversations with your audience, who will be able to like your page, read the posts, and then share them with their friends.

Timely: Your Facebook page will help you reach out to a larger number of people more frequently as messages can be tailored to meet the interests and needs of your customers

Insightful: analytics of your page will provide you with a further understanding of your consumers and your marketing activities. When setting up your Facebook page you may request a web address such as Facebook.com/yourcompany Ex. Facebook.com/digitalprathamesh, which will make it easier to find. Facebook has made it quite simple to set up a page on the site. To increase the impact of your Facebook address makes sure that it is included on your business cards, your website, and all of your other marketing materials.

When choosing a name for your Facebook page it is important to choose wisely. You will only be able to change the name one time, so be careful here and try to choose a name that best reflects your company. Typicaiiy, using your business name is the best choice if at all possible.

It is important to remember that your Facebook page is an extension of your company. It will provide you with an easy way to share updates and more information with the people who really matter to your company. This page is ready to help you engage with your consumers on a more personal level using both desktops and mobile devices.

How to Create a facebook Page (practical)

1. Go to https://www.facebook.com/pages/create

2.choose as per your requirement

3. Choose a category for your page

4.Upload profile picture and background image

5. Upload cover photo

6. finally page is create and look like this

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How to Establish Yourself or Your Business on Facebook

What many people do not understand About Social Media @digitalprathamesh

2018-07-10T03:24:00.000-07:00

What many people do not understand About Social Media

When it comes to social media there are no new fancy tricks to learn, social media is all about engendering interaction. Using social media is about compelling people consistently to engage with you and then share your content. This is the main purpose of social media and it applies across every network. There is no secret formula necessary in order to become a social media success story, all you need is compelling human interaction.

What does compelling human interaction mean? The exact definition depends on your website or blog, but generally speaking it means that you want to involve people in a conversation that is related to your topic. It is really nothing more complicated than this.

It is not really complicated. The key to social media is being social. By pure definition, social media should be a two way street. If someone is commenting on your posts, take the time to comment back. You should be having conversations with the people who are following you.

Many social media enthusiasts are simply obsessed with the number of followers or likes that they get on their posts as much as they are with the amount of traffic their website or blog receives. In reality, these numbers do not have much to do with the true metrics of being successful.

Instead of focusing solely on the number of new likes that you get, you should focus on the number of people who are commenting on and then sharing your content. This is the true measure of engagement. When more people are engaging with your content the more likely they are to share it, which will increase your exposure.

Knowing What to Post

It is important to try new things all the time. Once you determine what posts are gaining high levels of interaction and engagement you can repeat them. The key is to always be experimenting and noting the things that work best. You can read all sorts of information about what has worked for others, but you would really be missing the point of social media because in reality social media offers a personal way of communicating with your audience and what works for another business or blogger may not work for you and what works for your audience may not work for them.

No matter how much advice you read about engaging your users, it will pale in comparison to the effectiveness of doing what you think is right for your readers, measuring how impactful it is and then adjusting your techniques accordingly.

What is the Point of Social Media?

Many people end up wasting a lot of energy on social media. They will try to drive their readers and consumers to their social media profiles, which is the opposite of what you want. The ultimate goal of a social media profile is to drive people from them to your website or blog and not the other way around.

Digital Prathamesh: It is important to try new things all the time. Once you determine what posts are gaining high levels of interaction and engagement you can repeat them. The key is to always be experimenting and noting the things that work best. You can read all sorts of information about what has worked for others, but you would really be missing the point of social media because in reality social media offers apersonal way of communicating with your audience and what works for another business or blogger may not work for you and what works for your audience may not work for them.

What is the Point of Social Media?

Social media profiles should be used as outposts for attracting people to your website or blog. Your website or blog should not focus on sending individuals to the outposts. Social media profiles need to stand solidly on their own.

Building Your Social Media Profiles

As mentioned before, and as will be discussed in further detail in later chapters, the best way to build your social media profile is to create compelling content on a consistent basis. However, this is not going to build an audience. If no one is reading the content that you write then no one is going to be sharing them.

To get the best leverage through social media you will need to get to the point where the number of followers that you have is enough to provide you with growth through sharing. Getting to this point is easier said than done.

Directing people from your email list to your social media sites is important. However, if you are not getting a large number of new email subscribers each day, this is not going to help you get more than a few new fans and followers. If you have had an email list for quite a while, take the time to ask existing subscribers to join you on your social media sites. Beyond this you will need to tap into the current social media networks in order to get new subscribers and followers.

In the next chapters we will look at step by step actions to take on each of the social media outlets in order to improve your social media authority for your niche.
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SEO Common interview Question and answers - From Interview/ client point of view

2018-07-08T23:56:00.000-07:00

Common Question and Answers From Interview/ Client point of view

Q: What is On-page Optimization?

A. On-page optimization is the preparation of the actual pages of the website. Search engines are trying to provide their users with the most relevant sites for any particular query. Maybe your website has a lot of material and is relevant to searches for your product, but it may not have been designed or written in a way that is search engine friendly. The correction of design mistakes and the rewriting of the website's text and meta tags is what is known as on-page search engine optimization..

Q. Is on-site factors are enough for Search Engine Optimization?

A. Even if your website is well designed, has proper meta tags and has keyword rich text, this alone does not guarantee that your site will rank high in competitive queries. All of these factors, design, Meta tags and copywriting, are on-site factors. Search engines certainly take them into consideration, but they also value off-site factors such as how many high quality websites are linking to you. This means you have to work on-site optimization as well as you have to get good quality links to your website.

Q.What is the relationship between Page Content and meta tags?

A. Many people want to get a high ranking for various keywords or keyword phrases, but if you look at the text on their web pages you can hardly find these vital words. This is a major misunderstanding.

It is true that your main keywords and key phrases should be in your title tag and your description meta tag, and even in the keywords meta tag, but they must also appear on the page itself and they must appear in some strategic places on that page. Some clients say, "But I like the way it looks now." You may like the way it looks, but the search engines will not recognise that your page is truly about your products/services unless these words appear in headlines on the page, in the opening paragraph, in the file or domain name in link text and in the body text of your page.

So, by all means if you already have copy that works, that can convert visitors into buyers or otherwise accomplish the purposes of your site, keep it.

But you should also be ready to listen to what the optimiser has to say about modifications that will enable search engines to select your site when a potential buyer makes a query for your keywords or phrases.

Q. Is search engine submission important or necessary ?

A. The major search engines such as Google, MSN, Yahoo, Ask Jeeves etc. all employ robotic programs "bots" which scour the Internet looking for data (sites) to add to the search engine indices. Whenever they visit a web page they look at the links on that page and follow them. If they follow a link to a new site, that site is then included in their data base. In addition, the bots periodically revisit all the sites that they know about.

Q. What is Link Popularity?

A. Link Popularity means how much you are known on the internet which can be measured with how many sites or web pages link to you. Link popularity is measured by both the quantity and quality of sites that link to your site. Link Popularity is the number of on the On-topic quality hyperlinks pointed to your website or Webpage. It is important for top search engine ranking that your website should have theme based quality links from sites which are related to it so that even the user who is searching for the required information can come to the right place.

We understand this and keep this in mind while preparing the link building campaign for your site. In all our campaigns we provide complete report where your links have been placed with the exact location of the same.

Conclusion

Search engine optimisation is the process of Internet marketing and is the most cost effective means of marketing to your target visitors. 90 percent of the web users turning to search engines to search information online, so it is very crucial that your website rank within top 20 results if you want to be found. A successful search engine optimisation will bring qualified customers and prospects to your website. So after several months your website’s position on the search engines result pages has not improved, you might want to re-analyse your website.

SEO Common interview Question

IMPORTANT TERMS FOR SEM (SEARCH ENGINE MARKETING)

2018-07-06T23:40:00.001-07:00

IMPORTANT TERMS FOR SEM : SEARCH ENGINE MARKETING

If you have a website or blog, or if you work with anything related to the Internet, you’ll certainly need to know a bit about search engine optimisation
(SEO). A good way to get started is to familiarise yourself with the most common terms of the trade, and below you’ll find 13 of them. IMPORTANT TERMS FOR SEM

1. SEM: Stands for Search Engine Marketing, and as the name implies it involves marketing services or products via search engines. SEM is divided into two main pillars: SEO and PPC. SEO stands for Search Engine Optimisation, and it is the practice of optimising websites to make their pages appear in the organic search results. PPC stands for Pay-Per-Click, and it is the practice of purchasing clicks from search engines. The clicks come from sponsored listings in the search results.

2. Backlink: Also called inlinK or simply link, it is an hyperlink on another website pointing back to your own website. Backlinks are important for SEO because they affect directly the Page Rank of any web page, influencing its search rankings. IMPORTANT TERMS FOR SEM

3. Page Rank: PageRank is an algorithm that Google uses to estimate the relative important of pages around the web. The basic idea behind the algorithm is the fact that a link from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links (weighted to their value) to a page, therefore, the higher the probability that such page is important.

4. Anchor text: The anchor text of a backlink is the text that is clickable on the web page. Having keyword rich anchor texts help with SEO because Google will associate these keywords with the content of your website. If you have a weight loss blog, for instance, it would help your search rankings if some of your backlinks had ”weight loss” as their anchor texts.

5. No Follow: The no follow is a link attribute used by website owners to signal to Google that they don’t endorse the website they are linking to. This can happen either when the link is created by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the no follow attribute it will basically not count that link for the Page Rank and search algorithms.

6. Search Algorithm: IMPORTANT TERMS FOR SEM Google’s search algorithm is used to find the most relevant web pages for any search query. The algorithm considers over 200 factors (according to Google itself), including the Page Rank value, the title tag, the meta tags, the content of the website, the age of the domain and so on.

7. SERP: Stands for Search Engine Results Page. It’s basically the page you’ll get when you search for a specific keyword on Google or on other search engines. The amount of search traffic your website will receive depends on the rankings it will have inside the SERPs.

8. Sandbox: Google basically has a separate index, the sandbox, where it places all newly discovered websites. When websites are on the sandbox, they won’t appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.

9. Keyword Design: To find the keyword density of any particular page you just need to divide the number of times that keyword is used by the total number of words in the page. Keyword density used to be an important SEO factor, as the early algorithms placed a heavy emphasis on it. This is not the case anymore.

10. Keyword Stuffing: Since keyword density was an important factor on the early search algorithms, webmasters started to game the system by artificially inflating the keyword density inside their websites. This is called keyword stuffing. These days this practice won’t help you, and it can also get you penalised.

11. Cloaking: This technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for specific keywords, and then use the incoming traffic to promote unrelated products or services. This practice is considering spamming and can get you penalised (if not banned) on most search engines.

12. Web Crawler: Also called search bot or spider, it's a computer program that browses the web on behalf of search engines, trying to discover new links and new pages. This is the first step on the indexation process.

13. Duplicate Content: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. You should avoid havimg duplicate content on your websites because it can get you penalized.

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what is seo

32 Best Call to Action Words List Used in SEO as well as Google Adword

2018-06-27T07:29:00.000-07:00

What is Call to Action :

A call to action is most often compelling and the persuasive copy which you use to convince your audience to take your desired action. You want to create that final spark to get your audience motivated and carry out your objective, and just the right copy can accomplish that.

Conversely, if you fail to inspire your audience when the time is right, even with everything else perfectly in place, your reader can walk away because you didn’t know to use a call to action marketing.

Call to action is help in Google adword to improve CTR (click-through rate) best digital marketing strategy.

32 Best Call to Action Words

1. Click Here -The classic and quintessential call to action example for the net. Couple this with other motivational copy.

2. Download Now:- People like downloads. People like immediacy. This delivers

3. Immediate Download:- A variation of the last one, but with even more immediacy.

4. Click Here For Details:- You’ve baited your reader with the idea of something attractive, provide them a forum to learn more.

5. Join Now:- Great for membership-sites or social network like sites.

6. I Invite You to...:- People usually get caught off guard by any kind of manners on the internet: a place not known for its abundant etiquette. Any time you can catch someone off guard or surprise them is a good thing.

7. Talk to An Expert:- If you have any kind of authority site on a subject in which people would want to talk to some kind of ”expert”, this is a great call to action phrase to employ. Even if you’re not technically an all out expert or have some flashy degree on a topic, just offering the term ”expert” gives you a great deal more credibility.

8. Start Your Trial:- Trial periods always make for great bait. It’s not too committal and people can form their own opinions by doing a trial.

9. Get a Free:- This one is completely open ended and pretty straightforward. People love free stuff, and offering free incentives is one of the best ways to motivate your audience to do anything you want.

10. I Urge You To...:- Just like ”I Invite You", the implication that you are personally talking to your reader grabs their attention and is a great way to spark action.

11. While Supplies Last:- You hear this one on infomercials all the time. This moves people to act while what they want is still around.

12. Offer Expires:- By giving a date in which your offer expires, people have incentive to act today and ASAP.

13. Just Click Here And...:- Sure this is similar to "click here”, but the “JUST" is the obvious difference. This makes it seem like the action required from the reader is even simpler AND what they’ll get in return is amplified.

14. In a Hurry? Call, Email, etc. :- Even if the other methods of communication aren’t necessarily slower than the one advertised, it gives the impression of speed.

15. For Faster Service Call... :- The same idea. Offer a phone number with that copy and people get the idea that this is the fast lane.

16. Satisfaction Guaranteed:- People love guarantees. People love satisfaction. Again, just put them together.

17. Money Back Guarantee:- A money back guarantee assuages your customer and guarantees that if they are less than satisfied with your product/service, they’ll get their money back. Sometimes this is all it takes to motivate someone to make a purchase even of an extremely high quality product or service.

18. Full Money Back Guarantee:- If your money back guarantee entails that your customer can get their money back in full, mention ‘it. A full money back guarantee goes one important step further and cuts out any chance of vagueness in your guarantee.

19. Money Back Guarantee, No Questions Asked:- This frees up your customer’s worries that if they want a refund, they won’t have to jump through hoops to get their money back or have to deal with a lot of questions as is standard for a lot of returns these days.

20. Get It Now!:- No wait, plenty of immediacy and the exclamation point really captures your attention.

21. Get Started Today:- People have short attention spans, and they know it. lf you pledge to send them something free in the mail, who is to say they’ll even care or remember about you when they get it. If they can get started today, you’re catching them when their interest is at an all time (and current) high.

22. Act Quickly:- Sometimes you just need to tell your reader to act. You can combine this with a time sensitive call to action.

23. Best Reviewed:- People like the idea that someone else has critiqued whatever it is that you’re talking about or selling before them. It doesn’t matter if the reviewer is Consumer Report or your best friend Dave; a review is a review and can be a weighing factor to move someone to act.

24. Best Value:- If you have multiple products, assume that everyone who checks out your product line is a first time customer. By labeling something as being the “best value”, you’re appealing to their wallet for them.

25. Top Rated: - Another validation of the quality of whatever it is that you’re promoting.

26. Limited Availability: - The possibility of your stock going dry before your reader gets a chance to act can force the issue right now.

27. 1 Million Satisfied Customers: - Social proof can be very instrumental as a call to action. People don’t like to take risks of any kind when it comes to the internet or consumerism; seeing that you have lots of other satisfied customers who have come before you and done what you’re about to do is important for some people. Putting a Twitter or Facebook count on your website is the same idea

28. Free Shipping: - No one likes to pay more than they have to. If you offer free shipping this can be enough to motivate some people. The same goes for “no tax”.

29. No Strings Attached: - Same idea. People hate add on and extra hidden charges, put their mind at ease.

30. No Commitment: - You may scare someone off by requiring any kind of commitment. Exclaim no commitment and your readers will be more inclined to give you a shot.

31. Reply Today: - Telling your reader explicitly to reply today can move them to take action rather than sitting on it.

32. Buy Now: - This probably should have been put higher on the list because it’s so universal, but I just remembered it. You can use ”buy now” in all kinds of different ways. It works great on a big button graphic on your site, and you can vary the font, size, color, etc. to really make it stand out and pop.

digital marketing strategy

How to submit article? what is article submission?

2018-06-27T00:50:00.002-07:00

Article submission is another way of improving your website rank given by a search engine. it is a fact that the higher your website is ranked, that the more traffic you will receive and that usually leads to success. This is especially true if you are trying to sell a product or service through your website, but it also good should your website have the purpose of being an advertisement, such as for a restaurant. No matter what the purpose behind the need for links to your website, you will have to go about things correctly or else none of the desired results will come to be.

In order to take advantage of back linking through article submission, you will first need to write articles. These articles should be on a specific subject and be something that you are familiar with, so that you write correct information. When writing an article, keep in mind that you must use keywords that will make your article stand out from the rest. This is just a form of search engine optimization, also called by its abbreviation SEO. It is legal and has proven to be very effective. The best part is that it will not cost you any money; however, you will have to invest the time to write the articles yourself.

Should you not have the time to write these articles yourself, then you can always hire a so called ghost writer who will do the work for you, but once paid the copyright is in your possession.

By using article submission to attract more visitors to your website, you are basically making a trade. In this case you are trading your informative and interesting articles for back links. There are many places where you can publish your articles and these are commonly known as article submission sites. There are many such sites that specialize in article submission such as for example, Ezine Articles or Article Alley. Each of these submission Sites have their own rules that have to be followed, like the amount of words allowed or links which can be given for each article. It is possible to use one article for more than one site, but you will have to change it to meet the individual guidelines.

Article Submission Sites:

http://www.ArticleAl|ey.com/

http://www.Goarticles.com/

http://www.Ezinearticles.com/

http://www.Articlecity.com/

http://www.Amazines.com/

http://www.Articledashboard.com/

http://www.Article-directory.net/

http://www.Magportal.com/

http://www.lsnare.com/

http://digitalprathamesh.blogspot.com

what is forum posting? benefits of forum posting.

2018-06-26T23:47:00.001-07:00

Forum postings may seem to be a waste of time in the eyes of many website owners, but it is a big mistake to underestimate how many people take part in forums and take the information provided there seriously. If you are not sure how forum postings can be of benefit to you, then you should find some that have to do with your website contents and sign up for them. Post the link to your website and then see if the number of visitors increases. It probably will, so just imagine what kind of rankings you would receive if people from hundreds of forums started clicking on the links to your website.

There are many reasons that explain the success of forum postings as a way of linking to your website. For one, forums are well visited and are a gathering point for all of your potential customers or visitors. Another reason that forum postings work is that they are usually about a very specific theme and it is possible to pick out those that are about your website’s subjects and also those that are similar or tied to some way to what your site is about. That means that those participating in the forums will all be highly interested in what you have to offer. On top of all that, search engines rank forums just like any other website, so even if you don’t have high page rankings yet there is a good chance that the forums where your links are posted do have high search engine rankings.

what is directory submission?

2018-06-25T01:33:00.000-07:00

digital prathamesh

Directory Submission: One of the best ways to get good search engine rankings and so increasing valid hits and traffic is directory submission. This method may be efficient, but it is also somewhat complicated and is best done manually, which also means that it takes time to do. On the other hand, since it is approved by a real human working for the search engine you will also get an edge over your competition.

Directory submission involves many steps before actually being ready to be looked over for approval. There is no automated ways of directly submitting your website, so you will have to prepare everything yourself and this must be done right, because a human editor must be impressed by your submission in order for it to be accepted and submitted. Many owners of websites try for directory submission nowadays, so there is also a lot of competition and not everyone gets in. One way of increasing your chances of approval is to create a top website and to follow each and every one of the guidelines provided by the search engine.

Benefits of directory submission in seo Once you have developed an impressive website and have followed the rules for a Directory Submission, you will then have to start thinking about keywords and categories that would

be right for your website. A directory submission needs to know your main category and the subcategories of your website and choosing the right ones are essential since each category has its own human editors who will know what they are looking for.

List of Directories submission:

http://www.aoldir.com/

http:/www.med-sites.com/

http://www.businez24by7.com/

http://www.openAdp.com/

http://directorygator.co.uk/

http://www.sammratdiroctory.com/

http://www.busine224by7.com/

http://www.ahviit.org/

http://www.a1webdirectory.org/

http://www.dmozo.org/

http://directory.classifieds1000.com/

http://www.australiawebdirectory.net/

http://www.upmyfans.com/

http://www.likesbot.com/

http://www.followerspal.com/

http://www.logo3w.com/

http://www.followerspal.com/

http://www.freewebdirectories.org/

What is link Building? How Used Link Building in SEO.

2018-06-24T02:38:00.001-07:00

Link Building:

Effective Link building also refers to creating routes to your website, which thereby enhances the traffic ratio of the website. The basic concept behind Effective link building is to increase as much links to your website thereby spreading the link towards the far edges of the Internet. Effective Link Building is an important off-page optimization process that helps to boost the search engine ranking naturally. It is a process of creating inbound links to your website thereby increasing traffic to a better level of extent. Link building is quite simple and it could be achieved by contacting several other webmasters and asking for links.

Effective Link building is a very specific word that comes under the dictionary of SEO. In order to improve the ranking, it is important that the search engine recognizes the website based on its contents and amount of links directed to this website. It is very easy to increase the probability of your site being identified by Search Engine Optimization and it can be done by creating more reference to your site from various stuffs like article and other more. Considering this fact, the article content should have many links to the site so that the readers eventually get the idea about your product or services. The need of the customer should be identified initially and proper care should be taken to satisfy the customer needs.

One Way Link Building:

One way links, also known in the names of Link campaigns, inbound links and back links that refer to any hypertext link on an external website that links back to a page of your website. The purpose behind this process is not just making some value of your website to the search engine, but attracting relevant, quality and long-term traffic as well.

Two War or Reciprocal Link Building:

Reciprocal link building is considered as one of the most helpful methods of link building for bringing a website on the search ranking. Reciprocal links increase the total number of links that link to the concerned website. 'In SEO perspective, the more website linking to a website helps that in ranking higher in search engine.

Now let’s make it more clear that how reciprocal link building will help increase a website’s preference to the search engine. According to the Google guidelines and its algorithm, links from related websites/WebPages are given utmost preference in terms of giving search engine ranking and here comes the importance of reciprocal link building services.

Reciprocal links are developed by exchanging links only with those websites that belong to similar niche and having similar search engine reputation.

Three Way Link Building:

One way to improve the ranking your website receives in a search and to bring more visitors to your site is a method known as 3 way link building. This is a somewhat more complicated system than other link building methods, but it is also the most effective of them all and worth whatever it takes to set up. It also has the advantage of being accepted by search engines, unlike the other link building methods which are no longer being calculated into the results of a search.

In order to start a 3 way link building concept for your website, you will have to know what that is in the first place. For starters, you will need to have three participating websites that all link back to one another. For example, you have website A and give your link to a similar website B that then passes their link onto website C, which then in turn sets up your link which leads right back to your website A. As long as this cycle is not broken, it will work with any search engine and will not be classified as a two way link, even though the outcome is the same and higher search rankings and more traffic is the result. In fact, more traffic will probably be the result because a total of 3 websites will be linked with one another and the more websites involved, the more traffic there will be.

URL structure will have the greatest impact on SEO. what is image optimisation? what is title and mata tage?

2018-06-23T08:15:00.001-07:00

URL Structure:

The actual structure of your website URL can have an impact on the search engines ability to index and understand your website content. Opting for a more organised URL structure will have the greatest impact.

Example: http://www.digitalprathamesh.blogspot.com/2018/06/seo-search-engine-optimisation-seois.html

Pictures:

There is nothing worse than landing on a webpage and being faced with mountains of text. Not only are pictures a great way to break up sections of text, but they also serve as an opportunity to communicate with the search engines. Because search engines cannot tell what a picture is by scanning it, they look for clues in two places.

Every picture you upload to your website will have a file name. When the picture is inserted on your website, the picture’s file name actually lives in your website’s sources code, or HTML. Since the search engines scan your website’s code, you should use file names that describe the picture. For example, ”red-tennis-shoes-veIcro.jpg” is much more useful than ”pic12345.jpg”

Additionally, you can give the search engines an extra hand by including alt tags on all pictures on your website. Alt tags are short snippets of code that allow you to tag each photo on your site with a short text blurb.

Title & Meta Tage:

Besides an actual text headline on your page, every webpage you create has a title tag. This is the text snippet that appears in the upper left corner or on the tabs of your web browser. Also, the title tag is the blue link that the search engines show when they list your webpage on the SERP. Title tags max out at 60 characters, so choose your words wisely.

Meta tags are snippets of code you can include within your webpage’s HTML. The meta tags are usually located near the title tag code in the head of your HTML. There are two meta tags meta description and meta keywords.

The Meta description is a text snippet that describes what your specific webpage is about. Meta descriptions are usually the first place a search engine will look to find text to put under your blue link when they list your website on the SERP. If you do not have a Meta description, the search engines will usually select a random piece of content from the page they are linking to. The Meta description is limited to 150 characters.

Meta keywords consist of an additional text snippet in the HTML that allows you to list a few different keywords that relate to your webpage. Back in the day, search engines used this field to determine what keywords to rank your webpage for. Now, most search engines claim they do not even use meta keywords when indexing content. Some small or niche search engines may still use it though. As a best Practice, it is recommended to put 5-7 keywords in the meta keywords, but don’t spend too much time thinking about it.

Headline Tags:

When the search engine bots scan your webpage's, they look for clues to determine exactly what your webpage is about. Keywords that are treated differently than most others on the page show the search engines that they are more important than other keywords on the page. This is why the use of headline tags within your page is so important. By using various headline tags (each tag will produce a different size headline), you not only make your webpage easier to digest from a reader’s standpoint, but you will also give the search

Engines definitive clues as to what is important on the page.

<h1>My Keywords</h1>

<h2>My Keywords</h1>

Why content is king in SEO? What is Keyword Density? What is Keyword Proximity?

2018-06-23T02:40:00.000-07:00

Digital Prathamesh :

We’ve all heard it when it comes to SEO, content is king. Without rich content, you will find it difficult to rank for specific keywords and drive traffic to your Website. Additionally, if your content does not provide value or engage users, you will be far less likely to drive leads and customers.

It is impossible to predict how people will search for content and exactly what keywords they are going to use. The only way to combat this is to generate content and lots of it. The more content and web page's you publish the more chances you have at ranking on the search engines. Lottery tickets are a good analogy here. The more lottery tickets you have, the higher the odds are that you will win. Imagine that every web page you create is a lottery ticket. The more web page's you have, the higher your chances are of ranking in the search engines.

‘Homepage: Use your homepage to cover your overall value proposition and high-level messaging. If there was ever a place to Optimise for more generic keywords, it is your homepage.

‘Product/Service Pages: If you offer products and/or services, create a unique web page for each one of them.

I Resource Center: Provide a webpage that offers links to other places on your website that cover education, advice, and tips.

‘Blog: Blogging is an incredible way to stay current and fresh while making it easy to generate tons of content. Blogging on a regular basis (once per week is ideal) can have a dramatic impact on SEO because every blog post is a new web page.

What is Keyword Density?

While conducting SEO research, you may come across articles that discuss being mindful of keyword density (how often you mention a keyword on a page). Although following an approach like this may seem technically sound, it is not recommended. Remember: do not write content for the search engines. Write content for your audience and everything else will follow. Make sure each web page has a clear objective and remains focused on one topic, and you will do just fine.

What is Keyword Proximity?

Keyword proximity refers to the distances between each occurrence of your keyword Phrase. When you scatter your keywords throughout your webpage content you must be aware of the distance between these occurrences (proximity).

Digital Prathamesh: There are multiple elements on your website that you can control to make it easy for the search engines to index your content and understand what It is all about.

How to sraech engine work? What is search Engine Rank? What is on-page and off-page SEO?

2018-06-23T01:09:00.000-07:00

How Search Engine Works?

Search engines perform several activities in order to deliver search result

1. Crawling:- Is the process of fetching all the web pages linked to a web site. This task is performed by software, called a crawler or a spider (Google bot, as is the case with Google).

2. Indexing:- Is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

3. Processing:- When a search request comes, the search engine processes it. i.e. it compares the search string in the search string in the search request with the indexed pages in the database.

4. Calculating Relevancy:- Since it is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

5. Retrieving Results:- The last step in search engines activities is retrieving the best matched results. Basically it is nothing more than simply displaying them in the browser.

What is search Engine Rank?

When you search any keyword using a search engine than it displays thousands of result found in its database. A page ranking is measured by the position of web page displayed in the search engine result. If search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.

SEO is the process of designing and developing a web site to attend a high rank in search engine results.

What is on-page and off-page SEO?

There are two ways of doing SEO on-page and off-page. (black hat seo,white hat seo)

On-page SEO - This includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page ect.

Off-page SEO - This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange ect.

SEO Activies on Pre-site, On-site, Off-site, Post-Site

2018-06-22T03:39:00.003-07:00

1) Pre-site Actives :- The research and planning actives undertaken before an existing or new site or page is actually touched or built.

Understanding your organisation’s online business strategy

Researching your market category, customers and competitors

Keyword research and selection

2) On-site activities :- The activities directly involved in the content and design of web pages.

Writing the title, description and keyword meta tag

Writing content Body copy, titles, image tags, outbound links that reflect and enhance keywords.

Building internal links- Helping the search engine navigate the site.

Site design and construction - Ensuring the web page utilises design and code that can be property crawled and indexed by the search engine.

3) Off-site activities :- Building a portfolios of quality inbound links to your website.

4) Post-site activities :- Analysing and responding to site traffic and user feedback once web site has been optimised. Effective SEO is a continuous activity.

This actives develop by digital prathamesh

What is SEO?

2018-06-22T01:01:00.004-07:00

SEO (Search engine optimisation)

SEO is the activity of optimizing web page or whole sites in order to make them more search engine friendly, thus getting higher positions in search result.
SEO is sometimes also called seo copyrighting because most of the techniques that are used to promote sites in search engines deal with text.
SEO Stands for Search Engine Optimization.
SEO is all about Optimizing a web site for search engines.
SEO is the process of designing and developing a web site to rank well in search engine results.
SEO is to important the volume and quality of traffic to a web site from search engine.
SEO is the art of ranking in the search engine
SEO is marketing by understanding how search algorithms work and what human visitors might search.

Introduction to SEO - What is SEO

Search engine optimization - commonly abbreviated to SEO is the process whereby a web site, or more specifically a web page or document, is constructed or amended in such a way as to important its placement in the search engine result pages or SERPs. Search engine optimization should not be seen as end in itself. It is a function that should be undertaken ta improve the overall commercial performance of a web site.

Good search engine optimisation will ensure that a page appears higher in the search engine result for a range of relevant, specific and valuable search terms or queries. The simple objective of SEO is to generate more valuable web site traffic. the achievement of a higher ranking against relevant search terms has commercial value for a web site because it will attract more traffic than a lower ranking. in an increasingly crowded online environment, search engine optimisation is therefore a crucial online marketing discipline.

The role of seo is to legitimately influence the process of improving rankings. There are few genuine guarantees of a top placement, particularly for highly competitive search terms. Good seo will important a web site's ranking across a range of selected terms.

However, any process whereby a search engine is illicitly manipulated in order to guarantee a high placement is referred to as spamming.

The successful execution of a search engine optimisation project requires skills in the areas of analysis, research, planing, copy writing and communication. A comprehensive search engine optimisation project is divided into four interrelated phases.

Benefits of Digital Marketing VS Traditional Marketing (part2)

2018-06-21T08:50:00.001-07:00

Brand Development: a well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilising social media channels and personalised email marketing.
For greater exposure: your business can be seen anywhere in the world from one marketing campaign, the cost to do this using traditional methods would be considerable. Plus once you have optimised the key word search content in your website you should see a long term returns on you investment and will be fairly low cost to maintain your ranking.
Viral: how often do your sales flyers get passed around instantly by your customers and prospects? Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly, just look how effective it is for sharing breaking news. If you consider the average Facebook user has 190 friends of which an average of 12% see their liked posts your one massage has actually been seen by 15 new prospects, now imagine a number of them also like and share your message and their friends do the same? Mind blowing isn't it. However a word of caution, bad news can travel much quicker so make sure you have a risk management strategy to tackle negative press as soon as it is circulated.
Not Intrusive: I know most people hate receiving sales mailshots or phone call at inconvenient times on stuff that they have little interest in. Online people get the choice to opt in or out of communications and often it is relevant because they were the ones searching for it in the first place. Also, have you ever got frustrated receiving a regular email on a topic that interests and adds value to you? Nor me so don't underestimate the power of market segmentation and tailored marketing.

Greater engagement: with Digital Marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market. So it doesn't take long for good publicity to enhance the prospects of your business.

10 Benefits of Digital Marketing Vs Traditional Marketing (part1)

2018-06-20T11:54:00.004-07:00

Level playing field: Any business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fitting of its larger competitors. Online a crisp well thought out site with a smooth customer journey and fantastic service is king not size.
Reduced cost: Your business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow page, television, radio and magazine.
Simple to measure: Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results. For measuring traffic to your site can use Google analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your emails.
Real time result: You don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.
Refinement of your strategy: Basically anything that you capture in your customer journey can be reported on and honed for greater success at the fraction of the cost of traditional marketing. After all, how annoying is it to get a couple of forms returned from a mail shot. Marketing online enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously.

NOTES: Out of 10 benefits 5th is here and remaining five is published in nest blog

What is Digital Marketing?

2018-06-19T02:05:00.000-07:00

What is Online Marketing?

Digital Marketing is the promotion of your business using your website and associated marketing tools. Digital Marketing is an integral part of any online business wishing to capitalise on their most valuable asset, their new and existing customers.

In simplistic terms, digital marketing is the promotion of brand or promotion via one or more forms of electronic media. Digital marketing differ from traditional marketing in that it involves the use of channel and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t typically in real time.

Digital marketing monitor thing like what is being viewed, how often and long, sales conversions, what content works and doesn’t work, etc. While the internet is perhaps, the channel most closely associated with digital marketing, other include wireless text messaging, mobile instant messaging, mobile app, podcasts, electronic billboards, digital television and radio channels, etc.

Online marketing refers to the techniques available to a market, promote and advertise their product, service or brand on the world wide web with digital prathamesh

Website Developer With Digital Prathamesh

2017-04-19T03:04:00.000-07:00

It’s time to go digital with your business, and what better way than doing it from Digital Prathamesh. Mumbai is buzzing with a lot of website development agencies, but Digital Prathamesh is here to show you how it’s done. Take a seat and watch the magic unfold as we create websites at affordable prices.

We are a website development agency in Mumbai, comprising of a team of creative web designers, innovative thinkers and tech-experts! We are constantly working towards understanding our clients’ requirements, and accordingly brainstorming and coming up with ideas and solutions benefiting our clients. At Digital Prathamesh, every stage of creating a website is given equal importance, with the end result being simply the best.

At Digital Prathamesh we believe in thinking out of the box, creating quirky and innovative websites to not just meet our clients’ needs, but to surpass them. Our main focus is creating a digital platform for businesses both small and big, to create a stronger online presence and ultimately attract more business. We are not an ordinary website development agency in Mumbai, we put our minds and skills to the test in every project that we undertake.

As a website development agency in Mumbai, we work on helping businesses build their brands in a highly competitive digital world. Digital Prathamesh customized websites at highly economical rates, along with customized services ensures you get a good deal.

The main aim is to make a digital impact by getting businesses on board in this digital journey, thereby creating a strong presence in this digital environment. Digital Prathamesh website development agency in Mumbai is here to overhaul drab websites and welcome a whole new range of creative and engaging ones. Thinking along the lines of “if you are going to do something, you might as well do it right, or don’t do it at all”, Digital Prathamesh is here to do it right!

Contact :- hiprathamesh13@yahoo.com

R.P. WEB DEVELOPER