Yes, you should be creating new content every week, at a minimum! It sounds like a lot, but if you want to keep engaging your audience, you need to keep giving them a reason to pay attention to you.

Plus, each post is a new way for someone to find you. It’s a win-win, and all you have to do is think up ideas and write!

Okay, you say. More complicated than it sounds. How do I come up with a new idea every week?

No worries. Don’t get overwhelmed.

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CBC 2013 FAQ from Digital Relativity on Vimeo.

We are working hard to settle back in after Craft Brewers Conference. Anyone else still have things to unpack?

We had a great time talking with everyone that stopped by our booth. I always find it interesting to learn more about the business behind the brewery, and the hard work that people put into making it happen.

Three questions came up quite often, and I wanted to share them with you and see what you think!

How Do I Use Digital Tools to Market My Brewpub?

We had conversations

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Need a plugin that counts down to Christmas? WordPress has it. Want your website to spin around when someone types ‘barrel roll’? WordPress has what you need. Would you like a plugin that shows cute and funny cat pictures in your sidebar?

Of course, WordPress has that too.

So when working on recent brewery project, I needed a plugin that would display a feed of Untappd check-ins. Visiting the plugin directory, I simply typed ‘Untappd’ into the plugins search only to be shocked by what I had discovered.

‘No plugins match your request.’

What? Really? Hmmph.

After a Google search, I did find a wordpress plugin that creates a widget, but it just brings in a user’s RSS feed. A bit too basic for what we needed, so we decided to build our own. We’d like to share with you, our un-official Untappd WordPress plugin, Tappd.

Download Tappd WordPress Plugin

Tappd is a WordPress plugin dedicated to displaying different types of feeds from the Untappd API. These feeds include beer, brewery, venue and user. The plugin will show checkins either in a widget, or by the use of a shortcode.

Getting Started
When you first install the plugin, be sure to visit the Tappd Settings Page. There you will find 2 fields asking for a Client ID and a Client Secret. You must register with Untappd for an API key to use this plugin. You can do so at http://untappd.com/api/register after you have registered a normal account.

After you enter your Client ID and Client Secret, fill in the default values for the feeds you will be using. These are not required, but they do make a nice fallback if you forget to enter an ID later.

Using the Plugin
To use the widgets, it’s no different than any other widget. After you install the plugin, the widgets will be in Appearances -> Widgets under Available Widgets. You then just drag the feed widget you wish to use over to the sidebar widget area. Enter the ID of the beer/venue/brewery/user you wish to display. You can also set a limit to the number of checkins displayed in the widget.

To use shortcodes, you’ll want to place a tag with the parameters in a content area of the site. The available shortcodes are:

[beer id=”2034” limit=”10”]
[brewery id=”3176” limit=”10”]
[venue id=”99432” limit=”10”]
[untappduser id=”username” limit=”10”]

There are 4 types of ID’s you can get from Untappd.

• Beer ID
• Brewery ID
• Venue ID
• User ID. The user ID is just your untappd username.

The other 3 can be a little more tricky to find.

Sign in to Untappd and look for the search bar in the right sidebar.

Type in the beer, brewery or venue name into the search bar, and sort the results by the type of results you want.

Right-click the object for which you need the ID, and click Copy Link Location, or something similar(depending on your web browser). If you Paste from your clipboard now you should have something that looks like this: https://untappd.com/brewery/1142. The Brewery ID is the number at the end of the URL.

Now you just plug that number into the shortcode.

[brewery id=”1142” limit=”10”]

Ideas on Using the Plugin
This plugin is great for breweries, venue owners and beer bloggers alike. As a brewery, you can display check-ins for your brewery, brewpub or specific beers. As a blogger, you could embed a feed of the beers you’re drinking right on your WordPress blog.

How do you plan to use the plugin? We would love to hear your ideas!

The post Untappd WordPress Plugin for Craft Brewers, Brewpubs and Beer Bloggers appeared first on Digital Relativity.