Digital Scirocco http://digitalscirocco.com/blog Where Content Creates Value Sat, 17 Mar 2012 16:22:33 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Three New Health Care Newsletters for HP’s ePrintCenter http://digitalscirocco.com/blog/?p=28 http://digitalscirocco.com/blog/?p=28#comments Sat, 17 Mar 2012 16:22:33 +0000 jimewel http://digitalscirocco.com/blog/?p=28

Continue reading »]]> Living Healthy NewsletterWe released today three new health care newsletters for HP’s ePrintCenter, and they couldn’t be simpler to get: the newsletters are delivered daily to any HP web-enabled printer, allowing you to pick them up and enjoy them with your morning coffee.

 Living Healthy

Living Healthy gives you daily encouragement to improve your health, with actionable tips and information you can use right away. Content is drawn from licensed sources around the web, including Physicians Briefing and Health Day. Register for this newsletter by going to http://bit.ly/AiDJu1.

Focus on Health

 Focus on Health provides health care news for consumers, particularly those with chronic diseases. Supplemental sections are available for those affected by diabetes, heart disease, cancer, Alzheimer’s disease and arthritis. Register for this newsletter by going to http://bit.ly/zYI67k.

HealthPro Daily

 HealthPro Daily provides health news for health care professionals, covering breaking trends, research abstracts and short facts. It also features supplemental sections for physicians, nurses and administrators. Register for this newsletter by going to http://bit.ly/zphmmz.

]]> http://digitalscirocco.com/blog/?feed=rss2&p=28 0 What Is A Content Exchange? http://digitalscirocco.com/blog/?p=5 http://digitalscirocco.com/blog/?p=5#comments Thu, 09 Feb 2012 22:52:02 +0000 admin http://digitalscirocco.com/blog/?p=5

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Content ExchangeA Content Exchange helps companies locate, purchase, and integrate quality content into their customer communications to engage buyers, differentiate their brand, and ultimately increase sales and customer retention.

At a minimum, a content exchange performs the following functions:

Function

Description
Ingest content Take in content from various feeds (XML, RSS, ftp pull, ftp push). Content should include text, graphics, images, widgets and applications, including games
Classify content Classify content using topic areas, tags and a semantic lattice
Filter content Segment the content according to customer requirements
Curate content Select the best content according to customer specified performance criteria
Mash-up content Combine content from multiple sources
Personalize content Select content for each user based on their browsing history, geography, device, preferences, etc.
Deliver content Inject filtered, curated, mashed-up content into a website or other customer communication (emails, for example) using client side and/or server side integration
Digital Rights Management Manage the rights and licenses to content
Account for content Track what is shown to whom
Optimize budgets Select content to maximize impact according to buyer specifications for CPM, CPA, and daily budgets
Settle payments Issue one monthly invoice (for buyers) or payment (for sellers)

Content exchanges are a new way to integrate quality content into your customer communications, supplementing original content that you create yourself. By engaging your audience, you’re more likely to keep them on your web site for longer periods of time, and over time, generate greater brand loyalty.

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