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2021-07-13T06:06:00.002+08:00

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Australia : Visual Art expands to 7-Eleven stores in Australia

2021-07-13T06:06:00.001+08:00

Visual Art, a digital signage provider based in Stockholm, Sweden, has delivered 2,500 screens to 7-Eleven stores across Australia.

The partnership came as a result of the convenience chain searching for a more flexible and easy-to-use software for their in-store digital communication channels, according to a company press release.

"It's always fun when you enter a completely new market and of course even more fun when you can make such a big deal for such a well-established customer," Anders Apelgren, CEO of Visual Art, said in the release. "We have a long-term goal to grow outside Europe, and even though we are primarily focusing and investing in the Nordic region and Europe now, Australia is a real feather in our cap for our solution."

Visual Art has worked with 7-Eleven in both Sweden and Denmark, but the agreement in Australia will be completely independent of this collaboration, according to the release.

"One of the great advantages of our solution is that we can handle both the technology and the content easily and securely remotely," Apelgren said. "It gives the customer great opportunities to quickly and easily change and adapt content, but also for us to help at all levels up to the end customer."

The digital signage rollout for 7-Eleven in Australia has been ongoing since the beginning of 2021 and should be completed this summer. Visual Art, founded in 1997, has offices in Sweden, the Nordic region, Spain, Germany and the U.S.

Pray for Palestine Messages on EDSA LED Billboards

2021-05-22T23:52:00.006+08:00

Shown here are Messages to Pray for Palestine.

LED on EDSA Ortigas before former Kamayan and Triple-V

2021-05-15T14:04:00.009+08:00

Shown above is one of the most strategic sites on EDSA for an LED ad placement. This is called EDSA Ortigas LED with Branding Signage. The special feature of this EDSA LED Billboard is that it has a panel on top where you can show your brand, apart from the LED on its "body" which can show the main message.

For inquiries regarding this signage and for booking spots, please fill the contact form below. Mention "EDSA Ortigas near Kamayan".

Contact now : Digital Signage Philippines.

Christie Celebrates Ten Years of Environmental Initiatives

2016-04-25T16:56:00.001+08:00

Environmental programs includes major projects to reduce waste, energy consumption

CYPRESS, Calif. – (April 22, 2016) – Christie®, a leader in creating and sharing the world's best visual and audio experiences, is proudly celebrating the 10-year anniversary of its Environmental Management System (EMS). The system, based on ISO 14001, focuses on building and continually improving Christie’s environmental performance.

The EMS encompasses numerous environmental programs including waste reduction, recycling, water and electricity reduction, facility and operational improvements, with a significant net CO2 reduction.

Chairman, president and CEO Jack Kline said, “We’ve introduced numerous programs to reduce our carbon footprint. These initiatives are an investment in the future and, what is unquestionable, is the ultimate impact on the environment. I want Christie to set an example for other companies; we take this seriously and don’t intend on slowing down.”

Initiatives include the installation of 2,190 solar panel modules on the Ushio (Christie’s parent company) and Christie office buildings in Cypress, California. The panels produce 833,000 kWh annually, reducing CO2 emissions by 814,807 pounds and power consumption by up to 28 percent. Christie MicroTiles® installations in the lobbies of Ushio and Christie (Camden Drive) display the amount of energy that the solar panels produce in real-time.

At Christie’s manufacturing headquarters in Kitchener, Ontario, a 35,000 square foot warehouse was converted to office space using environmentally conscious techniques aligned with LEED Gold. The space includes daylight harvesting, energy conserving lighting with high-efficiency HVAC automation, sound masking and carefully selected interior materials. Overall, environmental related projects in Christie’s Kitchener facility resulted in a 47 percent decrease in natural gas consumption and a 27 percent decrease in water consumption between 2004 and 2015. The facility also boasted a 60 percent waste diversion improvement over the 10-year period.

In Cypress, Christie renovated its Network Operation Center (NOC) with refurbished data center equipment, including computer room cooling units and battery backup and flooring from renewable resources, which also helps maintain a low-static environment.

Employee engagement with Christie’s environmental programs has been and continues to be a critical success factor. “There is always a tendency to believe that the efforts of individuals are insignificant, but working together with everyone engaged creates a meaningful result,” says CEO Jack Kline.

In 2014, Christie employees initiated a project to reduce the amount of LDPE#4 foam sent out as waste. Staff worked with the primary packaging supplier to pick-up foam used in raw material packaging from Christie for processing back into a raw material form. This allowed Christie to be among the first manufacturing companies in the region to remove this product from its waste stream.

“When it comes to the environment, we only have one planet and it’s up to all of us to take care of it,” says Kline. “Ten years ago, when we started our environmental management program, we took this very seriously; we wanted all of our employees to be a part of it. To do so, we had to create a vision, and that was to constantly improve what we’re doing to preserve the environment.”

Find out more about Christie’s environmental initiatives.

About Christie®

Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries. DLP® is a registered trademark of Texas Instruments.

EDSA Orense Northbound

2016-02-24T17:53:00.004+08:00

EDSA Orense Northbound

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EDSA Guadalupe Northbound Vertical LED

2016-02-23T16:52:00.003+08:00

EDSA Guadalupe Northbound Vertical

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EDSA Camp Aguinaldo 2

2016-02-16T01:44:00.000+08:00

EDSA Camp Aguinaldo 2

EDSA Pioneer Northbound LED

2016-02-16T01:37:00.002+08:00

The view of EDSA Pioneer Northbound LED.

Digital Out-Of-Home Media : The Education Must Continue

2016-01-29T01:12:00.002+08:00

Lloyd Tronco, Convenor of the Philippine Forum on
Digital Out Of Home Media

Despite the growing acceptance of outdoor media as a mainstream medium, OOH still has a long way to go in terms of reaching a status of reverence.

Almost everyone in the circle of advertising and media are familiar with the blatant absence of regulation in the medium brings about a Wild,Wild West mentality among vendors. By saying so, placements are not controlled in terms of position, size, and execution. Take that further into Digital Out-Of-Home and everything gets even more confusing.

It is not just the rates and variety of packages that clients and planners need to contend with, it is also the understanding of the nuances of the medium which practically everyone in the industry, including creatives, need to come to grips with.

It was for that reason that in the early days of digital signage, the Philippine Center for Out-Of-Home Media Research and Science spearheaded the First Philippine Forum on Digital Out-Of-Home Media. That took place in 2010 and a clear 5 months before there was even a Digital Signage World Asia in Singapore!

At the First Philippine Forum on Digital Out-Of-Home Media, we were greatly elated to have DOOH guru Manolo Almagro to be with us. At that time, he was still residing in the country doing his consulting for Jollibee and Globe. Year after that, we had DOOH 2 which again was a big hit having Ricky Baizas of Nestle and no less than Bob Michaels of the Digital Screen Media Association.

DOOH.2 with Bob Michaels, Ricky Baizas, and Christian Besler

On the third year, it just got bigger. Thanks to Willy Soong who was the newly appointed distributor of Daktronics, the DOOH 3 took place at the Jaguar Lifestyle Center in BGC. Ron Graham flew in to Manila, as did the folk from Christie, Julianna Tong and the gents from Daktronics. Research guru Jay Bautista also weighed in.

From there, we somehow slid back. There was a DOOH 4 but it was not of the scale as DOOH 1, 2, and 3. Zeno Martinez and myself know the reasons why the momentum tapered off, but it is not for us to discuss here. Nevertheless, young as it is, there has to be a constant stream of "Learning Series" to feed and fuel the proper use of digital signage.

As it is, all we see are display ads which hardly maximize the full potential of the LED and LCD screens. Yes, the images are moving, but that is all there is to it.

So the education must continue. As usual, Bing Kimpo and I by default are the voices crying out in the wilderness trying our best to advocate good use of Digital OOH.

It is my hope that this year, 2016, the stakeholders of Digital Signage and DOOH will rally behind further educational events. After all, once the clients/advertisers see that DS/DOOH works, anything invested towards the educational events will pay off.

Then DOOH ads will no longer be the mere moving displays of re-purposed TVC edits as we are so used to seeing.

Trying Out P3 Indoor LED

2016-01-29T00:07:00.000+08:00

Technology in LED screens is really different from when it first came on the scene with VGA type graphics reminiscent of an AT256 computer.

Today, there are P3 indoor LEDs which have high refresh rates and can deliver vivid image quality via material on 4k video.

I recently tried to create the illusion that I was above a German town hall.

It was awesome to say the least.

Samsung Advertises On Largest LED On GA Tower

2016-01-10T22:48:00.002+08:00

MANILA, Philippines - Electronics giant, Samsung stunned EDSA's evening traffic the other night when it started running its new out-of-home media placement on GA Tower, Mandaluyong.

The curtain-type LED set-up covered 80% of the former static billboard space to show the latest offerings of Samsung.

This display adds to the number of LED billboards in that short 400 meter stretch from EDSA Boni MRT station to the Mandaluyong side of the Pasig river, currently bringing the total of LEDs to six.

Visibility of the screen was very high especially during the night though a bit diminished during daytime, especially in the afternoon sun.

Nestlé Brand University Tackles Digital Out-Of-Home Media

2015-08-10T04:51:00.001+08:00

Out-of-home media veterans Bing Kimpo and Lloyd Tronco recently shared their expertise on Digital Signage and Digital Out-Of-Home media at the Nestlé Brand University, which took place at EDSA Shangrila Hotel on July 27, 2015.

Digital Signage and Digital Out-Of-Home media is the least discussed among digital channels despite the fact that most award winning digital campaigns employ DOOH as a component.

In attendance were the various brand managers of Nestlé Philippines, Inc.

Click here for OOH Marketplace:

Agencies Have To Adjust Their Measurement Criteria for OOH in 2015

2015-01-01T16:10:00.002+08:00

There is no doubt that the emergence of the smartphone has created much impact in the lives of today's urban consumer. It has made our lives much easier but at the same time a little bit stressful too. Every now and then a red circle with a white number in it pops up in our screen indicating the number of messages or notifications we have to deal with in the growing number of apps on our smartphones. And because of this, more people are looking down on their phones instead of paying attention to what is out on the street.

This phenomenon of looking down too much on a 5 inch screen inthe palm of one's hand has an impact too on the daily net viewership of a billboard. For this reason, it is imperative that media agencies who herald their prowess in audience measurement of Out-Of-Home media should really examine their current criteria for determining daily net viewership of an OOH site or panel.

In my recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, I cited the increasing cost of OOH media. In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. Clients and advertisers likewise should be very sure of their purchases in OOH media. It pains me to see that so much media money is being thrown away by some clients simply by having their advertisements in OOH sites which were not measured properly.

Thus in 2015, agencies who do have their OOH measurement program will really have to introduce a new factor or criterion given the time OTS audiences are looking down on their phones. With this, a better number of daily net viewership is derived.

For queries on OOH Media Measurement and Out-Of-Home Media in the Philippines, the author may be reached at oohresource ( @ ) gmail.com

United Neon's LED on EDSA powered by Avolution

2012-05-24T03:58:00.000+08:00

United Neon’s new digital billboard, powered by Signbox and Avolution, transforms Manila traffic display

By SITeam on May 23, 2012

United Neon, a leading advertising firm specializing in outdoor digital signage in the Philippines, engaged the Philippine’s best known digital signage experts, Avolution Inc, to design their latest LED digital billboard, so as to better monitor and schedule advertising content.
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The impressive eye-catching 5 metre high billboard sits at Edsa Shaw, a popular crossing right outside Shangri-La Hotel In Manila, and is powered by Infobox, an all-in-one digital signage solution by Signbox Microsystems.
United Neon wanted to take digital OOH media to a whole new level. United Neon already used the LED digital billboard in Edsa Shaw for advertisements that could be scheduled on a daily, weekly and monthly basis. However, United Neon were facing difficulties monitoring the advertising material that was being displayed on the LED digital billboard.

United Neon decided to adopt the latest digital signage software technology and chose Signbox Microsystems’ certified partner Avolution Inc. to supply the digital signage system, Infobox. Apart from monitoring and scheduling advertising content better, it also enhanced the capabilities of United Neon to customize the design of the advertising content being played.

“United Neon were quite impressed with our good quality display and the ease with which they can upload content to LED billboards, which might otherwise be difficult to access. The project is a good marketing tool for us as potential clients are immediately able to see real live examples of our work,” says Lea Bermudez, VP Sales and Marketing at Avolution Inc.

The solution facilitated a significant tie-up with Metro Manila Development Authority, the resident traffic control authority in Manila, since this LED billboard is a highly effective means of communication, especially for urgent traffic information. This also spurred on a series of partnerships between Avolution and other LED billboards to display real-time content.

Stuart Lakin, Director at Signbox said, “Avolution have been strong partners of Signbox for many years, and have a fantastic track record of delivering high quality digital signage deployments to customers across the country. This is another example of Avolution’s professionalism and we are delighted to continue our work with them.”

About United Neon
United Neon was established in 1937 by Mr. Paul Lim. Since then, it has allowed different companies the exposure and prominence they need to catch people’s attention and make a lasting impression. Backed by experience, refined through technology and trusted expertise, United Neon helps advertisers create a powerful impact through signs, while providing the most competitive rates and technological excellence.
To date, it has evolved from neon signage to photographic billboards, lampposts, transit ads, projection ads and digital outdoor LED billboards, with a nationwide coverage of over a thousand in OOH inventory.

About Avolution Inc.
Avolution Inc. has defined its role as a facilitator for the creation and execution of an end to end digital signage network. The company focuses on providing digital signage solutions, software customization, content design and management, indoor and outdoor LED display and digital advertising project consultancy. It reaches across multiple business sectors, including public transit, hospitality, food service, retail, entertainment and other public venues, assisting institutions through the medium of digital advertising, with tools like interactive kiosks and digital billboards.

About Signbox Microsystems
Signbox Microsystems Pte Ltd was established in Singapore in 2003. Signbox develops and deploys end-to-end interactive digital signage network solutions. Signbox has grown to be a digital signage supplier-of-choice for several high profile customers and continues to pride itself as one of the worlds most advanced digital signage software platforms. Some of these high profile customers include OCBC Bank, Golden Village Multiplexes, Robinson Department Stores, Tesco, Maybank, Cathay Cineplexes and Singapore Ministry of Defense. For more information on Signbox Microsystems click on http://www.signboxmicro.com/.
Source: Signbox Microsystems

New Installation of EDSA LED at Highway 54

2012-03-09T06:24:00.001+08:00

A new LED installation at EDSA Highway 54.

Social Media: A Viral Edge In Digital Signage Campaigns

2011-11-08T15:54:00.000+08:00

Social media is the new frontier in advertising. A few years ago when online communities started forming and some companies had the bright idea of founding social networking websites to meet the market need for community venues, it was all about a new frontier of communication. Today, it is more than a medium of personal exchanges; social media is now the next platform for marketing.

One major reason why social media is an excellent advertising platform is the fact that it is free. Unless companies choose premium services like verified identities or featured and promoted profiles in social media sites like Twitter, social media is largely free, even for multinational companies.

Aside from its price (or lack of it), social media has become a “viral” platform: a platform that encourages messages and marketing campaigns to be spread as rapidly and as widely as a virus would be if there were an outbreak. This is the reason why, as a brand and as a company, no sensible marketing campaign should leave social media out of the picture.

However, the magic of social media does not happen overnight. Unless your company is a famous multinational, your social media page or profile is in danger of being buried in obscurity unless you position and use its functions the right way. In integrating social media with a digital signage campaign, it is no different.

One key in making a marketing campaign involving both digital signage and social media work is to emphasize prominence, the perfect placement in a digital ad, among other dynamics that will compel passersby (a.k.a. potential leads and customers) to stop, take note of the account and Add, Follow or Like the company’s account.

Contests work best, as everyone loves freebies. The chance to share thoughts and opinions on relevant topics also draws a crowd.

As in other forms of advertising, strategy is key. Study your market, understand what makes them click, and you’ve opened up a new horizon in lead generation for your company. Successfully deployed, the end result will be increased leads and sales.

Here’s to a kickass campaign for you.

***

For queries on Digital Out-Of-Home Media and social media, you may email oohresource ( @ ) gmail.com

EDSA Guadalupe Northbound LED

2011-11-01T17:48:00.002+08:00

Latest 2011 pic of the EDSA Guadalupe Northbound LED.

LED on Tomas Morato corner A. Roces

2011-11-01T17:38:00.003+08:00

LED panel mounted on building facade at Tomas Morato Avenue corner A. Roces Avenue, Quezon City.

New LED on Robinson's Galeria Facade

2011-11-01T17:30:00.003+08:00

New LED panel installed on the facade of Robinson's Galeria at the corner of EDSA and Ortigas Avenue.

Finally! Relevant Content on LED!

2011-10-14T07:11:00.004+08:00

LED billboards have been around in the Philippines for some time now. We've seen them since the mid-1990s when GMA company, ImageOne had it atop Robinson's Apartelle in Guadalupe. From that time though, it seems like there never really was relevant content on the LED billboards. Even until today, most LEDs only show looping ads which ironically make the latent dynamic medium as a boringly static one. The only difference between LEDs and static billboards is -movement. That's all. Sadly, no relevance.

That was until last week when Steve Jobs passed away. Immediately, we saw relevant content spring up. This LED billboard on EDSA Kalayaan had this to say : Salamat Steve.

Clever content. Timely. Localized.

Nice!

EDSA Monumento Junior

2011-07-29T13:40:00.002+08:00

EDSA Guadalupe Makati LED Billboard (Southbound)

2011-07-28T17:48:00.003+08:00

THEY’RE BIG and bold, but Metro Manila’s billboards aren’t exactly beautiful, at least not to everyone. These days one billboard has caught the city’s attention, and few have had nice words for it just yet. One irate motorist even called up a radio station to ask, “Can I do anything about the fact that when you’re going south on EDSA on the Guadalupe Bridge, there’s a big moving screen, and it’s glaring, even distracting, and might cause traffic accidents?” The radio host’s reply: “Well, I think it’s owned by the city of Makati.” It turns out the electronic billboard in question is only a “joint venture” between the city of Makati and Dream Advertising, which owns it. Dream Advertising, with the help of Korean partners, brought LED (light emitting diode) technology recently to Manila. Since the billboard was put up this year, it has attracted controversy along with ad......

Click here for the rest of the article.

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Wack-Wack San Miguel

2011-07-28T17:45:00.003+08:00

EDSA SM North

2011-07-28T17:42:00.002+08:00