<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Exploring Marketing Technology</title>
	<atom:link href="https://www.digitalsolid.com/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.digitalsolid.com</link>
	<description>All opinions are my own</description>
	<lastBuildDate>Sat, 25 Apr 2026 12:52:55 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://www.digitalsolid.com/wp-content/uploads/2020/10/cropped-bar-chart-32x32.png</url>
	<title>Exploring Marketing Technology</title>
	<link>https://www.digitalsolid.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>AI boosts ecommerce conversions by compressing evolution</title>
		<link>https://www.digitalsolid.com/2026/04/25/ai-boosts-ecommerce-conversions-by-compressing-evolution/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Sat, 25 Apr 2026 12:31:15 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Campaign Marketing]]></category>
		<category><![CDATA[Data Marketing]]></category>
		<category><![CDATA[Personalization]]></category>
		<category><![CDATA[AB testing]]></category>
		<category><![CDATA[AEO]]></category>
		<category><![CDATA[AIDA]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[evolution]]></category>
		<category><![CDATA[GEO]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[randomized controlled tests]]></category>
		<category><![CDATA[ROAS]]></category>
		<category><![CDATA[seo]]></category>
		<guid isPermaLink="false">https://www.digitalsolid.com/?p=3396</guid>

					<description><![CDATA[Every sale on your ecommerce site travels through four phases: Attention, Interest, Desire and Action (AIDA). Before AI, optimizing each meant months of randomized controlled tests, slow feedback loops, and lots of guesswork. AI compresses that personalization cycle dramatically. Marketers using it have a distinct competitive advantage To explain how, I&#8217;m pulling from two creatures [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>AI for Marketers: Welcome to Darwinian Hyperscaling</title>
		<link>https://www.digitalsolid.com/2026/04/16/ai-for-marketers-welcome-to-darwinian-hyperscaling/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 18:03:05 +0000</pubDate>
				<category><![CDATA[AI]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Brené Brown]]></category>
		<category><![CDATA[Centaur]]></category>
		<category><![CDATA[Charlie Munger]]></category>
		<category><![CDATA[Cognitive Surrender]]></category>
		<category><![CDATA[Cory Doctorow]]></category>
		<category><![CDATA[Darwinian hyperscaling]]></category>
		<category><![CDATA[jon kabat-zinn]]></category>
		<category><![CDATA[meditation]]></category>
		<category><![CDATA[Mental models]]></category>
		<category><![CDATA[social skills]]></category>
		<guid isPermaLink="false">https://www.digitalsolid.com/?p=3359</guid>

					<description><![CDATA[If AI has made you question your value as a marketer, you&#8217;re not imagining things. The tools are getting better fast, and some tasks are disappearing. But here is the good news: marketers who combine AI fluency with human judgment are becoming more valuable, not less. I call this Darwinian Hyperscaling: adapting your skills faster [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>The Intelligent Enterprise: A Book Review</title>
		<link>https://www.digitalsolid.com/2025/07/04/the-intelligent-enterprise-a-book-review/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Fri, 04 Jul 2025 17:56:30 +0000</pubDate>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[david ogilvy]]></category>
		<category><![CDATA[jason goth]]></category>
		<category><![CDATA[socrates]]></category>
		<category><![CDATA[the intelligent enterprise]]></category>
		<category><![CDATA[vincent yates]]></category>
		<guid isPermaLink="false">https://www.digitalsolid.com/?p=3284</guid>

					<description><![CDATA[I’ve been blogging here for nearly 20 years (don’t go digging &#8212; I’ve learned a lot about writing and MarTech since my tech consulting infancy), yet I’ve never before posted a book review. And with this precedent comes a major disclaimer: Vincent Yates and Jason Goth, the authors, are leaders within my employer, the global [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>&#8220;If AEP is so wonderful, why aren&#8217;t we seeing any value?&#8221;</title>
		<link>https://www.digitalsolid.com/2025/03/07/if-aep-is-so-wonderful-why-arent-we-seeing-any-value/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Fri, 07 Mar 2025 14:29:21 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[adobe experience platform]]></category>
		<category><![CDATA[aep]]></category>
		<guid isPermaLink="false">https://www.digitalsolid.com/?p=3273</guid>

					<description><![CDATA[In this last post of a series leading up to Adobe Summit (check out my first and second), I recommend another eBook. I wrote this one because the question in the headline has been posed to us more than once, by folks investigating our CDP services: &#8220;Why aren&#8217;t we seeing value?&#8221; There are simple answers, [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Why I love Adobe&#8217;s Content Supply Chain solution (and you should too!)</title>
		<link>https://www.digitalsolid.com/2025/03/05/why-i-love-adobes-content-supply-chain-solution-and-you-should-too/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Wed, 05 Mar 2025 19:30:14 +0000</pubDate>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Content Supply Chain]]></category>
		<category><![CDATA[LeapPoint]]></category>
		<category><![CDATA[The Goal]]></category>
		<category><![CDATA[Theory of Constraints]]></category>
		<guid isPermaLink="false">https://www.digitalsolid.com/?p=3261</guid>

					<description><![CDATA[I&#8217;ve loved Adobe Workfront for many years, and even posted here four years ago with this news: Adobe to buy Workfront: A big win for marketing throughput. As a primarily customer data wonk, you might be surprised that I&#8217;ve fawned over this workflow tool. But data is data. And these two experiences from early in [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Going to Adobe Summit? Here&#8217;s one reason I&#8217;d love to connect with you there</title>
		<link>https://www.digitalsolid.com/2025/03/01/going-to-adobe-summit-cdp-roi/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Sat, 01 Mar 2025 19:47:00 +0000</pubDate>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[cdp]]></category>
		<category><![CDATA[customer data platform]]></category>
		<category><![CDATA[don e schulz]]></category>
		<guid isPermaLink="false">https://www.digitalsolid.com/?p=3239</guid>

					<description><![CDATA[Two things you might not now know about me: I&#8217;m mildly dyslexic, and I&#8217;ve been in marketing technology for decades. That second point is relevant here because, in an industry full of folks much younger than me, I&#8217;ve come to realize my long career is of unexpected value. Along with many modern business books, I [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>VR for the ultra-rich classical music fan</title>
		<link>https://www.digitalsolid.com/2022/06/05/vr-for-the-ultra-rich-classical-music-fan/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Sun, 05 Jun 2022 20:02:18 +0000</pubDate>
				<category><![CDATA[Web3]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[iot]]></category>
		<category><![CDATA[meta]]></category>
		<category><![CDATA[metaverse]]></category>
		<category><![CDATA[philip glass]]></category>
		<category><![CDATA[steinway]]></category>
		<category><![CDATA[web3]]></category>
		<category><![CDATA[yuja wang]]></category>
		<guid isPermaLink="false">https://www.digitalsolid.com/?p=3209</guid>

					<description><![CDATA[I recently speculated on my personal blog about what a Superbowl halftime show might feel like in the metaverse of the year 2025. What about right now? If your idea of peak experience live entertainment leans more toward a Chopin recital by Chinese virtuoso Yuja Wang (pictured) than NFL playoffs, and you&#8217;re dripping in disposable [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Three lessons from my 15 years on Twitter</title>
		<link>https://www.digitalsolid.com/2022/04/17/three-lessons-from-my-15-years-on-twitter/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Sun, 17 Apr 2022 19:37:46 +0000</pubDate>
				<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[chris messina]]></category>
		<category><![CDATA[dana boyd]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitterversary]]></category>
		<guid isPermaLink="false">https://www.digitalsolid.com/?p=3190</guid>

					<description><![CDATA[Today is my 15th year on Twitter. The medium has changed a lot over the years. More importantly, it has changed me. And society. Here are my thoughts. 1. Twitter&#8217;s history has been a dance between innovative users and its sometimes canny developers The above post on this blog was from its very early days. [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>All experiments should end with a bang</title>
		<link>https://www.digitalsolid.com/2020/12/14/all-experiments-should-end-with-a-bang/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Mon, 14 Dec 2020 12:20:51 +0000</pubDate>
				<category><![CDATA[Data Marketing]]></category>
		<category><![CDATA[Elon Musk]]></category>
		<category><![CDATA[Experimentation]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[SpaceX]]></category>
		<guid isPermaLink="false">http://www.digitalsolid.com/?p=3148</guid>

					<description><![CDATA[In a perfect world, all A/B and Multi-variate Tests you conduct should be as expectantly observed (and ghoulishly revisited) as the one conducted last week, pictured above. Before the test launch of SpaceX Starship, Elon Musk said there was a one-in-three chance it would not survive to a successful landing. He was wise to set [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Adobe to buy Workfront: A big win for marketing throughput</title>
		<link>https://www.digitalsolid.com/2020/12/08/adobe-to-buy-workfront-a-big-win-for-marketing-throughput/</link>
		
		<dc:creator><![CDATA[Jeff Larche]]></dc:creator>
		<pubDate>Tue, 08 Dec 2020 23:18:06 +0000</pubDate>
				<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Adobe Experience Cloud]]></category>
		<category><![CDATA[Eliyahu M. Goldratt]]></category>
		<category><![CDATA[Its Not Luck]]></category>
		<category><![CDATA[The Goal]]></category>
		<category><![CDATA[Theory of Constraints]]></category>
		<category><![CDATA[Throughput]]></category>
		<category><![CDATA[TOC]]></category>
		<category><![CDATA[Workfront]]></category>
		<guid isPermaLink="false">http://www.digitalsolid.com/?p=3124</guid>

					<description><![CDATA[Workflow management is often an afterthought. That&#8217;s a big mistake, especially when it comes to marketing execution. The late Eliyahu M. Goldratt told us this in his books from nearly forty years ago, starting with The Goal, and especially its follow-up ten years later, It&#8217;s Not Luck. Those books are ancient business history, yet this [&#8230;]]]></description>
		
		
		
			</item>
	</channel>
</rss>
