Digital Synergy

Web Site Strategies – 6 ways to Capture that Click

Glen Andrade — Fri, 27 Jan 2012 21:16:19 +0000

Internet marketing isn’t about finding the one single technique that will generate serious revenue. It is more about using a combination of different methods to improve the overall picture. Website strategy is just one tool in a box of many, but it is an important one. The goal of SEO is to drive traffic to [...]

Social Media Internet Marketing- 5 Deadly Mistakes that Small Business Owners Make

Glen Andrade — Mon, 23 Jan 2012 01:08:40 +0000

Social media is a dynamic web marketing strategy. With millions of daily users, it offers an infinate audience in which to promote a business. It is also highly effective. Yet, many small business owners fail to understand how to use it correctly. As these sites continue to grow, it pays to get on the social [...]

Would SOPA Break the Internet As We Know It?

Glen Andrade — Tue, 17 Jan 2012 22:15:03 +0000

The US House of Representatives is considering a bill that many fear could have devastating effects on free speech. Designed to impede the accessibility of sites promoting intellectual piracy and counterfeit goods, the Stop Online Piracy Act (SOPA) would give the US government unprecedented control of the Internet. This has many believing that SOPA would [...]

Web Marketing Mistake: Does Your Site Fail on Mobile Browsers?

Glen Andrade — Wed, 11 Jan 2012 21:36:17 +0000

Some people, particularly those running do-it-yourself websites, make the mistake of browsing their site in only one browser. Unless a kind visitor brings it to their attention, they do not realize that what works in Firefox will not always render in Safari or Internet Explorer. Worse, they may not realize how many customers they are [...]

Top 3 SEO Tips for the New Year: 2012

Glen Andrade — Sat, 07 Jan 2012 21:24:52 +0000

The past year has seen a lot of changes in the way Google determines which pages wind up at the top of the search engine results page (SERP). While these changes were designed to improve results for searchers, they punished many well-intended sites that followed what is now outdated search engine optimization (SEO) advice. Whether [...]

SEO Tips On Getting Better Search Engine Rankings

Glen Andrade — Tue, 03 Jan 2012 19:08:43 +0000

Search engine marketing is important for being successful online. To succeed in the online world, it takes a lot of work and constant upkeep on your website and marketing efforts. Many people that have failed to run a successful online business had the belief that once you have a website up and running, people would [...]

Reputation Crisis Management: How to Fight Back When Bad News Goes Viral

Glen Andrade — Sat, 17 Dec 2011 04:15:25 +0000

When bad news about your brand goes viral, you need to act fast to minimize the damage. Once a bad situation is no longer getting worse, you can promote optimized content associated with your brand and keywords to bury the bad news in the search engines. 1. Talk to the source. As soon as you [...]

Brand Management: SEO Can Help You Save Your Reputation

Glen Andrade — Fri, 16 Dec 2011 02:36:33 +0000

Search engine optimization (SEO) not only drives free traffic to your website for lead generation, SEO is also the best way to inoculate your brand from a viral attack. Those who control the top spots in Google and the other search engines can keep negative information suppressed if their SEO foundation is strong. Brand Management [...]

The Search Engine and Social Media Marriage

Glen Andrade — Mon, 12 Dec 2011 21:46:58 +0000

In the current increasingly cluttered and space environment of the Internet, it is virtually impossible to do any type of search engine optimization without running into social media. It is also just as impossible to do any type of social media marketing without running into search engine optimization. Though this may provide search engine queriers [...]

New Link Building Strategies

Glen Andrade — Sat, 10 Dec 2011 22:20:43 +0000

Although the metrics for search engine optimization vary in importance from year-to-year, one metric has remained on top through constant revisions of search engine algorithms and new technologies. That metric, which some search engine optimization experts believed to be the number one metric in terms of search engine ranking, is link building. Many link building [...]