Renegade Search

Coming Soon: Google Analytics Intelligence

Tim Marco — Tue, 10 Nov 2009 15:42:47 +0000

Last week, a few of us here at Digital Third Coast attended the first-ever Stratigent Google Analytics User Conference at the Field Museum in Chicago. The conference brought together a variety of users of GA and gave us all an opportunity to interact with many of Google’s top Analytics engineers. During the days’ presentations and [...]

Thoughts & Effects of Google Local Listing Ads on PPC

Nathan Pabich — Fri, 09 Oct 2009 19:15:18 +0000

There’s been a lot of chatter about Google’s latest augmentation of their local map results. Earlier this year, there were many additions of map results to local search queries (explicit or implied). Then Google announced new Local Listing Ads that would show above the natural map results – currently a regional trail only [...]

Google Local’s New 7-Pack Makes Local More Competitive

Taylor Cimala — Thu, 08 Oct 2009 15:57:24 +0000

Looking at some local search queries this morning, it appears as though Google is testing a new 7-pack of results as opposed to the 10-pack we have all gotten used to. Here is a screenshot of the new layout: The results are still in the same order as yesterday for the searches that I performed, just [...]

Google to Start Offering Flat Rate Local Listing Ads

Taylor Cimala — Wed, 07 Oct 2009 16:51:59 +0000

For businesses that have taken the steps to sign up with Google’s Local Business Center, Google has a new offering available – Local Listing Ads. Unfortunately it is only currently available in San Diego and San Francisco as a trial! While they are not intended to compete with AdWords in any way, I can see [...]

How to Track Traffic from Google Maps and Google Local in Google Analytics

Taylor Cimala — Fri, 02 Oct 2009 21:39:28 +0000

Obtaining a listing that shows up in the prominent Google one-box or local 10-pack is becoming increasingly important for any business looking to compete in a local marketplace. Where the print Yellow Pages used to dominate the local advertising dollars, the big 3 search engines, local and national vertical directories and IYP’s are on the [...]

Yahoo PPC Price Increase – CPCs up 25%?!

Nathan Pabich — Fri, 02 Oct 2009 20:30:36 +0000

Today I saw an interesting notification from Yahoo! Dear Product Submit advertiser, From November 2, 2009, until December 29, 2009, Yahoo! will be making a seasonal rate adjustment by increasing the cost per click (CPC) by 25% in all categories. This means that during this period your actual billed CPC will be 25% higher. This adjustment reflects [...]

Universal Business Listing and Your Google Local Ranking

George Zlatin — Wed, 29 Jul 2009 18:02:57 +0000

Are you trying to get your site to come up or rank higher in the Google “one box”? The “one box” is the Google local listing that comes up with a map and 10 local listings on the right side of the map when you do a search that has a local intent such as [...]

Internal Competition in PPC

Nathan Pabich — Thu, 25 Jun 2009 19:19:10 +0000

Internal competition, or duplicate content, is not just an SEO problem. Over the last 2 years I have probably inherited as many PPC campaigns as I have actually created from scratch. This has its pros and cons, but one of the biggest repeated mistakes I come across is accounts having duplicate keywords across [...]

Badda “Bing”…Fuggeddaboutit!

George Zlatin — Fri, 05 Jun 2009 15:55:15 +0000

In case you haven’t heard Microsoft recently launched their new search engine called “Bing” earlier this week. This is their 3rd attempt at stealing some search market share from Google and honestly I think it’s going to fail…again. I’m not saying that the new Bing search engine is a poor attempt by any means. I think [...]

New Local Business Center Dashboard

Nathan Pabich — Wed, 03 Jun 2009 16:00:11 +0000

Earlier this week Google updated their Local Business Center. Now included is some analytics data including how many impressions (how often your listing was shown), actions (driving directions to your business, clicks to your website, etc.) and which search queries triggered your local business listing. If you don’t already have a local business [...]