Digital ViceGrip

‘I Was Supposed to Be In The NBA!’ – A Word About Failure…

Reading time: 2 – 2 minutes Today I happened across a video showing a halftime celebration honoring the 1991 NBA Champion Chicago Bulls. (awesome video. totally worth checking out) While watching I was transported back into the days of my youth watching Michael Jordan and the Bulls and just knowing in my soul that I

STOP…Reflect…Be Thankful…Help

Reading time: < 1 minute Sometimes, when tragedy hits, its easy to sweep it under the rug of our minds if it didn’t “directly effect us.” This isn’t cool at all. In case you don’t know it, we are all in this thing together. I decided to make a video about it. Check it on

Interview with Jennifer Zezsut – Chief Social Strategist at Lithium – part 1

Reading time: < 1 minute I caught up with Jennifer Zezsult at the Monitoring Social Media Event that took place on October 22nd, in San Francisco, CA. (I know its late. Don’t judge me, I just found it!) Jennifer is the Chief Social Strategist at Lithium, a leading provider of Social CRM solutions to power

How To: Build Real Relationships With (gasp) Automated Tweets

Reading time: < 1 minute I hope this post causes a stir. To me those are the best kinds. Social media is such a fertile ground for debate and disagreement about how to use it effectively. One practice is acceptable by the few and deemed “shady” by the masses. To me, it all depends on

How To: Target Your Audience More Effectively

Reading time: 2 – 2 minutes Audience targeting is crucial. That’s the best way to describe it. Let me illustrate the point. Imagine you are just finished a long day at work. Everything that could have gone wrong did go wrong. You feel the headache coming on. Then you remember that you have to rush