Digital You

Hand Shake vs. ‘Bump’: Pixels Don’t Always Trump Paper

rgogos@thebrandiD.com (Rachel Gogos) — Tue, 08 May 2012 12:13:29 GMT

Hello dear readers, today we have a guest post on the topic of the business card. Is it still important? Do you still carry one?

If you’re networking to establish lasting work relationships, even a business person with a veritable army of LinkedIn connections will acknowledge that nothing beats a face-to-face meeting. Given that understanding, why would that same skilled networker compromise their ability to be remembered by a potential new work connection?

Technology may

When New Tools Require New Rules: Text Etiquette

rgogos@thebrandiD.com (Rachel Gogos) — Sat, 24 Mar 2012 16:03:27 GMT

Have you ever noticed how differently people text? Or, how they respond to texts?

Some people write so much you wonder how they can crank out all that copy on a little phone. Others simply reply with a curt note. Yet others, use such a modified version of the English language you wonder what all their acronyms mean.

I personally wonder about those who “simply reply,” are they having a bad day, are they upset

Sizzling Hot Internet Trends

rgogos@thebrandiD.com (Rachel Gogos) — Sat, 10 Mar 2012 03:48:18 GMT

Each day the web is becoming more information packed. Social media is crowded, contents in all shapes, colors and sizes exist, websites are a dime a dozen (maybe even cheaper) and YouTube has enough video content for some unfathomable calculation (ie: enough video footage to circle the globe 10 times).

So, how can you stand out on the web? How can you make a lasting impression? I recently returned from an amazing Internet marketing conference run

Put Your Facebook Real Estate to Work For You

rgogos@thebrandiD.com (Rachel Gogos) — Tue, 07 Feb 2012 04:55:24 GMT

After the Kardashian's and Mitt Romney, Facebook is probably the most written about topic lately. But there is just so much going on there! For starters, they have filed for an IPO (Initial Public Offering), which, in my humble opinion is only going to make them stronger not because they will be flush with even more cash (it helps) but because they will be under closer scrutiny and held more accountable.

Mobile Ads?

In more

Web Censorship in the USA?

rgogos@thebrandiD.com (Rachel Gogos) — Wed, 18 Jan 2012 14:54:46 GMT

Is it possible that the United States government can start censoring the web similarly to the Chinese government? It is! Two bills exist in the US Congress that are gaining lots of support.

The first bill is in the Senate and is called the Protect IP Act, the second, in the House is Stop Online Piracy Act.

Learn more about these bills by clicking the below links or viewing the following infographic (courtesy of (provided by Stop

Planning Tools for Your Digital Business

rgogos@thebrandiD.com (Rachel Gogos) — Tue, 10 Jan 2012 05:43:44 GMT

It’s that time of year again where people set their goals, their resolutions and their strategies for the year ahead. Some might be personal and others professional.

Over the last few weeks I have found some excellent resources to help you goal set, meet your resolutions and work on your various strategies. Below I’m going to share links to some of the best resources I’ve seen on the web (no affiliate links are listed below – just

The Future of Internet Marketing Careers

rgogos@thebrandiD.com (Rachel Gogos) — Sun, 18 Dec 2011 13:48:06 GMT

According to Miniwatts Marketing group, as of March 31, 2011 there were a whopping 2,095,006,005 Internet users worldwide. With that kind of a number, Internet marketers have plenty of opportunities to make big bucks for themselves and even bigger bucks for their clients. To get some insight into the job opportunities out there for Internet marketers, I interviewed three experts in the field.

Hot Internet marketing jobs

In a telephone interview, Robby Monk, an Internet marketing analyst

Sign Up For Free Webinar: The Ultimate Guide to Facebook Marketing

rgogos@thebrandiD.com (Rachel Gogos) — Tue, 06 Dec 2011 03:31:25 GMT

Over the weekend I mentioned to you that I’m working with Amy Porterfield on my own Facebook business page. Good news, If you’re interested in hearing Amy do a webinar on her product, FB Influence, then I would encourage you to sign up for this free one with her. You can sign up here.

How to Make a Fan a Super Fan

Here's what our guest speaker and Facebook Marketing thought leader, Amy Porterfield, will cover:

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Facebook Marketing For Business

rgogos@thebrandiD.com (Rachel Gogos) — Sun, 04 Dec 2011 14:19:41 GMT

We’re quickly approaching the end of the year. Are you thinking about setting your business goals for next year? Have you already planned out next year’s digital marketing activities? Where are you stuck? What do you want to learn more about?

One thing I’m digging into deeper and deeper is Facebook marketing. With over 800 million users, Facebook is by far the social media platform that is strongest and as a small business owner, where you

Warning: Self Deception and Manufactured Fame Kills "Online Entrepreneurs"

rgogos@thebrandiD.com (Rachel Gogos) — Wed, 09 Nov 2011 15:29:21 GMT

While many Pennsylvanians and the sports world is realing from the scandal involving Joe Paterno and Jerry Sandusky at Penn State one thing sticks out in my mind that people were aware of the sexual abuse and didn't protect the innocent victims. Instead, they only thought about themselves. Well, there is another REAL issue playing out in the world and that involves depression and those heavily involved in the digital world of onlines