Professional social network LinkedIn has long had a feature that lets users update their status on their profile. But it’s plainly obvious that LinkedIn users don’t nearly use the status feature for mass communication as frequently as they use Twitter or Facebook for the same purpose. In fact, I surveyed a sampling of LinkedIn users who avidly use the site for networking but never update their status on their profile. Many didn’t even know that LinkedIn had a status update feature. Starting tonight, LinkedIn will integrate with Twitter, letting users sync their LinkedIn and Twitter accounts to broadcast LinkedIn status updates on Twitter and vice versa in real-time.

Another example is the work IDEO did for Bank of America. Asked to help attract new customers from a specific target market - middle-aged women with children - the firm, along with a team from the bank, conducted interviews with potential customers across the US. They observed that some of them rounded up their bill payments for speed and ease of mental arithmetic: if an electricity bill came in at $42.23, they found that many would pay, for example, $45, knowing the difference would go towards the next bill. It meant household accounts were simplified, and also that the customer's psychological relationship with the utility company was subtly changed.

Brilliant

The ads are destroying YouTube. At least this one is. It is a video ad for sustainable energy company from Spain called Acciona. Yeah, I had never heard of them either.

The video starts with this Euro-dude in a suit starting to blow up and crack apart like he’s made from plaster. Halfway through, the actual video player crack in half, and all of the surrounding parts of the site shake and fall away, while an annoying voiceover is saying something about rebirth. I don’t know, maybe it makes more sense in Spanish.

The visual effect is interesting, but feels like a gimmick since it’s already been done before to much better effect by Nintendo. A year ago, they used the same collapsing webpage motif in a video ad for Wario Land: Shake It. At least that made sense.

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CrunchBase Information

YouTube

Website:	youtube.com
Location:	San Bruno, California, United States
Founded:	September 11, 2005
Acquired:	October 9, 2006 by Google for $1.65B in Stock

YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. YouTube is the leader in online video, sharing original videos worldwide through a Web experience. YouTube allows people to easily upload… Learn More

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