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	<title>DigitalBlab</title>
	
	<link>http://digitalblab.com</link>
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	<pubDate>Mon, 16 Jun 2008 18:09:46 +0000</pubDate>
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		<title>Branding your cash cow: It only hurts for a second</title>
		<link>http://digitalblab.com/2008/06/branding-your-cash-cow-it-only-hurts-for-a-second/</link>
		<comments>http://digitalblab.com/2008/06/branding-your-cash-cow-it-only-hurts-for-a-second/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 18:09:46 +0000</pubDate>
		<dc:creator>mallorydash</dc:creator>
		
		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Communities]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Events]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Blogging]]></category>

		<category><![CDATA[chris brogan]]></category>

		<category><![CDATA[twebinar]]></category>

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		<guid isPermaLink="false">http://digitalblab.com/?p=195</guid>
		<description><![CDATA[by Mallory Dash
Chris Brogan has an excellent post on his blog today listing his top 100 personal branding tactics. While it won&#8217;t be necessary to go through each and every one here (although I recommend you do on your own time) there are a few that are particularly pertinent to successfully marketing not only yourself, [...]]]></description>
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		<title>Burning Down the House: The Webbies</title>
		<link>http://digitalblab.com/2008/06/burning-down-the-house-the-webbies/</link>
		<comments>http://digitalblab.com/2008/06/burning-down-the-house-the-webbies/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 15:04:24 +0000</pubDate>
		<dc:creator>mallorydash</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[CNN Mobile]]></category>

		<category><![CDATA[David Byrne]]></category>

		<category><![CDATA[HEMA]]></category>

		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[PostSecret]]></category>

		<category><![CDATA[TED]]></category>

		<category><![CDATA[Webbies]]></category>

		<category><![CDATA[Webby Awards]]></category>

		<category><![CDATA[Wired]]></category>

		<category><![CDATA[Yahoo! Sports]]></category>

		<guid isPermaLink="false">http://digitalblab.com/?p=194</guid>
		<description><![CDATA[by Mallory Dash
We&#8217;re a little late on this, but I&#8217;m going to try to make up for it with blazingly insightful commentary and the occasional Talking Heads reference. (My God, what have I done?)
Here we go- some of the more notable Webby winners and what we can all learn from them:

Wired: Best Copy/Writing. Can&#8217;t argue [...]]]></description>
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		<item>
		<title>LAPD Blogs - What’s Next?</title>
		<link>http://digitalblab.com/2008/06/lapd-blogs-whats-next/</link>
		<comments>http://digitalblab.com/2008/06/lapd-blogs-whats-next/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 20:12:21 +0000</pubDate>
		<dc:creator>Matt Clark</dc:creator>
		
		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Blogosphere]]></category>

		<category><![CDATA[comments]]></category>

		<category><![CDATA[Government 2.0]]></category>

		<category><![CDATA[LAPD]]></category>

		<category><![CDATA[NYPD]]></category>

		<guid isPermaLink="false">http://digitalblab.com/?p=193</guid>
		<description><![CDATA[by Matt Clark
The LAPD has a blog...Government 2.0 anyone? 
This is a great step for the blogosphere. Corporate America has accepted the medium and it&#8217;s time for the government to do the same. There are 20 million people living in LA county and the area has almost as many news outlets as New York. A [...]]]></description>
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		<item>
		<title>Make mine digital: Online marketing overtakes traditional approaches</title>
		<link>http://digitalblab.com/2008/06/make-mine-digital-online-marketing-overtakes-traditional-approaches/</link>
		<comments>http://digitalblab.com/2008/06/make-mine-digital-online-marketing-overtakes-traditional-approaches/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 21:01:10 +0000</pubDate>
		<dc:creator>mallorydash</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Measurement]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[efluxmedia]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[informationweek]]></category>

		<category><![CDATA[measurment]]></category>

		<category><![CDATA[survey]]></category>

		<category><![CDATA[yankee group]]></category>

		<guid isPermaLink="false">http://digitalblab.com/?p=192</guid>
		<description><![CDATA[by Mallory Dash
According to a few new reports that came out in the last week, digital marketing is becoming more and more established as an approach to strategic marketing efforts. Marketers are increasingly choosing an online approach over traditional media. And within online media, advertisers and marketers are relying more and more on social media, [...]]]></description>
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		</item>
		<item>
		<title>Stopping a Blog Swarm</title>
		<link>http://digitalblab.com/2008/06/stopping-a-blog-swarm/</link>
		<comments>http://digitalblab.com/2008/06/stopping-a-blog-swarm/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 14:37:59 +0000</pubDate>
		<dc:creator>Matt Clark</dc:creator>
		
		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[blog swarm]]></category>

		<category><![CDATA[Blogger Relations]]></category>

		<category><![CDATA[blogospher]]></category>

		<category><![CDATA[longtail]]></category>

		<category><![CDATA[Paul Gillin]]></category>

		<category><![CDATA[The New Influencers]]></category>

		<guid isPermaLink="false">http://digitalblab.com/?p=189</guid>
		<description><![CDATA[By Matt Clark
As Paul Gillin said in The New Influencers, a single reference from a top blogger is sometimes all it takes to kick off a blog swarm, a massing of blog activity around one topic.  Most PR professionals aim to create a swarm.  We look for the “viral nature” of the blogosphere [...]]]></description>
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		</item>
		<item>
		<title>Funny Social Media and Digital Marketing Videos</title>
		<link>http://digitalblab.com/2008/06/funny-social-media-and-digital-marketing-videos/</link>
		<comments>http://digitalblab.com/2008/06/funny-social-media-and-digital-marketing-videos/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 02:08:16 +0000</pubDate>
		<dc:creator>Matt Clark</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Web Video]]></category>

		<category><![CDATA[Digital Advertising]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[Richter Scales]]></category>

		<category><![CDATA[Shel Israel]]></category>

		<category><![CDATA[Tech Bubble]]></category>

		<guid isPermaLink="false">http://digitalblab.com/?p=184</guid>
		<description><![CDATA[By: Matt Clark
Microsoft&#8217;s digital advertising solution video


Tech Bubble Bust video by Richter Scales.  Yes, I posted this before, but it never gets old!

]]></description>
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		</item>
		<item>
		<title>Review: GetSatisfaction a Win-Win for Customers and Brands</title>
		<link>http://digitalblab.com/2008/05/review-getsatisfaction-a-win-win-for-customers-and-brands/</link>
		<comments>http://digitalblab.com/2008/05/review-getsatisfaction-a-win-win-for-customers-and-brands/#comments</comments>
		<pubDate>Fri, 30 May 2008 19:50:51 +0000</pubDate>
		<dc:creator>John Cantwell</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[PR]]></category>

		<category><![CDATA[Reviews]]></category>

		<category><![CDATA[Service]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Brands]]></category>

		<category><![CDATA[GetSatisfaction]]></category>

		<category><![CDATA[Impressions]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Monitoring]]></category>

		<guid isPermaLink="false">http://digitalblab.com/?p=186</guid>
		<description><![CDATA[By John Cantwell

GetSatisfaction.com is an excellent new website that can help companies and brands monitor and manage their online reputation from a centralized location. By combining aspects of social networks and the traditional customer service experience (i.e., interacting with a living human), the site offers a deeply personal experience that allows customers to resolve their [...]]]></description>
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		</item>
		<item>
		<title>Around the Web from Sin City</title>
		<link>http://digitalblab.com/2008/05/around-the-web-from-sin-city/</link>
		<comments>http://digitalblab.com/2008/05/around-the-web-from-sin-city/#comments</comments>
		<pubDate>Thu, 29 May 2008 19:49:10 +0000</pubDate>
		<dc:creator>Matt Clark</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[AdWeek]]></category>

		<category><![CDATA[comScore]]></category>

		<category><![CDATA[Dan Smith]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[InsightExpress]]></category>

		<category><![CDATA[M:Metrics]]></category>

		<category><![CDATA[Pinch Media]]></category>

		<category><![CDATA[Playboy]]></category>

		<category><![CDATA[TechCrunch]]></category>

		<category><![CDATA[Zino]]></category>

		<guid isPermaLink="false">http://digitalblab.com/?p=185</guid>
		<description><![CDATA[By Matt Clark

Hey Guys, I know we’ve been out of it for a while. I’m currently in Vegas at the World Series of Poker for a client and got held up. I’ll look to see if I can find some interesting posts while I’m out here, but in the meantime I wanted to pass along [...]]]></description>
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		</item>
		<item>
		<title>Summize.com Falls Short of Past Hype</title>
		<link>http://digitalblab.com/2008/05/summizecom-falls-short-of-past-hype/</link>
		<comments>http://digitalblab.com/2008/05/summizecom-falls-short-of-past-hype/#comments</comments>
		<pubDate>Thu, 22 May 2008 19:37:18 +0000</pubDate>
		<dc:creator>Matt Clark</dc:creator>
		
		<category><![CDATA[Communities]]></category>

		<category><![CDATA[Reviews]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[Brand]]></category>

		<category><![CDATA[Conversations]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Google Site]]></category>

		<category><![CDATA[Online Communities]]></category>

		<category><![CDATA[Realtime Setiment]]></category>

		<category><![CDATA[Summize]]></category>

		<category><![CDATA[Summize.com]]></category>

		<category><![CDATA[Tweet]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://digitalblab.com/?p=179</guid>
		<description><![CDATA[By Matt Clark
It’s not easy to cultivate brand equity in a world where candid customer feedback and conversations increasingly dominate news and search results around products. But a proven method of success is using social media to embrace customer engagement. But how do you track everything?
Summize.com allows PR and Marketing pros to search attitudes expressed [...]]]></description>
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		</item>
		<item>
		<title>Google Launches Full War on Facebook - Friend Connect May Force Marketers to Change Social Network Strategies</title>
		<link>http://digitalblab.com/2008/05/google-launches-full-war-on-facebook-friend-connect-may-force-marketers-to-change-social-network-strategies/</link>
		<comments>http://digitalblab.com/2008/05/google-launches-full-war-on-facebook-friend-connect-may-force-marketers-to-change-social-network-strategies/#comments</comments>
		<pubDate>Thu, 15 May 2008 13:14:31 +0000</pubDate>
		<dc:creator>Matt Clark</dc:creator>
		
		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[News]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Bacon]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[Friend Connect]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[MySpace]]></category>

		<guid isPermaLink="false">http://digitalblab.com/?p=171</guid>
		<description><![CDATA[By: Mallory Dash
I am 100% convinced Google is trying to take over the world. Google recently announced the launch of Friend Connect, a service designed to turn any website into a potential social network. While previously believed to be a direct Ning competitor, Friend Connect is instead a way to Web-2.0-ize already existing sites. According [...]]]></description>
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