DigitalFilipino.com Club Group Blog

E-Commerce Project Development, Search Engine Optimization, and Social Media Marketing Strategy Workshop

2012-01-13T17:27:00.002+08:00

(Photos from earlier 2 workshop batches held at Ateneo de Manila University, Rockwell Center, Makati City)

The DigitalFilipino.com Club, in collaboration with Search Profile Index, will be having its 5th workshop on "E-Commerce Project Development, Search Engine Optimization, and Social Media Marketing Strategy Workshop" this January 30, 31, and February 1, 2012 from 9 am to 4:30 pm at Room 207, Ateneo Graduate School of Business #20 Rockwell Drive, Rockwell Center, Makati City. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

Search Profile Index was created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to its subscribers.

DigitalFilipino Club Members are entitled to the following free slots:

Corporate member - 2 slots and can attend for 3 days
SME member - 1 slot and can attend for 3 days
Individual member - 1 day session (not transferrable). Discounted rate of P5,000 for the remaining 2 days.
Non-members can attend this workshop for P10,000. (pay through Paypal)

To reserve your slot, please contact Janette Toral.

This workshop will:

Build an e-commerce business model tackling all necessary areas to sustain it.
Discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there.
Help you create a social media strategy and work plan.
Use tools (e.g. Search Profile Index) to monitor your website, search engine, and social media campaign performance.

Day 1: E-Commerce Project Planning

This will help the participant plan and put up an E-Commerce site where products or services can be promoted and sold online.

Value proposition
Revenue streams
Customer segment and relationship
Channels for promotion, sales, delivery, and support
Business activities, partners, and resources
Cost structure
eStore Creation using popular sites and blogs. (Cashsense, Multiply, Heartland Malls, Shopinas)

Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

Introduction to online payments
Evaluating online and mobile payment providers (comparative analysis)
Setting up of online payment for your site using local payment gateway providers (YesPayments, Kaban, Cashsense, Paynamics), Paypal, and mobile phone.
Fraud detection

Day 2: Creation of a Search Engine Marketing Plan

Identify niche positioning for products and services that you will sell, target customers, buying frequency and motivation
Keywords discovery, attractiveness analysis and navigation
Competition analysis
Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)

Day 3: Creation of a Social Media Plan and Presence Online

Web copywriting

Developing content designed for the buying cycle.

Creating your social media presence online

Social media plan development

Building an online footprint

Social bookmarking and tagging
Directory submission
Links through blog posts
Microblogging
Social Networks

To earn a certificate of attendance from DigitalFilipino Club, participants should:

Complete the 3-days session
Submit and present completed assignment work and any revision asked for through webinar on February 8, 2011.

To reserve your slot, please contact Janette Toral.

January 11: Free Webinar: From Hobbyist to Technopreneur

2012-01-07T10:09:00.001+08:00

The learning session in the DigitalFilipino Start Up 100 Project - Digital Entrepreneur Program continues with our third free webinar happening on January 11, 2012 from 8 pm to 9:30 pm.

Our topic is "From Hobbyist to Technopreneur" with club member and mentor Wilson Chua of Future Gen International Pte Ltd.

Agenda as follows:

Lessons learned in making the decision from hobbyist to technopreneur.
Lessons learned in running a paging franchise - EasyCall.
Lessons learned as a Mozcom franchisee.
Lessons learned in running a BPO / contact center in Pangasinan - Farmout.
Lessons learned in current business: Bitstop, BNS, Future Gen International PTE Ltd.
What characterizes an entrepreneur?
Advice to college students and yuppies wanting to become technopreneurs.
How can I prepare to become an entrepreneur / technopreneur?
What to watch out for in running a start up?
Why consider putting up a start-up business in Singapore?
Suggested resources

Please fill-up this form to join the webinar.

Kindly expect Heidi Kleiber to send you an e-mail to confirm your registration to this free webinar.

December 21: Free Webinar: From Software Test Engineer to Technopreneur

2011-12-15T14:32:00.000+08:00

The learning session in the DigitalFilipino Start Up 100 Project - Digital Entrepreneur Program continues with our second free webinar happening on December 21, 2011 from 8 pm to 9:30 pm.

Our topic is "From Software Test Engineer to Technopreneur" with club member and mentor RJ David of Sulit.com.ph.

Agenda as follows:

Lessons learned as a software test engineer.
Lessons learned as a PHP developer.
Lessons learned as freelance web developer.
Lessons learned in current business - Sulit.com.ph.
Lessons learned in getting investors.
What characterizes an entrepreneur?
Advice to college students and yuppies wanting to become technopreneurs.
How can I prepare to become an entrepreneur / technopreneur?
What to watch out for in running a start up?
Suggested resources

Please fill-up this form to join the webinar.

Kindly expect Heidi Kleiber to send you an e-mail to confirm your registration to this free webinar.

Call for speakers: DigitalFilipino E-Commerce Summit 2012

2011-12-12T16:19:00.003+08:00

We are now gearing up for the 3rd DigitalFilipino E-Commerce Summit 2012. This will be an intensive 1-day educational event on e-commerce strategies scheduled to take place on February 24, 2012 at The Peninsula Manila, corner of Ayala Avenue and Makati Avenue, Makati City from 9 am to 5 pm.

Register today to confirm your seat(s)!

If you have a great e-commerce experience or 2012 insight that you believe can be imparted as competitive knowledge in this conference, I will very much appreciate if you can contact me with your suggested topic that includes the following:

Topic title
Description
Case study (studies) / lessons learned to be imparted

If your topic gets chosen, I will contact you right away. In addition, sponsorship opportunities are available and I can send you more details if you are interested.

Conference Program

Attendees to this event can expect a highly-interactive session with e-commerce players and industry practitioners. Topics being considered in the agenda includes (subject to change):

State of E-Commerce in the Philippines
Extending your presence to the mobile device (Android, iPhone, BlackBerry, Windows Phone)
Taking advantage of the 2nd Internet (new e-commerce opportunities with IPV6)
Where are the Customers? (how come we have low sales despite creating a useful website and social media presence?)
Using Local Payment Platforms (moving merchants away from international players)
Getting your Start-Up Running and Attractive to Investors
E-Commerce Business, Search, and Social Models for 2012

Free conference pass to DigitalFilipino Club members:

Corporate members (3 representatives)
SME members (2 representative)
Individual members (can attend but slot is not transferable)
Additional club member and sponsor delegates are entitled to 15% discount.

Register today to confirm your seat(s)!

December 8: Free Webinar: The Making of a Serial Entrepreneur / Technopreneur

2011-12-02T13:06:00.001+08:00

We are kicking-off the DigitalFilipino Start Up 100 Project - Digital Entrepreneur Program with our first free webinar happening on December 8, 2011 from 8 pm to 9:30 pm.

Our topic is "The Making of a Serial Entrepreneur" with honorary club member and mentor Lawrence Hughes of InfoWeapons.

Agenda as follows:

Lessons learned as a serial entrepreneur in tech start-ups - Mycroft Labs and Mika L.P.
Lessons learned in working for companies under Incentive Stock Options.
Lessons learned as employee and junior investor under CipherTrust
Lessons learned in current business - InfoWeapons.
What characterizes an entrepreneur?
Advice to college students and yuppies wanting to become technopreneurs.
How can I prepare to become an entrepreneur / technopreneur?
What to watch out for in running a start up?
The magic of Private Stock.
Suggested resources

Please fill-up this form to join the webinar.

Kindly expect Heidi Kleiber to send you an e-mail to confirm your registration to this free webinar.

November 28: Cebu: SEO Tools & Techniques 101 Hands-on Workshop

2011-11-13T16:58:00.000+08:00

All DigitalFilipino.com Club members are invited to attend the forthcoming SEO Tools & Techniques 101 workshop this November 28, 2011 from 1:30 pm to 5 pm at SM Cebu 3, lower ground floor at Unit A007 SM City Cebu, North Reclamation Area, Cebu City.

This training, to be delivered on its 9th time, have been conducted in areas such as Manila, Bacolod, Cebu, Cagayan De Oro, Davao, Iloilo, and Boracay.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

Corporate members - 3 participants
SME members - 2 participants
Individual members can attend (not transferable)
Non-participants can pay the fee of P700 pesos. (Kindly note that food is not inclusive in this training.)

Participants should fill-up the registration form below and await slot confirmation.

The agenda shall be as follows:

Creation of a Search Engine Marketing Plan
Discussion and Demonstration
Introduction of search engine marketing and optimization. Topics include:
- Identify niche positioning for products and services that you will sell, target customers, buying frequency and motivation
- Keywords discovery, attractiveness analysis and navigation (some tools on keyword research and analysis)
- Competition analysis
- Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)
Practical SEO tools & techniques (hands-on)
- link building
- article submission
- social bookmarking & tagging
- directory submission
- links through blog post
- social media marketing
- blog marketing

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DigitalFilipino Start-up 100 Project

2011-11-03T11:07:00.000+08:00

As I shared in our Facebook group and in this article, I have been studying the idea of coming up with a project to help start-ups (companies less than 5 years old) and rolling this out within the DigitalFilipino Club.

Here are some of the ideas about it and would like to ask our SME and Corporate members participation in this project on two aspects: (your inputs will also be appreciated)

1. Be a mentor (aiming for 100)
This is where you can share your knowledge through either a webinar, recorded learning session, face-to-face workshop, and consultation session. You can pick a topic(s) you like - preferably one where you see it most valuable for start-ups.

2. Be an investor (aiming for 100)
I aim for the program to help 100 start-ups (beginning and market expansion stage). SME or Corporate members supporting this project needs to invest in at least 1 start-up for the one year period (before end of 2012) in order to continue receiving notice of applications and start-up presentations (webinar / face-to-face).

Club members interested can contact me, give topics you are interested in handling, for our mentoring sessions.

For investors, please indicate as well an estimated amount you will be willing to invest (cash and value in exchange) for start-ups. For example, 250k in cash and 250k through services (for a total of 500k) for one start-up. This will help give me an indication on the pool we have for this project too.

Digital Entrepreneurship Program (free learning online)

The DigitalFilipino Club site will also be updated today announcing this project, encouraging people to sign-up in our free learning sessions online. The list of mentors (those of you who will reply) shall also be listed.

The learning session topics are given by mentors. Some are also inspired from the books High Tech Start Up, Business Model Generation, and Art of the Start. Will add more resources as mentors suggest them.

Start-Up Application Process
Those who are ready to apply for start-up support / funding will also be able to fill-up a form online.

1. Upon receipt of application, the first round of online presentation will be done with me so I can review what they have to offer and prepare them further for the group (those of you who will join this project).

2. Start-up presents online to the group (those of you who will join this project).

3. Investor(s) (those of you who will join this project) interested with the company shall be set-up and introduced for face-to-face meeting and presentation.

4. Proceed with negotiations from there.

I was at first struggling with the idea of processing application on a per-batch basis accepting only 6 out of a bulk number. Decided, for now, not to adopt such an idea in order to help more digital entrepreneurs out there.

Note that Mentors / Investors participation in this project is for SME and Corporate members only of the DigitalFilipino Club.

Start-Ups seeking access to online learning and funding need not be club members. However, club members seeking funding help will get access to our club materials, learning sessions, consultation sessions, and other members-only privileges.

November 4: Online Advertising and Media Planning workshop

2011-10-31T21:06:00.000+08:00

Participants in SEO Tools & Techniques Workshop
DigitalFilipino Club - 10/28/11

As requested in our consultation session last week, all DigitalFilipino.com Club members are invited to attend this hands-on workshop / consultation this November 4, 2011 at Le Bistro Vert, Valero St., Makati City from 9 am to 5 pm.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

Corporate members - (3 participants)
SME members - (2 participants)
Individual members can attend. Not transferable.

E-Store Creation & Online Payment Workshop participants
DigitalFilipino Club - 10/21/11

The training hands-on and consultation shall cover the following:

Basics of online advertising.

Types of online ads.
Audience targeting
Factors that make an effective online advertising campaign.

Purchasing online advertising.

Budget development
Dealing with independent ad serving companies

Creating an online media campaign.
Measuring online advertising effectiveness.

Tracking methods

Participants presentation

To reserve your slot, please contact Janette Toral.

October 20: Creating an eStore and Accepting Online Payments consultation workshop

2011-10-12T14:56:00.003+08:00

All DigitalFilipino.com Club members are invited to attend this hands-on consultation series this October 20, 2011 at Le Bistro Vert, Valero St., Makati City from 9 am to 5 pm.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

Corporate members - (3 participants)
SME members - (2 participants)
Individual members can attend. Not transferable.

Participants are requested to bring their own laptop. The venue has wi-fi Internet access. However, bringing of back-up Internet access gadget is encouraged. Note also that food is not included in this workshop.

To reserve your slot, please contact Janette Toral.

The training hands-on and consultation shall cover the following:

Creating an eStore (Stand-Alone, Portal, Social Network based)

This will help the participant plan and put up an eStore whether as an independent site, part of a portal, or hosted in a social network.

Identify niche positioning for products and services that you'll sell, target customers, buying frequency and motivation.
Competition analysis
Features list (prioritization)
Product pricing
Delivery options - setting up an online courier account
Content plan
eStore Creation using popular sites and blogs. (Cashsense, Multiply, Heartland Malls, Shopinas)
Promoting your shopping site.

Accepting Payments Online Through Credit Card, Paypal, and Mobile Phone

Introduction to online payments
Evaluating online and mobile payment providers (comparative analysis)
Setting up of online payment for your site using local payment gateway providers (YesPayments, Kaban, Cashsense, Paynamics), Paypal, and mobile phone.
Using Paypal to accept payments online
- Account creation
- Creating Buy Now / Subscribe Now payment buttons
- Creating an Invoice Billing
- Creating Recurring Payments/Subscription option
- Adding Paypal code to your website or blog
Fraud detection

To reserve your slot, please contact Janette Toral.

All materials shall be posted at the club member site for reference purposes.

Interested non-members are requested to sign up as an Individual, SME, or Corporate member prior to the workshop and confirm attendance for slot reservation.

Informal consultation sessions ongoing

2011-09-28T08:26:00.000+08:00

One of the activities we started in the club is the informal consultation sessions. This is where club members who don't have time to take part in hands-on workshops or webinars can just drop by and have a consultation or tutorial on their specific concern. In the process, be able to network as well with fellow club members. For as long as we have requests for it, we will bookmark the schedule and invite others to join.

Our next one will be on:

September 29 at FlapJacks, UP Ayala TechnoPark, Commonwealth Avenue, Quezon City from 10 am to 1 pm.
September 29 at Le Bistro Vert, Fraser Place, Valero Street, Makati City (near Citibank) from 3 pm to 7 pm.

Just bring your laptop and portable Internet connection. There is also limited wi-fi in the area.
Club members joining are requested to e-mail or text me to confirm. Cite as well the area you wish to consult on. The earlier you can come, the better.

Current and past students of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program are also welcome to join.

September 13: Social Networking Awards 2011 Recognition Ceremony

2011-08-28T20:30:00.001+08:00

On September 13, we will be recognizing the winners of the 3rd DigitalFilipino and Search Profile Index Social Networking Awards that intends to honor Filipino excellence in social media and social network marketing and advertising.

This will be at Le Bistro Vert, Fraser Place, Valero Street, Makati City from 3:30 pm to 6:30 pm.

We are co-branding the awards this year with Search Profile Index.

Winners will recognized at the following categories:

Social Games
Campaigns done or carried out in virtual worlds or games either as an independent effort or as an advertiser of the site.
Social News, Bookmarking, Media Voting
Campaigns that requires getting votes in social news, social bookmarks, social media, or related sites.
Photo / Video / Media Sharing
Campaigns that involves sharing of photos, videos, or other media by the advertiser or submission of photos, videos, or other media by target audience or participants online.
Forums
Campaigns that promotes products, services, advocacies, among others availed or shared within forums.
Micro-blog
Campaigns done through the use of micro-blogging sites like Twitter, Plurk, and other similar tools.
Blogs
Campaigns done through blogs or tapping bloggers.
Search engine marketing
Campaigns meant to raise your site's visibility in search engines to attract more visitors.
Location-based
Campaigns done using location-based services to promote an establishment or event.
Social Shopping
Campaigns done that promotes products and/or services availed and/or shared in social networks.
Widget and Add-ons
Campaigns done that requires widget installation or add-ons.

Winners will be requested to do a 5 minute presentation to share their campaign story and lessons learned.

DigitalFilipino Club members can avail of the following free slots in this event:

Corporate member - 3 slots

SME member - 2 slots

Individual member - 1 slot (non-transferable)

To register for the above sessions, just contact Janette Toral. Club members are also encourage to stay on for the Top 10 Emerging Influential Blogs 2011 recognition event.

Social Networking Awards logo design by Maverick Communication.

October 4 to 6: Search Engine and Social Media Marketing Strategy Workshop

2011-08-23T19:01:00.000+08:00

(Photos from earlier 2 workshop batches held at Ateneo de Manila University, Rockwell Center, Makati City)

The DigitalFilipino.com Club, in collaboration with Search Profile Index, will be having its 4th workshop on "Search Engine and Social Media Strategy Workshop" this October 4 to 6, 2011 from 9 am to 4:30 pm at Ateneo Graduate School of Business #20 Rockwell Drive, Rockwell Center, Makati City. Target participants are entrepreneurs, marketing, and sales professionals who would like to explore further use of the Internet to promote their business online.

Search Profile Index was created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to its subscribers.

DigitalFilipino Club Members are entitled to the following free slots:

Corporate member - 2 slots and can attend for 3 days
SME member - 1 slot and can attend for 3 days
Individual member - 1 day session (not transferrable). Discounted rate of P5,000 for the remaining 2 days.
Non-members can attend this workshop for P10,000. (pay through Paypal)

To reserve your slot, please contact Janette Toral.

This workshop will:

Discuss tips and techniques to get your site to the top of search engine rankings (e.g. Google, Yahoo and Bing) and stay there.
Help you create a social media strategy and work plan.
Use tools (e.g. Search Profile Index) to monitor your website, search engine, and social media campaign performance.

Day 1: Creation of a Search Engine Marketing Plan

Discussion and Demonstration
Introduction of search engine marketing and optimization. Topics include:

Identify niche positioning for products and services that you will sell, target customers, buying frequency and motivation
Keywords discovery, attractiveness analysis and navigation
Competition analysis
Improving your website page titles, description, menus, body text, other assets and good content (on-page optimization)

Day 2: Creation of a Social Media Plan and Presence Online

Discussion and Demonstration
Techniques to improve ranking on search engine results and engage your readers. Topics include:

Web copywriting

Developing content designed for the buying cycle.

Creating your social media presence online

Social media plan development

Building an online footprint

Social bookmarking and tagging
Directory submission
Links through blog posts
Microblogging
Social Networks

Day 3 Plan Presentation and Monitoring Performance

Search Engine Marketing and Social Media Plan Presentation
Tracking results and calibrate
Using Search Profile Index to track performance.
Working with service providers

To earn a certificate of attendance from DigitalFilipino Club, participants should:

complete the 3-days session
submit and present completed assignment work and any revision asked for through webinar on October 13, 2011.

To reserve your slot, please contact Janette Toral.

Forming a Group: DTI Online Sales Promotion Permit Guideline Creation

2011-08-22T17:42:00.000+08:00

The DigitalFilipino Club session with the Department of Trade and Industry (DTI) last July 28 has resulted to a series of events. We have 1 slot in the Technical Working Group to contribute insights for the creation of DTI Online Promotion Guidelines for Bloggers that covers with or without purchase required. These online promotions can be done in any of the following: discount, raffle, games, premium, redemption, and contest.

We are taking an active participation on this as there is an urgent need for the DTI Sales Promotion Permit Guidelines to be updated that shall recognize the nature of online promotions in its current policy. We want to push for a long-term, rather than quick-fix, in the current process.

Should you be interested in helping out with this task group, let me know.

Work includes:

1. Reading and understanding of current policies.

2. Identify which online promotion area(s) do you want focus on:

discount
raffle
games
premium
redemption
contest
application process
approval / disapproval process
data privacy
complaints filing
dispute resolution

3. Give inputs to improving drafts that DTI will circulate in the future. 4. Attend TWG meeting(s) offline or online. Whoever is most active and available can represent the group (using its 1 TWG slot) and share its concern and suggestions for provision improvements. For club members who will confirm (via e-mail), we will have our 2nd webinar session on August 29 from 1 pm to 2:30 where current policies shall be reviewed. I shall be discussing the working position draft as well for feedback.

DTI Sales Promotion Guidelines: a proposed position on issues

View more presentations from Janette Toral

Club members sending me an e-mail are also requested to indicate their answer to #2 above.

August 17: Social Media Marketing for Business & Social Networking Awards Webinar

2011-08-13T22:06:00.003+08:00

The DigitalFilipino Club will be having a Social Media Marketing for Business & Social Networking Awards 2011 webinar happening on August 17 from 3 pm to 5 pm.

DigitalFilipino Club members can avail of the following free slots:

Corporate member - 3 slots
SME member - 2 slots
Individual member - 1 slot (non-transferable)

The agenda shall be as follows:

Social Media Marketing 101
Types of social media and networking sites
How to use social media and networking for business
Case studies using experiences, review of past and present entries to the DigitalFilipino Social Networking Awards 2009 and 2010.
Judges briefing for 2011 entries. (Winners will be recognized on September 13, 2011. Venue to be announced.)

To register for the above sessions, just contact Janette Toral.

DigitalFilipino Club - IMMAP Discussion Briefing on Online Sales Promotion with DTI

2011-07-26T14:16:00.004+08:00

One of the hot issues online today is promotions happening on social networks and websites, organized by companies and individuals, that doesn't have purchase requirements. In the past, these are assumed not requiring DTI Sales Promotion Permit.

However, due to various issues arising on these promotions, where some don't go very well, these no-purchase-required campaigns are beginning to be seen as "goodwill building" type of activities and therefore may now be required to have a DTI Sales Promotion Permit.

DTI DAO 10-02 series of 2010: Addenda to DAO 2 series of 1993 or the Rules and Regulations Implementing Rep...

On the same level, bloggers and online personalities organize their own goodwill building activities where they give away prizes either as sponsored or items bought / cash prize given by themselves. More than ever, clarity on DTI Sales Promotion Permit process is necessary in these online promotion scenarios.

There are also instances where information of contest joiners get shared online without regard to data privacy that brings worry on the information handling of online contest managers and organizers.

The DigitalFilipino Club, in collaboration with the Internet and Mobile Marketing Association of the Philippines (IMMAP), shall have a "Discussion Briefing on Online Sales Promotion" with the Department of Trade and Industry this July 28 Thursday from 1 to 6 pm in Makati City (sponsored by IMMAP).

Agenda as follows:
1. DTI - Welcome remarks / introduction of participants (1:45 to 2 pm)
2. Online promotion landscape - corporate (2 pm to 3:00 pm)
3. Online promotion landscape - individual (3 pm to 4:00 pm)
4. DTI Sales Promotion Permit guidelines (4:00 to 5:00 pm)

Each topic will have an allotted time for question and answer discussion.

DTI friends from various departments including legal, policy development, consumer protection, fair trade practices, domestic trade, and e-commerce office are participating to foster a full dialogue on this timely subject.

Note that the DigitalFilipino Club only has 15 slots in this event.

In that regard, only those who are willing to share links on promotions you have done that I can use in preparing the DTI brief shall be able to attend this.

Club members are requested to send me an e-mail reply (or use this contact form) with your past or current online promotion. Once done, will send venue details.

Call for Nomination: DigitalFilipino and Search Profile Index Social Networking Awards 2011

2011-07-15T08:11:00.003+08:00

The 3rd DigitalFilipino and Search Profile Index Social Networking Awards intends to honor Filipino excellence in social media and social network marketing and advertising. Winners will be announced and recognized in a DigitalFilipino Club event this August 2011.

We are co-branding the awards this year with Search Profile Index.

Entries will be accepted at the following categories: (please click on the category names to submit your entry)

Social Games
Campaigns done or carried out in virtual worlds or games either as an independent effort or as an advertiser of the site.
Social News, Bookmarking, Media Voting
Campaigns that requires getting votes in social news, social bookmarks, social media, or related sites.
Photo / Video / Media Sharing
Campaigns that involves sharing of photos, videos, or other media by the advertiser or submission of photos, videos, or other media by target audience or participants online.
Forums
Campaigns that promotes products, services, advocacies, among others availed or shared within forums.
Micro-blog
Campaigns done through the use of micro-blogging sites like Twitter, Plurk, and other similar tools.
Blogs
Campaigns done through blogs or tapping bloggers.
Search engine marketing
Campaigns meant to raise your site's visibility in search engines to attract more visitors.
Location-based
Campaigns done using location-based services to promote an establishment or event.
Social Shopping
Campaigns done that promotes products and/or services availed and/or shared in social networks.
Widget and Add-ons
Campaigns done that requires widget installation or add-ons.

Who may enter
The awards is open to all Filipino organizations and individuals who have used or involved in the process of developing campaigns under any of the categories mentioned in this award. Campaigns eligible for entry must have run anytime from March 11, 2010 - June 6, 2011.

The person submitting the entry will be considered the "nominator" and will receive all communications regarding the Awards. Anyone can submit an entry.

Judging criteria
Entries will be judged on the following criteria and compete head-to-head with other entries within their specific category.

Design (25%)
The mechanics of the campaign.
Creativity (15%)
The novelty / uniqueness of the campaign.
Execution (25%)
The whole campaign process.
Impact (35%)
Results and returns gained by the campaign proponent versus time, effort, and amount invested.

Entries will be judged by volunteer DigitalFilipino Club members who will participate in its webinar briefing / review. Judges will also meet offline to deliberate the entries further. Heading our panel of judges this year are Alvin Gale Tan and Jam Mayer-Flores.

The judges’ decision will be final. No protests or requests for reconsideration will be entertained.
Organizers reserve the right not to select a winner if, in its opinion, no suitable entries are received.
Organizers reserve the right to disqualify any entry at its sole discretion. No protests or requests for reconsideration will be entertained.

As this is also an educational activity, DigitalFilipino Club Members will be briefed on all entries received during the Social Media & Networking Marketing Toolkit for Business webinar series to be scheduled this August 2011.

Nomination will begin this June 10 to July 26, 2011 (no more extension) at the DigitalFilipino.com Social Network.

What to submit
Users and campaign developers will be able to post their nomination in the forum. The entities will be contacted in the best effort possible. If unreachable or no response by July 31, their nomination will be considered as void.

All nominees will be given up to August 3, 2011 to complete their submission including access to relevant files that will help judges evaluate and measure the entry's effectiveness according to the judging criteria. These files can also be posted in Google Docs and shared to digitalfilipino (at) gmail (dot) com.

Anyone can help in this award by:

Becoming a sponsor.
Nominate deserving entries.

Reach 10,000 Facebook Likes in 6 Weeks

2011-06-14T08:46:00.000+08:00

Many thanks to DigitalFilipino Club members and guests who attended this learning session last June 8. The "Reach 10,000 Facebook Likes in 6 Weeks" handout is now available for download in the club members area.

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(EARLIER ANNOUNCEMENT - posted last May 20, 2011)

88DB.com.ph and DigitalFilipino Club is organizing a learning session about "Reach 10,000 Facebook Likes in 6 Weeks" this June 8, Wednesday, from 7:30 am to 11 am at Le Bistro Vert (beside Fraser Place), Valero Street, Salcedo Village, Makati City.

With Facebook as the leading site visited by Filipinos online, more and more brands are using the social networking platform to reach out to targeted audiences of varying ages. With the right brand marketing strategy utilizing Facebook and executed throughout the year, reaching 60,000 Likes fitting your target profile can be achieved. This will also translate to revenue increase, brand loyalty, and relevant customer engagement.

This learning event aim to share lessons learned from past campaigns and how you too can make Facebook work for your brand.

Program:

7:30 - 8:30 Registration and Breakfast
8:30 - 9:00 Facebook Trends in 2011 / Launch of 3rd DigitalFilipino Social Networking Awards (Janette Toral, DigitalFilipino Club)

9:00 - 9:30 Reach 10,000 Facebook Likes in 6 Weeks (Racquel Cagurangan, 88DB.com.ph)
9:30 - 10:30 Open Forum / Raffle
11 am End

I hope all club members can join and note your slots:

Corporate membership - 3 slots
SME membership - 2 slots
Individual membership - 1 slot (non-transferrable)
Guest - pay the fee of P1000 pesos through Paypal (or onsite)

Please contact Janette to confirm your attendance. I shall be updating this for more details.

March 29: Philippine Internet Anniversary Club Eyeball Event

2011-03-08T15:36:00.002+08:00

I just like to give DigitalFilipino Club members a heads-up that we will be having a networking / eyeball event this March 29, 2011 from 6 pm to 8 pm at Le Bistro Vert, Valero Street, Makati City.

Let us celebrate 17 years of Philippine Internet this evening. The agenda shall be as follows:

Introduction of club members and guests
State of the Internet in the Philippines 2011 Panel
Networking night
Raffle

Club members interested in joining the panel are requested to email me a Powerpoint 3-slides that has the following:

Where we've been (niche topic can focus on your area of expertise)
Where are we now
Where are we going?

I hope all club members can join and note your slots:

Corporate membership - 3 slots
SME membership - 2 slots
Individual membership - 1 slot (non-transferrable)
Guest - pay the fee of P500 pesos through Paypal (or onsite)

Please contact Janette to confirm your attendance. I shall be updating this for more details.

24 Videos on 1st Month - DigitalFilipino Talks

2011-02-10T22:41:00.005+08:00

DigitalFilipino Talks started last January 10 and as of this writing already has 24 videos posted and played more than 2000 times. The series caters to a diverse audience of micro and small entrepreneurs, service providers, and multinational firms.

We intend to produce up to 65 interview episodes to complete our first season. We already passed through our 5th week and have 8 more weeks to go. Once that is done, I will take stock on what we have and seek further inspiration to do new stuff that shall promote our club members, allies, and share knowledge to the community at large.

Find more photos like this on DigitalFilipino.com Social Network

Running an online talk show was not as easy as it appears. More than just the actual shoot that takes place three times (3x) a month, the daily promotion through social networks and other platforms is something that needs to be continuously done to push for maximum visibility.

Furthermore, I use the interviews in writing my weekly column to reflect and add insight.

On this 2nd month, you can expect us to step up the promotions further as we engage the community to interact.

Many thanks to club members, new sign-up and renewal, whose membership fees help make this experimental project possible.

DigitalFilipino Talks - Look Who's Talking

2011-01-21T07:54:00.003+08:00

For the last 2 years, I allotted resources in the DigitalFilipino Club to organize conferences that can be of benefit to our members. This is both from member promotion to learning perspective. After an event, efforts to come up with knowledge sharing videos, integrated with the speaker presentation, gets worked on. However, it takes a lot of time that also results to backlog.

For 2011, I decided to take a different approach. As knowledge sharing and promotion of our members is our primary goal, then it should not be limited to an event. That is when the idea for DigitalFilipino Talks came in. The resource that we usually allot for conferences is now invested in this video series.

Rather than make a once-a-week episode or show style and be like most online video or talk programs out there, we went to the almost extreme of making it daily on weekdays. Hopefully in the process, our efforts will also be noticeable.

Feedback we are getting at this point are positive so far. Got suggestions as well on how can we further improve.

Find more photos like this on DigitalFilipino.com Social Network

As the DigitalFilipino Club community has a deep bench, we hope to feature all of our members in the DigitalFilipino Talks series.

Sales Tactics Using Search Engine and Social Media Marketing

2010-09-01T11:56:00.005+08:00

The DigitalFilipino.com Club, in collaboration with Search Profile Index, will be having a workshop on "Sales Tactics using Search Engine and Social Media Marketing" this September 28 to 30, 2010 at Room 207, Ateneo Graduate School of Business, Rockwell Center, Makati City from 9 am to 4:30 pm.

Search Profile Index is created to help companies assess their current or planned website versus their competition including online marketing and sales strategies. In addition, listen and monitor online conversations. Reports are produced on a monthly basis, giving insights and suggestions to its subscribers.

DigitalFilipino Club Members are entitled to the following free slots:

Corporate member - 1 slot and can attend for 3 days
SME member - 1 slot and can attend for 2 days
Individual member - discounted rate of P10,000 for 3 days
Non-members can attend this workshop for P15,000.

To reserve your slot, please contact Janette Toral.

WORKSHOP OUTLINE

Day 1: DEFINING YOUR TARGET AND HOW TO AIM AT IT

1. Understand your goals, products, audience, and potential leads.

Identify niche positioning for products and services that you'll sell

Profile of target customers, buying frequency, and motivation.

Business potential (one time , short – term, long – term, seasonal, cross-sell, up-sell)

SWOT, Porter’s, Blue Ocean

2. Learn from the Best: Find market leaders, conversations, and influencers.

Introduction to Search Engine Marketing / Search Engine Optimization

Keywords discovery, attractiveness analysis, and implementation.

Profiling and learning from leading websites.

3. Sending the message: Best practices in creating a web presence.

Improving your website structure, navigation, and performance.

Web writing techniques to persuade customers and readers to trust, get in touch, buy, subscribe or read more.

Improving your website page titles, description, menus, body text, other assets, and good content (on-page optimization).

Positioning an effective message.

Day 2: GETTING THE WORD OUT

Guest talk:

Managing Your Online Reputation (Advocacy, Public Affairs, and PR Online) by Amor Maclang, Co-Founder, GeiserMaclang Marketing Communications.

Loyalty Marketing as a Sales Tactic by Yayu Javier, CEO, Avanza.

Search Engine Advertising Tips by Aileen Apolo, Google.

4. Effective digital marketing strategies

FACEBOOK: Tapping into social networks to generate buzz.

EMAIL: Developing a person-to-person e-mail campaign.

SEARCH ENGINE: Improving search engine visibility.

PAID ADS: Effective utilization of paid advertising programs.

BLOGS: Jumpstart conversation with consumers.

Utilizing social media for brand awareness and traffic generation.

5. Ignite conversations and generate leads

Support an advocacy, movement, greater purpose.

6. Building relationships that last

Listen and respond to customer feedback.

Build trust and inspire community ownership.

Day 3: BASIS FOR CONTINUOUS IMPROVEMENT: PERMANENT BETA

7. Tracking results and calibrate.

8. Working with Service Providers
9. Workshop presentation

To reserve your slot, please contact Janette Toral.

August 11: DigitalFilipino Club Networking Event

2010-08-05T14:15:00.002+08:00

Our newest club member, Global Competitiveness Training and Consultancy, will be having a cocktail event on August 11 at Tower Club, 33rd floor Philamlife Tower, Paseo de Roxas, Makati City from 6 pm to 8 pm.

I will be giving a talk on the said event about "Social Media Tactics for your Business" reflecting and taking note of recent campaigns and what can be learned from it.

Club members interested to attend can avail of the following slots:

Corporate member - 3 representatives
SME member - 2 representatives
Individual member (1 slot, non-transferable)

To RSVP, kindly reply to this message with your representatives.

I will also be in the area around 4 pm. Should you like to meet ahead, do let me know.

Non-club members interested to attend are requested to sign up as a club member.

Memorandum of Agreement: DTI-ECO and DigitalFilipino Club

2010-06-20T09:24:00.005+08:00

(Last June 11, during the 10th Year Anniversary Celebration of the E-Commerce Law, I shared results of the Yahoo - AC Nielsen Net Index 2010 survey where the rate of e-commerce and e-banking usage in the Philippines is still pegged at 3%. There is still a lot of trust and security perception or concerns that hamper Filipinos from making full-blown transactions online. We decided to come up with this MOA to jumpstart aggressive e-commerce advocacy strategies and hope our members will actively participate in this endeavor.)

Memorandum of Agreement

This Memorandum of Agreement is between the E-Commerce Office of the Department of Trade and Industry (DTI-ECO) represented herein by Director Maria Lourdes A. Yaptinchay and the DigitalFilipino Club (DF) represented herein by Janette C. Toral.

DTI-ECO and DF hereby agree to collaborate on the following areas, among others, to help increase the growth of e-commerce among Filipino consumers:

1. Training and Seminars (online and offline)

DTI-ECO and DF will come up a series of awareness training and videos on various e-commerce efforts, safe online shopping, e-commerce policies, and consumer protection policies in place today.

2. Policy Development and Awareness

DTI-ECO and DF will collaborate in crafting new policies and creating an advocacy to spread the word on existing policies.

3. Pilot projects

As necessary, DTI-ECO and DF come up with special projects and initiatives to boost the adoption of e-commerce in the Philippines among Filipino consumers.

Signed on this 11th day of June 2010 during the 10th Anniversary Celebration of the E-Commerce Law held at Room C of the Philippine Trade and Training Center, Roxas Boulevard corner Senator Gil Puyat Avenue, Pasay City.

(View photos taken from the event)

June 11: E-Commerce Law 10th Year Celebration

2010-05-31T13:20:00.004+08:00

This coming June 11, the Department of Trade and Industry E-Commerce Office and DigitalFilipino Club will be celebrating the 10th anniversary of the E-Commerce Law (Republic Act 8792) at Room C of the Philippine Trade & Training Center, Gil Puyat Avenue corner Roxas Boulevard, Pasay City (beside World Trade Center) from 1 pm to 5 pm.

DigitalFilipino Club members are welcome to attend this event noting the following slots:

Corporate member - 3 representatives
SME member - 2 representatives
Individual member (non-transferable)

Tentative agenda as follows (subject to change):

12:30 to 1:30 registration
1:30 to 1:45 Welcome Remarks
1:45 to 2:15 State of E-Commerce in Government
2:15 to 2:45 State of E-Commerce from the Private Sector
2:45 to 3:00 Areas of Cooperation declaration and signing
3:00 onwards Other matters, Networking, Raffle

Club members attending have an opportunity to present 5 slides during the networking portion and talk about what they do or share updates.

Club members are requested to confirm their attendance ahead of time for food count purposes.

Winners: DigitalFilipino Social Networking Awards 2010

2010-04-24T07:20:00.013+08:00

We would like to extend our congratulations to the following winners of the DigitalFilipino Social Networking Awards. Winners were recognized last April 22 and 23 at the Social Networking Conference 2010. They are: (photos & videos to follow)

Social Network - Shop and Share (video) (1) and Lola Techie (video) (2)
Virtual Worlds / Games - Slurpee / 7-Eleven + Grand Chase Advergaming Campaign (video) (1) and Marlboro Black Lounge Game (video) (2)
Social News, Bookmarking, Media Voting - MTV Emerge (video)
Photo / Video / Media Sharing - Havaianas Pledge Original Campaign (video)
Forums - Valentine Love-oratory Postcard Making Contest (video)
Micro-blogs - #BangonPinoy (video)
Blogs - Catch a Real Leaf: A Paparazzi Blog Contest (video)
Search Engine Marketing - Buddy Gancenia (video)

Big thanks to all who nominated various entries and to the club members who helped out in the judging.

We hope this will encourage more folks to nominate an entry next year.

RELATED:

DigitalFilipino Social Networking Awards 2009 WINNERS