Healthy Living TV provides Pharmacies with crucial and key Public Heath messaging for digital signage displays ensuring that customers are aware and updated on the latest health information campaigns. Promoting NHS England and NHS improvement (NHSE&I) campaigns we deliver up to date campaign information digitally supplied for viewing by your customers and patients.

Check out our Healthy Living TV Preview video here

Our fully managed service provides Pharmacies with a vast library of Public Health Campaign information that can be displayed on our supplied digital displays or to Pharmacies with an existing display installation.

All Healthy Living campaigns will be managed on your behalf and your displays will automatically display media appropriate to the campaigns for that month. Our calendar of monthly events will allow your Pharmacy TV to always be relevant and compliant.

Our simple three-step process

• Our team of professionals will discuss your requirements with you on which Health campaigns and in-store services you wish to offer.
• You choose the types of digital displays based on your requirements and these are installed
• Your digital content is collated and delivered to your displays, updated, and refreshed every month.

Healthy Living TV can be provided to Pharmacies with existing displays or to customers who require a new solution. Our team will discuss your requirements with you and provide a solution that works best for you.

Pharmacies already benefiting from Healthy Living TV

Northfield Pharmacy“After going through different companies in the past for this kind of marketing I can honestly say the quality at Review Systems is by far the best and is very competitively priced compared to other pharmacy advertisers. ”

Barkerhouse Pharmacy“An extremely professional company who deliver every time. Our screens are a valuable asset to our pharmacy being able to provide our customers with the information they need.”

Healthy Living TV Pharmacies are at the forefront of delivering patient information. They provide a vital service to their communities ensuring they play a major part in the nation’s health and wellbeing.

Chain stores

For Pharmacies that have more than one store, and require our Pharmacy TV for each store, we provide a Digital Healthcare Network option, allowing multiple locations to be maintained and controlled from one central account. Information campaigns can be specially constructed for each individual location based on the services each location offers. One point of control for all your stores

Packages start from £30.00 per month + VAT

Click here find out more

The New York City Times Square is still the most popular and well recognized modern-day monument. Ever wondered what makes it so attractive and popular amongst natives as well as tourists across the globe? Many people will argue for a few reasons like, maybe it is the people or the general vibes of the city. But the underrated reason that The NYC Times Square is so recognizable is because of all the colorful digital signage making it a happening place all during the day and even at night. It is the visual billboards that give the city its vibe of not ever going to sleep.

So what do these digital signs do other than increasing the city’s attraction level? According to Shopify, an estimated 70% of shoppers said that they walked in a store after having seen a digital advertisement being displayed. With such impactful figures to prove the value of digital signs, one can’t simply deny that many brands are now embracing these.

The Growing Impact of Digital Signage in Retail

So to further elaborate on how digital signage is valuable, let’s see the growing impact it has on retail. It is one of the major advertising aspects of the coming of days.

1.    Tells your brand’s story

First and foremost, it is important to differentiate that the one thing that a basic hoarding or billboard can’t do for your brand is that it can’t tell your brand’s story. It can achieve all core objectives of marketing and advertisement by using great imagery, taglines, and even humor shots like sarcasm, puns, or by merely making it more attractive. But it can’t tell the context of your brand’s creation – something which is crucial to attracting customers on a personal level. Although when it comes to digital signs, brands are given a time fixation, yet still a moving video does wonder in comparison to billboards.

2.    Boosts foot traffic

Not everything digital is supposed to increase digital traffic and drive online sales conversions. Digital signs work for a completely opposite reason. They are considered most effective if they increase foot traffic. Digital signage helps the brands go creative with their advertising signs and campaigns. One of the best examples can be that right outside an outlet of leather goods. There is a screen that displays Hugh Jackman wearing the Wolverine leather jacket and showing it off from every angle. Now from a customer’s point of you, that is impressive advertisement sure to increase foot traffic with every single one of your customers coming in to buy the jacket and try it on which in turn will lead them to buy it.

3.    Expands engagement and reach

Digital signs allow you to give creative freedom to your staff members. Instead of answering repetitive questions for customers, they can increase sales through skill-based marketing. Digital signs provide so much space for marketers to play with. From using robust product comparisons, price determination to suggesting associated services, there is a wide array of choices available when it comes to digital signage. Hence, those frequently asked questions can be answered by the screen display that uses flashy visuals to attract customers and, in turn, increase customer reach while the in-person interactions expand engagement as your staff is free to talk to them and hold conversations.

4.    Positive change in consumer behavior

Smartphones, tablets, and smart TV screens have immensely boosted the digital signage game. It is not only possible to create attractive video content, but it can be physically interactive too. You can use gamification in your content that allows the customer to earn reward points if they achieve a significant position while they interact with a basic game design around your brand. For instance, you are a stationery shop owner that recently installed a smart TV outside your display window for interactive digital signage. You can easily advertise cheap essay writing service UK by answering easy general knowledge questions. Which having answered incorrectly by your customer can lead them to hire your services and, if rightfully so, then allows them a deserving gift.

5.    Upselling and content-driven sales

Nowadays, content-driven sales force has increased significantly. People opt for products or services with which they connect or relate to on a deeper, more personal level. Such brands carry a significant advantage over other competitor brands as customers that are big on personalization, having relatable experiences to their purchases find it easier to be more loyal to a single brand than to go around exploring for a better product. It even puts brands under the spotlight for emotional attachment. As a customer find an emotional attachment to the brand, it becomes easier to slip up and hurt their feelings in the process.

6.    Double utilization of your online efforts

Now you don’t have to worry about your Digi-efforts going to waste. That same content, along with the same animations and webpage design, can work for your digital signage. Whether it is a bigger one in the heart of the city or one just outside your outlet, your efforts would be recognized and that too twice.

7.    Decreasing costs

Once this advertising technique gets mainstream, the surge of equipment, technology, and skill will significantly bring advertising costs down. As your brand would no longer require separate efforts for online content and content generated for billboards, posters, and hoardings. You won’t need an additional labor force to maintain it as well.

Conclusion

All in all, as rapid technological advancements happen and we move further along the digital timeline, we’ll see hoardings and billboards give way to digital signs. Thus, it can be easily said making an investment and developing a strategy around it will not go to waste and bring in the rightful revenue.

Author Bio: Claudia Jeffrey is currently working as Assistant Manager For Research & Development at Crowd Writer, research paper writing service UK providers. She has worked with bigger corporations as an advertising agent and has gained significant knowledge about all types of advertising. She shares her experiences and opinions online through her blogs.

However, digital signs can be used in all manner of ways and in this post we will look at how it can be used on vehicles. 

Advertise on taxi-tops

When it comes to advertising on taxis, this is one area where mobile digital signage has already taken off. Local businesses have found that there are numerous advantages that come with advertising on a taxi. Taxis travel to different parts of the city every day and have a high level of exposure. A good example of this is London’s black cabs, as they will often display digital signage showcasing the latest tourists attractions. As they regularly stop at top tourist spots, this is a good way to promote the attractions to their target market. The digital signs will often show clips of the attraction and where to buy tickets. With such a small space to advertise, the content has to be concise and straight to the point. Most adverts use images, accompanied by catchy slogans as hooks. 

Use large lorries

Though not as common in the UK as it is in the United States, large vehicle signage is becoming more and more common on the country’s roads. In Digital Marketing Magazine’s explanation of how effective lorry advertising can be they detail how the vehicles can be used to create high tech adverts using 3D effects. A lorry’s reach is potentially even larger than that of a taxi as they go on long haul journeys across the country. Companies will often tackle a specific route, such as the M1, which is a major transport and public route.

These long journeys will provide the perfect opportunity for truck ads to be seen by a wide variety of potential customers and is becoming a very popular form of advertising. 

The rise of digital signs on UK roads

The Week details how digital signage is becoming increasingly common on roads as part of an effort to increase road safety. Digital in-car road signs could soon be able to transmit traffic information and warnings directly to motorists in their cars, with the information ranging anywhere from warnings about traffic jams up ahead to notifications on nearby road works. The groundwork for this has already been laid out, as a similar technology is being used by fleet companies across the country.  Verizon Connect explains how fleet companies are able to send alerts to their drivers when unsafe behaviour is automatically detected. This allows the driver to alter their driving.

Digital signs will soon be able to do the same if a motorist is speeding. Due to the many benefits that these developments could potentially bring, we could see the widespread use of digital signage on our roads very soon. In terms of advertising these digital signs on roads may also be able to beam adverts directly to a vehicle’s dashboard as they pass certain areas. Expect to see more digital signage on vehicles and roads as it becomes easier to install these features.

As the advertising world continues to become more digitally-originated, more companies will take advantage of the viewing scope that using digital signs on vehicles will bring. 

exclusively written for digitalsignage.net by Emma Greene

But did you know that the types of colours used in your advertisement will have a big influence on how your viewer reacts. Get your colours wrong and you might put viewers off and not get your message across. Luckily we have some tips to help you out.

Colour scales– there are two common scales used when it comes to colour, RGB (Red, Green, Blue and CMYK (Cyan,Magenta, Yellow and Key, which is usually black). RGB is more common in digital signage as this is used by commercial displays. Print based media uses CMYK. Make sure that you choose the correct scale when creating content for digital signage displays.

Harnessing to power of colours in advertising– when creating an advertisement, brand managers and advertising agencies think long and hard about the colours that they are going to use. The colour can have a big impact on the viewer before reading and understanding what the advertisement is about. Understanding the psychology of colours is very important before making your colour choice for your digital signage ads.

The Psychology of colour– choosing a colour that has meaning will subconsciously send out a positive or negative message. Red, or example mean danger and we always associate red with hazards, stop signs etc. So should we not use red? Absolutely , companies like Mcdonalds and KFC both use red in there logos but are mixed with other colours to create an enticing effect.

So what effect does colour have on viewers?– McDonalds use red and yellow. The red shows passion and love and mixed with yellow for excitement and happiness the two colours match perfectly. KFC use Red, black and white in their logo. The black and white shows neutrality, trustworthy  and makes the image of Colonel Sander stand out.

Colour meanings

• Red- While red can signify danger it can be used to excellent effect in marketing campaigns which need to evoke strong emotions.  Red is associated with passion and love but its strong intensity also signifies strength, determination and power.

• Orange-Orange is also a dynamic and energetic colour associated with Joy and sunshine.  It draws attention to itself for its lively nature and can be used successfully for food or toy adverts that want to stand out from the rest, or for campaigns aimed at a youthful target market.

• Yellow-Yellow is bright, like the sun and full of energy.  Attention grabbing, it also signifies playfulness, amusement, curiosity and happiness making it an ideal colour choice for advertising children’s product or items relating to leisure. When combined with black it can be used as a warning.

• Green –Green symbolises nature and the environment in most people’s minds.  It is also associated with growth, harmony and fertility.  It is an excellent colour to form the basis of safety warnings on pharmaceuticals and for companies concerned with the environment.

• Blue-Blue is a colour which arouses trust and loyalty in the viewer.  It also suggests confidence, intelligence and faith.  This is why it is one of the most popular colours in corporate brands and designs.  Blue creates a calming effect and is also used for advertising product like mineral water. Large corporations like Banks, financial institutions and medical companies always rely on blue in their advertising campaigns indicating that they can be trusted implicitly.

• Purple  Purple is associated with luxury, royalty, dreams, mystery and elegance.  Light shades of purple are soothing and work well for beauty orientated advertising. Light purple evokes romantic and nostalgic feelings where as Dark purple evokes gloom and sad feelings. Great for our company logo.

• Pink-Pink will always be associated with femininity at a subconscious level making it a hard colour to use in advertising if the target market is anything but a female viewer.  It may also be used to promote items for babies and bubble gum.

• Brown-Brown is rarely seen as an exciting colour.  While it is sometimes considered dull, it also represents steadfastness, simplicity, friendliness, dependability, and health. It is the colour of our soil growth, fertility, and earth, and it is associated the concepts of “all natural” and “organic.” . Used in coffee based ads.

• Black and white- White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection, but Black is associated with power, elegance, formality, death, evil, and mystery. Black-and-white advertising can get consumers to focus on the basics or to promote superior product features. Black evokes sophistication; white communicates innocence.

Thanks to colour wheel pro for information on colours

Garden centres, like any other retail outlet, are always looking for new and interesting ways to tempt visitors into spending that little bit extra. Static paper based ads usually display advertisements for plants and necessary tools and equipment, but these can be time-consuming to change especially with ever changing in-store offers and expensive to print if updated regularly.

Enter digital signage, with its high impact, low cost and green credentials. With correct placement both indoor and outdoor, digital signage can create dynamic, engaging content that customers are attracted to. Installations at the entrance provide information on facilities found in-store together with the latest offers.

Coffee shops display mouth watering cakes and meal deals and specialist demo areas highlight how-to’s and top seasonal tips.

Digital signage content can be controlled from one central location. this can be easily be updated ensuring that screens are always kept up fresh. With cost savings in printed materials and staff time saved in posting, installing a digital signage solution make green sense.

One system provider is removing the standard LCD screens looks and transforming them into items that look more at home in the environment they are placed.

Review Systems, based in Lancashire, have installed a number of digital signage installations across the UK for brand leaders in the gardening sector. Their innovative wrap designs take away the harshness and compliment the surroundings.

Too many companies just place screens in places without any thought given to location or aesthetics. Review Systems have tackled both head on, getting screens in places of prominence and high dwell areas, like Coffee Shops. This attention to detail generates the greatest impact, yet providing a sympathetic approach to its surroundings.

Touch screen technology has allowed for the addition of interactive content. Review Systems in conjunction with Joy of Plants have introduced “Plant Finder” an interactive experience that makes find finding that perfect plant for you garden much simpler. Detailed information on over 14,000 plants can be found on the Joy of Plant application.

Below is a video courtesy of Joy of Plants previewing the Review Systems application in action.

Should you wish to find out more about digital signage in garden centres

Please contact Review Systems on 01772 933119 or via email at info@reviewsystems.co.uk.

To find out more about digitalsignage.NET digital signage solutions please visit our website or Contact us here.

A brand is shaped by customer experience. If you use digital signage to its full potential, your sales will lift and your brand awareness will increase. If you’re wondering how to do this, follow these simple steps to make a start:

1. Entertain your customers
If you’re stood in a queue waiting to be served, or if you’re looking around for a member of staff, you may naturally become bored or stressed. What better way to grab someone’s attention than by distracting them of their boredom? Display some promotions, recent adverts if you have some or notices about future offers. All of these things will be memorable and you can place them tactically in areas where people spend a longer amount of time.

2. Queue management
Conventional queue management signs are LED arrows or numbers that direct people to the next available window/cashier. But just like the above, you can make the most of this waiting time by deploying screens with entertaining/promotional content. Not only this, you can use screens to improve operations on the managers side of things. Customer service is what makes your brand what it is, and keeping your queues in line will keep your customers in a great mood (and will improve the chances of an unplanned purchase!)

3. Include an interactive element
While a person has the time to interact with your company, use the digital signage to ask customers what their favourite item was today, what offers they think are great or what they want to buy next time via a Twitter feed. This creates a memorable experience, and it’s also an effective way to avoid boring your customers while they wait or look around. Not only are people going to be looking at your screens, but also at their smartphones or tablets. Competition is fierce, so involve your customers and offer great customer service.

4. Know your customers and their dwell time
Those who have seen an ad via digital signage have made an unplanned purchase after seeing an item on the screen. However, an item you have on offer may not appeal to a 60+ year old as much as it may do to a teenager. Before you determine what content to display and where, try to understand your customers dwell times and schedules depending on time of day/day of the week. This guarantees that your messages reach the right people, at the right time.

These tips are based on customers who may have a long dwell time, meaning you can include detailed content and lots of it. However, this doesn’t mean you should ignore those who are simply passing through. For these people it’s possible to include lots of images, bold text and punchy sentences in order to grab their attention. After all, a person remembers an advertisement they have seen if it is effective, which may mean in increase on return on investment for you.

Keep these things in mind and make the most of your customers dwell time – whether it’s short or long!

If you’re just getting started on digital signage or you want to improve your current network, we have a range of free whitepapers ready for you to download.

About Dynamax

Dynamax are one of the longest standing digital signage companies worldwide. We provide digital signage software solutions to organisations small and large, from large media owners to colleges and charities.

Advertising, it’s all around. TV, newspapers, magazines or the Internet, the sales of advertising space has never been so prominent. The Digital Out Of Home market or DOOH for short, has grown over the last 10-year and it continues to grow year on year.

The emergence of digital signage (digital screens running advertisements and information), initially located in retail shopping centres, has evolved into most areas of our lives. From airports and railway stations, large outdoor roadside displays to smaller displays in doctor’s waiting room, reception areas of hotels and corporate headquarters, digital signage is everywhere we go.

So as an advertiser and with so much space available, you need to identify your audience so that you can target the correct messages towards them.

Digital signage advertising is all about getting brand awareness to your potential customers. Digital signage is used to reinforce a message that a person may have seen in their home, in a magazine or on TV. If a person has seen an advertisement on TV, they may just forget it. But providing a reinforcing message at the point of sale can remind the person and may persuade them to make a purchase. Reinforcing your message is proven to increase sales.

TV, newspapers and magazines are all media formats that we all still used today, but adverting on these formats is in decline. The fast pace of life today means some people do not have the time to sit and read or watch these mediums. Constantly on the move they need advertising to follow them. Digital signage can deliver your ad to anywhere there is an out of home audience.

High volumes of potential customers can be targeted and influenced by digital screens placed in locations were dwell time occurs most. Dwell time is a when a customer is static for a period of time. This may be standing waiting for a train, queuing at a supermarket checkout or sat waiting to see their doctor. These are all great opportunities to get your message across.

Dwell time has an impact on the length or ads that you show. In an ideal world you would want you viewer to see your ad a few times before they depart. Short adverts of 10-20 second are usually Ok, but the frequency your ads are shown will also depend on the total number of ads in the playlist loop. If you are not running the signage network then ask your provider for the loop length and the frequency you ad will show.

The other advantage digital signage has over tradition static formats is “dynamic content”. Advertisements directed at point of sale customers can visually attract shoppers with eye-catching content reinforcing brands and promoting products.

This advertising is not seen as intrusive by users, who are attracted voluntarily by their content, unlike commercials and online ads that can be placed between the user and the information they are viewing, so use dynamic eye candy to attract your viewers.

Digital signage operators can provide Proof Of Play Reports. These reports can be presented to the advertiser as proof that the advertisement ran and the locations that it was delivered to.

In addition to these Proof Of Play reports, viewing statistics can now also be shown with the addition of mounted audience measurement cameras. These cameras together with some clever software can show what gender and age the viewers are and analyze this in real time. This is also great for planning future advertising campaigns as this data can be used to create specific ads targeting a specific gender or age. Companies like Quividi and Seemetrix can provide bolt on systems to enhance any digital signage system. Get the proof you need on viewers and their behaviour.

Need more advice and tips?

Check out our Tips and advise section on our blog

Users who are using our Core Edition of digitalsignage.NET  have the option to be able to share media with other users.

Options include:

• User media–the users own media files will only be visible in the Media section
• User media + Selected media– user will see own media, plus ,media from other selected user(s) in the same account, will be visible in the Media section.
• All media– all media from all users will be visible in the Media section.

To set up shared media follow the simple steps below

1. Select the user in the Admin/Users section.
2. Click the checkbox “Media”

3. From the dropdown. “Access User media” select the option you require. If you are choosing “User media + Selected media” you will need to select the user who’s media you wish to share

4. To share the selected user media, located the user under “All Users” in the bottom section, then click and drag the selected user up to the top. This will assign the selected users media to be visible in media section

Just point your web browser to https://core.digitalsignage.net and get into digital signage that works for you.

Why not try out our software for free

Find out more here

https://developer.android.com/guide/topics/media/media-formats.html

Can’t find what you are looking for?

Just drop us an email

support@digitalsignage.net

Entrepreneurs are better at finding and keeping customers, growing their businesses faster, running with a more flexible and talented team, and saving money than they have ever been before.

Why? Machine learning.

Machine learning, sometimes called AI and often represented by Google search algorithms and ad campaigns, has transformed the way entrepreneurs do business and opened the door to aspiring entrepreneurs who otherwise couldn’t get started.

Three major advantages that machine learning gives entrepreneurs are understanding customers, expediting growth, and providing a streamlined workforce, all of which result in saved money.

Understanding and Targeting Customers

Machine learning allows an entrepreneur to cut a window into every potential customer’s skull (figuratively, so no assault charges) and understand much more about their preferences than previously thought possible. Algorithms processing a customer’s searches, habits, and purchases put the right product in front of the right customer. There’s no use advertising a tree-trimming business to a person living in a high-rise in the city, and machine learning limits these occurrences by understanding who is on the other side of the screen or walking past digital signs.

Interacting with customers is easier with a machine on patrol. Immediate, positive automated interactions when a customer complains or returns an item can make the difference in review ratings, which in turn make a difference in search engine ranking and overall success.

Expediting Manageable Growth

It used to take a good deal of timely customer interaction and data analysis to understand where a business could improve. Now this information can be predicted based off sample statistics and demographic information.

Products and services improve more quickly and a business grows faster when similar business models are compared, so an entrepreneur knows how and where to invest their energy based on statistical results rather than guesses.

A Streamlined, Flexible, and Talented Workforce

Employees and entrepreneurs are connected more efficiently when a machine matches skills with requirements. The internet of things (IoT) generation eliminates the need for an office space and means an entrepreneur can hire the right talent regardless of geographical location.

When an entrepreneur no longer has to concern themselves with the electric bill for 9-5 office hours, team members are able to choose hours that are most productive for them–focusing on quality of work rather than hours worked. Being able to make every one of your child’s baseball games takes the sting out of overtime and provides an incentive for talented employees to stay.

Saving Money

Many entrepreneurs don’t realize how much time and energy it takes to perform day-to-day business tasks like weeding out emails, compiling customer data, and accounting. Software can replace employees and is often the better fiscal decision–even when the software is expensive. Many automated technologies are free or inexpensive, and when low-cost is combined with less employee hours, machine learning is the clear winner.

At my company ZipBooks, we automate bookkeeping tasks for customers. This saves the average entrepreneurs two hours per month, eliminating repetitive reconciliation. Business owners can focus more time and energy on improving their products and services–doing what they do best and letting machine learning do the rest.

Author

Jaren Nichols

Author profile

Jaren Nichols is Chief Operating Officer at ZipBooks.

Jaren was previously a Product Manager at Google and holds an MBA from Harvard Business School.

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