tag:blogger.com,1999:blog-247334902009-06-13T00:14:57.870-05:00Thoughts on business development and strategyRobhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-24733490.post-72568794550114092362008-10-12T00:47:00.007-05:002008-10-12T01:02:30.314-05:00

Eleven new RSS feeds featuring some of the most popular subject areas have just been created. Now you can keep track of new articles by subject by subscribing to any one of the feeds below:Full Feed (All articles)New feeds:BooksBusinessCommunicationEthicsFinanceHRManagementMarketingMotivationPerformanceProductivityUse the new feeds to keep track of the latest content in any given topic area

Robhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.com0tag:blogger.com,1999:blog-24733490.post-33419210881581665672008-03-29T17:50:00.007-05:002008-03-29T18:22:07.612-05:00

The most profitable companies are the ones which fully understand their markets and their competitors. According to the CEO Refresher, there are six ways to deliver customer value by becoming more market-focused:Develop a sense of purpose around creating superior customer value and communicating this purpose to your entire organization. This approach also requires you to reward and encourage

Robhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.com0tag:blogger.com,1999:blog-24733490.post-82848705385794089512008-03-15T11:02:00.003-05:002008-03-15T12:50:43.864-05:00

Having the ability to deliver a concise and effective sales pitch is an absolute must for entrepreneurs. In his article, "Learning to throw," Canadian Business magazine columnist Jeff Daniels provides some good advice for those wishing to perfect their delivery to potential investors, such as: explaining who you are and what "pains" your company is addressing; what solution you are offering to

Robhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.com0tag:blogger.com,1999:blog-24733490.post-17944971760796512032006-12-09T12:48:00.000-06:002006-12-10T20:09:43.954-06:00

If you're running a business and are looking to market your products or services for the first time, there is an excellent article online with a comprehensive step-by-step guide detailing what you'll need to do and how you'll need to do it.This thorough guide from the KnowThis website shows you how to do a situational analysis, a target-market and competitor analysis, as well as how to promote,

Robhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.com0tag:blogger.com,1999:blog-24733490.post-1162860436894951332006-11-06T18:38:00.000-06:002006-11-13T21:47:19.483-06:00

The other day I came across an interesting article on the reasons why you should do a cost-benefit analysis. The article provides an example scenario and shows you how to run the numbers when doing this type of assessment.Author F. John Reh explains, that the cost-benefit analysis need not apply only to financial situations, but rather to any decision that involves some sort of capital outlay:"

Robhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.com1tag:blogger.com,1999:blog-24733490.post-1149313458133226432006-06-03T00:09:00.000-05:002006-11-11T19:23:44.617-06:00

Not long ago, marketing activities were constructed to simply promote product sales and focus on building market share; strategies that focused on how companies could move the most units of merchandise were considered the right way to go. In today's competitive business environment however, marketing activities are constructed to fulfill the needs of consumers.Consumer-oriented marketing

Robhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.com0tag:blogger.com,1999:blog-24733490.post-1145215134913758622006-04-16T14:07:00.000-05:002006-11-14T22:33:27.400-06:00

In the article "The Secret to Small Business Success," by Fire Wheel Design, the author makes a case for why small business owners must not be afraid to raise their rates. The author Josh, explains how he has successfully used what is known as cost-plus pricing in determining the rates for the products and services offered by his website and says that other small business owners should use this

Robhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.com0tag:blogger.com,1999:blog-24733490.post-1145029546694958902006-04-14T10:33:00.000-05:002006-11-14T22:34:35.045-06:00

There is a new way to find fonts for your print or online media needs, and the way to do it is via a service called TypeNavigator. Rather than having to search endlessly through alphabetical lists of fonts, the service gives you an interactive, visual way to choose the font you're after.Once you've selected all of your type options (such as font weight, serif, width, angle, and so on),

Robhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.com0tag:blogger.com,1999:blog-24733490.post-1144210148104618402006-04-04T22:54:00.000-05:002006-11-25T10:16:16.327-06:00

Chevrolet has made news for taking on a user-generated advertising approach in creating ads for its 2007 Tahoe SUV (pictured inset). This type of advertising is apparently catching on lately as companies look for new ways to create interactive advertisements for their products.Last month, Chevrolet introduced a website that allowed its visitors to use existing video and sound clips and stitch

Robhttp://www.blogger.com/profile/08737058947889623029noreply@blogger.com0