Everyone's Blog Posts - Dillinger & Kovach Advertising & Marketing for Staffing

Re: Never seen this before video...

2009-07-08T15:32:08.790Z

Ryan,

Excellent video! Really drives home the point!!

Kudos!

Bob

Marketing Minute Episdode 4 :: Dual Website Strategies

2009-07-08T14:44:13.403Z

In this Marketing Minute episode, we discuss the ever-increasing importance of separating clients from candidates as it pertains to the web. We have discussed this strategy with some leading marketing minds and all have agreed that using a website to speak to both candidates and prospects might be confusing. All agreed that it took away some of the effectiveness of marketing and SEO efforts because essentially you are trying to use one strategy for two very different animals.

If you'd like to discuss more about this study and concept, give Dillinger & Kovach a call today and we will be happy to go into more detail...

Broadlook Technologies Releases Contact Capture for the iPhone

2009-07-07T16:33:40.055Z

Capture Leads Anytime with Contact Capture for iPhone

Broadlook Technologies is excited to announce the release of Contact Capture for the iPhone. Contact Capture is a must have application for mobile professionals armed with an iPhone.

What is Contact Capture?

Contact Capture for iPhone captures contact information from lists, documents, and emails with a few simple touches. Using its patent-pending technology, Contact Capture recognizes contact information such as names, titles, addresses, emails, phones, websites, and brings them directly into your iPhone Contacts or even your favorite CRM/ATS application.

Contact Capture for iPhone is the revolution in mobile data acquisition. You now have the power of a data capture combined with the mobility and computing power of the iPhone.

Two versions are available at the App store.

• Contact Capture Free - captures a single contact at a time directly into iPhone Contacts
• Contact Capture Plus - captures multiple contacts and exports them into your iPhone contact list
as well as popular CRM systems like SalesForce.com, or MSCRM. All for only $4.99

“Business iPhone users receive hundreds of e-mails and see contact information they need every hour of their working day. Now they can capture all that vital information in just seconds,” said Donato Diorio, CEO of Broadlook. “Imagine what it means to have all that information at your fingertips.”

To access the App store and see Contact Capture Plus for the iPhone for yourself, click here now.
About Broadlook
Broadlook Technologies is the leader in the creating innovative software applications and services that empower B2B professionals to “Leverage the Internet” to grow revenues and improve productivity. From sales, marketing, recruiting and more, Broadlook provides the automation and intelligence to help you to Know Everything – www.broadlook.com

Broadlook Technologies – Know Everything
April Kucharski
262.754.8080
www.Broadlook.com

Marketing Minute Episode 3 Mobile Websites

2009-06-30T14:03:01.854Z

Dillinger & Kovach believes mobile computing will be the way of the not-so-far-off future. More and more smart phones are being sold in the U.S. and the number of people surfing for employment via these smart phones is on the rise. Will your firm have a mobile website presence should an individual conduct a mobile search?

If not, we believe you will be missing out on a fantastic opportunity to capture great talent and new business.

A great mobile website will have a way for the candidate to search jobs, post their resume and include their social networks. It will also clearly display your social networks so that they can team up with you via your mobile website.

Be first to market. Be an innovator in the staffing arena. Get your mobile website today.

NearTerm Conference Booth Design

2009-06-10T19:30:39.893Z

Nearterm, the Experts in Human Capital, used Dillinger & Kovach to design their new conference booth.
We wanted to keep it clean, striking and to the point. This one is really going to stand out for sure!
http://www.nearterm.com

NCASP Radio - Spotlight on a Vendor - Eric Randolph or Dillinger Kovach

2009-06-02T19:16:23.050Z

Eric Randolph, COO of Dillinger Kovach (Gold Sponsor) discussed Web 2.0 in this episode.

Hmmmm... Never seen this before....

2009-05-28T21:31:43.254Z

FOR IMMEDIATE RELEASE KIMBERLY SHELTON OF MURRAY RESOURCES EARNS CERTIFIED TEMPORARY-STAFFING SPECIALIST (CTS) CERTIFICATION

2009-05-28T19:06:15.367Z

Houston’s top employment agency certifies staff to help fill more jobs.

Houston, TX, [May 28, 2009] Murray Resources, Inc. congratulates Kimberly Shelton for earning the Certified Temporary-Staffing Specialist (CTS) designation by the National Association of Personnel Services (NAPS).

Kimberly Shelton joins the ranks among an elite group of CPC’s and CTS’s across the Nation. Both designations are nationally recognized throughout the personnel services and staffing industry. Earning the CPC demonstrates extensive knowledge in employment laws, changing regulations, proper ethical standards and best business practices. While achieving the CTS demonstrates an in-depth understanding of discrimination law, family leave act, ADA, drug testing, joint employee, contract issues, and standards of business practices established by NAPS.

“Kimberly’s accomplishment is important to our firm and boosts our competitive position in this ever changing marketplace,” says Marsha Murray, President of Murray Resources, Inc. “There is a continual battle to differentiate yourself,” says Murray, “and our highly-motivated and trained placement consultants allow us to have one of the highest client retention rates in the industry.”

Murray Resources is dedicated to lasting relationships with its clients built on a foundation of trust. Certifications such as the CPC and CTS are well regarded by the corporate world and provide confidence in their placement specialists. Murray Resources takes great pride in employing staffing specialists like Kimberly Shelton with extensive industry knowledge and nationally distinguished certifications.

Murray Resources, Inc. of Houston, Texas, (www.murrayresources.com) is a full-service Houston-based staffing firm, whose mission is simply to be the best personnel and staffing agency serving the greater Houston market. Founded in 1988 as Memorial City Personnel, it is a well respected, nationally certified 100% woman-owned business having served more than 1,200 clients and maintains well over 3,000 candidates in its roster pool.

For more information:
Marsha Murray
President, Murray Resources
Fax: (713) 935-9351
E-mail: Mmurray@murrayresources.com

Marketing Minute Episode 2 Buying and Selling a Staffing Company Study

2009-05-27T21:33:09.828Z

JoberTalk.com

2009-05-16T02:24:04.944Z

Going to sell your staffing company in the next 36 to 48 months? Better have a strong digital footprint.

2009-05-15T19:57:27.368Z

Dillinger & Kovach has been asking mid to upper level managers, between the ages of 35 and 45, what they would most like to see when considering buying a staffing company.

#1. Brand, not personality. (In other words, the company's brand has a strong showing and isn't built around a person)

#2. Must be technologically sound. (Most reported that they would like to see a deep web presence to include cutting-edge web technology, sound SEO and strong social networking roots)

#3. Location. (This is obvious. They want to know that the area is poised to grow, low on taxes, lax on government regulations)

#4. Revenue. (Obvious)

#5. Qualified Staff. (Staff must be experts, well trained, courteous, able to further the brand)

It's interesting to note that revenue and expertise ranks below brand and technology. Dillinger & Kovach believes that this is because a great buyer can remedy the revenue and staff gap on their own. But what they cannot do is play catch-up to a gap in technology or brand.

So how will your firm respond to this need? Will your company be valued at $1M or $5M when you are ready to sell? With a dedicated effort to brand awareness and technology, you may be looking at a large gap in company valuation in your favor.

Cheers!

Dillinger & Kovach Films Murray Resources Video 5-07-09

2009-05-15T03:43:38.801Z

Dillinger & Kovach Launches the new NCASP website

2009-04-27T20:43:41.200Z

The North Carolina Association of Staffing Professionals was founded in 1966 as the Institute of Temporary Services to ensure that qualified temporary help services were available to business and industry while simultaneously providing flexible employment opportunities to the work force. From 1970 to 1994, the association solely represented temporary help companies. In 1994, the name was changed to reflect the myriad of services offered by staffing services. For many years, North Carolina had 2 associations in order to serve both Temporary Staffing Services (NCATSS) and the Recruiting Industry (NCAPS). In January of 2000, due to the diverse and blended services those in the staffing industry offer, the two associations joined forces to create the North Carolina Association of Staffing Professionals (NCASP).

The function of NCASP is to promote the staffing industry in a positive, educational and ethical manner and act as a watchdog for legislation which might adversely affect the industry. NCASP is the only trade association in NC that represents ALL areas of the staffing business – temporary, direct hire, long term staffing, executive recruiting, contract employment and everything in between.

NCASP is a proud chapter association of the National Association of Personnel Services (NAPS) and the American Staffing Association (ASA).

There are numerous benefits to being a member of NCASP. Some of those include:

* Networking and Business Opportunities
* Educational Opportunities
* Regional and State events as well as Industry Certifications
* Legislative Information & Advocacy
* Contact with Nationally Renowned Industry Leaders & Trainers
* Access to Great Vendor Products & Services
* Vendor Discounts
* Visibility on NCASP Website
* Listing in the Online Directory
* Quarterly Newsletters
* Added Credibility in Your Community and with Your Clients

Dillinger & Kovach Marketing Minute Episode 1

2009-04-27T05:41:15.513Z

In this Marketing Minute Episode, Bryan Woolbright, one of Dillinger & Kovach's web developers discusses several items that are of the utmost importance when considering your next website project.

The topics include navigation, standing out from the crowd, flash and social networks.

For more information, please contact:

Dillinger & Kovach

888-420-5115

www.dillingerkovach.com

Ryan Does Xtremerecruiting.tv

2009-04-09T17:47:49.844Z

allowfullscreen="true">

I Got Your Stimulus "Package" Right Here!

2009-04-09T05:58:36.206Z

http://www.dillingerkovach.com/DKnews-4-8-2009/DK-News-4.html

Dillinger & Kovach putting final touches on large franchise staffing company web plan

2009-04-03T04:03:14.001Z

Dillinger & Kovach is now helping large 100+ location franchise staffing firms develop managed web plans that leverage the local communities they serve while keeping the integrity of the franchise corporate model.

Staffing Owners Doing it All Wrong in Recession

2009-03-31T18:17:02.303Z

McGraw-Hill Research analyzed 600 companies covering 16 different SIC industries from 1980 through 1985 in a study of U.S. recessions. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased advertising.

By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that didn't keep up their advertising.

A series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales but increases profits. This fact has held true for all post-World War II recessions studied by American Business Press starting in 1949.

One major advertiser summed it up best. "When times are good, you should advertise. When times are bad, you must advertise."

Treat your agency as if it was your most important client.

Dillinger & Kovach Recruiter Earth "Earth Day" Virtual Recruitment Conference

2009-03-27T18:50:42.202Z

Register Today. It's absolutely free and will provide your firm with a wealth of knowledge as to where the digital age is taking the staffing and recruiting industry.

In the Market for a New Car?

2009-03-27T03:21:30.737Z

Witty Video from JetBlue

2009-03-22T01:30:02.005Z

At surface level this is a witty and fun video from JetBlue, but could this actually be a critical piece of a greater marketing strategy?

When I evaluate this video, I'm struck by the humor. It's memorable, funny and thus buzz worthy. It's also very relevant to what all of us are seeing in the news and talking about at the water cooler. Finally it clearly communicates the company's value proposition in a solution format.

Enjoy...

Marketing For Staffing :: Dillinger & Kovach wins hands down

2009-03-18T19:30:01.672Z

Dillinger & Kovach has always marched to its own beat. We are the firm that brought viral video to the staffing mainstream. We were the firm that brought other non-traditional methods of marketing to the staffing industry. Now we are the firm leading the charge in digital SEO/SEM marketing for staffing companies.

What does digital marketing look like today? Social Networking, direct marketing, SEO and SEM as well as viral video production and interactive flash development.

It includes geo-targeted and "interest-based" marketing. It includes "peer to peer" marketing in the form of live web-cam demos and virtual summits and conferences. These are just for starters.

What does it look like tomorrow? Much of it is guess work but we've kept our ears to the ground and there are some REALLY awesome marketing methods about to hit that will change the landscape of staffing and recruiting forever.

At Dillinger & Kovach, we are fortunate enough to be able to work with some of the brightest marketing minds out there. We couple our staffing and marketing knowledge, with their "corporate America" knowledge. Together, we are able to bring our customers marketing ideas and initiatives that are clearly ahead of the staffing ad agency pack.

Nothing to do with staffing or recruiting.. Just great music

2009-03-14T03:25:19.750Z

Dillinger & Kovach Designs Murray Resources Website

2009-03-12T20:33:23.349Z

Murray Resources, is one of Houston's finest staffing companies. It's a real pleasure to work with such a great & knowledgeable staff.

Murray Resources is a leading recruiting and staffing firm with a reputation for delivering on its promise to match the right person for the best fit in each unique work environment. The company provides temporary, temp-to-hire, contract, payroll, and direct hire recruiting and staffing services.

Murray Resources understands that placement success depends not only on matching candidates on experience and skills, but also on how well candidates can put those skills to work within a particular corporate culture.

http://www.murrayresources.com

So You Always Wanted to Be A Physician Recruiter: The Book is Out!

2009-03-11T20:49:57.896Z

So You Always Wanted to Be A Physician Recruiter: Everything You Ever Wanted to Know About Physician Recruiting:

Dillinger & Kovach client, Bob Eskridge of Eskridge & Associates releases his new book all about Physician Recruiting. We are pretty partial to the book cover design....

So You Always Wanted to be a Physician Recruiter describes the world of physician recruiting - a potentially lucrative field in which recruiters have the opportunity to help others better their lives through meaningful employment. Designed for both new recruiters and experienced professionals, the book guides recruiters through all aspects of a physician recruiter’s business, from identifying leads to following up after placement, while helping new recruiters to develop positive work habits and an optimistic, productive attitude.

The book provides recruiters with a step-by-step guide. It covers a range of topics, from setting up systems to managing information, to performing searches, managing job orders, and facilitating the interview process. Bob Eskridge, a seasoned recruiting professional, provides real-world examples, tips, and advice to avoid common recruiting pitfalls. The book not only describes situations and provides solutions, but it also offers actual scripts and letters for recruiters to use in their own presentations.

Physician recruiters must also become proficient in physician licensing and the laws that pertain to medical employment. Physician Recruiter equips recruiters to be experts in medical employment laws by explaining each of the U.S. Government’s relevant acts and legislation. An extensive section on immigration law helps recruiters prepare to recruit foreign physicians, while a chapter on contracts helps recruiters facilitate the negotiation of employment agreements.

Throughout the book is a message of positive reinforcement and a focus on ethical treatment of both candidates and hiring managers. One chapter is devoted to the ethics of the industry, and Eskridge provides many ideas for upholding integrity in the recruiting industry. By taking a respectful approach to the profession, Physician Recruiting is a valuable tool for experienced and novice recruiters.

Order the book Here

Dillinger & Kovach receives internet buzz

2009-03-10T13:47:31.055Z

I'm pleased to report that Dillinger & Kovach has been recognized as a solution provider for staffing and recruiting firms. There are dozens of mentions all across the web sharing our expertise in SEO, digital marketing, social media, and overall marketing for staffing and recruiting.

Dillinger & Kovach accolades have been found on websites like:
Blogcatalog
RecruiterEarth
Digg
Technorati

...just to name a few.

Thanks to everyone who has mentioned, dugg, voted, ranked, linked, posted, and commented on and for Dillinger & Kovach and www.staffingoptimization.com

Mashable.com ranks our client JoberTalk.com #2 on Top 10 Recruiting Social Networks

2009-03-07T06:45:22.176Z

This is fantastic news! Way to go JoberTalk.com. There are more great things to come and we are proud to be a part of it! This is what Dillinger & Kovach is most proud of. We love clients who think big. JoberTalk.com was no small undertaking and our client thought BIG and it's paying off.

"Network With HR Professionals, Hiring Managers and others to find The Best Jobs on The Internet Right Here at JoberTalk.com"

Read Artlicle Herehttp://mashable.com/2009/03/02/ning-job-networks/

Staffing Advertising is Different Now

2009-03-01T15:50:30.084Z

What's so different about advertising the services of a staffing company as compared to some other product or services based business?

Well for one, the field is saturated. Most major markets are littered with staffing companies on every corner. Most are claiming to do the exact same things and most have little to nothing in their advertising approach to set them apart.

Couple all of this with the fact that most staffing owners are somewhat clueless about digital marketing, viral marketing, SEO and Social Media and you have a real recipe for disaster. By 2012, it will be beyond disaster. It will be deadly.

The staffing industry is going through a fundamental shift. A change of great proportions if you will. As more and more "30-somethings" step up into mid and upper-level management roles, the need for staffing owners to understand their world becomes greater and greater.

It's no secret that the Gen X and Gen Y folks are shrinking behind their computers. They Google EVERYTHING before they buy. They have "digital friends" instead of REAL friends. They post themselves all over the net like some sort of Lindsey Lohan voyeuristic circus.

So how does this make advertising a staffing company different? Well for one, staffing and recruiting firms deal with people as their product. And because of their insatiable need to do all things Google, Facebook, LinkedIn, Twitter, Myspace etc.. a staffing company must adapt. It must provide those tools so that their up-and-comers feel comfortable with them as a firm. This goes not only for candidates, but for clients as well.

But it's not as simple as simply getting a Facebook or LinkedIn account. A real advertising and marketing approach, when implementing the new digital evolution, is complex. Just like you wouldn't do your own legal or accounting, you shouldn't do your own digital marketing. It's painfully obvious to the seasoned digital pro when you try it alone.

As with Lindsey Lohan, many of these candidates have undesirable reputations online. A staffing pro needs to be able to research these candidates and perform ORM (Online Reputation Management) in order to make a professional decision.

But who has time for that? Many of you don't. So that is why there is a need to hire a digital advertising and marketing firm specifically tailored to staffing and recruiting. A firm that understands the intricate details of the web and how it can be used to formulate excellence. You need a firm that can research candidates online. You need a firm that ensures that what is being said about your company online is positive. You need a firm that can help you grow deep roots and a large web-footprint.

Up until now, putting it off has been less than smart. But here shortly it will be disastrous. Please, contact Dillinger & Kovach today to learn more. We have smart solutions for your company to consider. We'll be glad to consult with you and help you formulate a plan that is affordable and effective.

Arguing with a Tree

2009-02-25T05:38:24.694Z

I must say I've been humbled lately. About a year ago I started an intense learning project surrounding "neuromarketing."

Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

Marketing analysts will use neuromarketing to better measure a consumer's preference, as the verbal response given to the question, "Do you like this product?" may not always be the true answer due to cognitive bias. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain's response.

Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

The word "neuromarketing" was coined by Ale Smidts in 2002.

Lately this venture has created more frustration than it has clarity. Knowing many of the trigger points that cause people to buy - and presenting them to my clients - has proven itself to be a tricky proposition.

For instance: I know, without a shadow of a doubt, that in the current economy, keeping your price the same as it was just 1 year ago is a REALLY bad idea. How am I so sure? Several fMRI brain scan studies have repeatedly shown this to be true.

In fact, the world's wealthiest people are currently having "excess remorse" which means they are leaving the Ferrari in the garage and taking their Prius to work. Why? Because they know the global economy is in ruins and they don't want to be seen as arrogant. They aren't making this choice consciously. It's just a "feeling."

So when I tell a client who has a 65% mark-up that they better reconsider their rates, their comeback is "we'll never win on price. We've always kept our rates high." "We are high-touch and do more than the competition blah blah blah"

Meanwhile their phones aren't ringing and they are having layoffs. If fMRI brain scans are telling us that price is a MAJOR trigger for purchases in this economy, why would ANY company not reconsider their rates?

To put some of this to the test, our firm purposefully implemented 3 very specific neuromarketing tactics. I won't say what they are but they were calculated and well planned and deliberate. The response we received from our audience was almost staggering. The phones blew up and for a few weeks, our offices could barely keep up with demand. We were amazed to say the least.

The strange thing is, we would have never come up with this program on our own. Through the studies of the brain and how trigger points can affect buying patterns, we deliberately and quite easily got our phones to ring. It wasn't rocket science.. it was brain science.

Like it or not our minds have a mind of their own. Almost 90% of the time we are wrong about how it works, what it wants and why it does what it does.

If you'd like to know more about neuromarketing and how it relates to running a staffing/recruiting business, give us a call. We'd be glad to sit down with you and develop a plan of action for your firm. It's truly a revolutionary way to look at your business and how you can gain a major advantage over your competitors.

Ignoring your prospect's brain is like arguing with a tree...Kinda dumb.

Dillinger & Kovach
817-719-3109

Our very own Eric Randolph needed to get a 2nd Job... We are all a little shocked

2009-02-22T00:22:21.802Z

Eric, I know the economy is bad... but please man... Stay focused!

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