Dinesh.com - Logos and More

Rolls Royce Logo - Design and History

Thu, 31 Dec 2020 00:00:00 +0000

The Rolls Royce logo consisting of the two Rs or the double R clearly stands for the Rolls and Royce, the two founders of this car manufacturing company. There is nothing special about the design of the logo, but the brand name is so strong, the logo looks special. In 1998, BMW the option on the trademarks, licensing the name and "RR" logo for £40m.

In 1884 Frederick Henry Royce started an electrical and mechanical business. He made his first car, a "Royce", in his Manchester factory in 1904. He was introduced to Charles Stewart Rolls in a Manchester hotel on the May 4 that year, and the pair agreed a deal where Royce would manufacture cars, to be sold exclusively by Rolls. A clause was added to the contract, stipulating the cars would be called "Rolls-Royce".

Indian Premier League - IPL Logos

Sat, 31 Oct 2020 00:00:00 +0000

The Indian Premier League (formerly known as the "DLF Indian Premier League"), is a Twenty20 cricket competition created by the Board of Control for Cricket in India (BCCI) and sanctioned by the International Cricket Council. The first edition of the Indian Premier League started on 18 April 2008. The IPL now consists of 8 teams. The IPL is the most-attended cricket league in the world and in 2014 ranked sixth by average attendance among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2019 was ₹475 billion (US$6.7 billion), according to Duff & Phelps. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.

Chennai Super Kings
Delhi Capitals
Kings XI Punjab
Kolkata Knight Riders
Mumbai Indians
Rajasthan Royals
Royal Challengers Bangalore
Sunrisers Hyderabad

The IPL logo consists of two pieces

Batsman hitting a attacking stroke to represent the game of cricket. The swish of the ball moving attempts to signify that the game is fast moving and more exciting.
The text "Indian Premier League" written in blue, probably to represent India's colours.

Overall, I am quite disappointed in the logo. Firstly it lacks any color and originality. I think the logo could have been more colorful. The logos of the participating teams are a lot more colorful and original and the IPL logo pales in comparison even more. Click the Read more link below for additional details on the logos.

Dallas Cowboys Logo - Design and History

Sat, 31 Oct 2020 00:00:00 +0000

The Dallas Cowboys are a professional American football team in the Eastern Division of the National Football Conference (NFC) in the National Football League (NFL). They are headquarterd in the suburb of Frisco, Texas which is a northern suburb of the Dallas metroplex. The team move started to play its home games at Cowboys Stadium in Arlington beginning in the 2009 season, moving from the city of Irving.The Cowboys joined the NFL as a 1960 expansion team. The team's national following might best be represented by its NFL record of consecutive games in front of sold-out stadiums.

The Dallas Cowboys' blue star logo is associated with the team is one of the best known logos in sports. The blue star originally was a solid shape until a white line and blue border was added in 1964. The logo has remained the same since. Today, the blue star has been extended to not only the Dallas Cowboys, but owner Jerry Jones' AFL team, the Dallas Desperados that have a similar logo based on the Cowboys.

The star has a special place in Texas history as well. The "lone star" is an older symbol predating the flag which was used to symbolize Texans' solidarity in declaring independence from Mexico. It is still seen today as a symbol of Texas' independent spirit, and gave rise to the state's official nickname "The Lone Star State".

2015 ICC Cricket World Cup Logo Design

Sat, 03 Jan 2015 01:00:00 +0000

The 2015 ICC Cricket World Cup will be the eleventh Cricket World Cup, and will be jointly hosted by Australia and New Zealand. Only the 10 test playing nations will participate in this event unlike the prior World Cups where the associate teams also participated. The ICC unveiled the Logo of ICC Cricket World Cup 2015 after the final of Cricket World Cup 2011 on 2 April 2011. Since the event is being jointly hosted by Australia and New Zealand, the logo is a mix of motifs taken from the indigenous people of Australia (Aborigines) and of New Zealand (the Maoris).

The selected motifs are:

* Maori Tohora symbolizing toughness, pride and tribal culture
* Aboriginal journey tracks symbolizing spirit of the land

The upper body is taken from the Moari motif while the legs and the bat are taken from the Aboriginal motif. The logo is designed to signify toughness, glory, resilience, connection and belonging.

The Australian arm of FutureBrand was invited to produce the logo for the ICC Cricket World Cup 2015.

Overall, I liked the logo as it incorporates the indigenous aspects of both countries much like how the 2011 ICC World Cup in India had a very sub-continental look. The colors though are slightly dull and probably could have been brighter. Looking forward to another exciting event starting in a few weeks.

Vistara Logo - Design and History

Thu, 14 Aug 2014 17:08:00 +0000

In August 2014, the Tata Group and Singapore Airlines unveiled the logo, livery and uniform of their new joint-venture airline, Airline Vistara. Vistara hosted a big event in New Delhi on the 12th of August and was attended by senior members of both companies. The airline plans to offer 87 weekly flights during its first year of operation. Destinations will include Mumbai, Bangalore, Ahmedabad, Hyderabad, Srinagar, Patna and Chandigarh.

Vistara is derived from vistaar means infinite expanse in Sanskrit. It is the perfect cue for the airline that aims to push back the boundaries of air travel and create seamless experiences. Vistaar also conjures up the image most associated with a smooth flight an endless, blue horizon. The Vistara star is derived from a Yantra, an ancient symbol that depicts an unbounded universe in a perfect mathematical form. At its heart, is an 8 pointed star derived from the compass rose that signals the brand's commitment to excellence in everything that it does. The logo and concept was designed by Ray+Keshavan and Brand Union.

Technology and the Tendulkar Era

Sun, 22 Sep 2013 00:00:00 +0000

With Sachin Tendulkar having turned 40 (the big 4 O) a few days ago and, numerous articles have been written about his remarkable career. I am a fan of this great cricketer but perhaps not a super-fan like many others who know every statistic and nitty gritty detail. Having lived in Bombay, I was able follow his career from early on due his records set in the Harris Sheild and Giles Shield tournaments. He made his debut back in 1989 at the young age of 16 years and 205 days against India's arch-rival Pakistan in Karachi and announced his retirement from ODI at the end of 2012.

As I was reminiscing about his career, I felt the desire to write something but any article on his stats, career, style and achievements had already been written. Perhaps it in the geek in me that felt I should write an article about how technological advancements in the 24 years since his international debut back, helped me follow his career. So here is my geeky look back at technology and the Tendulkar era.

Baltimore Ravens Logo - Design and History

Fri, 30 Aug 2013 00:00:00 +0000

The Baltimore Ravens are a professional American football team based in Baltimore, Maryland. They compete in the AFC North Division of the American Football Conference (AFC) in the National Football League (NFL). The Ravens have won two Super Bowl titles, Super Bowl XXXV, in the 2000 season against the New York Giants. They won again in the 2012-2013 season. The Ravens have been a leading team in the NFL in the last few years having made many playoff appearances in that time. They are known for their tough defence lead by Ray Lewis (who announced his retirement at the end of the 2012-2013 season)

The Ravens were chosen from a Baltimore Sun telephone poll in 1996, the name is borrowed from a well-known poem by Baltimore native Edgar Allen Poe. Poe lived in Baltimore before his death in 1849 and his body is buried in Baltimore. The Ravens logo consists of a mean looking Raven in the team colors of purple and gold with the letter B. The mean looking Raven fits well with the strength of the team - mean defense.

Miami Heat Logo - Design and History

Fri, 24 May 2013 00:00:00 +0000

The Miami Heat are a professional basketball team based in Miami, Florida, United States. The Heat were formed in 1988 as an expansion franchise along with the Charlotte Hornets and they along with the Orlando Magic are the only two NBA franchises to represent the state of Florida. The Miami Heat have had some up and down years through their life in the NBA and finally won the Championship in 2006 defeating the Dallas Mavericks. In 2010, the Heat shot into the limelight by signing LeBron James and Chris Bosh to join Dwanye Wade creating what they believe will be a multi-Championship winning team (some call them the Heatles, while others called them the cHeats)

The origin of the name Heat are sketchy but obviously reflects the year-round hot/warm weather of Miami. It is said that the name was selected in some type of contest.

The logo is pretty simple and shows the follow main elements

A basketball on fire going through a basketball hoop.
The T on the word Heat also shows a little flame on the top
The color red is the prominent color on the logo and is also the color of their jerseys

SuperBowl XLVII 2013 Logo Design

Tue, 29 Jan 2013 00:00:00 +0000

Super Bowl XLVII will be the 47th annual edition of the Super Bowl in American football, and the 43rd annual championship game of the modern-era National Football League (NFL). The game, to be played on February 3, 2013, will pit the champions of the AFC, the Baltimore Ravens and the NFC champion, San Francisco 49ers and will be held at Mercedes Benz Superdome in New Orleans, Louisiana. This will be the first time in history that two brothers are head coaches of the respective teams. Hence this event has been unofficially nicknamed, the Harbaugh Bowl or the SuperBaugh.

The Super Bowl logos underwent a major change a few years ago and some new rules were introduced to standardize the Super Bowl logos. Starting with the 2011 Super Bowl, the theme of the logo will basically remain the same. The only differences from year to year are the stadium backdrop and the Roman numerals for the game. For this Superbowl, it means the logo displays the Superdome in the background with the Vince Lombardi Trophy sitting on top of the Roman numerals for the game. The city hosting the event is at the bottom of the logo.

SuperBowl XLVI will be between the AFC Champions - Baltimore Ravens and the NFC Champions - San Francisco 49ers.

I am personally not thrilled with this decision by the NFL. If you look at the Super Bowl logos from the past you can see they each had a unique style that represented various aspects of the region, the country, the game etc. Some logos were really well designed and some were cheesy, but that was the fun of it. Going forward, all the logos are going to the equally standardized (read Boring!!!)

See all the SuperBowl Logos here.

See the SuperBowl XLII Logo and the SuperBowl XLI Logo.

Pro Bowl 2013 Logo Design

Sat, 26 Jan 2013 00:00:00 +0000

The Pro Bowl is the all-star game of the National Football League (NFL). Since the merger with the rival American Football League (AFL) in 1970, it has been officially called the AFC-NFC Pro Bowl, matching the top players in the American Football Conference (AFC) against those in the National Football Conference (NFC). Currently, players are voted into the Pro Bowl by the coaches, the players themselves, and the fans.The Pro Bowl has been played in Hawaii since 1970 except for 2009 when it was held in Miami. The 2013 game will be held in Hawaii as well and will be played on Jan 27th, 2013, a week before Super Bowl XVII.

The Pro Bowl logo, just like the Super Bowl logo has been standarized in 2011 and has taken the same black & white steel feel to it. The logo consists of the following key elements

The logo is in the shape of the Pro Bowl trophy, which is basically the shape of a football.
There are 4 stars on each side representing the 4 conferences in the AFC (AFC North, AFC South, AFC East, AFC West) and the NFC (NFC North, NFC South, NFC East, NFC West)
The only non black and white element of the logo is the colorful NFL logo at the bottom of the trophy.

New Orleans Pelicans Logo - Design and History

Fri, 25 Jan 2013 00:00:00 +0000

The New Orleans Hornets are a professional basketball team based in New Orleans, Louisiana. They play in the Southwest Division of the Western Conference of the National Basketball Association. The franchise began play during the 1988€“89 NBA season as the Charlotte Hornets, based in Charlotte, North Carolina, where they were located for fourteen seasons. Following the 2001€“02 season, the team relocated to New Orleans, becoming the New Orleans Hornets In January 2013, the Hornets announced that they would change their name to the New Orleans Pelicans from the 2013-14 NBA season. The new name is taken from Louisiana's state bird, the Brown Pelican. With the new name also came a new logo - a menacing pelican holding a basketball in a blue, gold and red color scheme.

On closer inspection of the logo, there are a number of distinct elements of the logo and I will discuss the aspects that I have been able to read and pick up on

The font of the city "New Orleans" is the same as the font found on the street signs of the French Quarter, a famous part of this great city.
At the top of the logo, is the most notable symbol of the city, the Fluer-De-Lis (which can be see in the city and is also the basis of the New Orleans Saints logo)
The crescent is also an important symbol of the city because the city was called the "Crescent City" back in 1835. The city is located on a semi circle bend of the Mississippi river.
Apparently the pelican is mean bird and that is reflected in the logo, which I hope will bring some toughness to the players in the team (like the Chicago Bulls logo)
The color blue is associated with the state, gold with the city and red just adds a good mix.

After moving from Charlotte and being displaced for a while, the team may have lost its identify. In order to give the team its identity back, the new logo and name change is warranted and I feel is a good change for the team. The logo is nice and colorful, identifies well with the state and city and certainly a step up from the currently boring white and teal colors of the Hornets. The team has a future superstar in Anthony Davis, who may be a long term player for them. Having his era start with a new branding is a step in the right direction and may be the dawn of a championship winning team.