Direct Commerce Systems and Services

Vodat, Broadvision Have Shopping Cart Incentive Solution

2009-11-11T10:40:00.005-05:00

Vodat International, a leading communications solution provider to the UK retail sector, has announced an exclusive partnership with BroadVision USA for hosting and supporting the eMerchandising shopping cart incentives Software-as-a-Service solution in the UK.

eMerchandising is a real-time, context-aware incentive solution that works independently from the eCommerce Website and makes it easy to set up incentives, promotions, cross-selling, product recommendations, bundles, offers, companion deals and shipping discounts.

The incentives are pushed to the customer with contextual messages appearing at key moments during the online shopping process and in the shopping cart. eMerchandising can increase an e-commerce retailer’s average order value (AOV) by up to 40%, and reduce shopping cart abandonment rates.

How does it work?

eMerchandising is a hosted software solution which pulls information from an eCommerce Website’s database. It’s a form-based tool and does not require any technical expertise, allowing eCommerce websites to create buying incentives in real-time. Product Managers can control eCommerce Website promotions directly, or create an individual price based on the customer’s real-time behavior and product choice.

Most eCommerce platforms offer limited functionality for creating and deploying complex comparisons, product bundling and incentives. eMerchandising manages complex rules across thousands of SKU’s for upselling and cross-selling offers. It purportedly delivers higher conversion rates and strengthens online customer relationships.

In addition, Vodat’s PCI-DSS-compliant payment portal gateway can authorize and provide settlement of all card transactions from in-store sales, eCommerce, mail order and telesales.

SATMAP Call Routing System Reduces Costs 7%

2009-11-10T19:50:00.008-05:00

JoAnna Brandi, customer loyalty specialist, has found and recently begun representing a product for call centers that can increase customer satisfaction by almost one standard deviation point on a five point scale.

This product is the next generation of call center routing, as it uses "neural networking" to match the call center rep and customer based on over 100 psychographic and demographic factors of the caller (such as age, gender, income level, geographic location and education) to send the call to the next BEST rep, not the next available rep.

SATMAP, as the product is known, is returning an increase of between 15 - 22% in conversion rates for clients, typically decreasing cost for call handling by 7% and keeping customers and employees happier for the largest financial institutions, telecoms and hospitality firms. The product has quietly been installed since 2007 in over 25,000 seats at 20+ customers.

This artificial intelligence product has 24 patents and learns from each and every interaction to return business intelligence back to the company. There is no capital investment involved and it can be up and running in 30 days (on a hosted or on-premises basis). There is a 60 Day risk-free guarantee and they work on a share of the upstream revenue. All results are measurable and auditable.

Here's the catch - it only works in call centers that have over 200 seats and are in a B2C environment. If you want to hear more about how some smart companies are suceeding with this product, contact JoAnna at 561-279-0027 or e-mail joanna@customercarecoach.com

Burberry Launches Social Media Site

2009-11-10T16:17:00.007-05:00

On Monday, Burberry introduced a social networking site, artofthetrench.com, to encourage people to share their own trench coat stories with an interface that combines the best of Twitter and Facebook -- boasting a fetching array of classy photos by world-famous photographer Scott Schuman ("The Sartorialist") plus a great soundtrack by The Kooks.

It is the latest step by CEO Angela Ahrendts and her creative director, Christopher Bailey, to build on the brand’s British heritage and trademark plaid with a more modern twist, according to The New York Times.

"It’s our differentiator," Ms. Ahrendts said, although she adds, "It’s not so different from what competitors do. Maybe one was born from shoes and another from luggage; we come from a coat. It’s our job to keep that category hot and cool and relevant for all ages."

Luxury goods companies have generally failed to figure out how to sell their wares online. Indeed, many have shunned the Web as a place for bargain hunters to search for knock-offs or counterfeits.

“The biggest thing that keeps me up at night is how can we continue to evolve this organization in order to stay ahead of the curve,” Ms. Ahrendts said during an interview with a NY Times reporter at company's new global HQ in London last month. “My job is to always look two to three years ahead and look round the corner and see what’s coming.”

With this new "social media" site, she is doing just that!

After a roughly 8 percent decline this year, the $226 billion global market for luxury goods is expected to grow again next year as younger consumers and working women replace retiring baby boomers as the dominant consumer group, according to consulting firm Bain & Company. That’s one of the main reasons Burberry is now focusing on the Internet. Ms. Ahrendts said she gets a lot of inspiration from her three children, who spend time surfing the Web and buy most of their clothes online.

Ms. Ahrendts said she is proud that Burberry has more than 699,000 Facebook fans. The company, founded as a maker of outdoor wear in 1856 by the British draper’s apprentice, Thomas Burberry, is also attracting customers via Twitter and Youtube.

According to The New York Times, Ms. Ahrendts recently revived a 108-year old company trademark of an equestrian knight carrying a flag with the words Prorsum — Latin for forward. The image now features prominently in the headquarters’ glass-walled entrance hall.

Forward indeed! The company is reportedly in talks with a licensing partner to add a make-up and beauty range next year, and is planning to offer more men’s accessories, such as bags and scarves.

ChannelAdvisor Posts Strong 3Q, Intros New Amazon Solution

2009-11-08T16:52:00.004-05:00

ChannelAdvisor, the Morrisville, NC, solution provider that helps merchants sell on eBay, Amazon, Overstock.com, etc., as well as paid search and comparison shopping sites, has announced strong third-quarter results with $2.6 million in bookings and 229 new customer additions.

New customers are driving this growth by signing on for multiple three-commerce channel solutions to maximize their revenue potential. These customers include Foot Shop Limited, Green Cartridge Company Europe BV, Solaris Sport S.L.R. and Tory Burch.

"While our third quarter brought us continued growth across all channels, there was significant escalation among apparel, consumer electronics and media, which are in many cases necessities for consumers," said Scot Wingo, ChannelAdvisor CEO. "Whether shopping for essentials or luxuries, more than ever we are seeing consumers using comparison shopping sites and bargain hunting across multiple websites, leading our customers to embrace a multi-channel selling approach to maximize visibility."

The third quarter also saw the release of ChannelAdvisor's next-generation Amazon solution. The solution has reportedly been well-received due to its ability to provide online retailers control over the Amazon sales channel with actionable information, eliminating the need for online retailers to involve their IT department in every minor change.

"Within one week of implementing ChannelAdvisor’s new Amazon solution our sales increased 34 percent," said Steve McCarty, president of Ultimate Paintball. "We're anticipating continued growth and a successful holiday season with ChannelAdvisor support of the Fulfillment by Amazon program."

Highlights of the next-generation Amazon solution include:

Product Match technology that discovers which Amazon Standard Identification Number (ASIN) to select for products based on the listing’s title, price, sales rank, whether or not Amazon is a competitor and more – folding all the variables needed to make a decision into a sleek, simple-to-use interface
Categorizer technology that offers intelligent recommendations and dynamically populates Amazon’s complex item classification keyword requirements, categorizing each product as accurately as possible and saving hours of manual data entry
A revised dashboard that, for the first time, presents a simple, dynamic, birds-eye view of the status of listings to ensure that all products are live and that all listings are fully optimized for maximum visibility and sales
Full integration with the Fulfillment by Amazon (FBA) program to create, track and modify products, shipments and orders, which are then fulfilled by Amazon’s shipping service

Additional third-quarter product updates include the following:

Comparison Shopping
o Full support for Bing Shopping Cashback, including transaction reports
Paid Search
o Advanced network targeting for Google campaigns
o Negative keyword support for Google ad groups
o Bing Search Cashback support including transaction reports
Rich Image
o URL-based commands to easily resize and apply filters such as image quality, sharpen and contrast
o Watermarking and dynamic text overlaying for merchandising
o Automated cropping for image files
o Ability to summarize workflow actions into a single URL-based command
RichCatalog
o New message panel allowing images text and external links to be inserted anywhere in the book; the text and links are used to display instructions, highlighted products, vendor offers and sign-up fields

Nordstrom's Website Goes International

2009-11-05T17:29:00.002-05:00

Nordstrom has introduced international shopping on its Website, enabling customers to buy merchandise online in foreign currencies and ship to 30 countries.

Available currencies include the euro, British pound, Canadian dollar and Czech koruna.

The new feature is designed to make it easier for customers abroad to shop on Nordstrom's Web site, as well customers in the United States to send merchandise overseas, Jamie Nordstrom, president of Nordstrom Direct, said in a statement.

The retailer said it worked with FiftyOne Global Ecommerce to introduce the feature.

Google Releases Dev Tools as Open Source

2009-11-05T16:54:00.003-05:00

[From PCWorld] Google has decided to release as open source several of its key application development tools, hoping that they will prove useful for external programmers to build faster Web applications.

Google has used the tools in some of its most popular Web applications, including Gmail, Google Docs and Google Maps, said Amit Agarwal, a Google product manager. "By enabling and allowing developers to use the very same tools that Google uses, we hope that they can not only build rich applications but also make the Web really, really fast," says Agarwal. "That's our primary motive in getting these tools outside to the global community."

The tools include Closure Compiler, which streamlines, optimizes and consolidates Javascript code to make it run faster and more efficiently, increasing the chances that the application will perform well even for users with slow connections.

Google is also releasing Closure Library, a Javascript library that contains a set of standard application services and components that run across different browsers, and Closure Templates, designed to automate the dynamic creation of HTML. The templates can be used within Javascript in client machines or in Java on servers.

Google Launches Commerce Search

2009-11-05T16:24:00.003-05:00

[From LA Times/Technology] Google has launched Google Commerce Search as a service designed to help make the Web sites of large online retailers easier to search.

Google says the service, which costs $50,000 and up each year, will improve user experience and boost sales. Says Nitin Mangtani, a lead product manager at Google. "If it takes shoppers eight to 10 seconds to search for something, and they can't find it easily, they leave the Web site."

The main selling points are that everything that has made Google a dominant company (vast computing resources, algorithms that provide right results, and even the ability to fix your typos and find what you're looking for) will help people navigate clunky retail Websites that cause a major stumbling block to sales. (Of course, if the check-out process is equally clunky, the merchant is even more likely to loose the sale!)

Also, according to Forrester Research, page load speed is crucial to keeping shoppers on your site. Two seconds is how long a typical online shopper waits for a retailer's site to load before getting frustrated and bailing out....

PCI Superstar Dead of Heart Attack

2009-10-29T13:24:00.001-04:00

From Evan Schuman, editor of StoreFront BackTalk: "We’re heartbroken to have to report to our readers that our esteemed PCI Columnist, David Taylor, passed away on Tuesday from a sudden heart attack. A private memorial service is being held in New York and Dave’s family is asking for donations to the American Heart Association.

"Dave spent much of his time running the PCI Knowledge Base, which he launched after a distinguished career as a Gartner analyst. I personally had the pleasure of working with Dave on many projects, panels and podcasts and found his keen observations and sense of humor to be most rare. He called his shots honestly but went out of his way to be kind. Dave’s column was an instant hit with subscribers, as it gave him a forum for his observations and for his wry take on life. We’ll miss him without limit and the industry has lost one of its brightest voices."

Amazon Launches PayPhrase

2009-10-29T11:15:00.002-04:00

From WebProNews: Amazon.com has introduced "PayPhrase," a new shortcut for making purchases at the online retailer and other websites.

PayPhrase works by allowing users to choose their own phrase along with a PIN and then set up their shipping information, which is stored at Amazon.

Amazon customers can use PayPhrase to make purchases at any websites that offers Checkout by Amazon, such as DNKY, Patagonia, Buy.com and J&R Electronics.

Amazon says PayPhrase shortens the online shopping process by not requiring customers to share sensitive payment information with multiple websites. Customers can type their PayPhrase into a button on the product page, and click to preview the total cost of the order, including shipping and tax.

Customers can skip steps such as "Add to cart," "Proceed to checkout," by using their PayPhrase information.

"PayPhrase solves the headache of trying to keep track of all the different usernames and passwords people use to shop on various sites across the web. With PayPhrase all you need is one phrase and one PIN to pay online," said Matt Williams, General Manager, Amazon PayPhrase (Matt's PayPhrase is "good to go").

"We think customers will enjoy the simplicity that Amazon PayPhrase offers, and we hope they'll have some fun choosing their own personal phrases," says Williams.

Merchants can accept PayPhrase orders by using Checkout by Amazon, which automatically supports PayPhrase. Parents can use PayPhrase to set up an online allowance for their kids and approve each order via e-mail, mobile phone or text alerts.

Sterling Debuts "Always In Stock"

2009-10-27T10:31:00.002-04:00

Sterling Commerce, a division of AT&T, today introduced Sterling Always in Stock . This new solution combines advanced cross-channel order management with seamless integration capabilities to enable retailers to improve the customer experience and preserve customer loyalty, while boosting sales and optimizing inventory efficiency.

When a customer is faced with an out-of-stock product, Sterling Always in Stock enables the sales associate or call center agent to find the desired item in the retailer’s network and the customer to choose a satisfying fulfillment method.

Sterling Always in Stock is a preconfigured solution that combines modules from Sterling Multi-Channel Selling and Sterling Multi-Channel Fulfillment with an easy-to-use interface for sales associates and call center agents to optimize the entire “save-the-sale” business process. The solution utilizes a special order process that also can accommodate "endless aisle" items. Once the transaction is complete, Sterling Always in Stock automatically triggers fulfillment from the designated location and provides complete order status visibility for the customer and the sales associate.

Note: this is a rebranding of a concept that Sterling introduced in February of last year. See this on the "Endless Aisle," a concept introduced by neXpansion almost 10 years ago.

Sanderson (UK) Joins PCI Security Standards Council

2009-10-26T10:52:00.002-04:00

Sanderson, the publicly owned UK provider of software solutions to retail and multichannel merchants, has, through Sanderson RBS, joined the Payment Card Industry (PCI) Security Standards Council. As a Participating Organization, Sanderson is working with the Council to evolve the PCI Data Security Standard (DSS) and other payment card data protection standards to protect both merchants and consumers from payment card fraud.

As a member of the PCI Security Standards Council, Sanderson has access to the latest payment card security standards, is able to provide feedback on the standards and is part of a growing community that now includes more than 500 organizations. In an era of increasingly sophisticated attacks on systems, adherence to the PCI DSS is the best protection against data criminals. By joining the Council as a Participating Organization, Sanderson are adding their voice, and therefore the voice of their customers to the protection process.

Bob Russo, General Manager of the PCI Security Standards Council commented: “The PCI Security Standards Council is committed to helping everyone involved in the payment chain protect consumer payment data. By joining the Council, Sanderson is playing an active part in this important end goal.”

eBillme Launches eCommerce Option

2009-10-25T14:38:00.002-04:00

About 72 million potential eCommerce shoppers don't have a credit card, according to eBillme.com, which is trying to capitalize on this demographic by offering them the option to pay for their online purchases in cash.

Through the site’s “walk-in” payment option consumers can purchase items online from 840 different eCommerce sites, then pay for their purchases in cash at one of Ebillme’s payment locations. Once payment is confirmed, the merchant is notified, and the product is sent.

Sears.com, Kmart.com, and Kenmore.com are recent additions to the eBillme family.

If this service catches on, more online retailers may have to rethink the types of payment options that they offer their customers, and expand these options accordingly.

While paying in cash for online purchases may allow customers to take advantage of special online deals, critics also point out that it may also be time-consuming and confusing for some “cash only” customers who are, according to eBillme CEO Marwan Forzley, primarily seniors or recent immigrants without access to banking.

Open Source eCommerce Platforms

2009-10-24T22:09:00.001-04:00

The Website Hongkiat.com lists its "Best of Open Source E-Commerce Shopping Carts." Well worth a look.

Cabela's Adopts Webtrends Analytics 9

2009-10-22T21:47:00.001-04:00

Webtrends, an enterprise customer intelligence company, recently announced that Cabela's Inc., a leading multichannel merchant for hunting, fishing and outdoor gear, has selected Webtrends Analytics 9 and Webtrends Marketing Warehouse to help measure and take action with the data that drives its online experience and digital marketing campaigns.

"We are excited about our new partnership with Webtrends as our Web analytics vendor. Webtrends, with its flexible architecture, allows us to integrate Web analytics into our business processes instead of having to build our business processes around a tool. This is the best fit for our analytics strategy," said Mark Thompson, Cabela's Director of E-commerce. "Researching online consumer behavior allows us to make good decisions across all channels with open access to all of our Web data, integrated with the rest of our enterprise data. Webtrends truly understands this and has built a culture to foster it."

Exact Abacus (UK) Offer 3EX.NET

2009-10-19T20:19:00.002-04:00

Harnessing over 25 years of software development experience, Exact Abacus have developed 3EX.NET – an integrated eCommerce and back-office platform capable of simultaneously running: Websites, sales, order processing, customer relationship management, stock control, marketing, and financials as well as the supply chain.

3EX.NET enables users to trade via multiple channels with a single comprehensive application available as a boxed set and pre-configured solution. The set includes:

BASE— Contains everything you will need to build and run a content-managed information-only website. Ideal for Companies building product/service/brand awareness and capturing sales enquiries, with prices starting from £100 per month.

LITE— Designed for entrepreneurial businesses looking to take their eCommerce offer to the next stage, LITE provides a comprehensive shopping cart and range of Website tools to take your business to the next level, available from as little as £250 per month.

PRO— A solution for companies demanding a truly integrated front-end and back-office platform. With the PRO product you get everything that 3EX.NET (our back-office solution) has to offer, from Plugins and Payments to CRM and Financials, starting from £500 per month.

CUSTOM— For those looking for a customized website solution. The CUSTOM package selects appropriate modules and functionality from the 3EX.NET suite to meet your requirements, with a tailormade commercial package.

Lee Gregson, Managing Director of Exact Abacus comments: “Exact Abacus has been providing leading edge software solutions for mail order, distribution, fulfilment and ecommerce companies for over 25 years. Our new 3EX.NET range enables us to offer our product to a much wider marketplace, from startup companies capturing sales enquiries, through to bespoke website solutions with integrated backoffice. Whatever your requirement, there is a 3EX.NET solution to suit your needs and budget.”

Achieving PCI Compliance

2009-10-19T19:49:00.003-04:00

WCF, the UK company that runs mail order brands including James Meade and Country Collection, recently achieved PCI compliance. WCF use Exact Abacus' Customer Relationship Management software and Company Secretary, Jo Ritzema, has provided some hints and tips on the Exact Abacus blog gained from their 18 month long process in getting to the goal line with PCI.

If you are still uncertain about how to manange PCI Compliance, I strongly urge you to read this brief but very detailed and informative run-down of how to do it right.

S.E. Marshall Select Elucid

2009-10-19T15:30:00.001-04:00

Sanderson, a publicly-owned provider of multi-channel order management and fulfillment solutions in the UK, has won a major new contract to supply their Elucid system to S.E.Marshall & Co Ltd., the Huntingdon, UK-based specialist multi-channel retailer of perishable gardening products supplies seeds, plants, gifts and hardware to avid gardeners of fruit and vegetables.

In selecting Elucid, S.E.Marshall hope to gain wide-reaching benefits, from sophisticated warehouse management functionality controlling pick/pack/despatch and back order operations, underpinned by a greater visibility of stock control across their three primary product brands, to strong database management.

Martin Harvey, Managing Director, S.E.Marshall & Co Ltd said "it was essential our chosen supplier has proven capabilities of delivering complex solutions, which is why we have selected Sanderson.”

CRE Offers Hosted Payments Page for PCI-compliance

2009-10-17T15:54:00.002-04:00

As the remaining Payment Card Industry Data Security Standard (PCI DSS) deadlines approach, e-commerce merchants must quickly determine how to bring their checkout process into alignment with the new required standards for protecting sensitive cardholder data. To ease the burden, CRE Secure Payments, LLC has unveiled a Hosted Payment Page technology aimed at reducing the scope and cost of PCI Compliance for eCommerce merchants by moving the storage, processing and transmittal of payment information from the merchant's environment to a PCI-Compliant data center without interrupting checkout flow.

Hosted Payment Page with Patent-Pending HTML CLONE™ Technology
CRE Secure's Hosted Payment Page is a PCI-compliant service that presents itself in the normal checkout process to provide a smooth and familiar experience to customers for payment collection. Unlike traditional services that redirect customers off-site for payment, CRE Secure's patent-pending HTML CLONE technology calls on the merchant's shopping cart or website CSS to provide an exact replica of the merchant environment to ensure a seamless checkout experience for the user, including access to all links and live navigation of the merchant site.

Pod1, SagePay Partner for Magento Module

2009-10-15T16:43:00.003-04:00

Pod1 has partnered with Sage Pay (formerly Protx, and a leading UK payment services provider) to develop an open-source payment application module for the open-source eCommerce platform Magento.

The module will allow Pod1 clients and any other retailer who wants to work with Sage Pay to use the Sage Pay Server solution, which serves all payment pages from Sage Pay’s server to assure PCI-DSS data security.

UK Direct Commerce Suppliers of the Year

2009-10-14T23:11:00.001-04:00

Eight supplier companies in the UK were celebrated for their contributions to the catalogue and online retail sector at last week’s Catalogue Exchange/ECMOD Supplier of the Year Awards ceremony. The winners were:

3^rd Party Order Fulfilment & Contact Centre Services: CITIPOST
Catalogue & Promotional Print Production: EC2I
Catalogue Creative & Design Services: TA DESIGN
Delivery Services: ONEPOST
IT Platforms inc SAAS: MAGINUS
Website & Digital Development Services: MAGINUS
Most Innovative Solution Online Customer Engagement: YUDU
Most Innovative Cost Saving Solution Off-Line Customer Facing: ABACUS DIRECT and GARNETT DICKINSON PRINT (Joint Winners)

Maginus Launches "My Genius" Microsites

2009-10-14T19:46:00.002-04:00

Maginus, a major UK-based multichannel solution provider (call centre, eCommerce, retail, fulfilment solutions on the Microsoft Dynamics/AX platform), has launched a very clever microsite for the company "mascot," My Genius. Very much worth a look. Very cleverly done.

CREATETHE GROUP Launches La Perla Site

2009-10-14T17:08:00.002-04:00

CREATETHE GROUP, the digital commerce leader for elite global brands, today announced that La Perla Fashions Inc. has launched a new global Website on the CTS/SELL platform. Recognizing the need for a richer online presence to drive sales for its expanding product offering, La Perla selected CREATETHE GROUP because of its platform’s scalability, global multi-language, multi-currency capabilities and the flexibility to create a unique brand experience that showcases their products.

The revamped LaPerla.com features a branded eCommerce storefront supporting 26 countries, six languages and three currencies. The site highlights the breadth of La Perla’s products with an easy-to-use navigation that enables customers to find and buy exactly what they want quickly and easily. For example, customers can locate merchandise available in their size without having to click on every category or collection. In addition, oversized product images with multiple views and a rich zoom help convey the details and artisanship that goes into the creation and construction of La Perla products.

La Perla will also showcase new offerings on the site, such as a bridal line, and will introduce its line of men’s products in the U.S., a highly popular line for the company in Europe. Beyond eCommerce, the site will enable customers to engage with the La Perla brand and to learn about the company’s rich history in intimates.

Ecometry PA-DSS-Compliant

2009-10-12T21:24:00.001-04:00

Escalate Retail reports on Twitter that Ecometry vers. 10.0.4 passed it's PA-DSS audit and that its PCI Council Website listing will be coming soon.

Litle, Accertify Holding Fraud Prevention Seminar

2009-09-22T16:58:00.004-04:00

Litle & Co., a leading payment processor for direct merchants, and Accertify, a provider of fraud prevention solutions, will be holding a free seminar in New York City, Oct. 13, on "Commerce Fraud: Moving from Tools to Solutions," presented by David Montague, Founder and President of The Fraud Practice.

Creating a fraud management plan, and finding the right solution, can be difficult and confusing when you consider the vendors offering services for fraud prevention have exploded from a handful into the hundreds in the last few years. In this session participants will learn what the core features of a fraud solution are along with how they can segment and differentiate fraud solution providers by the techniques they offer (“apples to apples” comparison). Emphasis will be placed on how you should approach the evaluation of third-party tools and services in terms of an overall fraud mitigation plan. Participants can expect to be able to answer thre questions after attending the session:

(1) Define the meaning of a tool, signal, feature and a solution.

2) Describe the core features and capabilities needed to implement a Card-Not-Present fraud solution.

3) Describe how to categorize a third party fraud tool in terms of “techniques"

The seminar will be held from 8:00 AM to 3:00 PM at
HUDSON TERRACE
621 W 46th Street
New York, NY 10036

David's presentation will be followed by complimentary cocktails and dinner.
Space is limited so please R.S.V.P. by October 2nd to Christina Wilson, cwilson@litle.com

Escalate Has CoMarketing Alliance for Scene7

2009-09-22T16:50:00.003-04:00

Escalate Retail has a business arrangement with Adobe Systems Inc. that will allow retailers using Escalate’s eCommerce and Ecometry Commerce suites to utilize Adobe Scene7, a leading hosted rich media platform designed for companies doing eCommerce and multichannel marketing.

Adobe Scene7 is an on-demand cross-media platform that enables eCommerce and multichannel marketing companies to create rich content for Website, e-mail or print campaigns by automating the production and delivery of high-impact data-driven media.