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	<title>The Direct Marketing Blog</title>
	
	<link>http://www.marigoldtech.com/blog</link>
	<description>News &amp; views about direct mail, opt-in email, and online direct marketing</description>
	<pubDate>Wed, 13 May 2009 10:35:51 +0000</pubDate>
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		<title>8 Tips for Sales Success in 2009</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/8-tips-for-sales-success-in-2009/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/8-tips-for-sales-success-in-2009/#comments</comments>
		<pubDate>Wed, 13 May 2009 10:27:55 +0000</pubDate>
		<dc:creator>Blake</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/?p=121</guid>
		<description><![CDATA[Despite the new Administration in Washington touting change and hope, pessimism seems to be the most abundant emotion these days. However, the difficult economic environment is the best time to prove the value that you offer your customers. If your business is struggling, the following 8 tips can help you grow this year.
1. Don&#8217;t stop [...]]]></description>
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		</item>
		<item>
		<title>B2B Email Marketing Tip #1: Subject Lines</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/b2b-email-marketing-tip-1-subject-lines/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/b2b-email-marketing-tip-1-subject-lines/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 23:46:59 +0000</pubDate>
		<dc:creator>Blake</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/?p=118</guid>
		<description><![CDATA[Far too often I have seen email creative efforts focus 99% of their time on the body of the email, that is, the copy, layout and graphic design and only 1% on the subject line. This is a huge mistake. Sometimes the subject line is a mere afterthought. In our experience conducting B2B email marketing [...]]]></description>
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		</item>
		<item>
		<title>Direct Marketing Tips – Using a New Movers List</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/direct-marketing-tips-%e2%80%93-using-a-new-movers-list/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/direct-marketing-tips-%e2%80%93-using-a-new-movers-list/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 15:21:17 +0000</pubDate>
		<dc:creator>Blake</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/index.php/archives/direct-marketing-tips-%e2%80%93-using-a-new-movers-list/</guid>
		<description><![CDATA[Even in the age of the internet, direct mail marketing is far from dead.  In fact direct mail can be an extremely effective way to market your business and get the word out about all the great products and services you have to offer.  With the right tools, the response to a direct [...]]]></description>
		<wfw:commentRss>http://www.marigoldtech.com/blog/index.php/archives/direct-marketing-tips-%e2%80%93-using-a-new-movers-list/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Using an Opt-In Email List to Build Your Business</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/using-an-opt-in-email-list-to-build-your-business/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/using-an-opt-in-email-list-to-build-your-business/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 22:38:28 +0000</pubDate>
		<dc:creator>Blake</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Optin Email]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/index.php/archives/using-an-opt-in-email-list-to-build-your-business/</guid>
		<description><![CDATA[Ever since the earliest days of the internet email has been an effective and fast means of communication.  Exchanges that would have once taken days or even weeks can now be completed in a matter of minutes, and email has allowed researchers, workers and ordinary citizens to communicate with one another across the country [...]]]></description>
		<wfw:commentRss>http://www.marigoldtech.com/blog/index.php/archives/using-an-opt-in-email-list-to-build-your-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Boost Direct Mail Profitability with Three Money Saving Tips</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/boost-direct-mail-profitability-with-three-money-saving-tips/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/boost-direct-mail-profitability-with-three-money-saving-tips/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 22:41:35 +0000</pubDate>
		<dc:creator>Blake</dc:creator>
		
		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category />

		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/index.php/archives/boost-direct-mail-profitability-with-three-money-saving-tips/</guid>
		<description><![CDATA[In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs.  While you can certainly take steps to tackle response rates and price testing may not be a bad idea, decreasing costs is perhaps the easiest to tackle. [...]]]></description>
		<wfw:commentRss>http://www.marigoldtech.com/blog/index.php/archives/boost-direct-mail-profitability-with-three-money-saving-tips/feed/</wfw:commentRss>
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		<item>
		<title>SIC code mailing lists power industry-specific B2B campaigns</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/sic-code-mailing-lists-power-industry-specific-b2b-campaigns/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/sic-code-mailing-lists-power-industry-specific-b2b-campaigns/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 00:04:42 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
		
		<category><![CDATA[Business Lists]]></category>

		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Optin Email]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/index.php/archives/sic-code-mailing-lists-power-industry-specific-b2b-campaigns/</guid>
		<description><![CDATA[SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a conference or subscribe to a trade journal; a much larger percentage will be represented in Marigold&#8217;s B2B lists.
Who takes advantage of [...]]]></description>
		<wfw:commentRss>http://www.marigoldtech.com/blog/index.php/archives/sic-code-mailing-lists-power-industry-specific-b2b-campaigns/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mailing lists: Your direct route to busy corporate-gift buyers</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/mailing-lists-your-direct-route-to-busy-corporate-gift-buyers/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/mailing-lists-your-direct-route-to-busy-corporate-gift-buyers/#comments</comments>
		<pubDate>Fri, 27 Jul 2007 23:05:07 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
		
		<category><![CDATA[Business Lists]]></category>

		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Optin Email]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/index.php/archives/mailing-lists-your-direct-route-to-busy-corporate-gift-buyers/</guid>
		<description><![CDATA[For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled.
Nearly every large and mid-size company in America gives holiday gifts. Internal gift-giving can range from clever, company-specific party favors to substantial &#8220;thank yous&#8221; to key players. Gifts [...]]]></description>
		<wfw:commentRss>http://www.marigoldtech.com/blog/index.php/archives/mailing-lists-your-direct-route-to-busy-corporate-gift-buyers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to get “double opt-in” for direct marketing email</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/how-to-get-double-opt-in-for-direct-marketing-email/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/how-to-get-double-opt-in-for-direct-marketing-email/#comments</comments>
		<pubDate>Fri, 13 Jul 2007 23:59:46 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
		
		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Optin Email]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/index.php/archives/how-to-get-double-opt-in-for-direct-marketing-email/</guid>
		<description><![CDATA[The use of double opt-in for a mailing list both protects you and boosts ROI. It protects you because it reminds customers that you are one of the &#8220;third parties&#8221; from which they have agreed to receive email. And it boosts ROI because your subsequent mailings, to those who have confirmed opt-in, will be focused [...]]]></description>
		<wfw:commentRss>http://www.marigoldtech.com/blog/index.php/archives/how-to-get-double-opt-in-for-direct-marketing-email/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Direct mail: Who’s got the lists?</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/direct-mail-whos-got-the-lists/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/direct-mail-whos-got-the-lists/#comments</comments>
		<pubDate>Tue, 03 Jul 2007 21:00:14 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
		
		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<category><![CDATA[Optin Email]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/index.php/archives/direct-mail-whos-got-the-lists/</guid>
		<description><![CDATA[Where do direct mail lists come from? 
When direct marketers move beyond their own customer lists and begin renting mailing lists, they find a variety of sources to deal with. Here&#8217;s a quick guide to the three main types — list owners, list managers and list brokers.
List owners. Retail companies have customers&#8217; data from subscriptions, [...]]]></description>
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		</item>
		<item>
		<title>Campaigns hit home with residential mailing lists</title>
		<link>http://www.marigoldtech.com/blog/index.php/archives/campaigns-hit-home-with-residential-mailing-lists/</link>
		<comments>http://www.marigoldtech.com/blog/index.php/archives/campaigns-hit-home-with-residential-mailing-lists/#comments</comments>
		<pubDate>Fri, 29 Jun 2007 05:54:07 +0000</pubDate>
		<dc:creator>Karen</dc:creator>
		
		<category><![CDATA[Consumer Lists]]></category>

		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[Direct Marketing]]></category>

		<guid isPermaLink="false">http://www.marigoldtech.com/blog/index.php/archives/campaigns-hit-home-with-residential-mailing-lists/</guid>
		<description><![CDATA[Spam filters can lay waste to a B-to-C email campaign. So can a busy &#8220;delete&#8221; key. By contrast, the postal service delivers your campaign right into your potential customers&#8217; hands.
Despite the ubiquity of Internet marketing and the rise in postal rates, Marigold continues to see strong demand for its many targeted residential mailing lists. These [...]]]></description>
		<wfw:commentRss>http://www.marigoldtech.com/blog/index.php/archives/campaigns-hit-home-with-residential-mailing-lists/feed/</wfw:commentRss>
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