A Letter from
Bob & Dannah Gresh
This year, we will have connected with parents, tweens, and teens over one million times—offering gospel Truth and biblical discipleship in a cultural moment that desperately needs both. You helped make that possible through your prayerful partnership.
As we look toward 2026, our vision has been sharpened by a question that’s been circulating in Christian spaces for several years: Did “purity culture” harm young women, or did the “purity movement” help them? Perhaps the reality is far more complex than either side of that debate allows.
For us, the question has been deeply personal. It affects every True Girl mom and every Born To Be Brave dad trying to disciple their children in a world where sexuality has become confusing, noisy, and often weaponized. The wrong answer leaves parents afraid to guide their children. The right answer frees them to invite their sons and daughters into a path of holiness and integrity shaped by Scripture—not shame.
In 2026, with that mission at the forefront—and with our continued work in evangelism and discipleship—we are launching a full initiative to equip parents to talk to their kids about sexual purity with confidence and grace. We will also re-release And the Bride Wore White and introduce a first-of-its-kind Bible app for teen girls, developed in partnership with Revive Our Hearts.
Thank you for standing with us. Your prayers and financial support make this ministry possible—and needed now more than ever.
Bob & Dannah Gresh
Planting Truth Since 1999
We’re on a trajectory to help 5 million parents+kids grow closer to each other as they grow closer to Christ by 2028
Your Gift Brings Truth to the Next Generation
Goal: $200,000 by December 31
Help us plant Deep Roots of Truth. Every dollar helps more tweens and teens experience connection with Jesus.
$168,440 raised
We exist to connect parents to their kids so they can plant and nurture deep roots of Truth.
Rooted and built up in Christ and established in the faith!
Colossians 2:7
Our mission includes planting a love of God’s Word early, engaging in intimate discipleship that keeps mom and dad in the driver’s seat, answering the hardest questions our culture poses, and inviting the next generation to experience a love relationship with God that is real and personal.
For a quarter of a century, we’ve sought to root the next generation in God’s Truth and build them up in Christ so they are established in the faith.
Growth at a Glance
33 languages
live events
decisions to
follow Christ
Numbers matter.
They’re evidence that we are being faithful with your generosity and that God is blessing our work.
But we’ve always been drawn to the parable of the one lost sheep in Luke 15. The man leaves the flock of 99 and seeks a single lost sheep until he finds it. He lovingly carries that sheep on his shoulders, calls his friends, and rejoices.
We pray that we never lose our desire to focus on one person’s life. So we routinely pause to celebrate the individual freedom stories God writes through the ministries of Pure Freedom.
For a quarter of a century, we’ve sought to root the next generation in God’s Truth and build them up in Christ so they are established in the faith.
How We Do It
Creating Connections
In 2025, we will facilitate over 1 million discipleship moments with parents and tweens.
Online Bible Studies
Nearly 19,000 tweens and teens have dug into God’s Word since 2020.
Discipleship Boxes
54,000 moms+daughters experienced Bible-based “dates” to discuss critical topics.
Holy Girl Walk
20,000 walkers with the Holy Girl Walk memorized God’s Word together since 2024.
True Girl Podcast
900,000+ podcast listens for the True Girl Podcast in 130+ countries this year alone.
Live Events
Teams in North and South America have presented 988 gospel-driven events to moms+daughters and fathers+sons.
Income & Expenses
The ministries of Pure Freedom are made possible through the generosity of those who give. From the 10-year-old girl who walks dogs and sends us her change to the couple impacted by our ministry in the Dominican Republic to individuals and families around the globe, God is using gifts to make our mission of planting Truth in the next generation possible. That’s why every dollar given is carefully stewarded and prayerfully invested.
*This year, the ministry is aligning its fiscal calendar year to better support its mission and operational needs.
Donations
TICKETS & RESOURCES SALES
DIRECT
OUTREACH
OPERATION
PARTNER
DEVELOPMENT
Coming in 2026
reaching 40,000
episodes reaching1.2 million
for tween and teen girls
(and three new books)
for teen girls
parents to talk about purity
I want to support Pure Freedom!
We invite you to join us in the mission to plant so much Truth in the next generation that there’s no room for the world’s lies.
