RebelMouse vs. WordPress VIP

After building the product for Huffington Post, and owning the product and engineering groups at AOL after we were acquired, it was clear to me there was a huge gap between what the current CMS offering gave the world and what the world needed. Five years later we are at scale, moving the needle and doing to WordPress what Airbnb did to Craigslist.


Social and Centralized

WordPress, Drupal, and the custom CMS solutions of the world are all independent, non-connected instances that each need to be updated individually. There are over 87 million instances of WordPress alone in the world, and each security upgrade, feature update, and every other single thing has to be updated for each site individually.

By contrast, RebelMouse is a social, centralized platform built to keep up with the speed of the tech giants. Our updates are pushed out to all of our sites at once (and sometimes even multiple times a day) with content creation tools integrated directly into social APIs. We can get clients off of clunky CMSs and into the future in a matter of days. Many of our clients have seen page views and unique visitors grow anywhere from 50–300% literally within the first days of launch.

We iterate with the times and tell you what's changing in the world, how we've reacted to it, and how it's built into the updates you get from the platform. Our creative agency team trains your teams or takes on special projects.

Easy Migrations — the Re-Platform Remastered

We create growth with every re-platform. And it doesn't take months, it takes hours or days. We can suck up a WordPress site, optimize its page speed, the user experience, the balance of ads, and how you monetize. We do it in our sleep now.

We are simply the best in the world at this and have taken it to another level.

You'll grow in SEO, you'll grow in social, you'll grow in return users, you'll grow in the amount your users share, and that will, in turn, grow your total audience.

We can set up test environments you send traffic to and show the dramatic comparison. We create growth.

A Better Experience for Readers — Social UX for Media

Everybody is building media sites wrong. We make it look simple. All the hard technology is at work behind the scenes. For readers, your content shines, is shareable, and your website becomes a rabbit hole that pulls users into more content that creates more sharing.

Better Social Distribution Tools — Cross-Platform Reach

It isn't just about publishing. There's a new content life cycle on the internet that leads to fast organic growth at dramatically lower cost. The key is understanding how to use social to your advantage instead of being lost in the noise. RebelMouse is a contagious media company, and the software turns organic growth into an efficient, repeatable, and scalable process.

Better Authoring Tools

Your writers, editors, creators, and community deserve tools that make them fast and efficient. It's also important that they follow a process that leads to best practices, so that the CMS itself is training your team with every post as they onboard.

Grabbing social content, building listicles and slideshows — RebelMouse makes everything simple, clean, and easy for writers.

Analytics and Management Tools

But it's also important for you to manage your writers, see their performance, enable them to learn from each other, and help them become data driven. RebelMouse analytics provide you with a clear view of who is performing, what posts are working, and where that content is gaining traction.

We also have deep Google Analytics integration, so you can easily add in components, promos, third-party units, and ad units. But most importantly, as they're being added, they are set up in staged environments automatically, and the traffic performance from these tests can be traced back to impact on bounce rate, pages/session, session duration, number of shares, percent of shares per visit, and unique custom goals for your business.

You might have the feeling we could go on a bit longer. We could! This is a passion for us. Come talk to us and let's get growing together.

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How Axios Built on RebelMouse

The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
  • Build a next-generation media property
  • Empower editors with technology for breaking news
  • Build a CMS that manages and elegantly assembles content into articles
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Build and Create Communities with Facebook’s Latest Updates

New Facebook product updates and algorithm changes pop up just about every week, and we don't expect our clients to scour the internet looking for every last one. Which is why we do our best to keep you up to date with every important platform initiative.

To avoid compromising reach and engagement, it's important to understand Facebook's recent updates and how you can incorporate them into your social strategy. Within the last couple of months, Facebook released a few key updates to better suit groups, content creators, and monetization practices.

Here are some to be aware of:

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LATEST: Product Updates Make Sharing a Breeze

There are two things we love at RebelMouse: upgrades and social sharing. Our CMS remains intuitive through our upgrades, mainly because we are constantly making small tweaks to improve our clients' workflow. Our latest round of product updates now set up your content for even more social success — keeping the almighty share top of mind.

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Publish on Google News in 3 Steps

We're obsessed with getting your content to its maximum audience, and that means it should travel across platforms seamlessly. Google News is a great way for news publishers to engage new followers. Google has a number of guidelines that cover how to get everything right, so let's go through those first.

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NEW! Edit Media Tool for Post Images

It's no secret that imagery is critical to creating a compelling post. A captivating visual is what really helps drive shares and engagement on social. That's why we're constantly updating and creating new tools that enable you to create the perfect image-centric post. Meet the new Edit Media tool.

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How to Launch a New Site Before the New Year

Do your New Year's resolutions include launching a website? If so, don't wait until 2018 to get the ball rolling. RebelMouse can design and launch a new site for you before the New Year, so you can focus on goals like growing brand recognition and loyalty instead. Already have a site? No worries — we can migrate your content and optimize your site design in no time, too.

Clients that have launched with RebelMouse are seeing revenue-impacting results, and they're getting them fast. Azula saw a 298% growth in Facebook traffic, Odyssey's new users have increased by 25% in just one month post launch, and Axios is creating loyalty unheard of in the media world right now. This isn't by luck. Our team of growth experts understand what goes into creating a successful website, and are able to create a mix of design, user experience, and branding that will capture your maximum audience.

This can all be done in four quick and easy steps:

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