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Have You Identified Your Buyers’ Trigger Events?

Brody Dorland — Mon, 20 May 2013 21:19:30 +0000

These days, we’re seeing an increase in the level of sophistication throughout the content marketing world. Content marketers are putting much more emphasis on solid, up-front strategy, and buyer profiling is a big part of that exercise. In this post, I’d like to dig into the concept of “trigger events”, an often-overlooked component of buyer [...]

New Additions to the Divvy Dashboard

Brody Dorland — Thu, 02 May 2013 19:48:49 +0000

As the saying goes…April showers bring May flowers. Well, it rained a lot in April, so our development team has had no choice but to knock out several big platform updates. Last night, we launched an expanded version of the Divvy dashboard that adds a few inches to your view and several new features to [...]

What’s On the Agenda? How to Structure Your Content Planning Meetings (Agenda Template Included)

Brody Dorland — Wed, 24 Apr 2013 15:13:52 +0000

Over the last decade, you have probably played a big role in transitioning one or multiple organizations from traditional marketing to our new content-centric, digital marketing world. From my experience, very few of these transitions have been easy. Roles have to change. New people often have to be hired. As Robert Rose, Lead Strategist for [...]

A Killer Divvy Tip from One Smart Cookie

Brody Dorland — Wed, 17 Apr 2013 20:18:29 +0000

Let me start this post by saying…I love my job. Day in and day out, I get to work with some of the smartest and most creative people I’ve ever met. Online biz strategist and productivity coach, Tanya Smith (@CoachTanya), is no exception. Tanya and I connected a while back when she produced a webinar that helps educate her [...]

New Feature Announcement: Lock Down Your Ideal Content View

Brody Dorland — Mon, 08 Apr 2013 15:10:34 +0000

Hey folks! Just a quick update to let you know about a recent addition to our new Content interface. With the launch of Divvy’s new Content interface a few weeks ago, we rolled out several new filtering tools and gave you a “Save as Default” function to lock down your ideal, default filters. We also [...]

Enough With the Emails Already…

Brody Dorland — Mon, 25 Mar 2013 21:58:15 +0000

Our mantra at Divvy is to make your life easier, not annoy you. As an editorial planning and content production workflow tool, we are forced to walk the fine line between automated accountability and “I’m getting too many email notifications!”. For each Divvy user, and their particular situation, our email notifications are going to be [...]

Convertible Content: One Piece, Many Ways

Jayme Thomason — Mon, 18 Mar 2013 16:47:23 +0000

It is no secret that creating content is a time-consuming venture. It takes time to brainstorm, plan, assign, create, revise, publish and promote content. Much emphasis has been given to re-purposing your content, mostly, from the angle of after the piece has already been published once. However, I think more can be done upfront to start thinking [...]

New User Question: How Many Divvy Calendars Do I Need?

Brody Dorland — Wed, 13 Mar 2013 03:56:41 +0000

Since launching Divvy back in September of 2011, we’ve had the chance to talk content with hundreds of marketers, content practitioners and media specialists. The only constant that we’ve recognized among these conversations is that every organization is unique, especially when it comes to the maturity of their overall content strategy, planning and production processes. On the [...]

Better, Smarter, Faster…And WIDER! Introducing Divvy’s New Content Interface

Brody Dorland — Wed, 06 Mar 2013 22:06:20 +0000

In the past few months, we’ve received multiple requests for new features surrounding our Content interface. Today, we’re pumped to show you what we’ve built…er…re-built. Check out the embedded video below to see what this thing can do! Can’t see this video? View it on YouTube: Introducing Divvy’s New Content Interface A few noteworthy benefits… [...]

You’re Doing It Wrong…

Brody Dorland — Fri, 08 Feb 2013 22:36:04 +0000

If you’ve read our story, you know that we, the founders of Divvy, come out of the content marketing agency world. We needed a better content planning tool for ourselves and our clients, so we built Divvy. With our backgrounds, we wanted to make sure that the methodologies and best practices of content strategy were [...]