DLC&A Internet Marketing Blog

What Is Link Building and Why Is It So Important?

Duane Coleman — Tue, 20 Apr 2010 16:18:41 +0000

Link building has been around almost as long as the concept of (SEO) search engine optimization. And many of the earliest practitioners of search engine optimization only used link-building to get...

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Link Building Campaigns – Should You Target Quantity or Quality?

Duane Coleman — Tue, 23 Mar 2010 13:50:55 +0000

When it comes to link building campaigns, the answer is now, almost always…yes. There was a time when it didn’t matter what kind of links you had as long as you had more than your competitors. ...

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Monetizing Lead Generation and other Non-Ecommerce Websites

Duane Coleman — Thu, 25 Feb 2010 21:32:55 +0000

Lead generation websites can leverage Google Analytics e-commerce functionility to monitize performance and obtain more detailed website data that can impact ROI. Related posts:E-Commerce Web...

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Niche Marketing Opportunities Continue to Be Readily Available

Duane Coleman — Tue, 12 Jan 2010 19:10:40 +0000

Niche marketing opportunities continue to be readily available and the internet can be a tool to help you identify opportunities for growth that few business owners have yet to discover. Related...

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McAfee Report Shows How Retailers can Increase Conversions by nearly 11%

Duane Coleman — Mon, 28 Dec 2009 16:52:20 +0000

White Paper by McAfee reconfirms security concerns of website shoppers and the importance that qualified security symbols play in shopping cart conversions. Related posts:Forrester Web Analytics...

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Forrester Web Analytics Report Provides Insight Into Analytics Key Trends

Duane Coleman — Thu, 08 Oct 2009 17:57:21 +0000

Yesterday’s Google Analytics blog featured an important web analytics study from Forrester Consulting. One of the studies findings is around the role of people and web analytics technology. ...

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SEO Is About Outcomes

Duane Coleman — Wed, 07 Oct 2009 14:28:00 +0000

A client recently shared a story regarding a conversation they had with their web development firm. The client was informed by the developer that they also did SEO (search engine optimization),...

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SEO/Website Competitive Assessment: A Tool That Can Help You Know Where You Stand

Duane Coleman — Sat, 12 Sep 2009 20:18:17 +0000

We recently completed a website competitive assessment for a website developer and her client. The client had been working with an SEO firm for a couple of years and wanted to determine what was...

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Social Media Marketing Takes Time: Plan Accordingly

Duane Coleman — Fri, 04 Sep 2009 18:13:18 +0000

Social media marketing can offer significant benefits for small and medium sized businesses, yet it takes time and/or other resources to do it right. Social media is one area that should be worked on...

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