DMA Email Marketing Council Blog

When's the best time to check your stats after a mailing?

denise.cox — Tue, 07 Jul 2009 09:28:30 +0100

Do you assume that all activity for the newsletter you send happens within the first 24 hours? We're all pretty busy - travelling, on holiday, or away from the computer or mobile (gasp!) and may not get around to engaging...

July's Issue of Infobox

Kath Pay — Wed, 01 Jul 2009 16:44:54 +0100

This month we have a focus on metrics and results. You can see when marketers are actually sending emails; how to overcome three common barriers to adopting metrics and how to make the most out of your own list. We...

Metrics and their meaning - Part 2

Jonathan Burston — Wed, 01 Jul 2009 09:00:00 +0100

Here's the second installment of the Legal & Best Practice Hub on Metrics and their meaning. What we're hoping is to gain your feedback and comments. This week we're looking at Internal Monitoring and the metrics that feature in this...

5 automated campaigns designed to deliver revenue

Kath Pay — Tue, 30 Jun 2009 13:24:48 +0100

I am constantly surprised that in the search for revenue, some marketers often overlook the impact of implementing automated campaigns. Other tactics often steel the lime light (and resource), for example segmentation, for me does not deliver the revenue as...

Help! I want to sign up for emails!

Tink Taylor — Wed, 17 Jun 2009 14:14:37 +0100

I was recently asked by a journalist from Marketing Week to comment on some research relating to consumer willingness to give data to a company or brand. The survey suggested that most consumers would be more than happy to provide...

Inactive or Unemotionally Subscribed?

Dela Quist — Wed, 10 Jun 2009 07:34:24 +0100

The term "emotionally unsubscribed" as a way of describing the subscribers who do not interact with your emails for long periods of time seems to be making a comeback - unfortunately. I first came across the term 2 – 3...

Is Email really the new Direct Mail?

Rupert Harrison — Tue, 02 Jun 2009 12:57:11 +0100

If the recent Borrell Associates report is to be believed, then "Direct mail has begun spiralling into what we believe is a precipitous decline from which it will never fully recover." OK, we’re all familiar with email’s benefits over direct...

Exploding the Digital Myth

Kath Pay — Mon, 01 Jun 2009 08:00:00 +0100

Exploding the Digital Myth: 2 half day events In the ever changing digital landscape the importance of an effective creative digital campaign has brought about the need to converge different digital channels to creatively deliver relevant digital campaigns to the...

Interactive Panel - Inbox/Outbox

Kath Pay — Sat, 30 May 2009 12:02:14 +0100

Are Customers Getting Too Much Email? Join us for an interactive panel, chaired by the DMA Email Marketing Council on the first day of Inbox/Outbox. A DMA Email Marketing Council interactive panel, exploring the effects of recession on email marketing....

Metrics and their meaning

Jonathan Burston — Fri, 22 May 2009 14:00:00 +0100

The DMA Legal & Best Practice Hub of the Email Marketing Council have for a number of months been working on defining the metrics that are commonly used day to day within our industry. Why? Because with so many definitions...