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This new, updated edition includes:<ul><li>A new introduction discussing recent changes to the world of marketing and PR<li>A brand new chapter on mobile marketing<li>An additional chapter on real-time marketing and PR<li>Updated information on how to measure the success of your campaigns<li>A range of new tools<li>Fresh case studies</ul><p><b>Price: </b>$19.95</p> <p><a href="http://www.amazon.com/exec/obidos/ASIN/1118026985/ref=nosim/stuilik-20" title="The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs,)" target="_blank"><b>Click here to buy from Amazon</b></a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7873762169491975089-614270547339501596?l=doctorgoblog.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DoctorLearnsToBlog/~4/3hsntD08qQs" height="1" width="1"/>dididamnoreply@blogger.com0http://doctorgoblog.blogspot.com/2011/07/new-rules-of-marketing-pr-how-to-use.htmltag:blogger.com,1999:blog-7873762169491975089.post-67596684417121106412011-07-12T09:11:00.000+07:002011-07-12T09:11:00.294+07:002011-07-12T09:11:00.294+07:00 <p><a href="http://feedads.g.doubleclick.net/~a/bBchKEl6bOsKD6z5FAD2U_u49mI/0/da"><img src="http://feedads.g.doubleclick.net/~a/bBchKEl6bOsKD6z5FAD2U_u49mI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/bBchKEl6bOsKD6z5FAD2U_u49mI/1/da"><img src="http://feedads.g.doubleclick.net/~a/bBchKEl6bOsKD6z5FAD2U_u49mI/1/di" border="0" ismap="true"></img></a></p><img src="/51c0RkqPi6L.jpg" alt="Web Marketing All-in-One Desk Reference For Dummies"width="300" align="left" style="margin-right: 7px;" />Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than <i>Web Marketing All-in-One For Dummies</i>.<p>These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:<ul><li>Establishing a Web Presence<li>Search Engine Optimization<li>Web Analytics<li>E-Mail Marketing<li>Blogging and Podcasting<li>Social Media Marketing<li>Online Advertising & Pay-Per-Click<li>Mobile Web Marketing</ul><p><i>Web Marketing All-in-One For Dummies</i> shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to<ul><li>Maximizing Internet potential for your business and ranking high in searches<li>Tracking how your ads, pages, and products perform<li>Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read<li>Creating a blog or podcast that helps you connect with clients<li>Using social media outlets including StumbleUpon, Facebook, and Twitter<li>Leveraging mobile technology<li>Generating traffic to your site and writing ads that get clicks</ul><p>Not only that, but <i>Web Marketing All-in-One For Dummies</i> includes a Google AdWords redeemable coupon worth $25 to get you started! 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You’re already on your way to Web marketing mastery!<p><b>Price: </b>$20.00</p> <p><a href="http://www.amazon.com/exec/obidos/ASIN/0071743863/ref=nosim/stuilik-20" title="The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)" target="_blank"><b>Click here to buy from Amazon</b></a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7873762169491975089-5296119557701574110?l=doctorgoblog.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DoctorLearnsToBlog/~4/dtAzUdgj_yk" height="1" width="1"/>dididamnoreply@blogger.com0http://doctorgoblog.blogspot.com/2011/07/mcgraw-hill-36-hour-course-online.htmltag:blogger.com,1999:blog-7873762169491975089.post-49089808996489126772011-07-12T00:54:00.000+07:002011-07-12T00:54:00.519+07:002011-07-12T00:54:00.519+07:00 <p><a href="http://feedads.g.doubleclick.net/~a/Ev25nrs3WkYwbUYcaLTsTb-Ez3U/0/da"><img src="http://feedads.g.doubleclick.net/~a/Ev25nrs3WkYwbUYcaLTsTb-Ez3U/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Ev25nrs3WkYwbUYcaLTsTb-Ez3U/1/da"><img src="http://feedads.g.doubleclick.net/~a/Ev25nrs3WkYwbUYcaLTsTb-Ez3U/1/di" border="0" ismap="true"></img></a></p><img src="/51sUP8Y5TFL.jpg" alt="The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition"width="300" align="left" style="margin-right: 7px;" /><b>A completely revised and updated edition of the <i>BusinessWeek</i> bestseller on effective, modern marketing and PR best practices</b><p><i>The New Rules of Marketing and PR</i> shows you how to leverage the potential that Web-based communication offers your business. 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It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. 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Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author." Dr Ruth Rettie Senior Lecturer, Kingston University "He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!" Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand "Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge." Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center<p><b>Price: </b>$122.00</p> <p><a href="http://www.amazon.com/exec/obidos/ASIN/0273717405/ref=nosim/stuilik-20" title="Internet Marketing: Strategy, Implementation and Practice (4th Edition)" target="_blank"><b>Click here to buy from Amazon</b></a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7873762169491975089-1398845192019146755?l=doctorgoblog.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DoctorLearnsToBlog/~4/OReY1xbxpUI" height="1" width="1"/>dididamnoreply@blogger.com0http://doctorgoblog.blogspot.com/2011/07/internet-marketing-strategy.htmltag:blogger.com,1999:blog-7873762169491975089.post-1406587053014596792011-07-11T11:05:00.000+07:002011-07-11T11:05:00.494+07:002011-07-11T11:05:00.494+07:00 <p><a href="http://feedads.g.doubleclick.net/~a/AipIFHzIEmTbDZcP_3olOy9ZX20/0/da"><img src="http://feedads.g.doubleclick.net/~a/AipIFHzIEmTbDZcP_3olOy9ZX20/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/AipIFHzIEmTbDZcP_3olOy9ZX20/1/da"><img src="http://feedads.g.doubleclick.net/~a/AipIFHzIEmTbDZcP_3olOy9ZX20/1/di" border="0" ismap="true"></img></a></p><img src="/51jbK2aAlgL.jpg" alt="Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing"width="300" align="left" style="margin-right: 7px;" /><p><b>Add the Internet to Your Marketing Arsenal-Guerrilla Style!</p></b> <p>The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. 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They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight.<BR> "Internet Marketing from the Real Experts" is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.<BR> These are the people that do this stuff every day. 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The latest in the very popular <b>Hour a Day series</b>, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.<ul><li><div>Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy</div><li><div>Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers</div><li><div>Breaks down intimidating topics into approachable, hour-a-day tasks</div><li><div>Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies</div><li><div>Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey</div></ul><p>Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!<p><b>Price: </b>$29.99</p> <p><a href="http://www.amazon.com/exec/obidos/ASIN/0470633743/ref=nosim/stuilik-20" title="Internet Marketing: An Hour a Day" target="_blank"><b>Click here to buy from Amazon</b></a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7873762169491975089-4874531928373822576?l=doctorgoblog.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DoctorLearnsToBlog/~4/odbwTKbSk_Q" height="1" width="1"/>dididamnoreply@blogger.com0http://doctorgoblog.blogspot.com/2011/07/internet-marketing-hour-day.htmltag:blogger.com,1999:blog-7873762169491975089.post-43645675885000908302011-07-10T23:21:00.000+07:002011-07-10T23:21:00.505+07:002011-07-10T23:21:00.505+07:00 <p><a href="http://feedads.g.doubleclick.net/~a/bqXL9RpQe6UUmMyMULYG-fDMXR0/0/da"><img src="http://feedads.g.doubleclick.net/~a/bqXL9RpQe6UUmMyMULYG-fDMXR0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/bqXL9RpQe6UUmMyMULYG-fDMXR0/1/da"><img src="http://feedads.g.doubleclick.net/~a/bqXL9RpQe6UUmMyMULYG-fDMXR0/1/di" border="0" ismap="true"></img></a></p><img src="/51JrrvdP3qL.jpg" alt="Search Engine Optimization: Your visual blueprint for effective Internet marketing"width="300" align="left" style="margin-right: 7px;" /><b>A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert</b><p>Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.<p>Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.<ul><li>Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing<li>Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing<li>Offers you a strong foundation for developing successful SEO strategies</ul><p><i>Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition</i> captures the immense potential of SEO and delivers it to you in a visually understandable way.<p><b>Price: </b>$29.99</p> <p><a href="http://www.amazon.com/exec/obidos/ASIN/0470620757/ref=nosim/stuilik-20" title="Search Engine Optimization: Your visual blueprint for effective Internet marketing" target="_blank"><b>Click here to buy from Amazon</b></a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7873762169491975089-4364567588500090830?l=doctorgoblog.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DoctorLearnsToBlog/~4/0BYdQfX9jv4" height="1" width="1"/>dididamnoreply@blogger.com0http://doctorgoblog.blogspot.com/2011/07/search-engine-optimization-your-visual.htmltag:blogger.com,1999:blog-7873762169491975089.post-26369162459892514372011-07-10T19:03:00.000+07:002011-07-10T19:03:01.973+07:002011-07-10T19:03:01.973+07:00 <p><a href="http://feedads.g.doubleclick.net/~a/wWtxEhLunQp_lk2hS7A_YntBM40/0/da"><img src="http://feedads.g.doubleclick.net/~a/wWtxEhLunQp_lk2hS7A_YntBM40/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/wWtxEhLunQp_lk2hS7A_YntBM40/1/da"><img src="http://feedads.g.doubleclick.net/~a/wWtxEhLunQp_lk2hS7A_YntBM40/1/di" border="0" ismap="true"></img></a></p><img src="/51aeNMViR7L.jpg" alt="The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs"width="300" align="left" style="margin-right: 7px;" />Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. 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If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.<p><b>Price: </b>$24.95</p> <p><a href="http://www.amazon.com/exec/obidos/ASIN/1601381255/ref=nosim/stuilik-20" title="The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs" target="_blank"><b>Click here to buy from Amazon</b></a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7873762169491975089-2636916245989251437?l=doctorgoblog.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DoctorLearnsToBlog/~4/vnpxoVOYiH4" height="1" width="1"/>dididamnoreply@blogger.com0http://doctorgoblog.blogspot.com/2011/07/complete-guide-to-affiliate-marketing.htmltag:blogger.com,1999:blog-7873762169491975089.post-67941862047892478762011-07-10T14:48:00.000+07:002011-07-10T14:48:00.776+07:002011-07-10T14:48:00.776+07:00 <p><a href="http://feedads.g.doubleclick.net/~a/FCeTNbsSRWn3Mb5feXkgqf5ZIcs/0/da"><img src="http://feedads.g.doubleclick.net/~a/FCeTNbsSRWn3Mb5feXkgqf5ZIcs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/FCeTNbsSRWn3Mb5feXkgqf5ZIcs/1/da"><img src="http://feedads.g.doubleclick.net/~a/FCeTNbsSRWn3Mb5feXkgqf5ZIcs/1/di" border="0" ismap="true"></img></a></p><img src="/519CQn2nETL.jpg" alt="e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online"width="300" align="left" style="margin-right: 7px;" />Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.<p><b>Price: </b>$25.00</p> <p><a href="http://www.amazon.com/exec/obidos/ASIN/0814414621/ref=nosim/stuilik-20" title="e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online" target="_blank"><b>Click here to buy from Amazon</b></a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7873762169491975089-6794186204789247876?l=doctorgoblog.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DoctorLearnsToBlog/~4/ZrHDrPcbQxs" height="1" width="1"/>dididamnoreply@blogger.com0http://doctorgoblog.blogspot.com/2011/07/e-riches-20-next-generation-marketing.htmltag:blogger.com,1999:blog-7873762169491975089.post-89526593185541835872011-07-10T11:12:00.000+07:002011-07-10T11:12:00.892+07:002011-07-10T11:12:00.892+07:00 <p><a href="http://feedads.g.doubleclick.net/~a/UX1-aO8FOZavF1-4SxN-UX7wkV4/0/da"><img src="http://feedads.g.doubleclick.net/~a/UX1-aO8FOZavF1-4SxN-UX7wkV4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/UX1-aO8FOZavF1-4SxN-UX7wkV4/1/da"><img src="http://feedads.g.doubleclick.net/~a/UX1-aO8FOZavF1-4SxN-UX7wkV4/1/di" border="0" ismap="true"></img></a></p><img src="/41vNlUUlXyL.jpg" alt="Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy"width="300" align="left" style="margin-right: 7px;" /><b>Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.</b><p>Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.<p>But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.<p>Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.<p>In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.<ul><li>Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central<li>Explains from a businessperson's perspective how to develop a successful search engine strategy<li>Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships<li>Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands</ul><p>With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.<p><b>Price: </b>$25.95</p> <p><a href="http://www.amazon.com/exec/obidos/ASIN/0470537191/ref=nosim/stuilik-20" title="Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy" target="_blank"><b>Click here to buy from Amazon</b></a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7873762169491975089-8952659318554183587?l=doctorgoblog.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DoctorLearnsToBlog/~4/5yJRWQuCQrc" height="1" width="1"/>dididamnoreply@blogger.com0http://doctorgoblog.blogspot.com/2011/07/marketing-in-age-of-google-your-online.html