Doctor Demographics Podcast

Top 5 Midwestern Cities to Open a New Practice

Wed, 15 Apr 2026 21:27:00 +0000

Welcome to The Perfect Place to Put a Practice with Mike Green from Doctor Demographics! In this episode, we reveal the Top 5 Midwestern Cities to Open a New Practice in 2026—a perfect mix of urban, suburban, and rural-adjacent opportunities with strong population growth, major new employers, and underserved healthcare needs.

We break down why Des Moines, Omaha, Indianapolis, Grand Rapids, and Sioux Falls stand out for dentists, veterinarians, optometrists, and other private practice owners. Learn about patient demand, economic drivers, shortage areas, and practical tips to launch successfully.

🔑 Key Takeaways: • Fastest-growing Midwest metro and why it tops the list • How new job announcements create patient opportunities • Strategies for underserved markets with fewer competitors • Balanced options for different practice styles and specialties

Ready to find your perfect location? Visit doctordemographics.com for personalized demographic analysis. Subscribe for weekly insights on practice placement, marketing, and growth. Like, comment, and share with colleagues planning their next move!

Greater Washington DC: Top 5 Best Areas to Open a Practice in 2026

Wed, 25 Mar 2026 00:39:00 +0000

In this episode of The Perfect Place to Put a Practice, Mike Green from Doctor Demographics reveals the Top 5 areas in the Greater Washington DC region poised for success in 2026. From booming Loudoun County to the balanced growth of Frederick County, we break down population trends, income levels, housing growth, competition, and exactly why these locations offer strong opportunities for private practice owners.

🔑 Key Takeaways:

Why Frederick County, MD earns the #1 spot
High-income, family-friendly suburbs with room to grow
How to evaluate demand, competition, and overhead in the DC metro
Actionable tips for new practice success anywhere

Whether you're planning a startup, relocation, or expansion, this episode delivers data-driven guidance to help you choose the perfect place.

Visit doctordemographics.com for personalized demographic insights.

Finding Hidden Gem Locations to Open a New Practice

Fri, 13 Mar 2026 18:14:00 +0000

Join Mike Green from Doctor Demographics on The Perfect Place to Put a Practice as we explore hidden gem locations nationwide. Skip the crowded metros—these under-the-radar counties and areas feature low competition, steady population growth, provider shortages, and strong demographics for faster patient acquisition and sustainable success. From Texas exurbs to Midwest rural pockets and beyond, get data-driven tips to spot your ideal spot. Perfect for practice owners ready to grow smarter. Visit doctordemographics.com for personalized analysis. Subscribe for weekly insights! #PrivatePractice #DentalPractice #VetPractice #Optometry #HiddenGems #PracticeLocation #DoctorDemographics

AI For Practice Owners Webinar – Get Ahead in 2026 Before It's Too Late

Fri, 06 Mar 2026 23:29:00 +0000

AI For Practice Owners Webinar – Get Ahead in 2026 Before It's Too Late

Join Mike Green (founder of Doctor Demographics, with over 40 years helping practice owners with location strategy, marketing, and growth analytics) in this live webinar recording as he reveals why AI is already reshaping non-clinical aspects of private practices — and why getting started now gives you a huge competitive edge.

Most practice owners are still asking: "How will AI actually hit my practice?" or assuming it's years away or only for big corporate groups. Mike flips that script: AI will dramatically impact marketing, patient retention, customer service, social media, websites, admin tasks, and more — within the next 5 years (likely much sooner). Drawing parallels to the social media boom of the mid-2000s, he warns: "Second place is always the first loser." Early adopters win big with more time, higher revenue, and practices that practically run themselves — all without massive budgets.

Mike is joined by two powerhouse guests:

Eric Sorenson (international speaker, ex-practice owner, AI & marketing expert): Shares how AI acts as the "great equalizer" to escape the time-for-money trap, double your business, and build freedom. He highlights rapid advancements (business landscape changing dramatically in just 1–2 years), agentic AI, voice tools, NotebookLM for learning, HIPAA-compliant AI agents, and his RCCF prompting method. Grab his free prompt guide at prompts.platinpartnergroup.com.
Kevin St. Clergy (author of Beyond Blind Blaming, practice coach & speaker): Dives into practical "vibe coding" wins — building custom tools via voice (e.g., a $100 assessment saving $10K/year), Manis AI for apps/websites, Claude.ai for copy/SOPs, Canva + AI for social graphics, and branding strategies that turn your website into fresh logos, posts, and plans.

This session is packed with motivation, real examples, and actionable insights for dentists, physicians, and healthcare entrepreneurs ready to leverage AI for profitability, time freedom, and growth — while regulations slow clinical AI adoption.

Solving the Right Problem in Your Practice with Kevin St.Clergy

Tue, 17 Feb 2026 23:34:00 +0000

One of the biggest problems most modern practices have is that they are solving the wrong problem perfectly. In today's episode, Mike Green interviews Kevin St.Clergy on how to discover what the true problem is in your practice, and how to go about solving it.

Rediscovering FREEDOM in Your Practice with Erik Sorenson

Tue, 10 Feb 2026 20:36:00 +0000

Why did you decide to become a practice owner? Was it to help others, to enjoy the rewards of being a business owner, or perhaps to build wealth for your family? The honest answer for most is a resounding yes to all three! Yet, far too many practice owners lose sight of their original motivations amid the inevitable ups and downs of running a business. Erik Sorenson—an experienced marketer, international speaker, and fellow practice owner—explains why freedom should be the true core goal for every practice owner, and shares practical steps to actually achieve it.

Build Your Practice Growth Dream Team

Tue, 03 Feb 2026 23:05:00 +0000

Having a rockstar dream team surrounding you when you build your first (or 50th) practice is crucial. We're not talking about your internal team, but your external one such as CPA's, Lawyers, etc. In this episode we'll dive into who you should have on your team and what role they'll play in your success as a practice owner.

Practice Placement Super Bowl: Seattle Tackles New England

Tue, 27 Jan 2026 20:22:00 +0000

In honor of the Super Bowl matchup between the Seattle Seahawks and New England Patriots, we compare the Pacific Northwest (Washington and Oregon) to New England (Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, and Maine) as prime spots for opening a practice in 2026.

Dive into data on population growth, economic trends, dentist saturation, and patient demand to discover which region offers the best opportunities for dentists, veterinarians, optometrists, and other private practice owners.

Data to Dollars: How Practice Owners Can Leverage Insights for Profit

Wed, 21 Jan 2026 23:54:00 +0000

In this episode, we explore how practice owners can transform raw data into real revenue. From patient demographics to market trends, learn practical strategies to analyze insights, optimize operations, and boost your bottom line. Packed with real-world examples, data tools, and actionable tips, this guide will help you make smarter decisions that turn information into income. Whether you're starting fresh or scaling up, discover how data can be your practice's secret weapon.

Top 5 Northeast Suburbs for Launching Your Practice in 2026

Fri, 16 Jan 2026 22:58:00 +0000

Forget the big cities—we're focusing on smaller, growing suburbs with affordable costs, rising populations, and underserved healthcare needs.

Join us for a breakdown of population trends, economic drivers, and why these spots are ideal for private practice owners. Backed by data from the U.S. Census Bureau and state economic reports, we'll share actionable insights to help you choose the right location for maximum growth.

Beware: 5 Big 2026 Trends Reshaping Practices

Thu, 08 Jan 2026 19:17:00 +0000

In this episode, we uncover the five major changes coming in 2026 that every professional practice owner needs to prepare for. From evolving telehealth rules to AI's growing role in patient care, we'll break down the trends, share data-driven insights, and give actionable tips to help your practice thrive in a changing landscape. Whether you're expanding or just staying ahead, this 30-minute deep dive will equip you with the knowledge to adapt and succeed.

The Commoditization Trap - Break Free From Your Competition

Tue, 23 Sep 2025 18:33:00 +0000

Welcome to The Perfect Place to Put a Practice with Mike Green from Doctor Demographics! In this episode, we tackle commoditization in general practices—where your services feel identical to competitors—and how it hurts your marketing. Discover six actionable ideas to differentiate your dental, veterinary, or optometry practice, from niching down to tech innovation. Perfect for practice owners ready to build loyalty and boost revenue.

🔑 Key Takeaways: · Why commoditization leads to price wars and low loyalty · 6 strategies to make your practice unforgettable · Real-world examples and data for dentists, vets, and optometrists 💡 Ready to stand out? Visit doctordemographics.com for a free consultation.

📢 Subscribe for more tips on practice growth! Like, comment, and share. #PrivatePractice #DentalMarketing #VetPractice #OptometryBusiness #PracticeDifferentiation #DoctorDemographics

Chairside to CEO - Going from full time clinician to owning multiple practices

Wed, 10 Sep 2025 16:12:00 +0000

Welcome to The Perfect Place to Put a Practice with Mike Green from Doctor Demographics! In this episode, we explore the exciting (and sometimes challenging) transition from hands-on clinician to full-time business owner. If you're a dentist, veterinarian, or optometrist dreaming of expanding to multiple locations and hiring associates to handle the clinical work, this 30-minute deep dive is for you. We'll cover the benefits of scaling, common pitfalls, data-driven insights (like why 13% of dentists are now DSO-affiliated), and actionable tips to make the shift smoothly. Whether you're overwhelmed in the chair or ready to build an empire, learn how to delegate, manage growth, and boost profitability.

🔑 Key Takeaways: · The perks of hiring associates: increased revenue, reduced burnout, and smoother operations · Challenges like financial hurdles and staff retention – and how to overcome them · Step-by-step tips for transitioning to a business-focused role

💡 Ready to scale your practice? Visit doctordemographics.com for a free consultation on location strategies and growth planning. 📢 Subscribe for more expert advice on building thriving private practices. Like, comment, and share with fellow doctors eyeing expansion!

#PrivatePractice #DentalPractice #VeterinaryPractice #Optometry #BusinessGrowth #PracticeManagement #DoctorDemographics

Relocate or Revamp? Why Practice Relocation May Not Be the Answer

Tue, 02 Sep 2025 20:54:00 +0000

Welcome to "The Perfect Place to Put a Practice" with Mike Green from Doctor Demographics! In this episode, we tackle a common dilemma for practice owners: Should you relocate your struggling practice or revamp your marketing instead? Discover why ineffective marketing is often the real culprit behind slow growth, not your location. We'll explore the high costs and risks of moving (like losing up to 50% of your patients), share real-world stories, and provide actionable tips to boost your marketing without uprooting your business. Whether you're a new owner or a seasoned pro, this 30-minute episode will help you identify the true problem and fix it efficiently.

🔑 Key Takeaways:

Signs your marketing needs a revamp, not a relocation
The hidden costs of moving your practice
Proven strategies to attract more patients right where you are
Data on patient retention and marketing ROI

💡 Ready to revamp? Visit doctordemographics.com for a free consultation on optimizing your practice's marketing. 📢 Subscribe for more insights on growing your private practice. Like, comment, and share if you're rethinking that big move! #PrivatePractice #DentalMarketing #VetClinic #OptometryBusiness #PracticeGrowth #DoctorDemographics #MarketingTips

Big City Exodus

Tue, 26 Aug 2025 22:21:00 +0000

In this episode, we explore the "Big City Exodus" – the ongoing trend of dental, veterinary, and optometry practices relocating from urban centers to suburbs or new states, years after COVID. Discover why shutdowns sparked this shift, hear real examples like NYC dentists heading to Atlanta, and get data-driven insights on pros, cons, and how to decide if a move is right for you. Whether you're a practice owner eyeing lower costs or better quality of life, this 30-minute deep dive has actionable advice to help you thrive.

🔑 Key Takeaways: · Post-COVID migration trends and data from Census, ADA, and more · Real examples of successful relocations · Pros/cons of moving to suburbs or states like Georgia and Texas · Tips for evaluating your next location

Ready to relocate? Visit doctordemographics.com

📢 Subscribe for more expert tips on practice placement and growth.

Like, comment, and share!

#PrivatePractice #DentalPractice #VeterinaryPractice #Optometry #BusinessTrends #PracticeRelocation #DoctorDemographics

Places with Promise 2026

Wed, 20 Aug 2025 18:36:00 +0000

Welcome to The Perfect Place to Put a Practice with Mike Green from Doctor Demographics! In this episode, we reveal the top five mid- and large-sized U.S. markets with the brightest futures for opening a practice in 2026. From booming population growth and strong economic outlooks to business-friendly local governments, these spots—Orlando, Austin, Nashville, Charlotte, and Boise—offer low taxes, incentives, and high demand for healthcare services.

🔑 Key Takeaways:

Why Orlando leads with 3% growth and tourism-driven opportunities
Austin's tech-health fusion and no-income-tax perks
Nashville's creative vibe and underserved pet care market
Practical tips for each location to get your practice off the ground

💡 Ready to find your perfect spot? Visit doctordemographics.com

📢 Subscribe for more insights on practice placement and growth. Like, comment, and share with fellow professionals!

Kiss of Death Locations for 2026

Tue, 12 Aug 2025 21:53:00 +0000

In this eye-opening episode, we reveal the "Kiss of Death Locations for 2026" – 8 markets (small, midsize, and large) that could spell disaster for new practice. From population loss and economic decline to hostile regulations and high costs, we'll break down why these spots are toxic for growth and what red flags to watch for.

Launch Smart: 5 Demographic Factors for Your New Practice

Tue, 05 Aug 2025 21:14:00 +0000

Join Mike Green from Doctor Demographics on The Perfect Place to Put a Practice as we uncover the five demographic factors you need to know before opening your first practice. From population growth to competition, we'll break down how to choose a location that maximizes your success. Packed with data-driven insights and actionable tips, this 17-minute episode is a must-listen for new practice owners.

Opening a Practice in Las Vegas - What you need to know

Wed, 30 Jul 2025 23:11:00 +0000

Welcome to *The Perfect Place to Put a Practice* with Mike Green from Doctor Demographics! In this 30-minute episode, we dive into why Las Vegas is a hotspot for private practices in 2026. From booming suburbs like Henderson to the business-friendly policies of Nevada, we'll explore the opportunities and challenges of opening a practice in Sin City. Learn how to craft a standout USP, leverage digital marketing, and choose the best areas to thrive.

Using Psychographics to Attract New Patients

Tue, 15 Jul 2025 19:41:00 +0000

Want to supercharge your private practice's marketing? In this episode of The Perfect Place to Put a Practice, host Mike Green from Doctor Demographics dives into the power of psychographics to attract new patients. Learn how to understand your patients' values, lifestyles, and motivations to create targeted, effective marketing campaigns that resonate. From patient surveys to tailored messaging, we share actionable strategies to grow your practice and connect with the right audience.

In this episode, you'll discover:

What psychographics are and why they're a game-changer for private practices
4 practical ways to gather psychographic data (no big budget required!)
How to craft marketing messages and choose channels that align with your patients' values
Common pitfalls to avoid when using psychographics

Ready to take your practice's marketing to the next level? Listen now and start attracting your ideal patients!

👉 Subscribe to The Perfect Place to Put a Practice for more tips on growing your private practice
🌐 Visit Doctor Demographics for expert help with practice location and marketing: https://doctordemographics.com
📧 Contact us: info@doctordemographics.com
🎧 Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!

Top 5 Places to Practice in California

Tue, 08 Jul 2025 19:41:00 +0000

Welcome to The Perfect Place to Put a Practice! In this episode, host Mike Green from Doctor Demographics reveals the top 5 areas in California to open a private practice in 2026. Whether you're a dentist, therapist, chiropractor, or any private practice professional, this episode is your guide to finding the ideal location for success.

🌟 What You'll Learn:

Why San Benito County, Riverside County, Sutter County, San Diego County, and Santa Clara County are the best places to start or grow your practice.
Key factors like population growth, economic trends, new business opportunities, and healthcare demand that make these areas stand out.
Practical tips for setting up in each region, from networking strategies to targeting specific demographics.

📊 Why California?
With a $3.9 trillion economy and a diverse population of 39.4 million, California offers unmatched opportunities for private practices. Mike breaks down the data and trends to help you make an informed decision.

🔔 Subscribe to The Perfect Place to Put a Practice for more expert insights on choosing the best location for your business.
💬 Comment below with your thoughts or questions about opening a practice in California!
🌐 Visit doctordemographics.com for a free consultation to find your perfect practice location.

Spotting Practice-Friendly State and Local Governments

Tue, 01 Jul 2025 18:37:00 +0000

Welcome to The Perfect Place to Put a Practice! In this episode, host Mike Green from Doctor Demographics dives into how private practice owners can identify business-friendly state and local governments in the U.S. Discover the five key factors to evaluate, from taxes and regulations to incentives and market demand, to ensure your practice thrives. Plus, we share the top 5 business-friendly states to set up shop!

🦷 Why Watch?

Learn how to spot business-friendly vs. non-business-friendly locations
Get practical tips to save money and streamline operations
Discover 5 top states for private practices

Thriving in Any Economic Conditions

Tue, 24 Jun 2025 19:36:00 +0000

Join Mike Green from Doctor Demographics on this episode of The Perfect Place to Put a Practice as we dive into how practices can thrive no matter the economy challenges! 💪 In this episode, we'll share inspiring stories of four solo practices that have thrived despite inflation, recessions, and economic uncertainty.

#DentalPractice #VeterinaryPractice #SmallBusiness #PracticeManagement #USHealthcare #DoctorDemographics

5 Signs a Midsize Market is Poised for Explosive Growth

Tue, 17 Jun 2025 19:24:00 +0000

Welcome to The Perfect Place to Put a Practice! In this episode, host Mike Green from Doctor Demographics reveals 5 key signs a midsize market is about to rapidly grow—perfect for healthcare professionals looking to open or expand their practice. 🩺📈

Discover how to spot growth opportunities in cities with populations of 100,000 to 500,000 before they become overcrowded and competitive. From surging housing developments to lifestyle buzz, we break down the demographic signals that can help you find the ideal location for your practice.

In this episode, you'll learn:

Why midsize markets are a goldmine for healthcare practices
How new housing and infrastructure signal population growth
The impact of new businesses, school enrollment, and cultural trends
Practical tips to research and act on these opportunities

💡 Ready to find the perfect market for your practice? Contact Doctor Demographics for a free consultation at doctordemographics.com or email Mike at mike@doctordemographics.com.

📢 Like, subscribe, and hit the bell for more insights on choosing the best location for your healthcare practice! Drop a comment below—have you spotted any of these growth signs in a city near you?

The Best Time of Year to Open a New Practice

Tue, 10 Jun 2025 19:31:00 +0000

Welcome to The Perfect Place to Put a Practice with Mike Green from Doctor Demographics! In this episode, we dive into a critical question for dentists, veterinarians, optometrists, and other private practice owners: When is the best time of year to open your practice?

Join us for a 20-minute deep dive into the pros and cons of launching in spring, summer, fall, or winter. We'll break down seasonal patient trends, share data-driven insights (like why fall openings see 20% higher revenue in the first quarter!), and give you actionable tips to time your launch for maximum success. Whether you're starting a dental office, vet clinic, or eye care center, this episode will help you pick the perfect season to hang that "Open" sign.

🔑 Key Takeaways:

Why fall (September/October) is often the sweet spot for new practices
How insurance benefits and patient behavior impact your launch
Tips to plan marketing and cash flow for a strong start
Location-specific factors to consider for your market

💡 Ready to launch your practice? Visit doctordemographics.com for a free consultation to find the perfect place and time for your new venture.

📢 Don't miss out! Subscribe to The Perfect Place to Put a Practice for more expert advice on starting and growing your private practice. Like, comment, and share this episode with colleagues who are planning their own practice launch!

#PrivatePractice #DentalPractice #VeterinaryPractice #Optometry #BusinessTips #PracticeManagement #DoctorDemographics

5 Signs Your Patient Demographics Are Changing

Wed, 28 May 2025 19:23:00 +0000

Is your practice keeping up with your city's demographic shifts? In this episode of The Perfect Place to Put a Practice, host Mike Green, owner of Doctor Demographics, reveals the 5 critical signs that your area is changing demographically—and why it matters for private practice owners like dentists, veterinarians, and optometrists. From new housing developments to evolving community events, learn how to spot these changes early and adapt your strategy to stay competitive.

Mike also explains why you must revisit your demographic data every 2 years in fast-changing areas to avoid missing new patient opportunities. Packed with real-world examples, actionable tips, and insights from Doctor Demographics' research, this episode is a must-listen for practice owners looking to thrive in a shifting market.

🔑 What You'll Learn:

How housing trends signal shifts in patient age and income
Why new businesses reflect your area's economic and cultural changes
What school enrollment reveals about family dynamics
How infrastructure updates affect who's moving in
The role of community events in understanding diversity and values

🚀 Take Action: Visit https://doctordemographics.com to book a consultation and get the latest demographic insights for your practice.

Top Areas to Practice in the Southeast (Florida, Georgia, the Carolinas)

Tue, 20 May 2025 19:33:00 +0000

Are you a dentist, veterinarian, or optometrist looking for the perfect spot to start or grow your private practice? In this episode of The Perfect Place to Put a Practice, host Mike Green from Doctor Demographics dives into the top locations in the Southeast United States—Florida, Georgia, North Carolina, and South Carolina. Discover why these states are booming with opportunity, from growing populations to business-friendly climates.

🌴 Florida Highlights: Explore Tampa Bay's rapid growth, Orlando's family-friendly vibe, and Naples' affluent market—each offering unique advantages for your practice.
🍑 Georgia Gems: Learn why Atlanta's suburbs, Savannah's coastal charm, and Columbus' affordability make them ideal for dentists, vets, and optometrists.
🏔️ Carolinas' Rising Stars: Uncover Charlotte's financial hub, Raleigh's tech-driven Research Triangle, and Greenville's budget-friendly appeal.

Mike shares shares expert insights on demographics, competition, and costs, with practical tips to help you choose the right location. Whether you're starting fresh or expanding, this episode is packed with actionable advice to find your perfect practice spot!

👉 Listen now to get the full scoop on startup costs, commercial real estate, and pro tips for building a thriving practice. Subscribe for more location insights, and visit doctordemographics.com for personalized help!

Marketing Monday: Establishing Your Unique Selling Proposition

Mon, 19 May 2025 08:00:00 +0000

Struggling to stand out in a competitive market? In this episode of Marketing Monday, host Mike Green from Doctor Demographics shares powerful strategies to define your Unique Selling Proposition (USP) and make your practice the top choice for clients. Drawing from Chapter Four of Dental Marketing Mastery, we explore why a USP is critical for dentists, veterinarians, optometrists, and other professionals. Learn how to uncover what sets your practice apart, craft a compelling message, and communicate it consistently across your marketing. Packed with actionable steps and real-world examples, this 20-minute episode will help you attract the right clients and build a thriving practice. Tune in and discover your unique edge! #MarketingMonday #PracticeGrowth

Uncovering Hidden Gems: Finding Not-So-Obvious Practice Deals

Wed, 14 May 2025 08:00:00 +0000

In this episode of The Perfect Place to Put a Practice, we dive into 2025 strategies for finding not-so-obvious deals on practices for sale. Discover how to uncover hidden gems by leveraging your network, targeting off-market and distressed practices, using creative outreach, exploring flexible deal structures, and investing in fixer-uppers with growth potential. Packed with actionable tips and expert insights, this episode is a must-listen for doctors looking to buy a practice at a great price without the competition. Tune in and start your journey to practice ownership today! Subscribe and visit www.doctordemographics.com for more resources.

Timing Your Growth: When to Expand To A Second Location

Wed, 07 May 2025 08:00:00 +0000

In this episode of The Perfect Place to Put a Practice, Mike Green dives into a critical question for practice owners: When is the right time to expand your practice to a second location? We break down five key signs to know you're ready—financial stability, operational efficiency, market demand, strong leadership, and personal readiness. Packed with practical tips and actionable advice, this 20-minute episode is a must-listen for any dentist considering growth. Tune in to learn how to time your expansion for success! 🔗 Subscribe for more practice-building insights, and visit doctordemographics.com to share your thoughts!

Understanding Local Competition

Wed, 30 Apr 2025 09:00:00 +0000

Unlock Growth with Our Latest Podcast Episode: Understanding Local Competition

Struggling to stand out in a crowded dental market? Tune in to the latest episode of The Perfect Place to Put a Practice Podcast from Doctor Demographics, where we reveal why knowing your local competition is the key to attracting more patients and growing your practice.

What You'll Learn in This Episode

In this 20-minute episode, host Mike Green dives deep into the power of competitive analysis for dental practices. Discover:

Why competition matters: Learn how local rivals influence patient choices and what it means for your practice.
Online visibility secrets: Uncover how Google Reviews, websites, and social media shape your reputation.
Actionable strategies: Get practical tips to outshine competitors, from boosting reviews to leveraging online ads.

Site Selection for Specialists

Wed, 23 Apr 2025 20:10:00 +0000

There are some very important factors to consider when selecting a site if you are a specialist. In this video, Mike Green from Doctor Demographics reviews 5 tips you will want to consider when selecting your practice site.

Big Wins in the Big State of Texas: Your Practice's Next Move?

Thu, 13 Mar 2025 19:38:00 +0000

Discover the ultimate guide to finding the perfect place for your practice in this episode of the Perfect Place to Put a Practice podcast with host Mike Green, brought to you by Doctor Demographics. This video dives into why Houston, Texas, is the new "it" spot for professional practices in 2025. With booming economic growth, massive job creation from Apple's $500 billion investment, and a thriving healthcare sector anchored by the world's largest medical complex, Houston offers unmatched opportunities for doctors looking to build a patient base of affluent, health-focused families. Whether you're unfamiliar with Doctor Demographics or a longtime follower, Mike breaks down the data—highlighting key areas—making this a must-watch for doctors and practice owners seeking a business-friendly location with long-term growth potential.

Demographic Marketing

Tue, 18 Feb 2025 21:02:00 +0000

How to use demographic data to create the perfect marketing strategy for your practice.

Midwest Practice Location Opportunities

Thu, 13 Feb 2025 23:09:00 +0000

This episode of The Perfect Place to Put a Practice podcast, hosted by Mike Green, focuses on potential practice locations in the Midwest. Many doctors who grew up in the region want to return but struggle to find growing areas with strong demographic potential. This episode highlights five Midwest cities with significant growth potential for new healthcare practitioners.

How Close is Too Close: Competition Analysis For Practice Placement

Wed, 05 Feb 2025 10:00:00 +0000

Choosing the right location for your new practice is one of the most critical decisions you'll make. In this episode, we dive deep into the key factors to consider when placing a practice—especially in competitive areas. From analyzing demographics and market demand to evaluating competition and optimizing accessibility, we break down what it takes to thrive in a saturated market. Learn how to differentiate your practice, leverage unique selling points, and build a patient-friendly experience that sets you apart. Whether you're starting fresh or looking to relocate, this episode is packed with strategic insights to help you make a smart, profitable decision.

🎧 Tune in now and discover how to place your dental practice for long-term success!

Drilling for Patients - How Presidential Policy Shifts Demographics for Doctors

Wed, 22 Jan 2025 20:13:00 +0000

Drilling for Patients - How Presidential Policy Shifts Demographics for Doctors

Starting a De Novo Practice

Wed, 15 Jan 2025 21:37:00 +0000

Are you thinking about opening your own practice this year? The journey might seem daunting with questions like: Should you buy an existing practice or start one from scratch? Where's the best location to set up shop? What insider secrets should you know? Join Mike Green from Doctor Demographics, a company with over 30 years of experience in assisting doctors with these very questions. In this essential video, Mike dives deep into: De Novo or Acquisition? - Learn the pros and cons of starting fresh versus buying an established practice. Location, Location, Location - Discover how to pinpoint the ideal spot for your new practice using demographic benchmarks. Demographic Secrets - Unveil the demographic data that could make or break your practice's success. Whether you're a seasoned doctor or a new practitioner looking to step into practice ownership, this video is packed with actionable insights that could shape your future. Connect with Us: Visit our website at www.doctordemographics.com for more resources. Need personalized advice? Call us at (844) 704-0499 or email us at support@doctordemographics.com. Don't miss out on setting the foundation for your successful practice. Watch now and take the first step towards understanding the demographic landscape that can lead to your success in 2025! [Subscribe to our channel for more expert advice on practice management.] Tags: #MedicalPractice #DoctorDemographics #PracticeLocation #DentalPractice #DeNovoPractice #HealthcareBusiness #PracticeManagement #MikeGreen

Weathering the Storm: How Natural Disasters Impact Practice Owners and what opportunities they create

Fri, 11 Oct 2024 16:34:00 +0000

In this episode of The Perfect Place to Put a Podcast, we dive into the profound effects that natural disasters, specifically hurricanes, can have on local economies and professional practices like those of dentists, veterinarians, and optometrists. We explore the unique challenges practice owners face during these times—loss of revenue, displaced staff, and rebuilding costs—while also identifying the opportunities for growth and innovation that can emerge from adversity.

We'll look at real-world examples, including how Hurricane Katrina reshaped the dental community of Greater New Orleans, and discuss what practice owners can learn from these events. Whether it's preparing a disaster plan, communicating with patients, or turning a crisis into a chance for reinvention, this episode offers valuable insights on how to protect and even strengthen your practice in the wake of a natural disaster.

5 Practice Location Options in the Southeast US

Wed, 25 Oct 2023 18:28:00 +0000

In this episode, Mike Green goes over 5 great areas to place your practice in the Southeast area of the United States.

The Site Selection Process for Doctors

Fri, 13 Oct 2023 16:33:00 +0000

Are you a doctor looking to establish a new practice but feeling overwhelmed by the location selection process?

Join us in this insightful topic as we delve into the intricate process of selecting the ideal practice site. We address common misconceptions and guide you through essential steps that can significantly impact the success of your practice. Discover why starting with the big picture is crucial and learn how to find a location that aligns with your specific practice type. We emphasize the importance of considering factors beyond demographics and share expert tips to help you make informed decisions. Whether you're a seasoned practitioner or a newcomer to the field, understanding the nuances of practice site potential is heavy lifting that pays off in the long run. Tune in to gain valuable insights and take a step closer to realizing your dream practice location.

Visit DoctorDemographics.com for more valuable resources and personalized market research to boost your practice endeavors.

The Pros and Cons of Opening a Practice in Florida

Wed, 04 Oct 2023 19:42:00 +0000

In this episode, we look at the pros and cons of opening a new professional practice in the great state of Florida.

Opening a Practice in Texas Pros and Cons | Doctor Demographics

Wed, 27 Sep 2023 21:33:00 +0000

🎙️ Welcome to another episode of "The Perfect Place to Put a Practice Podcast and our special Pros and Cons series" by Doctor Demographics! Hosted by Mike Green, today's episode delves into a topic crucial for both new and seasoned doctors: opening a new professional practice in Texas in 2024.

🏥 First, we explore the pros of starting a practice in the Lone Star State: 1️⃣ Booming Population Growth: Texas is experiencing remarkable population growth, offering a golden opportunity for aspiring practitioners to establish a solid patient base. 2️⃣ Diverse Patient Demographics: Texas' rich diversity provides practitioners with an array of patient needs, fostering inclusivity and loyalty. 3️⃣ Favorable Business Environment: Texas' business-friendly reputation, with lower taxes and living costs, contributes to financial stability and long-term profitability.

🚀 Next, we discuss the cons of this venture, including the competitive market and regulatory complexities. Breaking into a competitive market demands innovative marketing strategies and differentiation to succeed. Navigating the intricate regulatory landscape and managing insurance reimbursement are substantial hurdles but are crucial for a successful practice.

🔍 In summary, Texas offers a promising landscape for healthcare professionals in 2024, with a diverse and growing patient base. However, understanding the challenges and strategic planning are key to a successful venture. 🙏 Thank you for joining us on this enlightening episode. I'm Mike Green from Doctor Demographics. Stay tuned for more insightful discussions in our upcoming episodes! 🎉

Pros and Cons of Opening a Professional Practice in Southern California

Tue, 19 Sep 2023 16:56:00 +0000

Join Mike Green, a seasoned expert from Doctor Demographics, in this informative episode as he explores the top pros and cons of venturing into a new professional practice, encompassing Dental, Medical, Optometry, and Veterinary fields in vibrant Southern California. Whether you're contemplating a new venture in 2024 or beyond, this episode is an invaluable resource. Discover the enticing opportunities that Southern California presents, along with the challenges one might face when starting a practice in this dynamic region. If you're an aspiring professional looking to make an informed decision about your next business move, don't miss this episode!

🔔 Subscribe to Doctor Demographics for more insightful content.

Have questions or need further information? Visit our website at www.doctordemographics.com and reach out to us. Your success in the professional practice realm matters to us! #ProfessionalPractice #SouthernCalifornia #DoctorDemographics #BusinessVenture #DentalPractice #MedicalPractice #Optometry #VeterinaryPractice #BusinessOpportunities #HealthcareIndustry #BusinessInsights #Entrepreneurship #StartingABusiness2024

Places with Promise

Wed, 23 Aug 2023 17:56:00 +0000

Join us in this insightful episode of "Places with Promise" as your host, Scott McDonald, takes you on a journey through a carefully curated list of promising places and locations for establishing your very own professional practice. Whether you're a seasoned practitioner looking to expand or someone just starting in the industry, choosing the right location can significantly impact the growth and success of your practice.

Scott McDonald, a seasoned expert in demographics and location analysis, dives deep into the factors that make a location ideal for various types of professional practices. From dental offices to veterinary establishments, optometry to chiropractic services, Scott explores how the local demographic, economic trends, competition, and accessibility can all play a pivotal role in determining the perfect spot for your venture.

Drawing on his extensive experience and real-world examples, Scott not only outlines the key considerations when selecting a location but also shares cautionary tales and lessons learned from those who've made both successful and not-so-successful choices. This episode serves as a valuable guide for anyone seeking to make an informed decision about where to establish their professional practice.

Whether you're curious about the nuances of urban vs. suburban locations, interested in understanding the impact of foot traffic and online presence, or eager to learn about emerging trends in location-based business strategy, this episode has something to offer. Join us to gain the insights you need to make a confident choice and set your professional practice on a path toward prosperity.

Tune in to "Places with Promise" and let Scott McDonald help you unlock the potential of the perfect location for your professional practice. Your journey towards success starts here.

Kiss of Death Locations for 2023

Wed, 02 Aug 2023 17:24:00 +0000

Its that time of the year where we do our annual 'Kiss of Death Private Practice Locations' analysis for the next year. These are the areas of the country that are not doing very well or have some external forces (environmental or economic typically) fighting against you. If your area made the list, don't dismay. A little more elbow grease may be required to be successful.

The Importance of Personal Interaction In Your Practice

Wed, 05 Jul 2023 15:25:00 +0000

There is a plague of loneliness occurring in America, especially among men. Since the pandemic, it seems we have lost our ability to make friends and this is resulting in harm to practices and their owners. This episode deals with the building of relationships and friendships.

It is about the nexus of demographics and psychographics for doctors.

The Future of Demographics and what it means for your practice

Thu, 22 Jun 2023 17:10:00 +0000

These past few years have been nothing short of a significant shift in demographics. Everything we thought we knew about urban and rural demographics, family dynamics, and politics is being redefined rapidly.

In this episode, Scott McDonald discusses what we see on the demographic playing field and how it will impact practice owners.

How Race and Culture Impact Your Practice Strategy

Thu, 15 Jun 2023 22:41:00 +0000

Race is a very sensitive topic these days so before I publish my remarks, I would like to make some comments. All races and cultures deserve respect. There is never a cause to violify one culture over another. More important race, and culture are more important to heed. In my post, I said that I feared the Academy Awards may be putting too much attention on race rather than on producing quality art.

I also believe that people will have more favorable outcomes when they know what they want from their outcomes and trust their doctor more than the "fads of the day." We should be brave in trusting biology and science.

We should put greater emphasis on medicine and what unites us and stop putting emphasis on what divides us. Looking for the exceptions is bad science.

I think dropping the habit of looking for differences will help no one. In the end, I think all the talk on reparations (justified or not) will only lead to division and resentment. There is not enough money in the world to right all wrongs. Racial division is like drinking poison and waiting for the other guy to die.

I hope you agree that if we always look for things that divide us, we will doubtless find them. Jesus taught "If you are not one, you are not mine."

Last, a huge wave of immigration is coming. Let's try to be smart about it.

Sites with SERIOUS POTENTIAL for Doctors

Fri, 09 Jun 2023 16:56:00 +0000

Let's face it, some sites are better than others. Here are some insider tips for what we are seeing in the marketplace.

Key Elements for Practice Site Selection

Fri, 02 Jun 2023 18:13:00 +0000

I just had a debate with another demographer over the criteria of what makes a GREAT location for professional practice. We could NOT have been further apart. My colleague was adamant in this opinion that things are perfectly fine. Urban areas are flush with money. Crime statistics are overstated. Besides, crime is not really an issue in urban healthcare settings. If proper security is applied to prescription pads and controlled substances, things are about the same as they have ever been (he said). I disagree. In fact, I believe ethical doctors are receiving implied threats from the patients (but I don't discuss that much in this episode). I admit that I have little direct knowledge of the "global" situation. My knowledge is more anecdotal than statistical.

Still, the rising costs of doing business in urban settings are alarming which is one reason to take a second look at suburban sites. Nothing in reviewing the data has changed my opinion.

I hope our little debate will prove helpful.

Why Some Areas of the Country Just Won't Grow

Tue, 23 May 2023 21:56:00 +0000

In today's episode, Scott McDonald from Doctor Demographics discusses why some areas of the country just won't grow.

It seems that the nation is putting obstacles in its way that make progress and advancement as a nation more difficult and unsure. For example, the administration seems to have no plan to deal with the waves of aliens expected this week. They seem unprepared for the energy crisis on our doorstep. There seems to be no plan to handle increased violent crime in our cities. America has hobbled itself. There is no resolution to our banking crisis.

This is going to appear not as a single crisis but as a string of unanticipated disasters and no one has an answer.

Never before has so much faced state and local governments. Get ready!

Finding the Right Practice Site: The Importance of Growth and Viability with DoctorDemographics.com

Wed, 10 May 2023 04:05:00 +0000

One of the measures of the worth and viability of a practice site is simply this: Is it growing enough?

By many measures, America overall is NOT growing enough. That includes population, income, property values, and sustainability. It is certainly possible to be lulled into a state of hopelessness. But this doesn't have to be your future, www.DoctorDemographics.com is available to research the sites that give you the kind of practice value you are looking for. It isn't about finding people. It is about finding the RIGHT people in the right place.

Get a sample report right away!

Why Is California Dying for Professional Practice Owners

Tue, 25 Apr 2023 21:10:00 +0000

Will the news ever get any better for doing business in California? In this episode, Scott McDonald goes over what will need to happen for doctors.

Demographics & Religiosity | Doctor Demographics

Thu, 20 Apr 2023 14:42:00 +0000

If you are looking for a location with children or teens, this is an ideal method. As the birth rate drops, this is is really proving a great predictive method of research.

The Two Step Model- A Foundational Model in Establishing a New Practice Image

Wed, 12 Apr 2023 15:52:00 +0000

It is one thing to find a desirable location to start up or purchase a practice. It is quite another thing to create an enduring practice brand. The Two-Step Model is a useful process to do this effectively and scientifically. This episode is a follow-up to our episode on Framing Theory and Agenda Setting of a couple of weeks ago. The question is "How do you build credibility quickly and at a low-cost *and reasonable effort. That is where the application of this theory really becomes useful.

Urban Core Practices - Doctor Demographics

Tue, 04 Apr 2023 23:07:00 +0000

Demographers have been redefining the urban sites around the United States to try to find locations with growth and money that will offer a good return on the investment if they should they be sold. The term that they have started using is the "near urban core." It requires a little more marketing and management sophistication than average but the return on the practice is excellent. This episode explains more.

Almost all metropolitan areas have a "sweet spot" like this for professional practices.

Will They Build?

Tue, 28 Mar 2023 19:56:11 +0000

When we are looking for favorable places to put a practice, we are often drawn to those sites that are allowing or encouraging growth, particularly those sites that are encouraging the construction of single family, owner occupied dwelling units. In some states (including California) this is becoming more expensive (assuming they are even possible.) Politicians don't like them for several reasons. They don't provide property taxes like apartment developments do and they are difficult to put in utilities. They also represent challenges to voting blocks that local politicians like. Worst of all, they encourage "buy-in" that is independent of politicians. They prefer to deal with individual developers. They don't like individual property owner or their representatives.

When big developers have to answer to politicians, they resent losing their power base.

We are looking for a large population base that also controls building permits rather than politicians that control them like a kind of "patronage gift." When practices depend upon single-family housing that is owner-occupied, the politicians lose power (and control). That is one more reason you want local control to be in the hands of local property owners.

Doctor Demographics can tell you where these places exist. If you are going to put the future in the hands of a building developer, you want to retain control of that property. We have the answers to how this can be done.

Competition Rate: How Many is Too Many?

Wed, 15 Mar 2023 04:01:00 +0000

This episode deals with the question of competition saturation. How many other general dentists (for example) should cause concern for a doctor considering putting a new office in a neighborhood? The real question is how closely the two offices match up in their definition of their marketing mix (product, place, price, and promotion?) Experience would suggest that unless they are exactly the same, there is no good reason to locate an office in another neighborhood just because there is another office that looks somewhat similar. In fact, the idea that NO ONE would consider putting a competing practice in that location may be sufficient reason to wonder about the neighborhood in the first place.

So rather than shrink away from an office with competition, it might be considered a desirable factor!

Boundaries and Targets of Demographics

Tue, 07 Mar 2023 22:20:00 +0000

When I first started doing demographic and site analysis reports for doctors nearly 40 years ago, the art and science of this analysis were still pretty primitive. Things have changed in fairly significant ways. This includes the ways that we drew practice boundaries and interpreted the data. This session talks about one of the BIG changes that have occurred: Zip Code definitions and drive times. Another big change is the inclusion and interpretation of psychographics.

This is one of the most significant episodes of the process of analysis of Zip Codes we have done in years. You don't want to miss it!

Why Patients Choose You Over Your Competition

Wed, 01 Mar 2023 17:23:00 +0000

This week our episode deals with presenting the reasons the patient base should choose YOUR practice and how you can present the benefits of seeking can in a more persuasive manner. It is based upon tools we call Agenda Setting and Framing Theories and they are cutting-edge market research. They have been proven wildly effective in recent decades to help "move the needle" for healthcare practices to not only choose YOUR practice but to build a loyal and enthusiastic patient base.

When you are ready Doctor Demographics can customize your image and practice promotion to make them more effective and targeted. Come to www.DoctorDemographics.com to get a sample report and a price quote.

5 Keys for Professional Practice Placement with Mike Green

Sat, 25 Feb 2023 19:30:00 +0000

Here is a recording of our Live Youtube stream where Mike Green talks about the 5 Keys for a Successful Practice Placement. He also answer a few live questions along the way from doctors who were on with us live. Want to join us for our next broadcast? We'll be live again next Friday at noon eastern on our YouTube channel found at this link: https://www.youtube.com/channel/UCxB3_hnovfETy3okc3yQudA

The Key to Local Target Marketing for Your Practice

Wed, 22 Feb 2023 15:11:00 +0000

To REALLY meet the healthcare wants and needs of a population, it is necessary to know them well. Otherwise, you will spend time and effort on activities and advertising that won't work. This episode starts with the basic assumption that too many doctors believe the ideal patient base will look like they do (fit their demographic profile). Their unique point of view will be lost as providers carry out these assumptions without doing good research.

The Marketing Report and Practice Site Viability provide inexpensive research tools to help doctors learn about the lifestyles of patients in locations they are considering. As an aside, this is cutting-edge research technology provided by great vendors!

Visit our website at www.doctordemographics.com to get samples of these reports

Should You Build a BIG Practice or Small?

Tue, 14 Feb 2023 22:57:00 +0000

There are two paths of development going on in the world right now. They are diverging. The first is localization. That suggests that systems are getting smaller and seem focused on businesses and practices that are smaller and more focused on people. Up until now, it appears we have been going toward more globalization. This is making systems (governments and institutions less responsive to people and individuals). For a long time, it seemed the level of complexity of customer service was demanding practices become ever larger. As we speak, patients can take advantage of more individual attention and customization.

Rather than grow ever larger in an environment of "one size fits all" patients and customers seek to want a simpler, customizable approach. This may translate to less expensive overhead, improved customer service, and happier patients. Overall, it is reflected in the research on market conditions, demographics, and customer care

How Do US Doctors Compare to Other Countries?

Wed, 08 Feb 2023 01:02:08 +0000

What is the true potential of American healthcare when contrasted with Rival nations (such as China) which have been talking smack about the medical and dental programs in the U.S.? To be fair, the U.S. has been unrivaled in the world. By contrast, China (and others) have a great deal of political meddling get into their research and teaching. To make my case, we examine data on life expectancy to prove the point that the outcomes have been superior in the American system.

The Evolution of America's Cities and What It Means For Your Practice

Thu, 26 Jan 2023 16:47:00 +0000

Right before our eyes, America's cities are being reinvented and reimagined. They are not what we have seen before. This short episode shows just how America is changing. The Davos Economic Forum Predicted (and Mandated) that Americans would prefer one direction for America's future. It seems that we are heading in a new direction entirely. Doctors should be aware that places they want to practice in are diverging from what the ruling Elites have told us to expect (and demand).

Patient Attitudes and Demographics

Tue, 17 Jan 2023 21:53:00 +0000

We want to explore how there exists a cross-over between Desirable Demographics and the attitudes within a patient base to purchase healthcare. This episode explores those demographic factors. In fact, we have even included a partial list of some U.S. cities that demonstrate these factors so you can see what kinds of places we are talking about.

They are not the fastest growing places nor are they the most affluent but they represent a solid and safe investment.

Practicing In Areas That Are Losing Population

Wed, 11 Jan 2023 04:27:00 +0000

It might be desirable to concentrate only on those locations that are growing when choosing a place to practice. Still, that isn't always the best choice. Some areas may not be increasing in size, but they have favorable demographics (such as employment, age, or income). The locations that are showing "out-migration" are the ones we see as having the most risk. Three of these were once growing but have reversed their trends. These include Oregon, Washington, and Colorado.

This episode describes just WHY these formerly thriving places are losing population (surprisingly). Some of these sites are pricing themselves out of the market. Of particular note is the very high tax rate we are seeing. This has particularly surprised demographic experts at the speed of the effects on population and employment. The market has fallen very rapidly. No one seems to know when these trends will be stabilized.

Understanding Walkability for your Practice Location

Wed, 04 Jan 2023 05:37:00 +0000

This episode is about a rising trend in Healthcare Practice Locations. When I started Doctor Demographics, clients seemed obsessed with knowing the number of competing practices (and providers) in their neighborhood/ The demographic character of residents was not the important (according to them.) This has all changed, of course but as the costs of parking and site availability rose, another important factor emerged: Walkability. This term is growing in significance for several reasons. This episode will explain why you need to know your walkability score and what to do about it.

Is 2023 the Right Year to Open a Practice?

Wed, 28 Dec 2022 18:10:00 +0000

We've been getting a lot of questions on whether or not 2023 will be a good year to open a practice. The answer is, as it often is, it depends. In this episode, Scott McDonald goes through what signs to look for in a particular area to know if it is good time or not for that location.

Hot Areas for New Practices in the West

Wed, 07 Dec 2022 13:23:00 +0000

I have not been publishing episodes on where to put a practice lately. But in my research, I have found two states that I have not discussed for a while that might be very promising given their favorable demographic character and extreme growth. If someone was to ask me what are the two places in the U.S. that are emerging as places with low risk and high potential, I would mention Nevada (south and northwest) and Arizona (Pima and Maricopa Counties) as two of the best. Oddly, even though the metropolitan areas are in the middle of extreme isolation (and desert), their rate of growth is truly amazing. They are not perfect (what places are?) but we cannot ignore them. In just a few years we will be talking about how many NEW practices have grown in this area and so many "experts" missed it.

I have visited all of these metropolitan areas in the last few years and by my own estimates, this represents the "low-hanging fruit in the Western United States." I just wanted to share that with all of you.

The Realigning of America - Doctor Demographics

Tue, 29 Nov 2022 20:38:00 +0000

I had a little BrainStorm Session with my Demographic Colleagues about the Mid-Term Election. Most of us came to the same General Observations. One of the big takeaways is that experts should really be cautious about claiming to know a great deal about the future of demographics in the U.S., we just don't have all the answers we thought we had. That does not sound hopeful, but it is true.

These very smart people noted that there were certain trends in current demographics that they would like to ignore. That is what this session is about. The decline in the birthrate is especially important in our discussions. It seems strange that the mainstream media is ignoring the recent changes in the job market. The housing market, especially in the single-family, owner-occupied sector is largely ignored in the national media. We assume this is due to the fact that these reporters are not living in these communities. They are not concerned with consumer debt because they are affluent. Most reporters who own homes are on a fixed-rate mortgage. In fact, the important news stories touch them hardly at all.

This episode is an acknowledgment that there are some important trends and news stories that you hear little about that are not on the elites' radar screen but will be quite important to doctors who want to establish practices.

Urban, Rural, and Suburban Practice Sites. What works for YOU? - Doctor Demographics

Wed, 16 Nov 2022 13:34:00 +0000

This episode has so much detail, we do not have a "Short Version." I had to be complete.

I define the differences between these types of sites. In a nutshell, it is important to make the distinction early on that it is more than population size and growth rate. The rural sites are not necessarily more or less desirable. The biggest difference is in population density. Rural sites are more spread out. They have more homogeneity in their lifestyles, In each practice-community area, there are different liabilities and benefits. I mention these in the narration. Demographers are generally cool (at least for now) on urban locations. They are losing population in the post-Covid world as costs, including taxes and other business expenses rise. Suburban locations seem to be the least attractive for reasons I will discuss in the episodes.

I am not saying all practices have to locate in certain neighborhoods. It is certainly true that suburbs carry far less risk. Rural practice sites seem to be struggling to get a sufficient patient base, especially with the rising costs of fuel. So we have here a balance between ideal practice locations, their benefits, and liabilities. This episode contrasts all of these.

BEWARE Amateur Demographics

Wed, 09 Nov 2022 17:39:00 +0000

These episodes represent a word of caution regarding your source of demographic information on data and analysis. There are lots of amateur demographers who have entered the field recently. True, they may be well-meaning. These "newbies" are usually getting rehashed" data from a source within the Federal or State bureaucracy]that purports to tell you about changes in demographics. It isn't necessarily true that the data is wrong. The biggest danger to doctors, consultants, and brokers is that they often make claims about the viability, and risks of practice site analysis.

I refer to them as "amateurs" because the analysis must be based on their knowledge of the professions they are measuring. For example, one must know if the distribution of providers in a suburban area is at, above, or below the norms for that type of practice being considered. Urgent Care practices have different thresholds of success than dental practice, for example. A practice that relies upon internal versus network referrals has different measurements of success.

In short, knowing how demographics relate to the profession you are undertaking is not simple and requires experience with the population AND the measurements that will matter.

Beware trusting demographers who are new, inexperienced, or generalists. You cannot afford this kind of mistake.

Niche Practice Locations

Wed, 02 Nov 2022 13:02:00 +0000

As spaces for ideal practices become more difficult to locate (not to mention more crowded and expensive) finding a place that will serve all patient-bases is a growing challenge. Rather than locate the perfect place, doctors are encouraged to create practices that will meet the needs of more "specialized and specific" market segments. Thus, it makes sense to consider a "niche" practice."

It is not so much that the doctors have to find an "edgy" approach to medicine and dentistry. They only need to find a patient population that is large enough and identifiable to pay the bills. In this episode, we consider market segments such as culture, language, nation of origin, demographics (age, education, income for example) or psychographics (lifestyle and "values") that would not necessarily be one the radar screen of all practices. As an example, Armenians, different religions, political or professional groups would work well. If the local population has these people in sufficient numbers, a niche could be identified and the practice can proceed to promote its services to them. Additionally media consumption (advertising) could be planned that would meet their needs exactly. Granted, not all clinical needs would have to vary. Still, they could be sifted to meet their needs and interests.

In the end, healthcare practice may be able to thrive by identifying the common interests of a very specific segment of the population rather than trying to be "all things to all people.

Big Lies About Competition Ratios

Wed, 12 Oct 2022 12:31:00 +0000

When examining the viability of a practice site, it is important to know how many competing providers (doctors) and practices there are. That much seems obvious. But we also have to acknowledge who the REAL competitors are within a practice area. In the case of healthcare, you should be aware that not all doctors/practices are true competitors. As an example, there is a significant difference in the range of procedures and equipment available among practices. A veterinarian may not treat and diagnose the same animals as another practice. Dermatologists may have the same training but they offer very different care to different patient types. Not all orthodontists are the same. In short, when contrasting doctors of similar disciplines, we are wise to judge that they may not be true competitors at all. Only a demographer with experience can recommend a site based on the variables in practice types. It is usually insufficient to make a broad conclusion about the competition unless the variations in practice and clinical care are understood.

At Doctor Demographics, we recognize that sometimes general practices are significantly different in who they target for treatment and the niche they occupy. It is foolish to assume that all practices will offer the same services to their patients, even if they SEEM to be alike.

So, if you are trying to determine if there is "room for one more," it is vital to have a demographics firm that understands healthcare do your research.

Is Practicing in Southern California a Dead Option?

Tue, 23 Aug 2022 11:00:12 +0000

Several Clients have mentioned that Southern California is not looking so good as the place to purchase or to start-up a practice. Back "in the day," growth (and glamour) seemed eternal in the five mega-counties found in the area (Orange, San Diego, Riverside, San Bernardino, and Los Angeles Counties). For the first time EVER, the area is losing population. Among demographers, this has been known as the "California Exodus." True, the birth rate has declined (it has lost at least one Congressional Seat) but there are some other things going on. This episode defines some of the trends. The Governor and the State Legislature are agreeing to raise taxes, restrict water distribution, and the raise the prices on land development.

This episode takes about where these trends are occurring and where they are NOT occurring. We also discuss other trends that are important to keep an eye on. This would include an idea of where the middle class has gone. For doctors who want and idea of what is going on (and WHERE it is going on), this can be an important episode.

Is New York City a Viable Option for Doctors?

Tue, 09 Aug 2022 11:39:59 +0000

We have been asked about the viability of New York City as a place to practice for a long time. We thought this might be a good time to clear the air and make a definitive statement on it right now. As the nation's largest city, it is certainly a viable option. Still, the City is losing (a little) a population of -0.3 % per year.

From the standpoint of a very large and dynamic community, that is not bad. There are also indications that many of the people who left are going to come back.

But there is a severe bit of caution that goes along with this. The returning population is older and much less "family-friendly" than before. The large numbers of Young Adults are not as likely to come back. From an employment perspective, this might work out. Recall that those who left NYC for New Jersey and Florida still love the Big Apple but are not "starting out" as they did before.

This MAY turn out to be a big problem in the future. Crime and a housing shortage are certainly not helping. But, on the other hand, the rules that have defined other urban areas are not as true in this area. That has made many demographers more hopeful about NYC's future. Still, the nature of the City is unique.

As I have written before, NYC is more of a collection of small cities and villages crammed in an urban setting.

To KNOW the opportunities and risks of such an evolving and diverse community requires special help. Doctor Demographics is there for you, no matter what type of practice you are considering.

Demographics and Politics Part 2

Tue, 02 Aug 2022 12:00:31 +0000

This is the second episode of the Politics and Demographics podcast.

Last week, we discussed the implications of how the Mid-Term Elections are going to affect doctors. Our theme was on the House of Representatives (Congress) and some of the changes that are likely to occur. This week we will consider what will likely change with a turnover, even by a single seat, in a 50-50 Senate. Polling has shown that Americans (mostly young Americans) are going to be surprised and even alarmed with the likely changes that will occur. We do not live in a Democracy and very few are aware of how a Republic works. This is a solid primer on what people need to know.

I am a little worried about the surprise and perceptions that will come in America regardless of who wins. There are a fixed number of Senators. It is their relative party affiliations that are going to the cause of all the heart-burn.

This is information you need to know.

Demographics and Politics Part 1

Mon, 25 Jul 2022 22:55:40 +0000

In this episode, I discuss the specific aspects of demographics that are causing all the craziness. And it is worth considering in some detail how folks seem to want to look at politics as a "blood sport." No, I don't discuss much the morality of choosing one side or another. Assigning blame is unwise. But it is true that if you are going to choose an area to purchase or start a practice, some places are going to look much better than others. Hey, that is my job. Right?

Practice Strategy for Race and Ethnicity

Mon, 18 Jul 2022 22:30:19 +0000

In this episode, we have taken a deep dive into two concepts that will determine your future practice success or failure. Please understand: They are not mutually exclusive. Rather, they are factors of potential that doctors must understand.

Many people (including doctors and practice owners) do not grasp. Even our competitors are a little foggy about their meaning. The first is the difference and relationship between race and ethnicity. The viability of practice often (increasingly) depends on a thorough understanding of the differences. Last week, we discussed "Hispanic" countries and populations. This week we are examining their culture, nation of origin, and language. We have expanded the discussion to include other countries. But we want you to see how this can influence the potential of this information in your practice.

The other concept (which heavily predicts success or failure) is demographics and psychographics. Both are vital to understanding the risks and rewards of a particular site on your potential business success. They are not the same thing at all. In the end, they are the key to promoting your practices and managing any new growth you may have.

Still, this is only a start.

We are also announcing that in September, we are going to offer a webinar on the best places to practice ortho, oms, emergency care, and endo in the United States. Stay tuned!

The Hispanic Switcheroo

Tue, 12 Jul 2022 15:09:26 +0000

I only wish there was sufficient time to discuss all I have learned about the Hispanic population in a single episode. Nevertheless, I have created a long and short offering about Hispanics that will provide a little insight into these important groups of people. Not a day goes by that we don't hear about their immigration numbers. The Southern Border is being crossed into the United States by ever larger numbers and this may prove vital to your practice. Who are they? How do you reach them? Are they ALL desirable as a patient base? This episode is just a start to understanding the "Hispanic Switcheroo." And in this very short version of this episode, you will doubtless learn some important facts that you may not have heard before, I have often said that Hispanics are an important part of our national growth. Practices need this information. As an experienced Hispanic marketer, what I have to say might surprise you!

Trends This Summer Doctors Should Know

Tue, 28 Jun 2022 19:47:03 +0000

During the course of my work I read many articles and journals that apply to healthcare practice demographics. Much of the time, demographers form a consensus on the big picture. Often, these analysts and researchers can come to disagreements in their conclusions. You would expect nothing less. But to help our doctors, I have gleaned some factors that I think they should know to make wise decisions for their practices. This episode explains some of the take-aways that will help our practices.

Rather than illustrating these trends with data and algorithms to prove my point and recall studies that may conflict somewhat, I have put down trends I think you should know. To illustrate, demographers take a more "fatalistic conclusion" on our economy. We don't have to take into account whether this will help or hurt President Joe Biden. We (as demographers) call the balls and strike as we see them. Is the Birth Rate rising or falling? Will healthcare practices see a reduced labor force that could hurt doctors? Where is the housing market headed? That is the nature of our discussions.

The long version of this webinar will, at least, give you an idea of what trends are most applicable to doctors. After all, they are our key, target market. I think that much of what I discuss is obvious. You DO sense that many doctors are holding back their applications for school. Right? This is a trend (among others I discuss) that will help guide you in your decisions.

Population Winners and Losers (and why)

Tue, 21 Jun 2022 10:00:00 +0000

In the last couple of weeks, I have been asked by subscribers to the Podcast for the locations that are winning and losing population. Rather than break them down by states, I have looked at the Metropolitan Areas that the U.S. Census Bureau has identified as those that are likely to grow or shrink.

It sometimes surprises them to see how much greater the loss to a densely populated area is relative to its growth. To adequately describe the trends in population, we introduce the concept of "Dispersion." This is the process of making the process of going from a densely populated area to one of less density (not just population size or rate of growth). In the post-Covid world, it seems that everyone wants a little more space in which to live. Having neighbors may be necessary but we don't want them TOO close.

This episode describes where people are considering their destinations. If our purpose is to help you find viable sites, we need to tell you how they are getting better or worse.

I am not seeing more practices for sale. And finding places to start a practice from scratch is not so simple. This episode shares with you some real numbers.

Take a look even if you are going to put off your decision for a while.

Practice Locations with Promise for 2023

Wed, 08 Jun 2022 16:10:22 +0000

Last week, we reviewed the "Places with the Kiss of Death."These are locations that I am strongly suggesting you NOT consider a start-up practice or a practice purchase. My reasoning is based upon the fact that their demographics are not looking particularly promising.

This week, we are looking at sites in the United States that are looking more hopeful. These locations are economically strong and show signs of growth. Many are manifesting strong economies or improved employment trends. Unfortunately, the short version of this episode can only lightly pass over the location. Still, I think it will stimulate your thinking.

Let's face it, the U.S. is looking at a period of economic risk and potential decline. Interest rates are surely going to rise. Still, that is no reason to sit on your hands while opportunities to grow are just over the horizon.

This episode explores the places where the potential for growth (and wealth) can be found. These are the places that still have risks but the risks are mitigated.

I hope you will allow Doctor Demographics to explore with you the places that have Promise!

Kiss of Death Practice Locations for 2023

Wed, 01 Jun 2022 16:08:58 +0000

Every year, we publish a list of the sites that are "Risky." We call these areas the "Kiss of Death" Sites. If you are considering one for purchase or a start-up, we want you to think twice. The factors that make these locations less-than-desirable, change each year. For example, in recent years, locations that had high unemployment were risky. But at this time, unemployment has not been a major factor in what makes a good or bad location. Rather, this year, locations that have above-average crime are undesirable. Perhaps more important, locations that have the high cost of living, rising taxes (income and property) and a reduced birth rate are having a more difficult time, Almost without exception, they are losing population.

In this episode, I take the time to examine the key factors that matter as well as the specific states and cities that suffer from "The Kiss of Death." Unfortunately, the list is long so the "Short Version" is inadequate to cover it all.

This is an important episode if you don't like risk. And I have tried to be as specific as possible just why this is so. Some locations (many) are committing economic suicide. Others have adopted a poisonous political message that is going to harm them. In the end, it is not a single factor. Rather, it is one of many.

I hope you enjoy this message and take it to heart

Pinpointing the Perfect Practice Location

Wed, 18 May 2022 22:38:40 +0000

It has been true for a long time that brokers, realtors, and even demographers have considered only a very narrow number of factors in determining practice site viability. Traditionally, this may have been due to a misunderstanding of how to interpret the available data. We knew, for example, if the population surrounding a practice site was growing or shrinking. We certainly could tell if the competition around a location was increasing relative to the population. Terrific! But the science of demographic analysis has grown and deepened while the users of these numbers have not kept up. And there is little surprise why this is so: it is heavy lifting!

Marketing Your Practice in Today's Economy

Wed, 11 May 2022 21:42:27 +0000

I believe (as many researchers do) that we are heading for an economic downturn soon. The only way to thrive during these times is to get the research and then make a plan and THEN you have to stick to it. That is what this episode is all about. But you need to make your plans soon!

The Idaho Wobble - And Why its Important (even if you're not in Idaho)

Fri, 06 May 2022 01:46:52 +0000

What goes up will invariably come down. It is a basic law of gravity, economics, and demographics. We can simply not hope that things will stay the same (either good or bad). Frankly, we are at a time when it appears the World is sliding into a Recession. This has long been predicted. So, with this in mind, we have to assume that there is going to be a "wobble."

Foreign Migration Impacts to Your Practice

Wed, 27 Apr 2022 19:56:58 +0000

This episode discusses the ways that you can work with these local and national trends to build a new patient base that is educated and ready to work. We will discuss the priorities of these migrants, where they might settle, and what you can do to attract them to your practice. Please be aware that Doctor Demographics can identify where the new immigrant residents are moving, what they want from your practice, and how to attract them.

Should You Open a Practice in the South?

Tue, 12 Apr 2022 14:54:33 +0000

Go South Young Man! The national trend right now is to look at the southern end of the country for opening a new professional practice. There are many big cities that are growing there and there is tremendous attention from the doctor community. So, the big question is this: Should YOU Go South?

Practice Placement Secrets for Doctors

Wed, 06 Apr 2022 15:22:10 +0000

Doctors often find themselves influenced by locations that OTHER doctors are considering for purchase or development. This session explains how this is both good and bad. It also features the parts of the U.S. that are good bets and those that are not. For more information, visit us at: https://doctordemographics.com

Slanted Demographics

Tue, 08 Mar 2022 17:08:22 +0000

Workers And Employees

Wed, 02 Mar 2022 04:00:14 +0000

Retail As A Sign Of Best Place To Practice

Tue, 22 Feb 2022 18:41:33 +0000

Finding a location is tough. But there are non-demographic factors that can offer you a serious hint about places that show potential for practice locations or may serve as a warning NOT to go there. This session is about how retail sales is a sign of the good or back potential for practice.

Evaluating Professional Plaza

Tue, 15 Feb 2022 16:41:20 +0000

It has long been popular to place practice in a "Medical Plaza" for various healthcare offices. There was a sense of unity and protection for these practices. This podcast deals with the issues that you might keep in mind. But the rationale for these centers is shifting. This video is a must-see!

Borders and Barriers For Your Practice

Tue, 08 Feb 2022 16:21:36 +0000

In order to do proper practice viability or best sites report, knowing a practice's borders and boundaries is all-important in order to offer geographic "context" for the site, Yes, we will discuss isochrones, proxemics, and centers of gravity. This is very useful stuff!

Makes A Perfect Place to Practice

Wed, 26 Jan 2022 20:06:51 +0000

In this episode, Scott Mcdonald dives into why you should put a practice where the perfect place is as well as the three traditional demographic imperatives for practice: economic growth, population growth, and socioeconomics.

He said, "A rising birth rate is one indicator of who can step into your practice and benefit from it." And remember, the percentage of people tends to be even more important than how much they're earning. Also, when it comes to choosing a location that shows the most economic potential, you will have to move in because of job opportunities. Thus, moving target is going to determine so much of your success.

Staff As A Problem

Mon, 27 Dec 2021 16:34:28 +0000

Dr. Scott McDonald delivered a talk about staff that may jeopardize healthcare practices in the United States. The problem is that the number of people available to work, university enrollments, and young people's scholarships are all declining.

In summary, there is a demographic problem. They refuse to labor for any amount of money. So, as someone who has typically taken young people, taught, motivated, and gotten them going successfully, it can be resolved by finding places in the United States, where there are young people willing to come in and work.

Scott recommends you check www.demographics.com to find out the ideal areas where you will not have this more serious problem.

Specialist

Tue, 21 Dec 2021 22:16:44 +0000

On today's podcast, Scott McDonald discussed the Demographics of specialty practice and their imperatives. He said that it is necessary to understand the distinction between experts. He shared how specialists choose the population they would serve based on various variables, priorities, calculations, and techniques to cluster it into surrounding hospitals.

Visit www.doctordemographics.com to know more