domainmacher.com

One Less Reputation Management Tool

DomainMacher — Thu, 12 Nov 2009 00:46:38 +0000

With Technorati in the midst of a major re-launch , it looks like we’ve lost one small-but-important reputation management tools: the ability to subscribe to keyword-based RSS feeds from Technorati’s blog database. For ages, I’ve had Technorati RSS feeds setup for searches on my name and on “small business sem,” which is how many people refer to this blog. While checking RSS last night, I saw this alert from Technorati: The message says that existing feeds have been “retired” and hints that new feeds are on the way. I went to Technorati last night and did those vanity searches, and sure enough … no RSS feeds available (yet). It’d be nice to get this tool back. Advertisement: Try Site5 Web Hosting free for 30 days! 99.9% Uptime Guarantee and our customer’s love us ! This is a post from Matt McGee’s blog, Small Business Search Marketing . One Less Reputation Management Tool Related posts: SEMpdx session: Web 2.0: Utilizing RSS Feeds as a Powerful SEO Tool Why Reputation Management Matters for Small Businesses Quick Reputation Management Tip for Small Biz Owners

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One Less Reputation Management Tool

Quick Reputation Management Tip for Small Biz Owners Small business owners: Do yourself a favor and go...
BIA/Kelsey Webinar: Online Reputation Management This coming Wednesday, BIA/Kelsey will host a free webinar...
Domain Names and Reputation Management ...most efficient and cost effective ways to do this is...

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Report: SMBs Need to Spend Money to Make Money

DomainMacher — Wed, 11 Nov 2009 13:34:23 +0000

Emarketer recapped an interesting report about the relationship between money spent on marketing and expected revenues. From the eMarketer article: According to the “Small Business Marketing Health Check” report from Hurwitz & Associates , there is a correlation between small businesses that are doing well and greater marketing spending. Almost two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending, compared with just 32% to 36% of businesses with flat or declining revenues. The article goes on to say that social media, email marketing, and search are the top three marketing tools on small businesses list in 2009. Advertisement: WordStream’s Free Keyword Tool delivers more keywords, faster than paid tools and always 100% free. Try it today! This is a post from Matt McGee’s blog, Small Business Search Marketing . Report: SMBs Need to Spend Money to Make Money No related posts.

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Report: SMBs Need to Spend Money to Make Money

Kelsey Report: More SMBs Advertising Online than in Traditional Media This one kinda slipped through the cracks last week:...
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GolfShop.com Sells For 6 Figures + other Afternic Sales

Tue, 10 Nov 2009 19:39:52 +0000

NameMedia’s Afternic brokered the sale of Golfshop.com. the amount was over six figures but further details were on NDA. In addition afternic had the following name sales last week: .com sales: SonographySchools.com $12,000.00 singlesplace.com $7,500.00 esmeralda.com $7,370.00 ificould.com $6,600.00 hotelauskunft.com $6,188.00 hatamoto.com $5,888.00 findrates.com $5,500.00 golfplaza.com $5,188.00 LinkFun.com $5,100.00 ProcessValidation.com $5,000.00 malatya.com $5,000.00 g54.com $5,000.00 comedo.com $4,500.00 worldtransformation.com $4,495.00 buildabusiness.com $4,188.00 clicktoshop.com $4,000.00 quezon.com $3,988.00 ManilaTravel.com $3,850.00 whitetank.com $3,788.00 startasmallbusiness.com $3,588.00 thaivilla.com $3,500.00 srsi.com $3,500.00 speechware.com $3,500.00 habitathotel.com $3,500.00 rksolutions.com $3,488.00 urbankitchen.com $3,350.00 xn--68ja1kb.com $3,188.00 countrypeople.com $3,188.00 skateology.com $3,000.00 educationalvideos.com $3,000.00 BuyTiles.com $3,000.00 ferienhotel.com $2,993.00 designereyes.com $2,988.00 beautyandyou.com $2,988.00 moodcontroller.com $2,888.00 craftlovers.com $2,888.00 organickosher.com $2,788.00 greenarticles.com $2,750.00 sapphirependant.com $2,688.00 hollandgarden.com $2,688.00 bridgefield.com $2,688.00 GamesAgency.com $2,600.00 bidyes.com $2,600.00 tasi.com $2,595.00 groupride.com $2,588.00 basicdvd.com $2,588.00 migl.com $2,500.00 domainhistory.com $2,500.00 ampuk.com $2,481.00 volitionventures.com $2,475.00 lovelybride.com $2,470.00 junglefun.com $2,394.00 rogueradio.com $2,388.00 marketyou.com $2,388.00 forwardaction.com $2,388.00 energywellness.com $2,388.00 cellphonesplus.com $2,388.00 accuratetranscription.com $2,340.00 independentracing.com $2,300.00 recomendaciones.com $2,243.00 norteamericano.com $2,200.00 facelotion.com $2,195.00 wheatsales.com $2,188.00 paygenie.com $2,188.00 jewelrydiamonds.com $2,188.00 contara.com $2,188.00 bestswimming.com $2,188.00 skininformation.com $2,088.00 educationcenters.com $2,035.00 diamondinvestment.com $2,032.00 toystudio.com $2,000.00 spokenmedia.com $2,000.00 secret-service.com $2,000.00 playlabs.com $2,000.00 parsave.com $2,000.00 paincheck.com $2,000.00 firstfriend.com $2,000.00 federalconstruction.com $2,000.00 energysolutionsgroup.com $2,000.00 blindmice.com $2,000.00 badmonkeys.com $2,000.00 catholicadvocate.com $1,988.00 citytrail.com $1,945.00 depressionrecovery.com $1,920.00 partywithus.com $1,900.00 warriorsgate.com $1,888.00 fivestarsports.com $1,888.00 mynetworksolutions.com $1,870.00 isop.com $1,850.00 thepartymakers.com $1,830.00 industrialleasing.com $1,791.00 ticketpromotions.com $1,788.00 ondemandtraining.com $1,788.00 nonprofitpeople.com $1,788.00 herchannel.com $1,788.00 healthycommunication.com $1,788.00 nourishingfood.com $1,780.00 earninterest.com $1,750.00 sharedocs.com $1,700.00 turningpointmedia.com $1,688.00 scholarlypublishing.com $1,688.00 kingstonclub.com $1,688.00 grizzlybeartours.com $1,688.00 childhealthnow.com $1,688.00 americanfinancialresources.com $1,655.00 modernbrain.com $1,650.00 prusa.com $1,600.00 freshcoast.com $1,600.00 citybusinessjournals.com $1,600.00 callmedical.com $1,600.00 innovationproject.com $1,588.00 travelfoundation.com $1,500.00 publicsectorcareers.com $1,500.00 paradisestables.com $1,500.00 outofline.com $1,500.00 i-careers.com $1,500.00 GuideLaw.com $1,500.00 gtenterprises.com $1,500.00 foodlab.com $1,500.00 farmpartners.com $1,500.00 exploringgod.com $1,500.00 EuroCigarettes.com $1,500.00 craftclub.com $1,500.00 cfseries.com $1,500.00 cakeforum.com $1,500.00 motor-ways.com $1,488.00 mobileserv.com $1,488.00 fitbydesign.com $1,488.00 familyfavoriterecipes.com $1,488.00 cigarscentral.com $1,488.00 tamperevidentlabels.com $1,435.00 directpolitics.com $1,435.00 hypersky.com $1,400.00 skincancercare.com $1,388.00 unitedcouples.com $1,320.00 interactsolutions.com $1,320.00 PlanetSeek.com $1,297.00 printpatterns.com $1,288.00 i-natural.com $1,288.00 breakthroughinnovation.com $1,288.00 youhappy.com $1,266.00 graindrops.com $1,265.00 planetseeker.com $1,250.00 multiplayer-games.com $1,250.00 MyDunk.com $1,225.00 themunicipal.com $1,200.00 racepix.com $1,200.00 pathstoprosperity.com $1,200.00 menuview.com $1,200.00 littlephone.com $1,200.00 extraordinaryworld.com $1,200.00 emarketingsolutions.com $1,200.00 designgods.com $1,200.00 clickortreat.com $1,200.00 citychurches.com $1,200.00 massclassifieds.com $1,194.00 peccatidigola.com $1,191.00 realestatefiji.com $1,188.00 privilegedlife.com $1,188.00 beeftallow.com $1,181.00 vitalwellness.com $1,100.00 pcsentry.com $1,100.00 school-websites.com $1,088.00 yourdebtexpert.com $1,000.00 waffeleisen.com $1,000.00 vettechnician.com $1,000.00 veterinarytech.com $1,000.00 tschermigite.com $1,000.00 seilwinde.com $1,000.00 schuhschrank.com $1,000.00 restauranthome.com $1,000.00 rattandirect.com $1,000.00 qualityforless.com $1,000.00 planio.com $1,000.00 pagesync.com $1,000.00 okfilms.com $1,000.00 movingkansas.com $1,000.00 movemaster.com $1,000.00 metalspecialties.com $1,000.00 lifelogging.com $1,000.00 lensler.com $1,000.00 lapieta.com $1,000.00 johnnycool.com $1,000.00 innerengineering.com $1,000.00 indiancam.com $1,000.00 icecreamsocial.com $1,000.00 funonfilm.com $1,000.00 exportdocumentation.com $1,000.00 everythingtogain.com $1,000.00 dreamprogram.com $1,000.00 distancecollege.com $1,000.00 designbuddy.com $1,000.00 culturaltravel.com $1,000.00 coffee-grinders.com $1,000.00 charlesrobinson.com $1,000.00 buyforms.com $1,000.00 builttosell.com $1,000.00 bellperformance.com $1,000.00 amehigh.com $1,000.00 blrnet.com $994.00 naturalweightlossproducts.com $988.00 utaste.com $950.00 topmarketers.com $950.00 EcoConsultant.com $945.00 wpstudio.com $944.00 americascorp.com $925.00 general-insurance.com $900.00 casualchef.com $900.00 paddleamerica.com $888.00 nursingeducators.com $888.00 fa123.com $888.00 betterprogram.com $888.00 drunkenmonk.com $850.00 adsensewebsites.com $850.00 servium.com $800.00 schaukelstuhl.com $800.00 privatemoneyonline.com $800.00 MINDFUL-LIVING.com $800.00 metropolitanloans.com $800.00 metropolitanentertainment.com $800.00 fantasyagent.com $800.00 deckenlampe.com $800.00 clickvisible.com $800.00 agendalocal.com $800.00 activequotes.com $800.00 solutionlabs.com $788.00 koillc.com $788.00 kathyharrison.com $788.00 how-to-get.com $788.00 flapyourwings.com $788.00 constaff.com $788.00 wb-arquitectos.com $770.00 nitfone.com $770.00 retrofitters.com $750.00 casablu.com $750.00 filmsinternational.com $710.00 tenmobiles.com $708.00 newjerseybankruptcylawyer.com $708.00 madnet.com $708.00 itelevision.com $708.00 inkbay.com $708.00 enset.com $708.00 clubdisplay.com $708.00 businessresourcectr.com $708.00 vipbank.com $701.50 thefinancialcorner.com $700.00 groupcams.com $700.00 dixmoor.com $700.00 data-technologies.com $700.00 brazilhouse.com $700.00 brainbrothers.com $700.00 EgyptianMovies.com $695.00 recyclingtrade.com $689.00 publicfood.com $688.00 productpick.com $688.00 oncologymd.com $688.00 conmemoracion.com $688.00 egytours.com $650.00 planetarian.com $630.00 sandstoneproducts.com $620.00 starbeast.com $600.00 online-school.com $600.00 muffinmania.com $600.00 magiccures.com $600.00 i-automation.com $600.00 fabulousfigures.com $600.00 brooksidedesign.com $600.00 missing-persons.com $595.00 userreport.com $588.00 meritinc.com $588.00 andysbar.com $588.00 divorcedbitches.com $560.00 zonemobile.com $550.00 unixone.com $550.00 clinar.com $550.00 alpot.com $550.00 cuisineculture.com $526.00 jxym.com $504.00 ironpower.com $504.00 worldofstone.com $500.00 touringtech.com $500.00 tableauvegetal.com $500.00 secretfortune.com $500.00 qualitypictureframing.com $500.00 powdermonkeys.com $500.00 ORLANDOSOUTH.com $500.00 mixedkids.com $500.00 meatmachinery.com $500.00 legendslive.com $500.00 hidromasaje.com $500.00 ericaustin.com $500.00 cube-art.com $500.00 craftofthemonth.com $500.00 clinicalpharmacist.com $500.00 cargoshipvoyages.com $500.00 canserv.com $500.00 browser-forum.com $500.00 brownentertainment.com $500.00 atomicworld.com $500.00 americanaart.com $500.00 carpetcleanersnewyork.com $488.00 businesscredibility.com $450.00 prophetmotive.com $400.00 petexclusives.com $400.00 onlinetravel4u.com $399.00 powersjewelrydesigners.com $388.00 mybayside.com $388.00 craftsmanbook.com $388.00 redpoetry.com $360.00 leedership.com $359.00 upickdesigns.com $350.00 toplinetravel.com $350.00 tampatantrums.com $350.00 Alt tld’s tyra.org $3,988.00 investir.net $3,088.00 howtomake.net $3,088.00 laminateflooring.net $2,988.00 personalized.org $2,800.00 hideandseek.net $2,788.00 gomo.net $2,388.00 christiancolleges.net $2,388.00 photographytips.net $2,340.00 fussballschule.net $2,093.00 abmf.org $2,088.00 digitalrights.org $2,000.00 webprivacy.org $1,950.00 micropayment.net $1,700.00 consilium.net $1,700.00 mylifestyle.net $1,688.00 biopower.net $1,650.00 bibletranslations.net $1,588.00 easyview.net $1,388.00 brotherskeeper.org $1,300.00 mentalhealthlaw.net $1,288.00 bibletranslation.net $1,288.00 beachhomes.org $1,250.00 uride.net $1,200.00 snackattack.org $1,200.00 fluor.org $1,200.00 worldwidewireless.net $1,100.00 nursingcollege.net $1,000.00 jianke.net $1,000.00 worldstar.org $988.00 webprivacy.net $988.00 truepurpose.net $988.00 easteurope.net $988.00 pleasurecruise.net $980.00 businessethics.net $900.00 uslogistics.net $888.00 cannabisculture.net $888.00 wohnzimmer.net $800.00 photocollage.net $800.00 lowcostinsurance.org $800.00 gasheaters.net $800.00 raiseyourvoice.net $799.20 wheatberry.net $788.00 toystudio.net $788.00 healthyteens.org $788.00 halloweencostumeideas.net $788.00 Sax.cn $770.00 condizionatori.net $750.00 fashionmerchandising.net $700.00 spotnik.net $688.00 goldenring.net $688.00 cellphoneusa.net $688.00 beautyandyou.net $688.00 onlinecollegeclass.net $600.00 nightschool.org $600.00 freshcoast.net $600.00 careerschools.net $600.00 alternativmedizin.net $591.00 modernmedia.org $588.00 libertycentral.org $588.00 tommywilliams.net $544.00 waytohealth.net $500.00 personalinsurance.org $500.00 jtco.net $500.00 harmonygrove.org $500.00 africanpaintings.net $500.00 achoo.net $500.00 movieinstitute.org $488.00 thefinancialcorner.net $400.00 technologyschools.org $400.00 exploretheworld.net $400.00 distancelearningprograms.org $400.00 distancedegree.net $400.00 bauingenieure.net $400.00 tmmc.net $388.00 tappeto.net $388.00 spcn.net $388.00 itbn.net $388.00 guia.org $388.00 gsvp.net $388.00 Apae.net $388.00

The rest is here:
GolfShop.com Sells For 6 Figures + other Afternic Sales

Afternic Weekly Sales Total Tops $843,000 Afternic had a strong sales last week. They sold 488...
Hot Summer Sales – NameMedia Sells just shy of $ 600,000 in Domains Last Week. Summer time usually sees a slowness in the domain industry....
Hot Summer Sales – NameMedia Sells just shy of $ 600,000 in Domains Last Week. Summer time usually sees a slowness in the domain industry....

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3 letter .com goes for $64K, Poken.com $75K at Sedo

Tue, 10 Nov 2009 17:24:19 +0000

Sedo’s weekly sales list just came out. I was impressed by the 3 letter .com sale. There highest sale was Poken.com for $75k. Full list below: Domain name Price Currency .COMs poken.com 75,000 USD dmg.com 64,000 USD clubbeats.com 25,000 USD miel.com 15,000 USD inkpixie.com 11,200 USD winzer.com 10,000 EUR elda.com 9,990 USD messaggiamo.com 8,000 EUR teampoint.com 7,000 USD debtplan.com 6,000 USD galoshes.com 5,600 USD argument.com 5,301 USD pnz.com 5,300 USD wowtoday.com 5,000 USD iwinweekly.com 5,000 USD zlf.com 4,999 USD thermoman.com 4,500 EUR buckup.com 4,500 USD topstocks.com 4,300 USD 4xt.com 4,100 EUR spende.com 4,000 EUR insurerdirect.com 4,000 USD inksystem.com 4,000 USD smallwind.com 4,000 USD glodok.com 4,000 USD howtoswitch.com 4,000 USD dailyfinancenews.com 3,800 USD passtheparcel.com 3,750 GBP rentseeker.com 3,750 USD eetkamerstoelen.com 3,500 USD fitnessvital.com 3,200 EUR facialmoisturizers.com 3,100 USD noorie.com 3,000 EUR digitalyou.com 3,000 USD indemnizacion.com 3,000 USD supportia.com 3,000 USD envii.com 3,000 EUR ooll.com 3,000 USD appstorm.com 3,000 USD heinzfield.com 2,950 USD drugtreatmentprograms.com 2,899 USD lepida.com 2,800 EUR socialcake.com 2,780 USD logly.com 2,500 USD tonygee.com 2,500 USD masterchef.com 2,500 USD biosealants.com 2,400 USD ipellet.com 2,400 USD sgtravel.com 2,250 USD recomendaciones.com 2,243 USD domainex.com 2,219 USD motorsportsphotography.com 2,200 USD sociabl.com 2,200 USD contara.com 2,188 USD imby.com 2,100 USD bolognacentro.com 2,050 EUR foreclosuredefense.com 2,050 USD chillikids.com 2,000 USD urbanrealm.com 2,000 USD bushwalk.com 2,000 USD gigapay.com 2,000 USD detoxcenter.com 2,000 USD fantab.com 2,000 USD ccTLDs it.de 36,100 EUR onlinebingo.fr 36,000 EUR d.de 35,000 EUR acheter.fr 28,000 EUR vs.de 21,000 EUR fc.de 11,000 EUR cs.de 10,000 EUR reg.de 8,100 EUR chat.me 6,100 USD businesssupport.co.uk 5,550 GBP u2.de 5,352 EUR no.de 5,200 EUR ue.de 5,109 EUR ii.de 5,100 EUR ll.de 5,100 EUR ol.de 5,100 EUR rf.de 5,100 EUR yo.de 5,100 EUR ff.de 5,000 EUR bingosites.co.uk 5,000 GBP al.de 4,720 EUR jp.de 4,700 EUR 24.tv 4,500 EUR entradasbaratas.es 4,400 EUR fl.de 4,211 EUR allegro.bg 4,000 EUR android.de 4,000 EUR feinkost24.de 3,927 EUR shoretel.co.uk 3,750 USD 11833.de 3,600 EUR c.tc 3,600 USD woody.eu 3,300 EUR lm.de 3,166 EUR just.travel 3,150 USD contactlenses.com.au 3,100 USD free.se 3,000 EUR baermed.cn 3,000 EUR ge.de 3,000 EUR k2.de 2,967 EUR 1234.de 2,850 EUR energieagentur.eu 2,750 EUR laserpens.co.uk 2,700 GBP domainauctions.eu 2,700 EUR sls.de 2,550 EUR mtk.de 2,450 EUR aur.de 2,350 EUR bgl.de 2,350 EUR programy.eu 2,200 EUR hoewerkt.nl 2,000 EUR videoparty.fr 2,000 EUR fineorganics.co.uk 2,000 GBP cervelo.ch 2,000 EUR fotowettbewerb.de 2,000 EUR softwerx.co.uk 2,000 GBP m-a.de 2,000 EUR katz.ws 2,000 USD sextoys.it 1,850 EUR ekv.de 1,850 EUR pinnaclesports.ru 1,750 USD beauty-lounge.de 1,750 EUR eetmeter.nl 1,700 EUR mybag.co.uk 1,600 EUR h.ai 1,550 USD esposizioni.de 1,500 EUR gratisseite.de 1,500 EUR j2.de 1,500 EUR londonforum.co.uk 1,500 GBP classico.fr 1,500 EUR move-info.de 1,500 EUR mmafighting.de 1,312 EUR familienkonto.de 1,300 EUR gy.de 1,300 EUR watersportshop.be 1,210 EUR flashscore.it 1,200 EUR fotoflash.de 1,200 EUR 4b.de 1,112 EUR bounce.in 1,100 USD modeberater.de 1,050 EUR yx.de 1,050 EUR pokertreff.de 1,049 EUR easylogin.de 1,000 EUR alquilerbarcelona.es 1,000 EUR home-electronics.ch 1,000 EUR azzurra.it 1,000 EUR woss.es 1,000 EUR lalo.ch 1,000 EUR paristrip.de 1,000 EUR phonecompany.co.uk 1,000 EUR weinstube.de 1,000 EUR cortex.ch 1,000 EUR wwts.eu 1,000 EUR treams.de 1,000 EUR ledlightstore.co.uk 1,000 GBP voipfone.de 1,000 EUR bukmacherskie.eu 1,000 EUR sportnews.eu 1,000 EUR sfg.dk 900 USD 1a-rente.de 900 EUR 1a-geldanlage.de 900 EUR 1a-versicherungen.de 900 EUR poster.jp 900 USD myshu.co.uk 850 GBP jeux-console.fr 850 EUR ehr.us 850 USD der-finanzexperte.de 850 EUR fitline.eu 800 EUR farbig.ch 800 EUR qdo.de 799 EUR 1887.de 792 EUR blurayplanet.de 759 EUR propensity.co.uk 750 EUR hpbg.de 750 EUR satellitedish.tv 750 USD personalizedpens.co.uk 700 GBP naswoim.pl 700 EUR flugticketservice.de 700 EUR magnetfolie.de 700 EUR Other tchat.info 12,000 EUR r.biz 8,855 USD h.biz 8,177 USD k.biz 6,900 USD gynecology.net 5,000 USD lawfirms.net 4,500 USD herhealth.org 4,000 USD bhg.net 4,000 USD youhelp.org 3,700 EUR just.travel 3,150 USD westham.net 3,100 EUR londonremovals.net 3,000 GBP maxair.net 3,000 USD prepaiddebitcards.net 2,933 USD urology.org 2,500 GBP stuehle.net 2,450 EUR trochoi.net 2,000 EUR prescriptiondrugaddiction.org 2,000 USD playbay.net 1,800 EUR küchengeräte.org 1,795 EUR Öv.de 2,450 EUR Kö.de 5,300 EUR möbel-profi.de 1,100 EUR micropayment.net 1,700 USD fotografieren.net 1,550 EUR daha.org 1,500 USD vertical-blinds.net 1,500 USD benchmarks.net 1,500 EUR gnosis.net 1,500 USD folding.net 1,500 USD fussballschule.net 1,415 EUR estero.net 1,400 USD aktenvernichtung.org 1,400 EUR mauritius-hotels.net 1,312 USD janitor.net 1,310 USD girlfriend.info 1,301 USD vserver.org 1,300 USD poker-games.net 1,250 USD telefone.org 1,250 EUR esstisch.net 1,205 EUR tarifvergleich.org 1,200 EUR healthinsurancequote.org 1,150 EUR catshop.net 1,111 EUR confidential.net 1,050 USD verdict.org 1,040 USD nappy.net 1,000 GBP esports.info 1,000 USD cheap-car-insurance.net 1,000 USD emprunter.info 1,000 EUR live-jasmin.org 1,000 USD swaps.info 1,000 USD trochoi.org 995 USD stiefeletten.net 990 EUR mailand.org 950 EUR koss.info 800 USD toppler.net 800 USD photocollage.net 800 USD halloweencostumeideas.net 788 USD stairlifts.org 750 GBP solar-energie.info 750 EUR grads.net 750 USD clerk.net 750 USD bkb.info 750 EUR rigolo.net 700 EUR logly.net 700 USD medianews.net 700 USD multiples.net 700 USD

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3 letter .com goes for $64K, Poken.com $75K at Sedo

Sedo weekly sales up to November 17 Here is this week’s sales list from Sedo ....
Sedo weekly sales up to February 2 This week’s Sedo sales report features some of the...
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SBS Mailbag: Is it too late for holiday SEO?

DomainMacher — Tue, 10 Nov 2009 13:50:10 +0000

It’s been forever since I’ve done a mailbag post, but Christine sent in a great email that’s very timely with the holidays approaching already upon us. She’s asking about doing SEO and the timing of trying to optimize for holiday-related terms. Christine sent this email within the last week, and the clock is ticking. I haven’t seen her web site, but let’s take a shot at helping her out. I was just put in charge of optimizing our web site mainly because I seem to know the most about SEO. We sell personalized gifts that are targeted mostly toward senior citizens, and would like to increase our sales over Christmas. I know that SEO results aren’t immediate, but is it too late now to do anything for this year? Are there things I should focus on for the fastest results? Thanks for any ideas you can give me. My Reply I’m almost tempted to say “yes, it’s too late” because the best time to start thinking about holiday SEO is in the spring or summer , and I don’t want to give the impression that it’s okay to wait until November to get started. But I’m obviously not going to end this blog post here, so let’s go against the grain with this answer. Christine, this is far from an ideal situation, but let’s try to make the best of it. Yes, there are some things you can and should do now in the name of holiday SEO, but there’s no guarantee you’ll see the kind of results you want. Since time is short, let’s keep this simple and focus on the easy stuff. Low-hanging SEO Fruit 1. Optimize your page titles. (aka Title tags) This is the strongest on-page factor, so do this first. Make sure your page titles make good use of the most appropriate keywords. (I’m assuming you guys have already done keyword research and know the terms you want to target.) Since we’re doing holiday SEO, consider adding “gift” and “holiday” and other themed words to your primary keywords. Many people shop by price during the holidays (”I’m looking for a gift under $30,” for example) so if you can, consider putting the price of each item in the page title; likewise, if you offer free shipping, consider putting that in the page title, too. These might help your listing stand out on a search results page. 2. Optimize your internal links. If it’s not too much work, make sure your site navigation uses keywords instead of saying “Products” or whatever it might say. Even if that’s too much to update this late in the game, you can still go through the page copy and optimize links there. If you have links that say “click here” or “learn more” or “buy now”, or anything generic like that, optimize the anchor text to include keywords. And don’t just stop at optimizing existing links in your page copy; look for opportunities to create and optimize new links to the deep content and product pages on your site. If you have some text on the home page about personalized stopwatches (or some such thing), make sure “personalized stopwatches” links to the product page. Optimizing internal links is a highly underrated SEO tactic. 3. Optimize your page copy/content. Along those same lines, look for opportunities to improve the copy on your current pages. Can you add some more text about the products or categories you offer? If so, be sure to include keywords — but keep it readable for humans, too. You might also have time to create some new content, like a “5 Things to Look For When Ordering Personalized Gifts” article. Done right, something like that might capture some attention online. It might get some new inbound links, or maybe get spread around a bit on Twitter or Facebook. Improve your existing copy and content, and create new content, too, if you have time. How much will this help? Like I said earlier, there’s no guarantee any of this will make things better between now and Christmas. Let’s look at some of the factors that will determine how much this helps in such a short timeframe. 1. Competition. Holiday/Shopping/Retail is generally pretty darn competitive, especially at this time of year. But I don’t know specifically how competitive your niche is, and I don’t know how competitive the landscape is for the specific items you offer. The less competition, the more likely you could see results sooner rather than later. 2. Crawl/Index Frequency. This refers to how often Google, Yahoo, Bing, etc. visit your site to crawl it and update their indices. Companies with static, brochure-like web sites probably don’t get visited too often, so the search engines would be slower to pick up changes. As a retail site, you may get crawled more often — if so, that’s a good thing. The sooner the spiders crawl and index your new, optimized pages, the better. 3. Trust. I put trust is at the top of the SEO Success Pyramid for a reason: Sites that are trusted can generally get away more often with being late and even making some other SEO mistakes. If the search engines trust your site, there’s a better chance your updates will have some impact sooner. If you don’t have a trusted site, none of the above may help – at least not as soon as you want it to. These are just a few of the factors that will determine your chances of success. Good luck with it! Your turn: How would you have answered Christine’s question? Did I give bad advice? Did I forget something important? Comments are open, please share your thoughts! Advertisement: WordStream’s Free Keyword Tool delivers more keywords, faster than paid tools and always 100% free. Try it today! This is a post from Matt McGee’s blog, Small Business Search Marketing . SBS Mailbag: Is it too late for holiday SEO? Related posts: Holiday Planning? Start Now SBS Mailbag: How Should I Target Related Keywords? Wall Street Journal (and me!) on Holiday Marketing

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SBS Mailbag: Is it too late for holiday SEO?

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