Sales Training Seminars, Workshops & Keynotes by Don Cooper, The Sales Heretic™ | Denver, CO

Seven Reasons NOT to Blog

Don — Tue, 16 Mar 2010 19:38:52 +0000

In my last post, I shared Ten Reasons Blogging is Good for Your Sales. But that doesn’t mean blogging is for everybody. (Nothing is for everybody.) However valuable blogging can be for your business, there are some perfectly good reasons not to do it. Such as… 1. You have no strategy Any sales or marketing effort you [...]

Ten Reasons Blogging is Good for Your Sales

Don — Wed, 10 Mar 2010 21:53:13 +0000

Does your business have a blog? Whether you’re an independent professional, a small business owner or the CEO of a larger company, a blog can be a powerful tool for increasing your sales. Here’s why: 1. You control the message With traditional publicity and PR efforts, you have no control over what ends up in print. And [...]

Finding Sales in Unlikely Places

Don — Thu, 04 Mar 2010 21:58:47 +0000

While speaking at a conference a few days ago, I had the pleasure of meeting Dale Plass, president of Plass Appliance & Furniture in the Chicagoland area. During our conversation, he related a great story that serves as a powerful reminder that sales opportunities lurk even in the most unlikely places. A few years ago, Dale [...]

89 Seconds to Sales Success: Book Review

Don — Mon, 22 Feb 2010 21:10:22 +0000

Do you have a minute-and-a-half? Then you have time to improve your sales acumen. That’s the premise behind Mike Faber’s book 89 Seconds to Sales Success (Broadcast Your Best™ Publishing, $15.95). Faber presents 50 tips, insights and strategies, each of which can be read in 89 seconds or less. Which means you can get a quick [...]

Six Ways to Find More Time to Sell

Don — Thu, 18 Feb 2010 20:50:22 +0000

Whether you’re a salesperson, sales manager, business owner or professional, you have a lot of demands on your time. Your “To Do” list is longer than a Tolstoy novel. How can you maintain some semblance of control over your schedule so you can devote the time you need to selling while still attending to all the [...]

Sometimes Customer Service Means Breaking the Rules

Don — Tue, 16 Feb 2010 20:22:12 +0000

By guest author Paul Elvig There he sat, an elderly gentleman who had recently suffered a slight stroke. He was asking me to set aside the rules so that he could put a small piece of driftwood in a niche with his mother’s ashes. My answer was “no.” It was 2005 and I was the general manager [...]

14 Sales-Focused LinkedIn Groups You Should Join

Don — Thu, 11 Feb 2010 20:42:22 +0000

One of the most powerful elements of LinkedIn is the ability to join and participate in groups. You can post, comment on and follow discussions; post and read news and blog articles; and find new connections. There are three types of groups you should join: groups related to your industry, groups related to your target markets [...]

Still More Great Thoughts on Sales, Business and Success

Don — Mon, 08 Feb 2010 19:45:19 +0000

It’s a cold, snowy day here in Denver, and with all the snow that’s fallen on the East Coast as well, this seems like a great day to explore some more inspiring, thought-provoking quotations: “About 70% of customers’ buying decisions are based on positive human interactions with sales staff. The bottom line is that people buy [...]

How Nice Is Too Nice?

Don — Tue, 02 Feb 2010 21:08:58 +0000

Is it possible to be too nice? It may seem like an odd question, since as far back as we can remember, our parents, teachers and other authority figures (not to mention Sesame Street) drilled into us the importance of being nice to others. And yet, the answer is an unqualified “yes.” It is absolutely possible [...]

Seven Ways to Increase Your Visibility and Credibility

Don — Fri, 29 Jan 2010 21:50:23 +0000

With all the attention on social media over the past couple of years, it’s easy to forget that face-to-face networking is still extremely valuable. However, it isn’t enough just to meet people at networking mixers once in a while. People need to really get to know you. And they need to remember you, like you and trust [...]