Don Loughran - Online

Adapting to 21st Century Communications

Don — Sun, 05 Sep 2010 16:22:53 +0000

I just read an extremely interesting post on a friend’s blog concerning the evolution of communications in our modern era. It got me thinking about how we’ve traditionally communicated, and how that’s changing as communications technology evolves. The eager adoption of new forms of communications...

Recipient Behaviour Set To Further Impact Your Email Reputation

Don — Thu, 02 Sep 2010 19:10:23 +0000

In an effort to keep subscriber inboxes as spam free as possible, Internet Service Providers (ISPs) employ a range of tactics to determine whether or not an incoming message is allowed. This spam filtering has, up to this point, been applied globally at the service...

Does Email Reputation Matter?

Don — Thu, 02 Sep 2010 18:37:06 +0000

I recently posted an article on BetterNetworker.com that talks about how your autoresponder service’s email reputation can effect your email deliverability. With email ROI sitting at around $43 earned for every dollar spent (according to the Direct Marketing Association), this form or marketing is extremely...

What’s All This “Attraction” Mumbo Jumbo?

Don — Fri, 27 Aug 2010 01:45:36 +0000

Got Attraction? Do you even need it in online marketing? Read on to find out

Laugh… Because It Feels Good!

Don — Fri, 27 Aug 2010 00:56:11 +0000

Do you remember the last time you laughed so hard you cried? I hope so, because there's nothing that can turn a glum day on it's head faster than a good, old belly-laugh.

White Sail Level I Achieved

Don — Thu, 12 Aug 2010 23:13:27 +0000

Learning to sail in Saskatchewan, during the summer of 2010, proves to be, uh, interesting...