tag:blogger.com,1999:blog-83225850754229871912012-05-20T08:33:32.643-04:00dotWOMA blog about online word of mouthIdil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.comBlogger213125DotWomhttp://feedburner.google.comtag:blogger.com,1999:blog-8322585075422987191.post-53453101053628304822012-05-19T12:13:00.001-04:002012-05-19T12:13:22.449-04:00Sandwich Maker from Antep Solves F-Commerce Riddle!<div class='posterous_autopost'><p><div class='p_embed p_image_embed'> <a href="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2012-05-19/BtCxAsHHshyaaGntkAikyewFqjAGIhFyEjblqzxkGfvhpJiaxGEnvIEhkfuv/Tostcu_Mehmet.png.scaled1000.png"><img alt="Tostcu_mehmet" height="318" src="http://getfile5.posterous.com/getfile/files.posterous.com/temp-2012-05-19/BtCxAsHHshyaaGntkAikyewFqjAGIhFyEjblqzxkGfvhpJiaxGEnvIEhkfuv/Tostcu_Mehmet.png.scaled500.png" width="500" /></a> </div> </p> <p>Move over GM, <a href="https://www.facebook.com/tostcumehmet" target="_blank">Tostcu Mehmet</a> from Gaziantep, Turkey will show you how to work Facebook. Tostcu means sandwich shop in Turkish. <a href="http://en.wikipedia.org/wiki/Gaziantep">Gaziantep </a>is a major city in the Southeast region of Turkey, known for its cultural heritage, phenomenal cuisine and entrepreneurship. Mehmet is the owner of this 'Tostcu' in Gaziantep who takes orders from his clientele in the area via Facebook. That's not all -- you can even chat live with Mehmet's staff. One click from the simply designed Facebook tab will launch your MSN.</p> <p>To date, the page has over 1,200 likes and more than 150 check-ins. The dialogue between Mehmet, his staff and customers is the kind you can't imitate through all the social media tricks in the house. The comments read as if everyone knows each other and Tostcu Mehmet always thanks those customers who order through the page.</p> <p>No fancy app or sapplet. No check-out cart. Just authentic hospitality, rapid response and a network of loosely connected individuals in one area. </p> <p>Wish they delivered to my office!</p> <p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/sandwich-maker-from-antep-solves-f-commerce-r">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-5345310105362830482?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/IdiZTiZC1Fw" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com1http://dotwom.blogspot.com/2012/05/sandwich-maker-from-antep-solves-f.htmltag:blogger.com,1999:blog-8322585075422987191.post-3793482408215554452012-05-12T09:04:00.001-04:002012-05-12T09:04:19.592-04:00What do Instagram, Slideshare and Meebo Have in Common?<div class='posterous_autopost'><p>These are the latest/pending acquisitions by social media giants Facebook, LinkedIn and the omnipresent Google. What does it all mean? Even the largest distribution channels need sticky content. Yes, I used that web 1.0 word 'sticky'. I could have said 'engagement is the new king.' Bottomline, advertisers need eyeballs to stay with content for a long period of time so they can sell more and more. Whether you're looking at a friend's photos, a colleagues' slides or getting social ads served to you, it's the same basic principle of being exposed to a message. </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/what-do-instagram-slideshare-and-meebo-have-i">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-379348240821555445?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/MQyScmUTk1U" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/05/what-do-instagram-slideshare-and-meebo.htmltag:blogger.com,1999:blog-8322585075422987191.post-7224329103239296452012-05-05T23:11:00.001-04:002012-05-05T23:11:43.374-04:00Info-Currents... May is the month of mobile<div class='posterous_autopost'><p> <p style=""><span style="font-size: 12.0pt; font-family: Arial;"><strong>Emerging Trend #1: </strong></span><span style="font-size: 12.0pt; font-family: Arial;">The latest <a href="http://blog.nielsen.com/nielsenwire/consumer/hispanics-in-u-s-highly-active-on-mobile-and-social/">Nielsen report on Hispanics'</a> use of mobile and <span style="color: #416286;">social media</span> shows that this population segment is significantly more likely than the rest of the population to use mobile devices and social media to connect and communicate. </span></p> <p style=""><span style="font-size: 12.0pt; font-family: Arial;"><strong>Implication:</strong></span><span style="font-size: 12.0pt; font-family: Arial;"> Digitally savvy Hispanic consumers serve as a proxy for proactive consumers who are open to brand communications and who will pay for content. <a href="http://www.emarketer.com/Article.aspx?R=1009010&ecid=a6506033675d47f881651943c21c5ed4">eMarketer</a> projects Hispanics to spend $500 million on mobile apps in 2012.</span></p> <p><span style="font-size: 12.0pt; font-family: Arial;"><strong>Action:</strong></span><span style="font-size: 12.0pt; font-family: Arial;"> To augment multi-cultural campaigns, invest in social media and hyper target through mobile. Hispanic users are 25% more likely to follow a brand than the rest of the population. </span></p> <p><span style="font-size: 12.0pt; font-family: Arial;">To get the full newsletter and to receive<em> Info-Currents</em> monthly, <a href="http://dotwom.us2.list-manage.com/subscribe?u=a27acf8cbb8c02885af93cbf6&id=29a1c389e5" target="_blank">click here.</a> </span></p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/info-currents-may-is-the-month-of-mobile">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-722432910323929645?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/-u37MPJRgXQ" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/05/info-currents-may-is-month-of-mobile.htmltag:blogger.com,1999:blog-8322585075422987191.post-23342553246985326382012-04-24T12:04:00.001-04:002012-04-24T12:04:51.786-04:00Speaking At University of Chicago - Booth Business Book Roundtable on 04/25<div class='posterous_autopost'><p>I will be speaking on my book <a href="http://www.amazon.com/Implementing-Word-Mouth-Marketing-Influencers/dp/0470442557" target="_blank"><em>Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers</em> </a>tomorrow at the University of Chicago. The event is a joint effort by <a href="http://www.chicagobooth.edu/alumni/roundtable/businessbook/" target="_blank">Chicago Booth Business Book </a>and <a href="http://www.chicagobooth.edu/alumni/roundtable/marketing/" target="_blank">Marketing Roundtables </a>as well as the <a href="http://twitter.com/#!/swimarketing" target="_blank">Savvy Women in Marketing</a> group. Networking starts at 6PM at <a href="http://www.chicagobooth.edu/visit/gleacher/" target="_blank">Chicago Booth Gleacher Center, 450 City Front Plaza Drive, Room 100. </a></p> <p>Here's a synopsis of my presentation:</p> <p style="text-align: center; margin: 0in 0in 0pt;"><em><span style="font-size: small;"><span style="font-family: Calibri;"><strong style=""><span style="">Setting up for Success: How to Generate and Measure Business Impact in Social Media</span></strong><strong style=""><span style="font-size: 12pt;"></span></strong></span></span></em></p> <p style="text-align: justify; margin: 0in 0in 0pt;"><em><span style=""><span style="font-size: small;"><span style="font-family: Calibri;">The euphoria around social networking compelled many businesses to join consumer conversations, pen expert blogs, and set up social media communities. Yet many corporate players share the challenge of attracting the right audiences to these venues and showing a return on their initiatives. </span></span></span></em></p> <p style="text-align: justify; margin: 0in 0in 0pt;"><em><span style=""><span style="font-size: small;"><span style="font-family: Calibri;"> </span></span></span></em></p> <p style="text-align: justify; margin: 0in 0in 0pt;"><em><span style=""><span style="font-size: small;"><span style="font-family: Calibri;">There are systematic ways to set up for success in social media and scientific methods to gauge results. In this session, you will learn how to:</span></span></span></em></p> <p class="MsoListParagraphCxSpFirst" style=""><em><span style=""><span style=""><span style="font-family: Calibri; font-size: small;">-</span><span style="line-height: normal; font-variant: normal; font-family: Times New Roman; font-size: 7pt; font-weight: normal;"> </span></span></span><span style=""><span style="font-size: small;"><span style="font-family: Calibri;">Understand conversation trends and get to know your influencers</span></span></span></em></p> <p class="MsoListParagraphCxSpMiddle" style=""><em><span style=""><span style=""><span style="font-family: Calibri; font-size: small;">-</span><span style="line-height: normal; font-variant: normal; font-family: Times New Roman; font-size: 7pt; font-weight: normal;"> </span></span></span><span style=""><span style="font-size: small;"><span style="font-family: Calibri;">Distinguish between sustainable social media initiatives vs. creative but short-lived ideas</span></span></span></em></p> <p class="MsoListParagraphCxSpMiddle" style=""><em><span style=""><span style=""><span style="font-family: Calibri; font-size: small;">-</span><span style="line-height: normal; font-variant: normal; font-family: Times New Roman; font-size: 7pt; font-weight: normal;"> </span></span></span><span style=""><span style="font-size: small;"><span style="font-family: Calibri;">Prepare your organization for social care</span></span></span></em></p> <p class="MsoListParagraphCxSpLast" style=""><em><span style=""><span style=""><span style="font-family: Calibri; font-size: small;">-</span><span style="line-height: normal; font-variant: normal; font-family: Times New Roman; font-size: 7pt; font-weight: normal;"> </span></span></span><span style=""><span style="font-size: small;"><span style="font-family: Calibri;">Set benchmarks and measure success</span></span></span></em></p> <p class="MsoListParagraphCxSpLast" style=""><em><span style=""> </span></em></p> <p class="MsoListParagraphCxSpLast" style=""><em><span style=""> </span></em><span style=""><span style="font-family: Calibri; font-size: small;">Ping me a note if you will be there! Looking forward to the discussion. </span></span></p> <p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/speaking-at-university-of-chicago-booth-busin">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-2334255324698532638?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/d8PMFaqOl00" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/04/speaking-at-university-of-chicago-booth.htmltag:blogger.com,1999:blog-8322585075422987191.post-48254330272466239732012-04-09T12:57:00.001-04:002012-04-09T12:57:50.799-04:00Faced with Declining Sales, Toy Makers Go Digital<div class='posterous_autopost'><p>My friend Stephen Baer, managing director of <a href="http://www.thegameagency.com" target="_blank">the Game Agency</a>, published a terrific article on toy makers' transformation into digital content publishers on <a href="http://www.mediapost.com/publications/article/171924/bored-with-board-games-toymakers-go-digital.html" target="_blank">MediaPost</a>. Stephen cites the NPD Group reports on declining toy sales (by 2% in 2011) and says that the industry is trying to revamp by acquiring 'digital customers'. Here's an excerpt from the article, giving Mattel's initiatives as examples of this emerging trend:</p> <p><span style="font-family: Trebuchet MS, Helvetica, Arial, sans-serif; font-size: 12px;"> </span></p> <p><em>"Mattel is introducing a new platform called Apptivity that will allow kids to take a physical toy and safely play with it on their iPad’s screen. In May, the toy maker will begin with Hot Wheels Apptivity, which lets kids take a 1:64 scale Hot Wheels car and race through three game modes on the iPad. The company will also introduce Apptivity to the youngest techies-in-training with Fisher-Price’s Laugh & Learn Apptivity Monkey, an interactive plush learning toy for babies that give them their very own apps on mom or dad’s iPhone or iPod touch device. Later this year, Mattel plans to roll out this technology to Barbie, Monster High, WWE, Angry Birds, Cut the Rope and Fruit Ninja."</em></p> <p><span><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><span style="font-size: 13px;"><span style="font-family: Trebuchet MS, Helvetica, Arial, sans-serif; font-size: small;"><span style="font-size: 12px;">To read the full article, which is full of examples from brands such as Hasbro and Identity Games, <a href="http://www.mediapost.com/publications/article/171924/bored-with-board-games-toymakers-go-digital.html" target="_blank">click here. </a></span></span></span></span></span></p> <p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/faced-with-declining-sales-toy-makers-go-digi">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-4825433027246623973?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/7CMb1XbC_Z8" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/04/faced-with-declining-sales-toy-makers.htmltag:blogger.com,1999:blog-8322585075422987191.post-70892997079998055742012-04-08T10:38:00.001-04:002012-04-08T10:38:26.090-04:00Online Ads Improve with Offline Cues -- Info-Currents April Issue<div class='posterous_autopost'><p> <p><span style="font-size: small;">Info-Currents April issue went out to subscribers at the beginning of the month. Here's a sneak peek at the trends covered in April. If you would like to sign up for this monthly future social media trends newsletter, <a href="http://dotwom.us2.list-manage.com/subscribe?u=a27acf8cbb8c02885af93cbf6&id=29a1c389e5" target="_blank">click here</a>. </span></p> <p><span style="font-size: small;"><span style="font-family: Arial;"><strong><em>Emerging Trend</em>: </strong></span><span style="font-family: Arial;">Online/mobile advertising will improve with cues from offline data.</span></span></p> <p><span style="font-size: small;"><span style="font-family: Arial;"><strong><em>Implication</em>:</strong></span><span style="font-family: Arial;"> Location-based services will inform mobile and web-based services about users’ <strong>purchase intent</strong>. Consumers will get more relevant ads and coupons served to them on their mobile devices based on their physical paths.</span></span></p> <p><em><span style="font-family: Arial; font-size: small;"><strong>Action: </strong></span></em><span style="font-size: 12.0pt; font-family: Arial;"><span style="font-size: small;">Watch retailers that integrate mobile payment systems such as Google Wallet and Square. Consider partnering with players digital marketing software companies such as <a href="http://www.kenshoo.com/">Kenshoo</a> and <a href="http://proclivitymedia.com/">Proclivity Media</a>. They will have the most detailed data on consumer decision journey</span>. </span></p> <p><span style="font-size: 12.0pt; font-family: Arial;"> </span></p> <p><span style="font-size: 12.0pt; font-family: Arial;"> </span></p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/online-ads-improve-with-offline-cues-info-cur">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-7089299707999805574?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/pYS9W4C6lSU" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/04/online-ads-improve-with-offline-cues.htmltag:blogger.com,1999:blog-8322585075422987191.post-44257784734402145442012-03-31T22:58:00.001-04:002012-03-31T22:58:33.508-04:00Cravebox - A Box of Consumer Interest<div class='posterous_autopost'><p><a href="http://www.cravebox.com" target="_blank">Cravebox</a> is a new marketing service from the smart folks behind <a href="http://www.shespeaks.com" target="_blank">SheSpeaks</a>, the word of mouth marketing company. The opt-in service sends a mix of products in a box to subscribers at $10/month. It's like 'an omnibus for new-to-market products' that get bundled when being presented to customers. </p> <p>Who picks the products? Consumer Curators who sign up to scour for products. Currently, they are looking for products in these categories:</p> <p><span style="font-family: Helvetica; font-size: 12px; color: #333333; line-height: 18px;"> <ul style="margin-top: 1em; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 40px; display: block;"> <li style="display: list-item;">Health & Wellness</li> <li style="display: list-item;">Cooking, Baking & Grilling</li> <li style="display: list-item;">Beauty & Skincare</li> <li style="display: list-item;">Hobbies, Crafts & Recreation</li> <li style="display: list-item;">Kids, Babies & Parenting</li> <li style="display: list-item;">Home Organization & Home Cleaning Solutions</li> </ul> </span></p> <p>Why is all this so smart?</p> <p>1- Influencers get to pick products and spread word of mouth through Cravebox subscribers -- brands that participate circumvent the challenges of finding their influencers and creating communities</p> <p>2- Subscribers are paying to get a valuable package, but also covering some of the business costs</p> <p>3- The opt-in trial process gets people more vested in using and talking about the products than your typical sampling program. The subscribers are so enthusiastic to receive this mix of new things, they don't hesitate to try, talk and post about them. Here are 4min+ <a href="http://www.youtube.com/cravebox" target="_blank">videos</a> of those who're going through their box.</p> <p>Intrigued? To sign up for Cravebox, <a href="http://www.cravebox.com/join-cravebox.htm" target="_blank">click here</a>. </p> <p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/cravebox-a-box-of-consumer-interest">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-4425778473440214544?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/3-RSAl8aVXI" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/03/cravebox-box-of-consumer-interest.htmltag:blogger.com,1999:blog-8322585075422987191.post-72836889299170668262012-03-25T21:06:00.001-04:002012-03-25T21:06:05.085-04:00Phablets<div class='posterous_autopost'><p>What do you think of the phablet as a concept? Smart phone + tablet, that is. Samsung and LG are the two players offering this type of device now, with some saying that <a href="http://www.gizmowatch.com/phablet-wars-samsung-galaxy-note-lg-optimus-vu.html" target="_blank">Samsung's Galaxy Note is ahead of LG's Optimus Vu</a> is in the lead in terms of video, battery, display and overall user experience. Fans also gasped in shock when <a href="http://www.androidauthority.com/lg-optimus-vu-price-availability-details-60628/" target="_blank">LG's Optimus Vu launched in Korea at close to $900</a>. If you read Mike Elgan's post and reader comments <a href="http://www.computerworld.com/s/article/9224363/Rise_of_the_phablet_?taxonomyId=15&pageNumber=2" target="_blank">here</a>, most agree it is a step in the right direction. </p> <p>Phablets let you economize in terms of space (5" screens should be big enough to read, write and watch), without compromising on functionality. The winning models will be those that combine video, voice and basic work functions (note taking, graphics, email) while remaining on the light side. </p> <p><div class='p_embed p_image_embed'> <img alt="Phablet" height="99" src="http://getfile4.posterous.com/getfile/files.posterous.com/temp-2012-03-25/cxvxnJJiafjgnDbnpEytfbDhmlIdisIxzzeDCGCarrnlnvmsfykDvczEsrJh/phablet.jpg.scaled500.jpg" width="149" /> </div> </p> <p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/phablets">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-7283688929917066826?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/gG2iOSsv80o" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/03/phablets.htmltag:blogger.com,1999:blog-8322585075422987191.post-54112335143830276912012-03-04T21:37:00.001-05:002012-03-04T21:37:28.903-05:00Info-Currents March Issue is Out<div class='posterous_autopost'><p> <p><span style="font-family: Arial; font-size: medium;"><span style="font-size: 16px;"><strong> </strong> <p>In this issue: Women taking over social media, Asia Pacific and Middle East reigning mobile video viewing, young adults join teens in dropping email. Sign up <a href="http://dotwom.us2.list-manage.com/subscribe?u=a27acf8cbb8c02885af93cbf6&id=29a1c389e5" target="_blank">here</a>. Sneak peek below.</p> <strong> <p><em><span style="font-size: 12.0pt; font-family: Arial;"><strong>Emerging</strong></span><span style="font-size: 12.0pt; font-family: Arial;"> <strong>Trend: </strong></span><span style="font-weight: normal;">Women are becoming the predominant audience in social media. Recent research by NM Incite and Nielsen had show that more than one-half of video viewers (53%), social networkers (54%) are women, now image sharing sites such as Pinterest are boasting largely female audiences.<span style=""> </span></span></em></p> </strong><em><strong> <p><span style="font-size: 12.0pt; font-family: Arial;"><strong>Implication: </strong></span><span style="font-weight: normal;">Women have transgressed from being family chronologists with cameras to active online consumers who indicate their ‘wants’ through vivid visuals.</span></p> </strong></em><strong> <p><em><span style="font-size: 12.0pt; font-family: Arial;"><strong>Action: </strong></span><span style="font-weight: normal;">Retailers and manufacturers can boost catalog sales by setting up profile areas on image-sharing sites such as Pinterest and Fancy. These areas can directly communicate product details to primary shoppers. </span></em></p> </strong><strong> </strong></span></span></p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/info-currents-march-issue-is-out">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-5411233514383027691?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/pXBrtvTOzHc" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/03/info-currents-march-issue-is-out.htmltag:blogger.com,1999:blog-8322585075422987191.post-74915296010599576462012-02-20T17:53:00.001-05:002012-02-20T17:53:52.265-05:00Can Social Image Curation Mean The Demise of Written Language?<div class='posterous_autopost'><p>It was an action-packed week for those following the social curation space. <a href="http://www.pearltrees.com/">Pearltrees</a> raised $6.6 MM in funding, while Pinterest colonies continued to bubble up. <a href="http://gigaom.com/2012/02/14/when-is-the-social-curation-bubble-going-to-burst/" target="_blank">GigaOm's Bobbie Johnson</a> correctly reminded people that content curation is not just about Pinterest, it also includes players such as <a href="http://www.delicious.com">Delicious</a>, <a href="http://www.mlkshk.com" target="_blank">Mlkshk</a>, <a href="http://paper.li/introduction.html" target="_blank">Paperli</a>, and shoppers' delight <a href="https://svpply.com/" target="_blank">Svpply</a>. I'll add <a href="http://ffffound.com/" target="_blank">FFFFound</a> to that list.</p> <p>It's hard to say who will be a winner among these services in three years. It may depend on:</p> <p>a- Number of dedicated return visitors, who do not stop clipping and curating after the 'in-thing' fades out</p> <p>b- Whoever manages to make the best sense of aggregated consumer data collected on these sites</p> <p>Nonetheless, the rush to these content curation sites underscores online populations' preference for image-based communications, supported with few words -- if at all. Visuals help communicate fundamental concepts at a basic level. There may be deep thoughts and long dialogues with rich vocabulary behind them, but the more we clip and click, the fewer words we need to get the idea across. As Lawrence Baines, the author of the <em>Futurist</em> article: "<a href="http://ttp://www.wfs.org/content/futurist/march-april-2012-vol-46-no-2/future-fewer-words-five-trends-shaping-future-language" target="_blank">A Future of Fewer Words?</a>" indicates, we're losing precision and eloquence as we use fewer polysyllabic words. </p> <p>The sharp increase in social curation site users confirms the universal language of the Web as 'the image.' </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/can-social-image-curation-mean-the-demise-of">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-7491529601059957646?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/gR0r_TxkNr0" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/02/can-social-image-curation-mean-demise.htmltag:blogger.com,1999:blog-8322585075422987191.post-52919129081741262452012-02-11T22:16:00.001-05:002012-02-11T22:16:13.466-05:00Wearable Technology<div class='posterous_autopost'><p>Following my post on the Like Belt, one of my readers emailed me about the <a href="http://www.wearable-technologies.com" target="_blank">Wearable Technology Conference</a> that takes place in Munich. In addition to the conference and a professional community, the site features neat gadgets such as thermal socks that heat up with batteries (well-suited for 30 Fahrenheit evenings in NY). But my favorite is the UP app that works with a wristband and not only tracks your activities, but also your sleep pattern. It eggs you on to get healthier by showing you how you're doing at a moment's notice, with fancy charts and an activity timeline.</p> <p>For those of us sitting at a desk all day long and going around with 6 hours of sleep thanks to Real Housewives series re-re-re-runs, this may just be the necessary wake up call: to see your lack of activity charted...</p> <p><iframe allowfullscreen="true" src="http://www.youtube.com/embed/T_lebDRNny4" frameborder="0" height="315" width="560"></iframe></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/wearable-technology">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-5291912908174126245?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/T_IGHSmVH1k" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/02/wearable-technology.htmltag:blogger.com,1999:blog-8322585075422987191.post-61338409628234621982012-02-05T09:17:00.001-05:002012-02-05T09:17:51.582-05:00Geek Accessory Alert - The Like Belt!<div class='posterous_autopost'><p>Do you wear what you like? If running out of wardrobe options, you may give the <a href="http://likebelt.com/" target="_blank">'Like Belt'</a> a chance. The device from the creative technology shop Deep Local will let you check-in, tap and register things or people you like. This could be an ice breaker at events.</p> <p><iframe allowfullscreen="true" src="http://player.vimeo.com/video/35375509?title=0&byline=0&portrait=0" frameborder="0" height="225" width="400"></iframe><p><a href="http://vimeo.com/35375509">LikeBelt</a> from <a href="http://vimeo.com/deeplocal">deeplocal</a> on <a href="http://vimeo.com">Vimeo</a>.</p></p> <p>Joking aside, I could see how this sort of technology can be used as:</p> <p>1- A research tool - keeping a diary of tastes and preferences by consumer groups</p> <p>2- A game - getting users to move around in a scavenger hunt to uncover branded prizes</p> <p>3- A mobile app - giving users the flexibility to use their phones like a scanner in a gift registry</p> <p>What do you think? Any other thoughts?</p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/geek-accessory-alert-the-like-belt">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-6133840962823462198?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/T2hW8LQ3ddc" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/02/geek-accessory-alert-like-belt.htmltag:blogger.com,1999:blog-8322585075422987191.post-4282545932397660502012-01-30T23:14:00.001-05:002012-01-30T23:14:55.784-05:00Consumers Will Avoid Purchasing, If They Don't Like The Parent Company Behind The Product<div class='posterous_autopost'><p>A <a href="http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf" target="_blank">newly released study from Weber Shandwick</a> explores the connection between corporate and product brands. Based on a survey of 1,375 consumers and 575 executives of $500MM+ companies from four global markets (Brazil, China, the US and the UK), the study shows that perceptions of a corporate brand can truly affect product purchases:</p> <ul> <li>70 percent of consumers say they avoid buying a product if they do not like the company behind the product</li> <li>40 percent stop purchasing the product when they see a disconnect between the product and parent brand</li> </ul> <p>The web plays an integral role in this delicate decision-making process. Of those consumers surprised to find out that a product they like is made by a company they do not like:</p> <ul> <li>34 percent will go online to find what other products the company makes</li> <li>19 percent share or forward information about the company</li> <li>17 percent make negative comments about the product or company to others</li> <li>15 percent post a comment online about the brand and the company</li> </ul> <p>Where do consumers get these ideas about corporate brands? The web's influence is almost as strong as offline word of mouth:</p> <ul> <li>Nine in 10 (88 percent) say they are influenced by what people say</li> <li>Eight in 10 point to online reviews (83 percent) and search results (81 percent)</li> </ul> <p>Consumer opinions have a direct impact on sales and also on companies' market value. Interviewed executives said they would attribute 60% of their firms' value to these companies' reputation. In other words, online buzz can have an impact on a company's evaluation. But reputation is a holistic concept--whether online or offline, at the product or corporate-level, it needs to be consistent and positive. </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/consumers-will-avoid-purchasing-if-they-dont">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-428254593239766050?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/8fsOvdh9RGQ" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/01/consumers-will-avoid-purchasing-if-they.htmltag:blogger.com,1999:blog-8322585075422987191.post-86755198721294509842012-01-29T22:21:00.001-05:002012-01-29T22:21:06.257-05:00What Google's New Privacy Policy Really Means<div class='posterous_autopost'><p>How many mainstream Google users fully know or understand how the search engine collects and pieces information together? Probably not many. To "simplify things", Google reduced its 60 privacy policies down to one. Google informed me through my work and personal emails. Catch is - I didn't realize they had my information. Very spooky! But come to think of it, I had probably gladly opted into a Google-owned service at some point. Or used a service (e.g., YouTube), that got purchased by Google. That's Google's game: collecting disparate pieces of personal data and stitching it together. </p> <p>Here's what Google's new policy says and what it really means:</p> <p>"...we want to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls with ease"</p> <p>i.e: We trace your footsteps from email, calendar, search to video. We then show you the ads based on themes you talk about in your personal space.</p> <p>"...we suggest search queries or tailor search results, based on the interests you expressed in Google+, Gmail and YouTube."</p> <p>i.e.: We connect what you like on google+, with what you frequently email about and what you watch on YouTube. We know you. </p> <p>"...By remembering the contact information of the people you want to share with, we make it easy for you to shre in any Google product or service with minimal clicks..."</p> <p>i.e.: We know your friends too</p> <p> </p> <p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/what-googles-new-privacy-policy-really-means">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-8675519872129450984?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/nKOdVU-fd-Q" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/01/what-google-new-privacy-policy-really.htmltag:blogger.com,1999:blog-8322585075422987191.post-20673100531987783482012-01-25T22:19:00.001-05:002012-01-25T22:19:23.590-05:00Novo Nordisk Handles Paula Deen Reactions on Facebook<div class='posterous_autopost'><p>I received this interesting clip from a friend. Novo Nordisk fans were reacting negatively to the Paula Deen deal on Facebook, but some advocates stepped in to defend the brand without brand interference. Below, you'll see that the Novo Nordisk community manager "played it cool" by only reminding the fans of the FDA guidelines. Good approach to issue management in social media.</p> <p>Here are the best practices this mini case study underscores:</p> <ul> <li>First, monitor closely</li> <li>If the community handles the issue itself, continue to host the conversation -- do not interfere</li> <li>If someone does not abide by the communication guidelines, step in and send a reminder</li> </ul> <p> </p> <p><div class='p_embed p_image_embed'> <a href="http://getfile3.posterous.com/getfile/files.posterous.com/temp-2012-01-25/majerjsHBzDmxrirdrofqchlalzCsyFrqvhjJqJGbjgFshjxjgwIkyfFqkrb/Novo_Nordisk.jpg.scaled1000.jpg"><img alt="Novo_nordisk" height="351" src="http://getfile1.posterous.com/getfile/files.posterous.com/temp-2012-01-25/majerjsHBzDmxrirdrofqchlalzCsyFrqvhjJqJGbjgFshjxjgwIkyfFqkrb/Novo_Nordisk.jpg.scaled500.jpg" width="500" /></a> </div> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/novo-nordisk-handles-paula-deen-reactions-on">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-2067310053198778348?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/DxX_Lya7Jno" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com1http://dotwom.blogspot.com/2012/01/novo-nordisk-handles-paula-deen.htmltag:blogger.com,1999:blog-8322585075422987191.post-5635337346695799722012-01-18T07:38:00.001-05:002012-01-18T07:38:03.204-05:00Info-Currents January Trend #1 So-Lo-Mo<div class='posterous_autopost'><p> <p><span style="font-size: medium;">Here is a snippet of trends cited in this month's Info-Currents issue:</span></p> <p><span style="font-size: medium;"><strong><span style="font-family: Arial;">Emerging</span><span style="font-family: Arial;"> Trend:</span></strong><span style="font-family: Arial;"> So-Lo-Mo – In 2012, social will grow locally and extend into mobile space. According to <a href="http://searchengineland.com/infographics-social-local-mobile-solomo-by-the-numbers-100199">Nielsen NM Incite research</a>, nearly half of visitors to local deal sites recommend these sites, fueling online word of mouth. Meanwhile, smart phone users spend majority of their time on apps, customizing their experiences.</span></span></p> <p><span style="font-size: medium;"><strong><span style="font-family: Arial;">Implication:</span></strong><span style="font-family: Arial;"> Social networks will offer hyper-targeted local services to users. As smart phone usage becomes the norm, majority of social networkers will access these local services from their mobile devices.</span></span></p> <p><strong><span style="font-family: Arial; font-size: medium;">Action:</span></strong><span style="font-size: 12.0pt; font-family: Arial;"><span style="font-size: medium;"> Consider app makers as content and commerce partners. Invest in f-commerce pages, online review features and mobile opt-in lists. Motivate social networking consumers to shop with deal alerts that match their needs and locations.</span></span></p> <p><span style="font-size: small;"><em><span><span style="font-size: small;"><span>To subscribe to monthly social media trends newsletter Info-Currents, please click <a href="http://dotwom.us2.list-manage.com/subscribe?u=a27acf8cbb8c02885af93cbf6&id=29a1c389e5" target="_blank">here</a>.</span></span></span></em></span></p> <p><span style="font-size: 12.0pt; font-family: Arial;"> </span></p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/info-currents-january-trend-1-so-lo-mo">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-563533734669579972?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/0gcmzcfLbZ8" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/01/info-currents-january-trend-1-so-lo-mo.htmltag:blogger.com,1999:blog-8322585075422987191.post-35418662877699334332012-01-15T13:30:00.001-05:002012-01-15T13:30:10.648-05:00Great Commentary on What Tablets Mean for Magazine Business<div class='posterous_autopost'><p><a href="http://www.asc.upenn.edu/newslink/January2012/alumni_news_duffyeisenberg.aspx" target="_blank">Check out this interview</a> with Lee Isenberg, the former editor of <em>Esquire </em>and <em>Time</em> magazine veteran. Isenberg points out the growing number of magazine subscriptions among tablet owners. This is a promising sign for an industry that had been struggling to get its fair share of digital dollars. It also suggests that the industry can charge for content and not be as tied to advertising for revenue.</p> <p>In the interview conducted by Temple University's Dr. Brooke Duffy (ASC Phd '11), Isenberg (ASC '70) says:</p> <p><em><span style="font-family: arial, sans-serif; color: #011f5b; line-height: 19px; font-size: small;">"The magazine business is finally getting the opportunity to sell subscriptions (in the past they have not been successful here). The <a href="http://www.amazon.com/Kindle-Fire-Amazon-Tablet/dp/B0051VVOB2/ref=amb_link_357727582_4?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-1&pf_rd_r=1N1F43HB8FS8WTH4BAD2&pf_rd_t=101&pf_rd_p=1322986002&pf_rd_i=507846" style="font-weight: bold; color: #011f5b; text-decoration: none;">Kindle Fire</a> is the breakthrough in terms of selling subscriptions. Amazon is taking a small share of subscription money, and the rest will go to the publishers. Interestingly the cost of subscriptions will be higher even though the cost of distribution is lower. My guess is that consumers/readers will pay more to get their favorite magazines in tablet form or in bundle form. I do that now. I get The New Yorker at home but I can’t remember the last time I picked up the hard copy; I read it all on my iPad...having the content on a tablet is a pleasant and easy way to consume a magazine. It will be a boon to publishers." </span></em></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/great-commentary-on-what-tablets-mean-for-mag">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-3541866287769933433?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/SFkz9hcbD24" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/01/great-commentary-on-what-tablets-mean.htmltag:blogger.com,1999:blog-8322585075422987191.post-48158139552761046792012-01-09T18:56:00.001-05:002012-01-09T18:56:18.164-05:00New FDA Draft of Social Media Guidance Helps....A Little<div class='posterous_autopost'><p>The FDA released a draft document on how companies can respond to off-label remarks in social media . Basically, medical staff from the company can acknowledge the off-label post only if the post is unsolicited and mentions the product name.</p> <p>When communicating with the user, the public response can only include contact information with full disclosure about the medical staff's relationship with the company. The rest of the communication has to be directly with the user, through private channels; and it should include standard response information.</p> <p>The best illustration of this maze of conditional communications came from <a href="http://www.doseofdigital.com/2012/01/translating-fda-social-media-guidance/" target="_blank">Dose of Digital</a>. Here's a great <a href="http://www.doseofdigital.com/2012/01/translating-fda-social-media-guidance/" target="_blank">decision-tree</a> that you can use to navigate through the new draft guidelines.</p> <p>Understandably, sales and marketing cannot be involved in these communications.But I hope that future guidance from FDA gives companies ways to share information publicly that can guide all social media readers towards verified information.</p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/new-fda-draft-of-social-media-guidance-helpsa">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-4815813955276104679?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/fkipU7rVDLc" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2012/01/new-fda-draft-of-social-media-guidance.htmltag:blogger.com,1999:blog-8322585075422987191.post-81993829071605770652011-12-31T09:45:00.001-05:002011-12-31T09:45:36.402-05:00The One Trend That Will Define 2012: Hyper-personalization<div class='posterous_autopost'><p>Behind voice assistant Siri, facial recognition technology and apps that help mobile users find local deals, there is one mega trend for 2012: we'll give up more privacy to get more personalized digital services. Mimics, gestures and voice (fundamentals of face-to-face communications) will enhance app, game and social networking experiences.</p> <p><strong>Voice:</strong> In addition to voice-enabled assistants, our phone, chat and social networking experiences will merge. Skype's Facebook streaming and Facebook's phone will go to the next level, bringing digital conversations closer to offline conversations.</p> <p><strong>Facial recognition:</strong> More advanced social media users will give up their privacy to benefit from facial recognition technology while enjoying photos and games online.</p> <p><strong>Local deals for 'me': </strong>We'll see the next generaion of Groupon, Living Social and Amazon deals that offer customized, local discounts to shoppers based on past purchase habits. Frequent and loyal shoppers will find seemingly better deals based on where they are, what they typically buy and their price limits.</p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/the-one-trend-that-will-define-2012-hyper-per">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-8199382907160577065?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/GymiP_brgk8" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2011/12/one-trend-that-will-define-2012-hyper.htmltag:blogger.com,1999:blog-8322585075422987191.post-9433418756474293122011-11-30T17:10:00.001-05:002011-11-30T17:10:13.588-05:002012 Will Be The Year of TV+Social<div class='posterous_autopost'><p><span style="font-size: 12px; color: #454545;"> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;">Social media channels are multiplying TV reach through viewers’ Tweets, posts and messages. As <a href="http://blog.nielsen.com/nielsenwire/online_mobile/the-relationship-between-social-media-buzz-and-tv-ratings/" rel="nofollow" target="_blank" style="text-decoration: underline; color: blue;"><span class="yshortcuts">NM Incite and Nielsen research shows</span></a>, there is a significant correlation between online buzz and TV ratings.</p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"> </p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"><strong>What it means for marketers: </strong>2012 is poised to become the year of television with the Olympics and the US elections drawing millions to TV screens. Advertisers will find added value from social media users who will create and reverberate news through their personal profile areas. As the word will spread from TV to social media, online audiences will tune into programming they hear from their online contacts.</p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"><strong> </strong></p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"><strong>Action: </strong>Expand your definition of reach to go beyond traditional GRPs. When estimating TV news’ lifetime, account for social media mentions.</p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"> </p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;">Note the flux of new audience members from mobile and computer screens to TV sets, as they find out about news and shows through social media.</p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"> </p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"><em>To subscribe to Info-Currents, a newsletter on the future of social media, <a href="http://dotwom.us2.list-manage.com/subscribe?u=a27acf8cbb8c02885af93cbf6&id=29a1c389e5" target="_blank">click here. </a></em></p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"> </p> </span></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/2012-will-be-the-year-of-tvsocial">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-943341875647429312?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/vaAzEew1E5s" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2011/11/2012-will-be-year-of-tvsocial.htmltag:blogger.com,1999:blog-8322585075422987191.post-71129222430786809122011-11-30T17:05:00.001-05:002011-11-30T17:05:16.648-05:00Like Zynga, More Game Publishers Will Venture Outside of Facebook<div class='posterous_autopost'><p><span style="font-size: 12px; color: #454545;"> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;">With its vast and diverse audience, Facebook has become an incubation ground for game publishers and app developers. Those who can command millions of users on Facebook, have evidence that their business can survive beyond the social network.</p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"> </p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"><strong>What it means for marketers:</strong> Experiment with placing brands in games and apps that reach and engage sizable audiences. Add the following to game storylines and app functionalities:</p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.25in; display: block; line-height: normal; padding: 0px;"> </p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"><span style="font-family: serif;"><span>-<span style=""> </span></span></span>Coupons</p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"><span style="font-family: serif;"><span>-<span style=""> </span></span></span>Videos</p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"><span style="font-family: serif;"><span>-<span style=""> </span></span></span>Links to owned media through animated logos</p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.25in; display: block; line-height: normal; padding: 0px;"> </p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;">Brands can gauge the success of such initiatives by tracking:</p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"> </p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"><span style="font-family: serif;"><span>-<span style=""> </span></span></span>Coupon redemption</p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"><span style="font-family: serif;"><span>-<span style=""> </span></span></span>Video views and sharing</p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"><span style="font-family: serif;"><span>-<span style=""> </span></span></span>Conversion from user to site visitor</p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"> </p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"> </p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"><em>To subscribe to Info-Currents, a newsletter about the future of social media, <a href="http://dotwom.us2.list-manage.com/subscribe?u=a27acf8cbb8c02885af93cbf6&id=29a1c389e5" target="_blank">click here</a>.</em></p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"> </p> </p> <p class="yiv321738370MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0.5in; display: block; line-height: normal; padding: 0px;"> </p> </span></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/like-zynga-more-game-publishers-will-venture">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-7112922243078680912?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/TNU4q8Q121k" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2011/11/like-zynga-more-game-publishers-will.htmltag:blogger.com,1999:blog-8322585075422987191.post-45607545066397448542011-11-27T22:38:00.001-05:002011-11-27T22:38:07.042-05:00Tablets To Host Loyalty Clubs<div class='posterous_autopost'><p><span style="font-size: 12px; color: #454545;"> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;">Tablet entertainment and commerce is getting enhanced with loyalty clubs. Amazon Prime, which gives customers free shipping and streaming services at an annual fee, is offering benefits to Kindle Fire users as well. Those who have not used Prime instant videos over the past year are getting a free month of Amazon Prime service, as soon as they register their device. </p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"> </p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"><strong>What it means for marketers: </strong>A higher order of tablet users is emerging – the frequent shoppers who are committed to their retailer relationships.</p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"><strong> </strong></p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"><strong>Action: </strong>Go beyond the typical comparison of tablet users to non-users, when calculating the value of this new customer segment. Look into shoppers, loyal customers and advocates who conduct transactions and post reviews through their tablets.</p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"> </p> <p class="yiv321738370MsoNormal" style="display: block; line-height: normal; padding: 0px; margin: 0px;"><em>To subscribe to Info-Currents, a newsletter on future of social media, <a href="http://dotwom.us2.list-manage.com/subscribe?u=a27acf8cbb8c02885af93cbf6&id=29a1c389e5" target="_blank">click here</a>.</em></p> </span></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/tablets-to-host-loyalty-clubs">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-4560754506639744854?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/RykFGW9RcKM" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2011/11/tablets-to-host-loyalty-clubs.htmltag:blogger.com,1999:blog-8322585075422987191.post-9339942799632164982011-11-12T12:29:00.001-05:002011-11-12T12:29:02.842-05:00PENN State Alumns Start Grassroots Movement, Putting The Focus On The Victims<div class='posterous_autopost'><p><span style="font-family: Times; font-size: medium;">A group of Penn State Alums, including my friends Jaime, Jerry and Bob, started a grassroots movement to keep the focus on the victims and to create funds to help them. They partnered with RAINN.org, the largest, anti- sexual violence organization in the US and raised $225,000 in 48 hours. They need your help in reaching their goal of $500,000 by 3:30EST today (the end of the Penn State/Nebraska) game. </span></p> <p><span style="font-family: Times; font-size: medium;">Please visit <a href="http://www.proudtobeapennstater.com/" target="_blank">Proud To Be A Penn Stater</a> to make a donation now. Every dollar counts and goes towards helping victims of sexual abuse. It makes a statement about humanity. Football blogs such as Blackshoediaries.com and Huskermax.com have been supporting the campaign. Traditional media channels (CNN, ABC, NBC, and Fox among others) are covering the story. </span></p> <p><span style="font-family: Times; font-size: medium;">But with so many of us watching the news and the stories unfold, there is more we can do. Please <a href="http://www.proudtobeapennstater.com/" target="_blank">click here</a> to lend your support. </span></p> <p> </p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/penn-state-alumns-start-grassroots-movement-p">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-933994279963216498?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/-oeJc2HssMo" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2011/11/penn-state-alumns-start-grassroots.htmltag:blogger.com,1999:blog-8322585075422987191.post-44805931929859960042011-11-03T22:16:00.001-04:002011-11-03T22:16:45.840-04:00For Amazon, it's not about the device -- it's about content<div class='posterous_autopost'><p><span style="font-size: 12px; color: #454545;">Amazon<a href="http://venturebeat.com/2011/11/02/amazon-kindle-owners-lending-library/" target="_blank"> announced</a> that its Prime users will be able to borrow one e-book a month for free. <a href="http://us2.campaign-archive2.com/?u=a27acf8cbb8c02885af93cbf6&id=eaa507cf2c" target="_blank">I</a><a href="http://us2.campaign-archive2.com/?u=a27acf8cbb8c02885af93cbf6&id=eaa507cf2c" target="_blank">nfo-Currents November issue </a>had highlighted this trend a day prior to the announcement, indicating tablet providers would feed deals to their loyalty clubs. <p />Currently, there is no time limit on borrowing--but users can take advantage of the freebie offer one book at a time.<p />Amazon is paying a fee to publishers to buy titles. Meanwhile, becoming an Amazon Prime customer costs $79/year. Sometimes, consumers buy Kindles to benefit from deals like this, thinking of possibilities of endless hours of fun. </span></p> <p><span style="font-size: 12px; color: #454545;">Amazon will continue unveiling deals to hyper shoppers, making its Kindle series a service. Amazon is going beyond the device, as any smart entertainment company would do. </span></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/for-amazon-its-not-about-the-device-its-about">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-4480593192985996004?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/Al5oXr7MoYQ" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2011/11/for-amazon-it-not-about-device-it-about.htmltag:blogger.com,1999:blog-8322585075422987191.post-31905806460585929502011-10-31T11:00:00.001-04:002011-10-31T11:00:12.710-04:00Amazon Starts Kindle Service Bundles<div class='posterous_autopost'><p style="text-align: center;"><div class='p_embed p_image_embed'> <img alt="Kindle_email" height="330" src="http://getfile6.posterous.com/getfile/files.posterous.com/temp-2011-10-30/clkGAxAcxCgbClHcHbpxgxBxtjmzrABeJslmAcltqtzAvHgIGysajGrjAqEs/Kindle_email.jpg.scaled500.jpg" width="470" /> </div> </p> <p><span style="font-size: 12px; color: #454545;">As I'm waiting for my Kindle Fire to arrive in the mail, I got my first cross-sell email from Amazon. No, it's not for extended warranty. Amazon is offering music storage for $20/year in it's cloud service. Pretty attractive offer, considering benefits: I can download to Kindle, Android, PC or Mac. <p />I am expecting more offers and bundled services from Amazon in the next 3-6 months. <p />No, Kindle Fire is not just $199. <br /></span></p> <p style="font-size: 10px;"> <a href="http://posterous.com">Posted via email</a> from <a href="http://dotwom.posterous.com/amazon-starts-kindle-service-bundles">dotwom's posterous</a> </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8322585075422987191-3190580646058592950?l=dotwom.blogspot.com' alt='' /></div><img src="http://feeds.feedburner.com/~r/DotWom/~4/bytCKtf89QI" height="1" width="1"/>Idil Cakimhttp://www.blogger.com/profile/11711215053733763228noreply@blogger.com0http://dotwom.blogspot.com/2011/10/amazon-starts-kindle-service-bundles.html