JAN 2, 2012: Over time websites inevitably become bloated. Pages are published and stored on servers, and even if they’re not appearing on your site, you can bet Google is still indexing them.  So how can you ensure your website stays lean and delivers the best user experience in 2012?

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Keep content active

The only content on your website should be active content, which is selling current products or services. If an offer expires delete it. If you have stopped selling a product don’t keep it there just because someone bought it in the past. If you have a support section, use it to archive old information.

Stop storing

Google doesn’t care if a document or file is private, confidential or internal. To keep things clean, avoid storing non customer-facing information on your website, as google will index it. Save this for the intranet, or if you need to share files with people outside your organisation, try services like yousendit or dropbox. Clutter will not benefit you or your users, or your search results.

Set a date and stick to it

The last thing you want is visitors stumbling across out of date information. Simple things like financial results, employee numbers or the name of your CEO, need to be right. To ensure they are, set up regular intervals for checking essential information. The more time critical, the more frequently it should be checked. If you have a CMS system with ‘reminder’ settings use them.

Suggested timeframe:

• 3 months: Core stats, facts and figures about your company
• 6 months: Product listings, specifications and features
• 12 months: Footers, terms of use and disclaimers

Consider page ranking and traffic

Before you delete anything from your site, check how it is ranking and how much traffic it is generating. If Google is ranking it well, then you might want to consider refreshing the content on the page, rather than deleting it. If no one has visited the page in the last 3-6 months, it’s time to go.

Balance accuracy with credibility

There is no doubt that information can add credibility, but too much information can have the opposite effect and could clog up your search results. Media releases are a good example. Many companies store media releases going back five or ten years. This is a great internal resource, but visitors are most interested in the news of the day. Store media releases older than a year or two on your intranet and add any important historical information to your ‘about us’ or ‘history’ pages.

Kill it for good

Google stores pages in its cache. If you don’t want people clicking through to pages you have removed, you will need to kill the page in Google’s cache. This video is probably the easiest way to explain how:

Handle your URLs

If search engines or other sites still link to pages you have deleted, this will dramatically affect your site’s user experience. Ensure you redirect these links to alternate pages so that your visitors aren’t greeted by 404 ‘Page not Found’ messages.

Create a policy

Deleting content is never easy. In fact, it’s a lot easier to keep it than kill it. Establish a simple set of criteria to determine what to keep and delete. Date, accuracy and number of page visits (in the last six months) are the easiest places to start.

Dec 9, 2011: I have been an active user of Twitter since June 2007. A lot has changed in that time, but the one challenge that has not gone away, is how to reduce the amount time spent on Twitter each day.

For most of us, Twitter is just one small part of our job. Sourcing content, constructing tweets, following, unfollowing and tracking clicks and conversations takes time. In past few years, this task has been simplified. Twitter applications like Hootsuite and Tweetdeck, have been built to make this task easier, but their sophistication now means there is more data to crunch, followers to segment and clicks to track than ever before.

If you manage one, or multiple accounts for a business, these are my practical tips on how you can maintain your daily presence on Twitter in the same time it takes to drink your morning cup of coffee.

Pick a decent Twitter management tool

If you are still logging into twitter.com – stop. This is a waste of time. The market is now flooded with free twitter applications designed to save you time. I have used Hootsuite at multiples companies and like the fact it is browser-based and simple to use, but there are dozens of options out there. Advantages include tweet automation and a single-screen snapshot of all of your activity. I’d start with Hootsuite, Tweetdeck or Seesmic and go from there.

Hootsuite Vs Tweetdeck:

Pre-source your content

Finding new and interesting content which your followers will like, and more importantly, click on is probably the most time consuming part of managing a twitter account. My advice is to let someone else do the hard work for you.

1. Use a curation tool like Scoop.it! which pulls in the latest posts and tweets for you
2. Check out the growing number of ‘top news’ sites like Alltop, which pull together the most popular content on the web.
3. Setup google alerts and get relevant news sent to you
4. When you find a good source, subscribe to its RSS feed.

Segment and save time

Lists have been around for a long time, but they are one of the most powerful features about Twitter. By creating lists, you will be able to source content quicker. The types of lists you want to create are up to you, but a list of the people ‘retweet the most’ can be very handy. It can take time to set lists up, but they will cut the time you spend searching and scanning tweet streams in half.

How to setup Twitter lists:

One of the best features about Hootsuite, Tweetdeck or Seesmic, is their ability to pre-schedule tweets. I recommend pre-scheduling a handful of tweets each morning to be posted throughout the day. This will ensure that even if you get caught up in meetings, your tweets remain consistent and timely. This should also ensure that your time is only spent responding or retweeting comments throughout during the day, and not spent sourcing content.

How to schedule tweets:

Auto-follow and keep it casual

A great way to grow your Twitter account is to follow people who follow your business. Even nicer, is ensuring that they receive a thank you message for ‘the follow’.  Socialoomph has a lot of features, but one of its most popular is its ability to set an auto-welcome message to new followers. My advice is to keep it friendly and light. Don’t send them a sales pitch.

It is worth noting that a disadvantage of using these tools can be SPAM and a long list of people who follow you, not for your content, but just because they know you will follow them back. Socialoomph offers you the option to delay follow-backs so that you can ‘vet’ new followers. If you have time, this is the best way to ensure you follow the right people and grow a relevant stream of followers on Twitter.

Go mobile

Installing a mobile twitter application on your business mobile is the ultimate time saver allowing you to track comments or deal with customer queries on the go. I have a HTC phone and have installed Plume, which is excellent. Direct Message notifications are a great way to ensure you don’t miss any customer complaints.

• Top 7 Android Twitter apps – Zdnet
• Top 5 Twitter apps for iPhone – tipb.com

Nov 30, 2011: WordPress is a very powerful tool, but claims of ‘one-click’ installation should be taken with a pinch of salt. From choosing the right template to picking the right plugins, there are many decisions which need to be made. I launched my business website (dotpoint.com.au) on WordPress three months ago, and came across some interesting twists and turns along the way. For anyone looking to use WordPress to launch a website (rather than a blog), here are my tips on how to launch your WordPress site without it turning into one big headache.

Content comes first

The first place everyone wants to start with a website is design and it is very easy to get sidetracked by this. My advice is to start by listing all of the content you want to include on the site and then to look for a design which supports your requirement. If you start with the design first, you will find yourself trying to fill gaps and plug holes, which can be hard to do. It is true that if you are going to purchase an off-the-shelf wordpress theme, then you are at the mercy of what’s available, but most templates are customisable so you should be able find a pretty close fit.

Choosing a wordpress theme

The hardest part of launch a website using WordPress is choosing a theme, also known as a template. Typing wordpress themes into Google delivers 128,000 results. The sites I found the most consistent in terms of quality and price were Theme Forest, StudioPress and Viva Themes. My recommendation is to try not to be dazzled by the designs and focus on designs that fit your needs. Also, a wordpress theme site will should provide you with a detailed run down of everything that is included with the theme. Be sure to check:

• Browser compatibility, has it been tested again all major browsers
• Which files are included e.g. Images, CSS style sheets etc.
• If it is widget-ready and can be customised using WordPress widgets
• Whether technical support is provided
• Comments and rating left by users.

Test before you buy

One of the biggest stumbling blocks I faced when launching dotpoint.com.au, was how well the themes I installed performed in different browsers – even when it stated the templates has been tested in all major browsers. The issue I found was a slight ‘stall’ that would occur when the sites loaded up. This was only half a second, but long enough to annoy a visitor to the site. Most sites will provide a ‘live preview’ version of the template. My advice is open the preview in all of the major browsers to make sure you are happy with how quickly the site loads.

Plug in SEO

I am convinced that SEO involves some kind of black magic at times, but there are plenty of plugins out there to get you started. After trialling a few, I chose SEO1. It’s nice and simple to configure and works well. Once your site has been up and running for few weeks I’d advise downloading a trial of SEO MOZ, which will run through your site and point out where you can improve on your on-page optimisation and give you a clear idea of how your site is ranking and performing compared to your competitors.

• A good resource:  8 Excellent WordPress SEO Plugins

Utilise one-click hosting

If you are at ease with configuring servers and have your own FTP software, then you probably don’t need help setting up hosting for your website. If you’re new to WordPress and want an easy way to get your site live, then there are web hosting companies offering ‘one-click’ wordpress installation and hosting packages. I chose Oz Hosting, and for $10 a month, it does what it says on the tin. The only disadvantage is that you might not have access to the server itself and will need to rely on WordPress to configure your site.

Integrate social media

If you want to integrate social media into your website, and allow people to share, tweet and like pages and posts, there are dozens of plugins to choose from. However, if you don’t want ‘share’ and ‘like’ buttons to appear on every page, and just your posts, make sure this option is available. I have installed the ‘Really simple Facebook and Twitter share buttons’ and this works well.

Use the WordPress community

The WordPress community is huge, so make sure you tap into user forums for advice and tips if you experience any issues along the way. The official WordPress site has excellent user and technical support forums and should be any WordPress users first port of call.

Nov 23, 2011: Despite its growth, popularity and proven benefits, there are still marketers out there struggling to justify why their company should have a social media presence, or how they should integrate it into their wider marketing strategy. Each month we pull together some of the latest statistics, videos and presentations, with the aim of helping you and your organisation make the most of social media.

This month we are loving the statistics available on the Social Bakers website. A great way to get latest social media statistics by country, brand or topic.

Australian social stats to have at your fingertips

Number of users in Australia as of October 30, 2011:

1. Facebook – 10,659,580 users in Australia
2. Youtube – 10 million
3. LinkedIn – 2.2 million
4. 6. Twitter – 1.8 million
5. 10. Google Plus – 502,272

Source: socialmedianews.com.au

Top Brands on Facebook in Australia

Number of fans as of November 23, 2011:

1. Quiksilver – 1,294,085
2. Bubble O’ Bill Ice Creams – 1,141,220
3. UGG Australia – 938,016
4. Coca-Cola Australia – 647,819
5. BONDS – 638,202

Source: http://www.socialbakers.com/

Trends

The Future of Social Media: The Current Landscape and 2012 Trends, presented by Pete Cashmore, Founder and CEO, Mashable on 7 November.


 

Video stats

More than 70 percent of web users view video content – Burst Media
A report from Burst Media found that 71.6 percent of adult web users access video content at least once per week.

67% of reality TV viewers use social media while they watch – The Australian
The guilty pleasure of reality television is more fun shared, with a new survey released today showing 67 per cent of dedicated fans of the genre use some form of social media while they watch.

SEO stats

Excellent article on Stats to Justify SEO on Search Engine Journal includes:

• 93% of online experiences begin with a search engine
• Google received more than 92% of search engine traffic in 2010, according to Statcounter.com. The runner up, Bing, gained just 3.17% of search engine traffic.
• 41% of businesses are winning customers using social media

Source: http://www.searchenginejournal.com/10-stats-to-justify-seo/36762/

Nov 16, 2011: Office parties, family reunions and the odd glass of Christmas cheer – it sounds so good. But before you wind down and mentally check out in the lead up to your annual leave, spare a thought for the sites, accounts and web content, which you have invested so much time and money in.

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Just because you are on holiday does not mean your customers, stakeholders and prospects are. And if your services reach beyond the boundaries of Australia, there is nothing to say people in other countries won’t be surfing, submitting and commenting on your sites.

Out of date or incorrect information can do a great deal of damage to a company’s reputation. Journalists trawling for facts and figures will publish what they find on a company website. It’s live so it is true, simple as that. Similarly, if your tweets and posts suddenly go quiet, you risk losing followers and seeing engagement levels drop. Worse case, customer complaints go unanswered.

So if you don’t want your online presence to be a real turkey these holidays, what can you do?

Play the numbers game

Your first port of call should be any facts and figures on your sites. Check any reference to products sold, profit made and number of years in business. If you say you’ve been building houses for 27 years, double check that this will still be the case when the clock strikes midnight on New Year’s Eve.

Get your copy right

I’d say the number one update companies forget to make each year is to the date quoted in their footer e.g. Copyright 2011. If you have a content management system (CMS), set it up so that this updates on the first of January.

Terms and conditions are also important, but having outdated t’s and c’s on signup forms or competition entries makes you look unprofessional. If you can’t get the date right, people will have little faith in how you handle their personal information.

Remove references

It is always good practice not to include time-sensitive information or phrases in web content. Words and phrases like ‘this year’ or ‘in the last month’ should be avoided. If the pages these references appear on are dated, this isn’t an issue. If not, then take the time to update them.

Automate where you can

The last thing you want is to be logging in on the first of January with a sore head. So if you have the luxury of a CMS system to manage your website, use its ‘scheduled publish’ feature to do the hard work for you.

Similarly, if you use tools like Hootsuite or Tweetdeck to manage your Twitter accounts, schedule a series of tweets for the days you are away. Your followers are going to expect activity to dip over this period, but this will ensure they stay engaged.

Keep your eye on the ball

In this day and age, you need to be across all of your communication platforms whether you are in or out of the office. Download the apps, bookmark the links, and make a note of the passwords. Taking two minutes to log onto your website to check it is still live, flick through any customer queries or track any social media comments, will ensure you sleep easy and return work with a clear conscience.

Recycle and share your successes

If you’re looking for web content to auto-post while you’re away, think back over the year. Re-post links to some of your company successes, or posts which were the ‘most commented on’. Again, no one is expecting you to be on your A-game over the holidays, but you will score bonus points for keeping your content fresh.

NOV 9, 2011: Two years ago I was faced with a website that had not been touched in five years. The whole thing needed burning down and building again. This included the Content Management System (CMS) which had had its code prodded and poked so many times that it crept along at a snail’s pace. The site was nec.com.au. I was the Online Marketing Manager for the company at the time.

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The system we were using was Red Dot (now OpenText), a large enterprise CMS system which I’m told has a very good reputation, but for me, it was far too complicated and unintuitive. Looking back, there is no other way to describe the process of choosing a CMS system other than a ‘bit of a nightmare’.

The market is flooded with vendors who will promise you ‘out of the box’ nirvana, but this is quite far from the truth.

The reality is that very few systems will do everything you want them to do, and vendors will need to recode, restyle and create new plugins to meet your requirements. Here are my tips on choosing the right CMS system:

1. Bigger doesn’t always mean better
In my experience systems sold by larger vendors are complex and costly, but if your company is more comfortable talking to a vendor who boasts a long list of corporate clients, and you like the comfort factor this brings, take a look. The small guys might not have the clients, but you may find they’re willing to work harder for your money and offer more attractive licensing agreements. Ask yourself whether you want a Rolls Royce solution or if a Holden will get the job done.

2. Bells and whistles can be overrated
CMS vendors will promise you the world. If you want a workflow to manage the milk in the office fridge, they will build you one. My advice is to focus on what you need to manage and publish web content day-to-day, and not on how you might use the cooler widgets built into a system. You will be surprised how many systems don’t do the basics well. Simple publishing, scheduling and media management should not be taken for granted.

3.  Let Marketing lead the way
Your primary users should be the people who help you select your CMS. The last thing you want is a system chosen by IT, which ticks all of the compliance boxes, but stops your marketing team from doing its job well. Ensure you consult your IT department, but don’t let them lead the way.

4. Priortise usability over functionality
I would rank usability as the number one priority when considering a CMS system. It does not matter how smart or well engineered a system is, if the interface is clunky or unintuitive, walk away. You need to be able to publish and manage web content quickly and easily. You also need to be able to train new publishers to use the system. If you can’t publish or update information with a couple of clicks, you are barking up the wrong tree.

5. Ask for a real trial
What a vendor says on paper is often different to what you’ll experience when you login for the first time. Do not ever buy or subscribe to a CMS system without a trial. And when I say trial, I mean a true working version of the system, not a demo site. This is the only way you will be able to assess if the system is right for you.

6. Speak to existing users
Speaking to people who have been using the system for a long period of time is essential when choosing a CMS. Speak to at least two companies and ask them to be frank about the good bits and the bad bits. Make sure you ask them about how well the system was setup and how well it is supported. If they tell you the system is ‘perfect’ – beware. No CMS is perfect.

7. Be realistic and accept gremlins
No CMS system is perfect and any vendor which is not willing to be upfront about this is not being honest with you. There can be a range of quirks in any system from how images are indexed, to symbols like ‘&’ which won’t publish correctly. You should be realistic and expect the odd quirk.

My personal experience with CMS systems

I have been through the process of procuring a CMS system five times for companies including: NEC (Australia), University of Manchester (UK), UMIST (UK), BENCH PR (Australia), and most recently for my own company Dotpoint. In each instance, I drew up a list of requirements and did not find a vendor who could not meet our requirements, or so they said.

• The systems I have used include: Red Dot (now OpenText), Terminal Four, CManager, WordPress, Silverstripe and a series of white-label solutions.

• The systems I have assessed, include the above systems, and: Dimension Data, Elcom and BlueArc.

NOV 2, 2011: This week I was asked by Fairfax Media to comment on how Qantas had used Twitter to support online communications during its recent crisis. I was asked by journalist @ashermoses for my perspective on the different styles and tones used by Qantas and Virgin.

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Read article: Computer says no: Qantas rapped for bad social media service

In the hours following the grounding of their fleet, Qantas had come under fire for their “mechanical, heartless” tweets. Virgin on the other hand had adopted a casual, conversational approach.

I totally agree that Qantas came across as mechanical and corporate, but maybe not that heartless. However, I also believe that this was the only approach Qantas could have taken.

The height of a crisis is no time for quips, smiley faces or smart comments. That is corporate communications 101 and Qantas had obviously read the rule book and were sticking to it.

If Qantas had used the same style and tone as Virgin, they probably would have found themselves in even more hot water, accused of not taking the crisis seriously – or worse.

My only criticism of Qantas:

1. They did not make it clear enough which Qantas Twitter account people should follow for the latest news on the crisis. Read more about this in my post Qantas Leaves Tweeters Delayed and Confused
2. The frequency of their posts wasn’t great, and at times it was hours, rather than minutes between updates. No one will ever complain about being over-informed.
3. They should have updated their account descriptions which detailed the fact that they were monitoring Twitter between 9 and 5, which is a little archaic, and not the best look at a time when people need information round the clock.

It is true that Virgin provided a much friendlier discourse during the crisis, but as the ‘saviours of the day’ they could have been insulting Alan Joyce’s mum five times a minute and got away with it.

OCT 30, 2011: Unless you have been sleeping under a very large rock, you have heard that Qantas has grounded its fleet crippling Australian and international air travel. For Qantas and its communications team, this is a career defining moment. This crisis will be spoken about at conferences, printed in text books and hailed or decried as the best or worst example of how to handle communications in a crisis.

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But as I, like thousands of other Australians, watch events unfold on Twitter, there is one big question confusing question: “Which Qantas twitter account do you follow for the latest news on the crisis?”

Qantas has multiple Twitter accounts. They include: @QantasAirways @QantasMedia and @QFcustomercare. On any other day this would not pose an issue, but when the CEO drops one of the biggest bombshells in aviation history, and thousands of people turn to Twitter to stay informed, it is.

Qantas defines these Twitter account, as:

• QantasAirways: ‘The official Qantas Twitter broadcast channel.’
• QFcustomercare: ‘The official Twitter account for Qantas Customer Care.’
• QantasMedia: ‘The official Qantas Twitter broadcast channel, providing breaking news to the media.’

Having accessed all three accounts, @QantasAirways is the account the airline is using to provide regular updates. But this is not the primary account Qantas is directing people to on its website. The ‘crisis page’ is recommending people use @QantasMedia for ‘breaking news’ and that the @QantasAirways account should be used to ‘share information’.

At the time of writing this blog post (11.40am, 30 October), the @QantasMedia account had not been updated for 17 hours and the @QFcustomercare account had not been updated since October 28.

In a crisis, do you really want people guessing which account to follow? No.

In a crisis, what you need is clarity, and this is the downside of having multiple Twitter accounts for one company or brand. So if like Qantas you have multiple accounts and you want to make it clear which account people should follow, what can you do?

1. Use one account for all crisis communications so it is clear to everyone where to get information.
2. Change the twitter account description during the crisis so it is obvious to anyone that “this account is the place for the latest news on the crisis”
3. Make sure your ‘crisis’ page clearly points people to your chosen account
4. Establish a hashtag and include this on your crisis page
5. Include the hashtag in every tweet so that people can follow the tag even if they don’t know which account to follow.

True, all of this is easy for me to say when I’m not at the helm of the Qantas social media desk in the middle of a major crisis, but I’m sure I’m not the only one looking for a true, clear source of information amid the social storm that’s hit the net over the last 48 hours.

OCT 26, 2011: Despite its growth, popularity and proven benefits, there are still marketers out there struggling to justify why their company should have a social media presence. To the converted, this may sound silly, but I meet people in businesses of all sizes who just can’t get their plans and proposals over the line. Often this is down to budget and resource, but more often it comes down to a single gatekeeper who needs to be reassured that social media is the right thing for their organisation.

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One thing that can help in this situation is statistics. Each month we will be pulling together some of the latest , and most interesting statistics from leading sources and global experts, to help you influence decision makers.

Australian social stats to have at your fingertips

Number of users in Australia as of September 30, 2011:

• Facebook – 10,628,600
• Youtube – 9.9 million
• LinkedIn – 1.8 million
• Twitter – 1.6 million
• Google Plus – 622,050

Source: socialmedianews.com.au

Latest research and surveys for influencing decision makers

• 23 per cent of firms offer customer support on Facebook. Source: allfacebook.com
• Each Facebook user spends on average 15 hours and 33 minutes a month on the site. Source: Jeff Bullas
• 50 per cent of social network users are connected to brands. Source: Steven Van Belleghem
• 39 per cent of tablet users use their tablets for social networking daily. Source: HubSpot

Recent presentations from global experts

Social media around the world 2011

An in-depth study in 35 countries about social media adoption and behaviour. Provides a clear view of the state of social media. Created by Steven Van Belleghem at InSites Consulting.

Globally influential Internet venture capitalist Mary Meeker presents on internet trends for 2011 at the recent Web 2.0 summit in California.

OCT 17, 2011: Managing the launch of a website, especially in a large organisation, is a very tactical process. Get it right and you will be basking in complements, but get it wrong and you may find yourself trying to tame a very unruly and politically-charged beast.

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Websites are incredible things. Everyone uses them, which means everyone has an opinion about them. For anyone in charge of launching a new site, this poses a unique problem – “how do I launch the best site for the company and keep everyone in it happy at the same time?”

This is a common but not impossible situation and there are a handful of practical tactics you can employ to ensure the project runs smoothly and you have your job at the end of the process.

Get the geeks on side

The biggest gatekeeper in any web project is IT. They control the networks, the firewalls, and even the websites company employees can access. If your project includes using a system hosted in the cloud, like a content management system, or social media is a big part of your plan, then you’ll need access.

Put web content first

The fun part of launching any website is undoubtedly the design, and quite often, the elephant in the room is the content. There is sometimes too much of it, too many owners of it, or it’s just too damn hard to sit down and figure out what you want your website to say.

If you can, start with a blank sheet of paper and map out exactly what you want to tell the world about your company and its products. Don’t let your existing site influence this process or you will risk having a confusing mix of old and new on the new site. If you start with the content, the design, layout and functionality should fall into place.

Draw up a plan and stick to it

It sounds obvious, but unless you come up with a plan at the start, it will be far too easy for anyone with an ounce of influence to throw a spanner in the works. Get the plan signed off by the management team and use it as a tool to ensure decision are made quickly and decisively by whomever needs to make them. Post the plan on the intranet and let everyone know it is there.

Own it

Decide who owns the project at the start. If the GM of Marketing wants to own it let them, but set some rules. You do not want them trying to default to the CEO or heads of departments when the important decisions need to be made.

Accept you can’t make everyone happy

Launching a new website is much like creating a new company logo or slogan. It is impossible to please everyone so don’t try to. Encourage and acknowledge feedback, but be clear that you are working to a deadline and have a plan in place. Setting up an email address or comments section on the intranet can be a good place for people to voice their opinion, but this does not mean you need to take what they say on board.

Hire an agency

No matter how qualified or experienced your team is they carry baggage. It might be light, but their perspective will have an internal skew. By hiring an agency you not only gain expertise, but also an external perspective, which is invaluable. Use your agency’s recommendations to backup key decisions that might be hard to justify on your own.

Form a team

A project team is the best way to ensure you involve your entire organisation. Give each member the responsibility of feeding information in and sharing progress back to their department.  If any issues arise down the track, you can be sure every department was given the chance to have their say.

Budget for usability testing

Usability testing is expensive, but getting real users to test drive your site should be a no brainer. Their feedback will help shape what appears on the homepage, how the site is navigated and the terms and buzz words used on the site.

Simon Hunter was the Online Marketing Manager at NEC Australia before setting up Dotpoint. He launched the nec.com.au website in 2009. This was the first time the site had been launched in five years. At Holden, Simon launched the company’s new intranet in 2008, and prior to that launched the University of Manchester’s website in the UK.

Connect with Simon on LinkedIn or Twitter.