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	<title>dougmcisaac.com</title>
	
	<link>http://dougmcisaac.com</link>
	<description>Small Business Online Marketing Advice From The Trenches</description>
	<pubDate>Thu, 18 Jun 2009 23:17:14 +0000</pubDate>
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		<title>Twitter Search explained</title>
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		<comments>http://dougmcisaac.com/189/twitter-search-explained/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 23:17:14 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=189</guid>
		<description><![CDATA[Another great video from the folks at Common Craft on Twitter search, one of the most powerful features of Twitter.

]]></description>
			<content:encoded><![CDATA[<p>Another great video from the folks at Common Craft on Twitter search, one of the most powerful features of Twitter.</p>
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		<item>
		<title>FaceBook Vanity URLs — Are you Getting Yours?</title>
		<link>http://feedproxy.google.com/~r/Dougmcisaaccom/~3/8IWIwfsxpBg/</link>
		<comments>http://dougmcisaac.com/185/facebook-vanity-urls-are-you-getting-yours/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 13:48:30 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[Business Card]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[facebook vanity URLS]]></category>

		<category><![CDATA[Fan Page]]></category>

		<category><![CDATA[Fan Pages]]></category>

		<category><![CDATA[Ids]]></category>

		<category><![CDATA[John Smith]]></category>

		<category><![CDATA[Profiles]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[Vanity Url]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=185</guid>
		<description><![CDATA[I was going to write up about this, but Mari&#8217;s post here is great:
Here are a couple of reasons to want a vanity URL:
1. It makes it easier for people to find you and if you have a common name like &#8220;John Smith&#8221; you will want to jump on it early.
2. It&#8217;s easier to add [...]]]></description>
			<content:encoded><![CDATA[<p class="comment">I was going to write up about this, but Mari&#8217;s post <a href="http://whyfacebook.com/2009/06/10/how-to-secure-your-facebook-username-vanity-url/">here</a> is great:</p>
<p class="comment">Here are a couple of reasons to want a vanity URL:</p>
<p>1. It makes it easier for people to find you and if you have a common name like &#8220;John Smith&#8221; you will want to jump on it early.</p>
<p>2. It&#8217;s easier to add to a business card &#8212; many of us have been adding our Twitter ids, now we can add our facebook profiles as well.</p>
<p>3. Fan Pages will be powerful for businesses, especially businesses that use their keywords in their name. &#8212; You have to have an existing fan page to be able to access this right now.</p>
<p>What are your thoughts?</p>
<p>Doug</p>
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		<item>
		<title>What’s Your USP?</title>
		<link>http://feedproxy.google.com/~r/Dougmcisaaccom/~3/R24_hDKmJo4/</link>
		<comments>http://dougmcisaac.com/182/whats-your-usp/#comments</comments>
		<pubDate>Sun, 31 May 2009 14:52:10 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[Features]]></category>

		<category><![CDATA[Bacon]]></category>

		<category><![CDATA[Discover]]></category>

		<category><![CDATA[Fishtail]]></category>

		<category><![CDATA[Flock]]></category>

		<category><![CDATA[Ford]]></category>

		<category><![CDATA[Mentor]]></category>

		<category><![CDATA[Montana]]></category>

		<category><![CDATA[Product Offering]]></category>

		<category><![CDATA[Restaurants]]></category>

		<category><![CDATA[Rio Vegas]]></category>

		<category><![CDATA[Seafood Buffet]]></category>

		<category><![CDATA[seth godin]]></category>

		<category><![CDATA[Steaks]]></category>

		<category><![CDATA[Unique Selling Proposition]]></category>

		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=182</guid>
		<description><![CDATA[Seth Godin had a great post today, where he discussed why businesses that truly want to grow need to focus on going deeper with their product offering. In this post he describes the buffet that specializes in one thing, bacon, and how that buffet would always have  a line and people woud drive across town [...]]]></description>
			<content:encoded><![CDATA[<p>Seth Godin had a great post today, where he discussed why businesses that truly want to grow need to focus on going deeper with their product offering. In this post he describes the buffet that specializes in one thing, bacon, and how that buffet would always have  a line and people woud drive across town for it. That&#8217;s like the Rio&#8217;s amazing seafood buffet in Vegas. It&#8217;s off the strip and a bit of a pain to get to, but they made the buffet worth it by being the best seafood buffet in Vegas. There are several restaurants that I can think of like that here in Montana, the Cowboy in Fishtail is in a town of a couple of hundred and an is hour from Billings,  but you can&#8217;t go in there without seeing people who have driven the hour to get one of their steaks. They focus on serving  big steaks at a reasonable price and people flock there to get them. I&#8217;m sure if you look around in your community you will see examples, not just in restaurants, but in othe rbusinesses as well.</p>
<p>My mentor, Simon U Ford, refers to it as going &#8220;an inch wide and a mile deep.&#8221; Too many people get caught up in trying to be everything to all people. I&#8217;ve done it too, but once you focus on what you are the best at then  you can become truly successful.</p>
<p>Here&#8217;s a video a did last year that helps you understand and discover your Unique Selling Proposition:</p>
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		<item>
		<title>Twitter Small Business Success Stories</title>
		<link>http://feedproxy.google.com/~r/Dougmcisaaccom/~3/0EeoR6D8BcQ/</link>
		<comments>http://dougmcisaac.com/179/twitter-small-business-success-stories/#comments</comments>
		<pubDate>Thu, 21 May 2009 20:46:46 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[social media success]]></category>

		<category><![CDATA[twitter small business success]]></category>

		<category><![CDATA[Twitter success]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=179</guid>
		<description><![CDATA[I&#8217;m looking stories from local businesses that have used Twitter to market their businesses successfully. These  stories will be recapped in my blog with links and credit given and I will invite the top 2-3 people onto my radio show to ask them additional questions and give them an opportunity to tell us more about [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m looking stories from local businesses that have used Twitter to market their businesses successfully. These  stories will be recapped in my blog with links and credit given and I will invite the top 2-3 people onto my radio show to ask them additional questions and give them an opportunity to tell us more about their social media marketing efforts. I would prefer to interview the business owners themselves, but am open to discussing this<br />
with marketing professionals.</p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">When submitting your success story: </span></p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">1.Include: The business name &#8212; and industry if not obvious </span></p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">2. Twitter account name </span></p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">3. Website address </span></p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">4. Percentage or $$ amount of increase in sales </span></p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">5. Business location </span></p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">If you send me any creatives, sales copy, direct mail pieces etc It is assumed that you want me to share them when I write the story and do the interview. If you do not want to share creatives do not send them to me. I&#8217;m looking forward to seeing your success stories Thanks, Doug</span></p>
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		<item>
		<title>Roaming heads</title>
		<link>http://feedproxy.google.com/~r/Dougmcisaaccom/~3/LMje0wzRAoo/</link>
		<comments>http://dougmcisaac.com/175/roaming-heads/#comments</comments>
		<pubDate>Tue, 12 May 2009 21:18:46 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[Features]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=175</guid>
		<description><![CDATA[
]]></description>
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		<feedburner:origLink>http://dougmcisaac.com/175/roaming-heads/</feedburner:origLink></item>
		<item>
		<title>Google Friend Connect is Changing Social Media Marketing</title>
		<link>http://feedproxy.google.com/~r/Dougmcisaaccom/~3/AVcntLJAEKU/</link>
		<comments>http://dougmcisaac.com/171/google-friend-connect-is-changing-social-media-marketing/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 14:04:16 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[Features]]></category>

		<category><![CDATA[Google friend connect]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[social traffic]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=171</guid>
		<description><![CDATA[
]]></description>
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		<item>
		<title>Twitter Buttons and Graphics</title>
		<link>http://feedproxy.google.com/~r/Dougmcisaaccom/~3/t9U-GcAbr2g/</link>
		<comments>http://dougmcisaac.com/166/twitter-buttons-and-graphics/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 14:25:44 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[twitter backgrounds]]></category>

		<category><![CDATA[twitter buttons]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=166</guid>
		<description><![CDATA[I was looking around for some fun &#8220;Follow me&#8221; buttons for a project and figured I might as well share with everyone.
Here are my favorites &#8212; leave comments below if you have other free resources that you like,
Follow Me Buttons
This one&#8217;s in French, but the designs are in English
http://www.vincentabry.com/31-logos-et-boutons-pour-twitter-2480
She has some fun buttons
http://siahdesign.com/archives/150
This one&#8217;s great [...]]]></description>
			<content:encoded><![CDATA[<p>I was looking around for some fun &#8220;Follow me&#8221; buttons for a project and figured I might as well share with everyone.</p>
<p>Here are my favorites &#8212; leave comments below if you have other free resources that you like,</p>
<p><strong>Follow Me Buttons</strong></p>
<p>This one&#8217;s in French, but the designs are in English</p>
<p>http://www.vincentabry.com/31-logos-et-boutons-pour-twitter-2480</p>
<p>She has some fun buttons</p>
<p>http://siahdesign.com/archives/150</p>
<p>This one&#8217;s great if you don&#8217;t understand code very well.</p>
<p>http://www.twitterbuttons.com/</p>
<p><strong>Twitter Backgrounds</strong></p>
<p>Some fun ones &#8212; I was tempted by Batman</p>
<p>http://twittergallery.com</p>
<p>This one just has patterns</p>
<p>http://twitterpatterns.com/</p>
<p>Not my style, but cute graphics</p>
<p>http://twittertreats.blogspot.com/</p>
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		<feedburner:origLink>http://dougmcisaac.com/166/twitter-buttons-and-graphics/</feedburner:origLink></item>
		<item>
		<title>Twitter in Plain English</title>
		<link>http://feedproxy.google.com/~r/Dougmcisaaccom/~3/uFoYHlB_AaE/</link>
		<comments>http://dougmcisaac.com/164/twitter-in-plain-english/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 02:44:56 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=164</guid>
		<description><![CDATA[One of the most straightforward explanations fo Twitter you will ever see from the briliant folks ove rat Common Craft. Enjoy, Doug

]]></description>
			<content:encoded><![CDATA[<p>One of the most straightforward explanations fo Twitter you will ever see from the briliant folks ove rat Common Craft. Enjoy, Doug</p>
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		<item>
		<title>How to Annoy Someone on FaceBook</title>
		<link>http://feedproxy.google.com/~r/Dougmcisaaccom/~3/EwstdDOBqkg/</link>
		<comments>http://dougmcisaac.com/154/how-to-annoy-someone-on-facebook/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 17:09:43 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=154</guid>
		<description><![CDATA[Quick rant here and a little insight into who I am. I hate, hate, hate being interrupted and like to schedule everything. Well almost everything.  Maybe it&#8217;s a control thing I don&#8217;t know. It&#8217;s simply a reality in my life that I need to be able to control my calender. So I&#8217;ve always hated IM [...]]]></description>
			<content:encoded><![CDATA[<p>Quick rant here and a little insight into who I am. I hate, hate, hate being interrupted and like to schedule everything. Well almost everything.  Maybe it&#8217;s a control thing I don&#8217;t know. It&#8217;s simply a reality in my life that I need to be able to control my calender. So I&#8217;ve always hated IM unless I was planning a chat with someone. Now I just meet them on Skype and talk, but I used to have chat sessions with developers I worked with in India before Skype.  But I digress&#8230;</p>
<p>Here&#8217;s a rgeat way to annoy someone on Facebook. Try it I&#8217;m sure it will work every time <img src='http://dougmcisaac.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> Sarcasm intended.</p>
<p>I&#8217;m on Facebook today making a post and someone uses the chat function to pop up and say &#8220;hello.&#8221; Normally I ignore them, but for what ever reason, temporary insanity? I responded and said &#8220;Hello&#8221;</p>
<p>Here&#8217;s how the rest oif the conversation went:</p>
<p>They said &#8220;how are you&#8221;</p>
<p>I said, &#8220;Busy&#8221; Then felt a little bad for being rude so followed up with &#8220;how are you?&#8221;</p>
<p>They responded with &#8220;how do you going&#8221;</p>
<p>I responded &#8220;?&#8221;</p>
<p>They responded &#8220;Where are you located?&#8221;</p>
<p>I responded &#8220;Billings, Mt like it says on my profile, have a good day&#8221; and closed out of Facebook.</p>
<p>Here&#8217;s what they or anyone interested in being successful in Social Marketing should have done:</p>
<p>1. Read my profile before sending me a message.</p>
<p>2. Commented on something that I had posted, vote on a link etc&#8230; to engage in a conversation that I had already started and so that I would recognize their name</p>
<p>3. Found something in my profile to comment on when they messaged me. Then they would have had a reasonable chance of getting my attention and not ultimately annoying me.</p>
<p>You have to remember that people are inyerested in themselves first, then they may become interested in you. So always discuss them, their profile, their interests first, then they will be open to hearing what you have to say.</p>
<p>Hope you enjoyed the rant &#8212; let me know your thoughts and/or what else they could have done. I need to log in and remove them from my friends list before I forget their name&#8230;</p>
<p>Doug</p>
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		<title>Social Media is Going Main Stream</title>
		<link>http://feedproxy.google.com/~r/Dougmcisaaccom/~3/XEl6ydWfEnA/</link>
		<comments>http://dougmcisaac.com/151/social-media-is-going-main-stream/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 16:20:18 +0000</pubDate>
		<dc:creator>dougmcis</dc:creator>
		
		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[Oprah]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://dougmcisaac.com/?p=151</guid>
		<description><![CDATA[Oprah started a Facebook fan page last week and has 388,000 fans already and Ellen DeGeneres started a Twitter profile and has over 323,000 followers already.
The tidal wave is beginning to build momentum and if you understand how to use social media for marketing you will be able to ride this tidal wave. That sounds [...]]]></description>
			<content:encoded><![CDATA[<p>Oprah started a <a title="Oprah on Facebook" href="http://budurl.com/OprahonFacebook">Facebook fan page</a> last week and has 388,000 fans already and Ellen DeGeneres started a <a title="Ellen on Twitter" href="http://budurl.com/EllenD">Twitter</a> profile and has over 323,000 followers already.</p>
<p>The tidal wave is beginning to build momentum and if you understand how to use social media for marketing you will be able to ride this tidal wave. That sounds like there&#8217;s a commercial coming. It wasn&#8217;t meant that way, but most of readers know that I&#8217;m passionate about social media marketing and am involved with <a title="Social Traffic" href="http://www.socialtraffic.biz/roaminghead7">Social Traffic</a> and the Earth Day Birthday campaign. If you&#8217;re unfamiliar with them please check out the links it&#8217;s the best social marketing training available anywhere</p>
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