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  <title>down the avenue</title>
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  <id>tag:typepad.com,2003:weblog-57427</id>
  <modified>2009-11-05T22:32:00Z</modified>
  <tagline>bringing passion to business, technology &amp; life
</tagline>

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  <div xmlns="http://www.w3.org/1999/xhtml">This is an Atom formatted XML site feed. It is intended to be viewed in a Newsreader or syndicated to another site. Please visit <a href="http://www.downtheavenue.com/">down the avenue</a> for more info.</div>
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  <author>  <name>Renee Blodgett</name>
  <email>reneesavenue@aol.com</email>
  </author>  <link rel="start" href="http://feeds.feedburner.com/DownTheAvenue" type="application/atom+xml" /><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site.</feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
    <title>Artists Who Are Inspired by COLOR</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/U_GkEx5lO-0/artists-who-are-inspired-by-color.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a64965c2970b" title="Artists Who Are Inspired by COLOR" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a64965c2970b</id>
    <issued>2009-11-05T14:32:00-08:00</issued>
    <modified>2009-11-05T22:32:00Z</modified>
    <created>2009-11-05T22:32:00Z</created>
    <summary>At San Francisco's Open Studios, I talked to a number of artists over a five week period - about their work, their dreams, inspirations and how they got started. One thing that was a consistent theme for all of them...</summary>
    <dc:subject>America The Free</dc:subject>
    <dc:subject>Arts &amp; Creative Stuff</dc:subject>
    <dc:subject>Events</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>At San Francisco's <a href="http://www.mesart.com/openstudios_SanFrancisco.jsp">Open Studios</a>, I talked to a number of artists over a five week period - about their work, their dreams, inspirations and how they got started. </p>

<p>One thing that was a consistent theme for all of them was color - vibrant, rich color and it shows in their work. Take a look.</p>

<p><em>Florence Schwartz-Harlan</em> talks about her art - how she's inspired to paint via happy travel moments from around the world - from Turkey, Italy and Mexico to northern California and France.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/z6KLAQUKmAQ&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/z6KLAQUKmAQ&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>

<p>San Francisco artist <a href="http://www.michaelgriffithart.com"><em>Michael Griffith</em></a> talks to us about color and his work. What inspires him is the human condition, vibrant color and beauty. He works out of Hunters Point studios and lives in Noe Valley.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/PSJLbdREqiw&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/PSJLbdREqiw&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="470" height="340" /></object></p>

<p>Artist <em><a href="http://www.patriciabrownart.com">Patricia Brown</a></em> on color and movement. She loves bright, loud and colorful abstracts and paints mostly in art. Unlike Florence who paints from an emotional connection to a place or person, Patricia's work is all "in her head."</p>

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  <feedburner:origLink>http://www.downtheavenue.com/2009/11/artists-who-are-inspired-by-color.html</feedburner:origLink></entry>
  <entry>
    <title>Digg on Sneakers? I had to do a Double Take</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/IH7eJGQJNfo/digg-on-sneakers-i-had-to-do-a-double-take.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a6ad5f98970c" title="Digg on Sneakers? I had to do a Double Take" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a6ad5f98970c</id>
    <issued>2009-11-05T13:32:21-08:00</issued>
    <modified>2009-11-05T21:32:21Z</modified>
    <created>2009-11-05T21:32:21Z</created>
    <summary />

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6ad5e7e970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a6ad5e7e970c" alt="Digg sneakers" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6ad5e7e970c-320wi" /></a> <br /></p>
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</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/digg-on-sneakers-i-had-to-do-a-double-take.html</feedburner:origLink></entry>
  <entry>
    <title>Answers Corp. Reports Q3 2009 Financial Results</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/2SxJCM7SjOo/answers-corp-reports-q3-2009-financial-results.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a6a9fe33970c" title="Answers Corp. Reports Q3 2009 Financial Results" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a6a9fe33970c</id>
    <issued>2009-11-04T16:32:16-08:00</issued>
    <modified>2009-11-05T00:32:16Z</modified>
    <created>2009-11-05T00:32:16Z</created>
    <summary>Client Answers Corporation (NASDAQ: ANSW) reports Q3 financial results today - revenue of $4.99 Million and Adjusted EBITDA of $1.7 Million. Answers Corporation includes the properties WikiAnswers and ReferenceAnswers. A few great stats from their results: Revenues were $4.99 million...</summary>
    <dc:subject>Client Announcements</dc:subject>
    <dc:subject>On Search</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Client <a href="http://www.answers.com">Answers Corporation</a> (NASDAQ: ANSW) reports Q3 financial results today - revenue of $4.99 Million and Adjusted EBITDA of $1.7 Million. Answers Corporation includes the properties WikiAnswers and ReferenceAnswers. </p>

<p>A few great stats from their results: </p>

<p>Revenues were $4.99 million in Q3 2009, an increase of 40% compared to $3.56 million in Q3 2008.</p>

<p>WikiAnswers average daily page views were 6,336,000 in Q3 2009, an increase of 4% compared to 6,082,000 in Q2 2009, and an increase of 105% compared to 3,094,000 in Q3 2008.</p>

<p>ReferenceAnswers average daily page views were 2,857,000 in Q3 2009, a decrease of 4% compared to 2,965,000 in Q2 2009, and an increase of 7% compared to 2,666,000 in Q3 2008.</p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/answers-corp-reports-q3-2009-financial-results.html</feedburner:origLink></entry>
  <entry>
    <title>Mashcast's Scott Page Paints us a Digital Rich Picture</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/8X_pdEq3q2k/mashcasts-scott-page-paints-us-a-digital-rich-picture.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a6495dc4970b" title="Mashcast's Scott Page Paints us a Digital Rich Picture" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a6495dc4970b</id>
    <issued>2009-11-04T11:06:00-08:00</issued>
    <modified>2009-11-04T19:06:00Z</modified>
    <created>2009-11-04T19:06:00Z</created>
    <summary>At the 140 Character Conference, Mashcast's CEO Scott Page (also former sax player for Pink Floyd), talks to us about mashing digital rich content, such as video under one platform to create incredibly creative personalization - mainly of brands. Listen...</summary>
    <dc:subject>Arts &amp; Creative Stuff</dc:subject>
    <dc:subject>On Branding</dc:subject>
    <dc:subject>On Technology</dc:subject>
    <dc:subject>On Video</dc:subject>
    <dc:subject>Photography</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>At the <a href="http://140conf.com/">140 Character</a> Conference, <a href="http://www.mashcast.com">Mashcast's</a> CEO Scott Page (also former sax player for Pink Floyd), talks to us about mashing digital rich content, such as video under one platform to create incredibly creative personalization - mainly of brands. </p>

<p>Listen to what they're doing and where they're headed. Take a look at the <a href="http://www.downtheavenue.com/2009/10/mashcast-customizable-humorous-slick.html">customization they did for me</a>, as an example of some of the things they can do - copy, paste and replay baby. It's very slick.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/oudUyQFIjEk&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/oudUyQFIjEk&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
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</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/mashcasts-scott-page-paints-us-a-digital-rich-picture.html</feedburner:origLink></entry>
  <entry>
    <title>Larry Schwartz or Yossi Vardi? </title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/VhQLsh9vAGg/larry-schwartz-or-yossi-vardi-.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a69ee2e1970c" title="Larry Schwartz or Yossi Vardi? " />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a69ee2e1970c</id>
    <issued>2009-11-04T10:26:00-08:00</issued>
    <modified>2009-11-04T18:26:00Z</modified>
    <created>2009-11-04T18:26:00Z</created>
    <summary>Fans of Yossi are everywhere, the latest in LA at the 140 Character Conference, held in Hollywood's Kodak Theater late last month.</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>Events</dc:subject>
    <dc:subject>Israel</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Fans of <a href="http://en.wikipedia.org/wiki/Yossi_Vardi">Yossi</a> are everywhere, the latest in LA at the <a href="http://140conf.com/">140 Character Conference</a>, held in Hollywood's Kodak Theater late last month.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/1NCB8byfFR8&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/1NCB8byfFR8&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/larry-schwartz-or-yossi-vardi-.html</feedburner:origLink></entry>
  <entry>
    <title>Aleks Degtyarev &amp; Freakcast (Psychedelic Video &amp; More) #140conf</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/FCefCEL_wwM/aleks-degtyarev-freakcast-psychedelic-video-more-140conf.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a69edc74970c" title="Aleks Degtyarev &amp; Freakcast (Psychedelic Video &amp; More) #140conf" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a69edc74970c</id>
    <issued>2009-11-03T09:12:00-08:00</issued>
    <modified>2009-11-03T17:12:00Z</modified>
    <created>2009-11-03T17:12:00Z</created>
    <summary>I really like what this guy is doing. Enter Alek (@freakcast) and his 'live show' gig: Freakcast. He walks me through an online video experience of something he performs live - imagine the video slicing and dicing being done in...</summary>
    <dc:subject>Arts &amp; Creative Stuff</dc:subject>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>Entertainment/Media</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I really like what this guy is doing. Enter Alek (@freakcast) and his 'live show' gig: <a href="http://www.freakcast.com">Freakcast.</a> He walks me through an online video experience of something he performs live - imagine the video slicing and dicing being done in real-time. He says, think <em>"Quantum Montage."</em> I love LA for this: it thrives on creativity and diving in without fear. (Check out Freakcast on YouTube)</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/YsHCpjmyI9Y&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/YsHCpjmyI9Y&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/aleks-degtyarev-freakcast-psychedelic-video-more-140conf.html</feedburner:origLink></entry>
  <entry>
    <title>Mug Shots of Twitter Addicts (#140conf)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/s0ux9Ak5FD4/a-smattering-of-photos-from-the-140-character-conference-last-week-in-hollywood-photos-also-uploaded-and-on-flickr.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a69f61dd970c" title="Mug Shots of Twitter Addicts (#140conf)" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a69f61dd970c</id>
    <issued>2009-11-02T16:14:00-08:00</issued>
    <modified>2009-11-05T23:12:12Z</modified>
    <created>2009-11-03T00:14:00Z</created>
    <summary>A smattering of photos from the 140 Character Conference last week in Hollywood. Photos also uploaded and on flickr. Brad Templeton (@bradtem), Debbie Landa (@deblanda), Jeff Pulver (@jeffpulver), Renee Blodgett (@magicsaucemedia) Oz Sultan (@ozsultan), Paige Craig Jason Shellen (@shellen), Google's...</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>Photography</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>A smattering of photos from the <a href="http://140conf.com/">140 Character Conference</a> last week in Hollywood. Photos also <a href="http://encounters.typepad.com/photos/140_characters_conference/">uploaded</a> and on <a href="http://www.flickr.com/photos/70432213@N00/sets/72157622715029730/">flickr</a>. </p>

<p><em>Brad Templeton (@bradtem), Debbie Landa (@deblanda), Jeff Pulver (@jeffpulver), Renee Blodgett (@magicsaucemedia)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f629b970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f629b970c" alt="Brad Templeton Deb Jeff Pulver Renee Blodgett (1)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f629b970c-500wi" /></a> <br /></p>

<p><em>Oz Sultan (@ozsultan), Paige Craig</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649dd5d970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649dd5d970b" alt="Hanging out at #140conf (4)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649dd5d970b-500wi" /></a> <br /></p>

<p><em>Jason Shellen (@shellen), Google's Jeff Eddings, John Knowles (@pancity)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649dd73970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649dd73970b" alt="Biz Stone #140conf (2)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649dd73970b-500wi" /></a> <br /></p>

<p><em>Amy Martin (@DigitalRoyalty), Stefanie Michaels (@adventuregirl), Renee Blodgett (@magicsaucemedia)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f627b970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f627b970c" alt="Amy-Martin Stephanie AdventureGirl and Renee Blodgett (4)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f627b970c-500wi" /></a> <br /></p>

<p><em>Dave Winer (@davewiner), Renee Blodgett, Jerry Schuman</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649dcca970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649dcca970b" alt="Dave-Winer Renee-Blodgett and Jerry-Schuman (1)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649dcca970b-500wi" /></a> <br /></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649ddac970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649ddac970b" alt="#140conf (21)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649ddac970b-500wi" /></a> <br /></p>

<p><em>Amy Martin (@DigitalRoyalty)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649dd91970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649dd91970b" alt="Amy-Martin (1)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649dd91970b-500wi" /></a> <br /></p>

<p>Lan Bui (@bonny), Vu Bui (@bonny), Steve Garfield (@stevegarfield), Renee Blodgett (@magicsaucemedia)</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f624b970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f624b970c" alt="Steve Garfield Renee Blodgett 140 Characters Conference in LA (1)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f624b970c-500wi" /></a> <br /></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649ddce970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649ddce970b" alt="#140conf (15)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649ddce970b-500wi" /></a> <br /></p>

<p><em>Kevin Pollak, Renee Blodgett, Scott Page (Mashcast)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6232970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f6232970c" alt="Kevin-Pollak Renee-Blodgett and Scott-Page from Mashcast at Kodak Theatre in LA" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6232970c-500wi" /></a> <br /></p>

<p><em>Mashable's Ben Barr (@benparr)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6330970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f6330970c" alt="Ben-Parr (5)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6330970c-500wi" /></a> <br /></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6204970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f6204970c" alt="#140conf (3)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6204970c-500wi" /></a> <br /></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6374970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f6374970c" alt="Opening cocktails at 140 Characters Conference in LA (10)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6374970c-500wi" /></a> <br /></p>

<p><em>Alf Lamont - The Comedy Store </em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649deb7970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649deb7970b" alt="Humor at its best 140 Characters Conference #140conf (1)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649deb7970b-500wi" /></a> <br /></p>

<p><em>Jeff Pulver (@jeffpulver)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f63e4970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f63e4970c" alt="Jeff-Pulver at 140 Characters Conference" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f63e4970c-500wi" /></a> <br /></p>

<p><em>Dave Winer (@daveWiner)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649df16970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649df16970b" alt="Dave-Winer at 140 Characters Conference (3)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649df16970b-500wi" /></a> <br /></p>

<p><em>Oz Sultan (@ozsultan)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649df47970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649df47970b" alt="Oz hanging out at #140conf (7)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649df47970b-500wi" /></a> <br /></p>

<p><em>MK Timme</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f64d4970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f64d4970c" alt="MK Timme (9)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f64d4970c-500wi" /></a> <br /></p>

<p><em>Paige Craig</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649df7b970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649df7b970b" alt="Characters at #140conf (2)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649df7b970b-500wi" /></a> <br /></p>

<p><em>Greg Ferenstein (@wikiworld)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6510970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f6510970c" alt="#140conf (28)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6510970c-500wi" /></a> <br /></p>

<p><em>Khayyam Wakil</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6568970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f6568970c" alt="Characters at #140conf (3)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f6568970c-500wi" /></a> <br /></p>

<p><em>Marc Salsberry (@wmmarc) and Marla Schulman (@cvinmsm)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f65fd970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69f65fd970c" alt="#140conf (31)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69f65fd970c-500wi" /></a> <br /></p>

<p><em>Josh Cagan (@joshacagan)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649e330970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649e330970b" alt="#140conf (11)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649e330970b-500wi" /></a> <br /></p>

<p><em>TweetPhoto's Rodney Rumford (@Rumford) and Sean Callahan (@tweetphoto)</em></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649f3c2970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a649f3c2970b" alt="Tweetphoto guys" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a649f3c2970b-500wi" /></a> <br /></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/a-smattering-of-photos-from-the-140-character-conference-last-week-in-hollywood-photos-also-uploaded-and-on-flickr.html</feedburner:origLink></entry>
  <entry>
    <title>Dr. Wave Talks to us about Google Wave</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/Gkdrxa47cUw/dr-wave-talks-to-us-about-google-wave.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a69ed8ba970c" title="Dr. Wave Talks to us about Google Wave" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a69ed8ba970c</id>
    <issued>2009-11-02T12:05:00-08:00</issued>
    <modified>2009-11-02T20:05:00Z</modified>
    <created>2009-11-02T20:05:00Z</created>
    <summary>At the 140 Characters Conference last week in LA, a few of the Google Wave guys flew over from Sydney to participate on a panel, talk about the latest features and benefits of Google Wave and in general, spread the...</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>At the <a href="http://140conf.com/">140 Characters Conference</a> last week in LA, a few of the Google Wave guys flew over from Sydney to participate on a panel, talk about the latest features and benefits of Google Wave and in general, spread the word among early adopters, movers and shakers in the world of Web 2.0. (developer Alex North joins us for part of the conversation). Video is in parts I and II.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/-h-rXt1jvTg&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/-h-rXt1jvTg&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/p-lK5qmkuKw&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/p-lK5qmkuKw&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/dr-wave-talks-to-us-about-google-wave.html</feedburner:origLink></entry>
  <entry>
    <title>Social Media, The Law &amp; Twitter (followed by lawyer jokes) #140Conf</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/c8bEiev2Ux4/social-media-the-law-twitter-followed-by-lawyer-jokes-140conf.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a6494e5f970b" title="Social Media, The Law &amp; Twitter (followed by lawyer jokes) #140Conf" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a6494e5f970b</id>
    <issued>2009-11-01T20:54:17-08:00</issued>
    <modified>2009-11-02T04:54:17Z</modified>
    <created>2009-11-02T04:54:17Z</created>
    <summary>Attorney Glenn Manishin (@glennm) tells amusing lawyer jokes at the 140 Characters Conference this past week in Los Angeles. Scroll down and hit play. Glenn was on the panel that discussed public policy, legal issues within the context of social...</summary>
    <dc:subject>America The Free</dc:subject>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>On Politics</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a style="float: left;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6494664970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a6494664970b" alt="140 logo" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6494664970b-120wi" style="margin: 0px 5px 5px 0px;" /></a> Attorney <a href="http://www.duanemorris.com">Glenn Manishin</a> (@glennm) tells amusing lawyer jokes at the <a href="http://140conf.com/">140 Characters Conference</a> this past week in Los Angeles. Scroll down and hit play.</p>

<p>Glenn was on the panel that discussed public policy, legal issues within the context of social media and who owns what on the web. </p>

<p>Says Glenn, "if you ask a lawyer a question, they’ll say, it depends." Well, in this space, it really does depend because there is no law about social media right now. There are doctrines of law that affect social media, you can be fired, not hired, but he asserts, that in many ways, "its still the wild wild west."</p>

<p>Because the wild wild west is abbreviated to www....now what? What about linking? Caching? Twitter? Answers are evolving as we speak. Risks are high but if you don’t take the risks, you also don't yield the rewards.</p>

<p>So, who owns the content on social media networks? Can employers prohibit employees from using social media? </p>

<p>Employers could learn a lot about their employees by not only allowing them to voice an opinion but engaging with them in the process. If you let employees use social media, you can monitor their voice and their behavior. Instruct them out to use it and give them concise guidelines but give up the control. In the long term, that control won't work to serve corporations.</p>

<p>Larger corporations don't just think about the legal risk but also the business risk. Brett Trout (@bretttrout) talked to us about intellectual property law. He says with a grin, "social media isn’t like baby bottles or the phone – it’s a tool you have to use. If your lawyer isn’t using social media, you need to get a new lawyer. You need a lawyer who understands what it is and its implications."</p>

<p>As for endorsements and being up front about what you're doing, we are given this analogy: sharks don't know much about playing badminton but they do know how to hunt &amp; kill. </p>

<p>On copyright and trademark issues, 90% of tweets are repetition of facts that are already public and out there.  </p>

<p>Tweets live forever and anyone can see them. There’s a difference between that model and Facebook, a walled community, which means you decide who sees your content. </p>

<p>Normally the copyright rule is that if you use the entire article or quote, it’s not considered fair use. You can use a portion of something for commentary or parady. If you retweet, by definition, you’re basically repeating everything someone said. </p>

<p>By posting something on Twitter, you are not copying it, you’re reposting someone's stuff and as Pete Cashmore once said about reposting stuff, it's great to extend that reach of what you said. Hear hear. Distribution distribution distribution.</p>

<p>@glennm below tells us some amusing lawyer jokes on-site at the Kodak Theater last week.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/txSpAlRDmH0&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/txSpAlRDmH0&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/social-media-the-law-twitter-followed-by-lawyer-jokes-140conf.html</feedburner:origLink></entry>
  <entry>
    <title>What Makes a Popular Answers Destination Site?</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/w0j06JCQYrI/at-this-months-web-20-summit-in-san-francisco-client-answerscoms-bob-rosenschein-talks-about-the-latest-growth-and-why-i.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a69ec06e970c" title="What Makes a Popular Answers Destination Site?" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a69ec06e970c</id>
    <issued>2009-11-01T15:26:00-08:00</issued>
    <modified>2009-11-02T04:29:46Z</modified>
    <created>2009-11-01T23:26:00Z</created>
    <summary>At this month's Web 2.0 Summit in San Francisco, client Answers.com's Bob Rosenschein talks about the latest growth and why its such a popular answers destination site with KRON-TV's Brian Shields.</summary>
    <dc:subject>Client Announcements</dc:subject>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>Israel</dc:subject>
    <dc:subject>On Search</dc:subject>
    <dc:subject>On Technology</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>At this month's <a href="http://www.web2summit.com/web2009">Web 2.0 Summit</a> in San Francisco, client <a href="http://www.answers.com">Answers.com's</a> Bob Rosenschein talks about the latest growth and why its such a popular answers destination site with KRON-TV's Brian Shields.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/pvVX1iK10SE&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/pvVX1iK10SE&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/at-this-months-web-20-summit-in-san-francisco-client-answerscoms-bob-rosenschein-talks-about-the-latest-growth-and-why-i.html</feedburner:origLink></entry>
  <entry>
    <title>Kodak's Chief Blogger Talks Shop</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/O5-ThEOAbFg/kodaks-chief-blogger-talks-shop.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a69c06fa970c" title="Kodak's Chief Blogger Talks Shop" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a69c06fa970c</id>
    <issued>2009-11-01T11:35:00-08:00</issued>
    <modified>2009-11-01T19:35:00Z</modified>
    <created>2009-11-01T19:35:00Z</created>
    <summary>At the 140 Character Conference last week in LA, I talked to Kodak's Chief Blogger Jennifer Cisney. She talks to us about her role at Kodak.</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>On Blogging</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>At the <a href="http://140conf.com/">140 Character Conference</a> last week in LA, I talked to <a href="http://www.jennycisney.1000words.kodak.com">Kodak's Chief Blogger</a> Jennifer Cisney. She talks to us about her role at Kodak.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/8yjB8H0hjq8&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/8yjB8H0hjq8&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/kodaks-chief-blogger-talks-shop.html</feedburner:origLink></entry>
  <entry>
    <title>Sabra from Altran Wishes You Happy Halloween</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/hBWsjoc6wFk/sabra-from-altran-wishes-you-happy-halloween.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a6468a2d970b" title="Sabra from Altran Wishes You Happy Halloween" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a6468a2d970b</id>
    <issued>2009-11-01T02:13:15-08:00</issued>
    <modified>2009-11-01T10:13:15Z</modified>
    <created>2009-11-01T10:13:15Z</created>
    <summary>I love Halloween.....it was a great opportunity to be purple. This year, I created an image in my mind (mainly because I wanted to be purple) and in that image, alien engineer Sabra from the planet Altran in Galaxy WangaShee,...</summary>
    <dc:subject>Arts &amp; Creative Stuff</dc:subject>
    <dc:subject>Holidays</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I love Halloween.....it was a great opportunity to be purple. This year, I created an image in my mind (mainly because I wanted to be purple) and in that image, alien engineer Sabra from the planet Altran in Galaxy WangaShee, was born.</p>

<p>This character has a deep voice, she's working on open source telepathy, is miffed by the fact that laptops don't come in rainbow colors and the fact that you can't use them to order food for instant consumption. </p>

<p>She is also dealing with a merger back in her galaxy between Sprintikon and Morgishan Wireless, which has resulted in all Altranites being forced into 3 year mobile plans which no longer include free external calls beyond their galaxy. They are contemplating war.</p>

<p>Meet Sabra - I had fun being her and am so into character with this one that I'm half expecting a screen to appear before I head to bed with KitchKong's face on it, asking for her Earth visit progress and his daily question of why humanoids are so mediocre? <em>"Help me understand Sabra...."</em></p>

<p>Happy Halloween!!</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69c04c7970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a69c04c7970c" alt="Renee-Blodgett Halloween" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a69c04c7970c-500wi" /></a> <br /></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/11/sabra-from-altran-wishes-you-happy-halloween.html</feedburner:origLink></entry>
  <entry>
    <title>Mashcast: Customizable, Humorous, Slick.....</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/RksnOq13pjg/mashcast-customizable-humorous-slick.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a643a5ca970b" title="Mashcast: Customizable, Humorous, Slick....." />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a643a5ca970b</id>
    <issued>2009-10-31T03:17:06-07:00</issued>
    <modified>2009-11-02T11:20:22Z</modified>
    <created>2009-10-31T10:17:06Z</created>
    <summary>I had a chance to spend some time with the MashCast team at the 140 Conference this past week in LA. They refer to their video mashup as collaborative expression, a new category of communicating that allows for advanced levels...</summary>
    <dc:subject>On Video</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a style="float: left;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6991bb8970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a6991bb8970c" alt="Mashcast" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6991bb8970c-120wi" style="margin: 0px 5px 5px 0px;" /></a> I had a chance to spend some time with the <a href="http://mashcast.com">MashCast</a> team at the <a href="http://140conf.com/">140 Conference</a> this past week in LA.  They refer to their video mashup as collaborative expression, a new category of communicating that allows for advanced levels of creative and collaborative interaction using video. </p>

<p>They can essentially drop photos into existing video templates or create new ones, updating statements or images daily depending on the situation.</p>

<p>Within a MashCast network, individual artists and businesses can own and manage exclusive online communities, giving them the power to connect their network to all social media outlets (i.e. Facebook, Twitter, YouTube, etc) for one-button-push, net-wide distribution of select content; grant varying levels of rights, roles and permissions to members; distribute content securely to their subscribers real-time or “on demand”; customize and segment content for targeted communications to different kinds of users. The result? The ability to “own the audience” while opening up new revenue streams for their brand. </p>

<p>A proprietary rich internet application allows subscribers and network operators to pass creative content—video, audio, animation—back and forth to each other over the MashCast network in real time.</p>

<p>Take a look at <a href=" http://mashcast.com/content/140_template_rickshaw_final_renee-twittered">two</a> personalized <a href="  http://mashcast.com/node/24151">videos</a> they did inserting my photo into a video - and this is just one small piece of what they're capable of. You can also click play below.</p>

<p><object width="480" height="360"><param name="allowFullScreen" value="true" /><param name="movie" value="http://mashcast.com/sites/all/modules/media_api/player.swf" /><param name="wmode" value="transparent" /><param name="flashvars" value="grabURL=http%3A%2F%2Foblige.mashcast.net%2Fnode%2F24151&amp;type=swf&amp;contentURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2F140_Template_Rickshaw_Final_Renee.swf&amp;thumbURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2F140_Template_Rickshaw_Final_Renee.jpg_640x360.jpg&amp;commentURL=http%3A%2F%2Foblige.mashcast.net%2Fcomment%2Freply%2F24151%23comment_form&amp;proxy=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fall%2Fmodules%2Fmedia_api%2Funder9-swf-proxy.swf&amp;skinURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2Fmashcast_white%2Fplayer-skin.swf&amp;env=" /><embed flashvars="grabURL=http%3A%2F%2Foblige.mashcast.net%2Fnode%2F24151&amp;type=swf&amp;contentURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2F140_Template_Rickshaw_Final_Renee.swf&amp;thumbURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2F140_Template_Rickshaw_Final_Renee.jpg_640x360.jpg&amp;commentURL=http%3A%2F%2Foblige.mashcast.net%2Fcomment%2Freply%2F24151%23comment_form&amp;proxy=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fall%2Fmodules%2Fmedia_api%2Funder9-swf-proxy.swf&amp;skinURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2Fmashcast_white%2Fplayer-skin.swf&amp;env=" src="http://mashcast.com/sites/all/modules/media_api/player.swf" type="application/x-shockwave-flash" allowFullScreen="true" wmode="transparent" width="480" height="360" /></object></p>

<p><object width="480" height="360"><param name="allowFullScreen" value="true" /><param name="movie" value="http://mashcast.com/sites/all/modules/media_api/player.swf" /><param name="wmode" value="transparent" /><param name="flashvars" value="grabURL=http%3A%2F%2Foblige.mashcast.net%2Fnode%2F24141&amp;type=swf&amp;contentURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2F1b2.swf&amp;thumbURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2F1b2_thumbnail.jpg_640x360.jpg&amp;commentURL=http%3A%2F%2Foblige.mashcast.net%2Fcomment%2Freply%2F24141%23comment_form&amp;proxy=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fall%2Fmodules%2Fmedia_api%2Funder9-swf-proxy.swf&amp;skinURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2Fmashcast_white%2Fplayer-skin.swf&amp;env=" /><embed flashvars="grabURL=http%3A%2F%2Foblige.mashcast.net%2Fnode%2F24141&amp;type=swf&amp;contentURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2F1b2.swf&amp;thumbURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2F1b2_thumbnail.jpg_640x360.jpg&amp;commentURL=http%3A%2F%2Foblige.mashcast.net%2Fcomment%2Freply%2F24141%23comment_form&amp;proxy=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fall%2Fmodules%2Fmedia_api%2Funder9-swf-proxy.swf&amp;skinURL=http%3A%2F%2Fcdn.mashcast.com%2Fsites%2Fdefault%2Ffiles%2Fmashcast_white%2Fplayer-skin.swf&amp;env=" src="http://mashcast.com/sites/all/modules/media_api/player.swf" type="application/x-shockwave-flash" allowFullScreen="true" wmode="transparent" width="480" height="360" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/mashcast-customizable-humorous-slick.html</feedburner:origLink></entry>
  <entry>
    <title>Is Blackberry Doomed?</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/9AmAGbhsvAE/is-blackberry-doomed.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a6990438970c" title="Is Blackberry Doomed?" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a6990438970c</id>
    <issued>2009-10-31T01:47:54-07:00</issued>
    <modified>2009-10-31T08:47:54Z</modified>
    <created>2009-10-31T08:47:54Z</created>
    <summary>Is the Blackberry doomed? Check out take from Toktumi. Chart from their post.</summary>
    <dc:subject>On Mobile &amp; Wireless</dc:subject>
    <dc:subject>On VoIP</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Is the Blackberry doomed? Check out <a href="http://www.toktumi.com/voipnews/blackberry-doomed/">take from Toktumi.</a> Chart from their post. </p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6990406970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a6990406970c" alt="Mobile chart" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6990406970c-500wi" /></a> <br /></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/is-blackberry-doomed.html</feedburner:origLink></entry>
  <entry>
    <title>PeopleBrowsr's New Functionality</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/vLhw58wCxfY/peoplebrowsrs-new-functionality.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a64cbce3970b" title="PeopleBrowsr's New Functionality" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a64cbce3970b</id>
    <issued>2009-10-29T17:34:00-07:00</issued>
    <modified>2009-10-30T00:34:00Z</modified>
    <created>2009-10-30T00:34:00Z</created>
    <summary>Jodee Rich talks to us about PeopleBrowsr's new functionality, launched at BlogWorldExpo late last month.</summary>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Jodee Rich talks to us about <a href="http://www.peoplebrowsr.com">PeopleBrowsr's</a> new functionality, launched at <a href="http://www.blogworldexpo.com">BlogWorldExpo</a> late last month.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/Y8s2vBGtqoU&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/Y8s2vBGtqoU&amp;hl=en&amp;fs=1&amp;color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/peoplebrowsrs-new-functionality.html</feedburner:origLink></entry>
  <entry>
    <title>Dining by Design 2009</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/2ShD-IohJgI/dining-by-design-2009.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a61f7a9e970b" title="Dining by Design 2009" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a61f7a9e970b</id>
    <issued>2009-10-26T18:50:00-07:00</issued>
    <modified>2009-10-27T01:50:00Z</modified>
    <created>2009-10-27T01:50:00Z</created>
    <summary>DIFFA: Design Industries Foundation Fighting AIDS presents DINING BY DESIGN 2009 at the San Francisco Design Center November 18 and Thursday, November 19, 2009. I attended last year and it's a fabulous gathering with inspiring and creative artists. The event,...</summary>
    <dc:subject>Arts &amp; Creative Stuff</dc:subject>
    <dc:subject>Events</dc:subject>
    <dc:subject>On Food &amp; Wine</dc:subject>
    <dc:subject>San Francisco</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a style="float: left;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a676d9b8970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a676d9b8970c" alt="DBDSig09" title="DBDSig09" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a676d9b8970c-800wi" border="0" style="margin: 0px 5px 5px 0px;" /></a> DIFFA: Design Industries Foundation Fighting AIDS presents DINING BY DESIGN 2009 at the San Francisco Design Center
November 18 and Thursday, November 19, 2009.</p>

<p>I attended last year and it's a fabulous gathering with inspiring and creative artists. The event, which is sponsored by Castello di Gabbiano wines and Stolichnaya ELIT, will bring together the Bay Area's social and design movers and shakers for an exclusive look at dozens of spectacular, table-top design installations by leading architects, retailers and interior designers.</p>

<p>At the event, they'll have exquisite sweet and savory hors d’oeuvres served by 15 of San Francisco’s best restaurants and food purveyors paired with wines, cocktails and the latest music.</p>

<p>DINING BY DESIGN benefits the Positive Health Program at San Francisco General Hospital, America’s oldest and the city’s largest HIV/AIDS clinic serving thousands and currently planning the world’s first HIV/AIDS Museum and Learning Center.</p>

<p>Tickets for the TABLE HOP &amp; TASTE PREVIEW PARTY on Wednesday, November 18th are $100 and on Thursday, November 19th for a 3-course meal and silent auction - <a href="http://www.diffasf.org">available online</a> or by calling (415) 597-4650.  </p>

<p>The Galleria at the San Francisco Design Center is located at 101 Henry Adams Street in San Francisco, between Alabama and 15th Streets. </p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/dining-by-design-2009.html</feedburner:origLink></entry>
  <entry>
    <title>A Renee Sandwich</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/1ME-0FU2a5M/the-renee-sandwich.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a61d2228970b" title="A Renee Sandwich" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a61d2228970b</id>
    <issued>2009-10-26T12:14:00-07:00</issued>
    <modified>2009-10-26T19:14:00Z</modified>
    <created>2009-10-26T19:14:00Z</created>
    <summary>What's a Renee sandwich you ask? Tim Berners Lee in the middle of two Renee's of course. Renee Edelman, Tim Berners Lee and Renee Blodgett below. The same two Renee's also sandwich TechWeb's David Berlind</summary>
    <dc:subject>On People &amp; Life</dc:subject>
    <dc:subject>On Technology</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>What's a Renee sandwich you ask? <a href="http://en.wikipedia.org/wiki/Tim_Berners-Lee">Tim Berners Lee</a> in the middle of two Renee's of course. Renee Edelman, Tim Berners Lee and Renee Blodgett below.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a61d220f970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a61d220f970b" alt="Renee Edelman Tim-Berners Lee and Renee-Blodgett" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a61d220f970b-450wi" /></a> <br /></p>

<p>The same two Renee's also sandwich TechWeb's <a href="http://twitter.com/dBerlind">David Berlind</a></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a67482a8970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a67482a8970c" alt="Renee sandwich 3" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a67482a8970c-450wi" /></a> <br /></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/the-renee-sandwich.html</feedburner:origLink></entry>
  <entry>
    <title>101 Questions on John Battelle &amp; Tim O'Reilly: How Many Can You Answer?</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/U-v9MqA_5dw/101-questions-on-john-battelle-tim-oreilly-how-many-can-you-answer.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a6746115970c" title="101 Questions on John Battelle &amp; Tim O'Reilly: How Many Can You Answer?" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a6746115970c</id>
    <issued>2009-10-25T15:56:00-07:00</issued>
    <modified>2009-10-25T22:56:00Z</modified>
    <created>2009-10-25T22:56:00Z</created>
    <summary>Client Answers.com sponsored Web 2.0 Summit this past week. One interesting way to participate was to create 101+ questions on hosts John Battelle and Tim O'Reilly. Here's a sample of questions on Tim and John. Technology geeks, execs and visionaries:...</summary>
    <dc:subject>Client Announcements</dc:subject>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>Israel</dc:subject>
    <dc:subject>On Search</dc:subject>
    <dc:subject>On Technology</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Client <a href="http://www.answers.com">Answers.com</a> sponsored <a href="http://www.web2summit.com">Web 2.0 Summit</a> this past week. One interesting way to participate was to create 101+ questions on hosts <a href="http://www.web2summit.com/web2009/public/schedule/speaker/6262">John Battelle</a> and <a href="http://www.web2summit.com/web2009/public/schedule/speaker/251">Tim O'Reilly</a>.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a61d023f970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a61d023f970b" alt="Who is tim" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a61d023f970b-320wi" /></a> <br /></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6745e99970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a6745e99970c" alt="Who is john" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6745e99970c-320wi" /></a> <br /></p>

<p>Here's a sample of questions on <a href="http://wiki.answers.com/static/oreilly.html">Tim</a> and <a href="http://wiki.answers.com/static/battelle.html">John</a>. Technology geeks, execs and visionaries: how many can you answer? Go to <a href="http://www.answers.com">Answers.com</a> to have some fun with it, as well as to discover answers to other compelling facts and things.</p>

<p>We also had fun with customized t-shirts - why not? Doesn't everyone Google themselves? Why not Answers.com yourself, even if its merely to find out a bit more about where your name originates from.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a61d0295970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a61d0295970b" alt="Tshirt" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a61d0295970b-320wi" /></a> <br /></p>

<p>Below are CEO Bob Rosenschein and product manager Shaya Loney on-site. </p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6745f1a970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a6745f1a970c" alt="Bob and shaya" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a6745f1a970c-320wi" /></a> <br /></p>

<p>Their traffic is growing, up in September from August according to comScore. Answers.com’s combined U.S. unduplicated unique visitors reached 56.4 million in September.  </p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a61d03d7970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a61d03d7970b" alt="Comscore" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a61d03d7970b-320wi" /></a> <br /></p>

<p>comScore data for September positioned WikiAnswers as the leading community-driven Q&amp;A site in the United States in terms of unique visitors. That means that Answers.com sites now have a higher audience than major brands such as CNN.com, craigslist and New York Times Digital.</p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/101-questions-on-john-battelle-tim-oreilly-how-many-can-you-answer.html</feedburner:origLink></entry>
  <entry>
    <title>Carly Fiorina on Goals, The Senate &amp; Cancer</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/v3kgbmgBl2Y/carly-fiorina-on-goals-the-senate-cancer.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a61cf12f970b" title="Carly Fiorina on Goals, The Senate &amp; Cancer" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a61cf12f970b</id>
    <issued>2009-10-24T22:56:01-07:00</issued>
    <modified>2009-10-25T05:56:01Z</modified>
    <created>2009-10-25T05:56:01Z</created>
    <summary>John Battelle interviews Carly Fiorina on stage this past week at Web 2.0 Summit. She talks about her goals, her reasons for running for the Senate and her battle with breast cancer. Videos below are in three parts.</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>On People &amp; Life</dc:subject>
    <dc:subject>On Politics</dc:subject>
    <dc:subject>On Technology</dc:subject>
    <dc:subject>On Women</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.web2summit.com/web2009/public/schedule/speaker/6262">John Battelle</a> interviews <a href="http://www.web2summit.com/web2009/public/schedule/speaker/67953">Carly Fiorina</a> on stage this past week at <a href="http://www.web2summit.com/">Web 2.0 Summit</a>. She talks about her goals, her reasons for running for the Senate and her battle with breast cancer.</p>

<p>Videos below are in three parts.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/XAPiowC_pqg&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/XAPiowC_pqg&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/iDJ6em_RLGU&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/iDJ6em_RLGU&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/s2RYgi5yfU0&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/s2RYgi5yfU0&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/carly-fiorina-on-goals-the-senate-cancer.html</feedburner:origLink></entry>
  <entry>
    <title>Qi Lu on BING's Latest</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/x6AgOrLgMQE/qi-lu-on-bings-latest.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a61cee47970b" title="Qi Lu on BING's Latest" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a61cee47970b</id>
    <issued>2009-10-24T22:49:07-07:00</issued>
    <modified>2009-10-25T05:49:07Z</modified>
    <created>2009-10-25T05:49:07Z</created>
    <summary>Microsoft shows us the latest in BING, announced this past week at Web 2.0 Summit in San Francisco. Qi Lu talks about their latest initiatives with John Battelle.</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>On Search</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Microsoft shows us the latest in <a href="http://www.bing.com">BING</a>, announced this past week at <a href="http://www.web2summit.com/">Web 2.0 Summit</a> in San Francisco. <a href="http://www.web2summit.com/web2009/public/schedule/detail/9179">Qi Lu</a> talks about their latest initiatives with John Battelle. </p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/tdfaUInzXjE&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/tdfaUInzXjE&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/qi-lu-on-bings-latest.html</feedburner:origLink></entry>
  <entry>
    <title>Web 2.0 Summit Mug Shots</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/ZnZeUqFqlOc/web-20-summit-mug-shots.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a6747115970c" title="Web 2.0 Summit Mug Shots" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a6747115970c</id>
    <issued>2009-10-24T09:20:00-07:00</issued>
    <modified>2009-10-24T16:20:00Z</modified>
    <created>2009-10-24T16:20:00Z</created>
    <summary>Photos for Web 2.0 Summit have been uploaded.</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>On People &amp; Life</dc:subject>
    <dc:subject>Photography</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Photos for <a href="http://www.web2summit.com/">Web 2.0 Summit</a> have been <a href=" http://encounters.typepad.com/photos/web_20_2009/index.html">uploaded.</a></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/web-20-summit-mug-shots.html</feedburner:origLink></entry>
  <entry>
    <title>The U.S. Army Talks Social Media</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/4sgb_oCVwvo/the-us-army-talks-social-media.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a64b0da2970c" title="The U.S. Army Talks Social Media" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a64b0da2970c</id>
    <issued>2009-10-20T14:59:00-07:00</issued>
    <modified>2009-10-20T21:59:00Z</modified>
    <created>2009-10-20T21:59:00Z</created>
    <summary>I interviewed a U.S. Army rep at BlogWorldExpo this week. What on earth was the U.S. Army doing at a blogging conference you ask? Dentists and soldiers alike are blogging, tweeting and hanging out on Facebook, from Iraq and throughout...</summary>
    <dc:subject>America The Free</dc:subject>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>On Politics</dc:subject>
    <dc:subject>On Technology</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I interviewed a U.S. Army rep at <a href="http://www.blogworldexpo.com">BlogWorldExpo</a> this week. What on earth was the U.S. Army doing at a blogging conference you ask? Dentists and soldiers alike are blogging, tweeting and hanging out on Facebook, from Iraq and throughout the world.</p>

<p>Check out <a href="http://www.armystrongstories.com">ArmyStrongStories.com</a> (uncensored they say), their <a href="http://www.facebook.com/goarmy">Facebook page</a>, <a href="http://www.twitter.com/armystories">Twitter</a>, <a href="http://www.youtube.com/armystrongstories">YouTube</a> and <a href="http://www.myspace.com/usarmy">MySpace</a>. Click play to learn more.</p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/HyqcmNkQiGI&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/HyqcmNkQiGI&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/the-us-army-talks-social-media.html</feedburner:origLink></entry>
  <entry>
    <title>Talking to BlogWorldExpo Vendors on the Show Floor (#BWE09)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/87_FxLf1Uxo/talking-to-blogworldexpo-vendors-on-the-show-floor-bwe09.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a64b0a31970c" title="Talking to BlogWorldExpo Vendors on the Show Floor (#BWE09)" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a64b0a31970c</id>
    <issued>2009-10-20T11:53:00-07:00</issued>
    <modified>2009-10-20T18:53:00Z</modified>
    <created>2009-10-20T18:53:00Z</created>
    <summary>An overview of BlogWorldExpo through the eyes of video. The summary recap below focuses on the show floor and the vendors rather than the sessions. Part I: Part II:</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>On Blogging</dc:subject>
    <dc:subject>On Branding</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Videos</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.youtube.com/watch?v=2DSotcGwGlI">An overview</a> of <a href="http://www.blogworldexpo.com">BlogWorldExpo</a> through the eyes of video. The summary recap below focuses on the show floor and the vendors rather than the sessions.</p>

<p><strong>Part I:</strong></p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/2DSotcGwGlI&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/2DSotcGwGlI&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>

<p><strong>Part II:</strong></p>

<p><object width="475" height="340"><param name="movie" value="http://www.youtube.com/v/fzOSOaLfLDU&amp;hl=en&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/fzOSOaLfLDU&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="475" height="340" /></object></p>
</div>
</content>


  <feedburner:origLink>http://www.downtheavenue.com/2009/10/talking-to-blogworldexpo-vendors-on-the-show-floor-bwe09.html</feedburner:origLink></entry>
  <entry>
    <title>Recapping BlogWorldExpo 2009 (#BWE09)</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/IbmWy3A_-mw/recapping-blogworldexpo-2009-bwe09.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a64af675970c" title="Recapping BlogWorldExpo 2009 (#BWE09)" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a64af675970c</id>
    <issued>2009-10-19T05:34:00-07:00</issued>
    <modified>2009-11-01T19:28:10Z</modified>
    <created>2009-10-19T12:34:00Z</created>
    <summary>I was at last year's BlogWorldExpo with Jeremy Wright and the b5 Media gang - this year moreso largely as a blogger more than any other role, despite the fact that I didn't seem to have much time to blog....</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>On Blogging</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a style="float: left;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3c9f6970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a5f3c9f6970b" alt="Blogworldexpo" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3c9f6970b-270wi" style="margin: 0px 5px 5px 0px;" /></a> I was at last year's <a href="http://www.blogworldexpo.com">BlogWorldExpo</a> with Jeremy Wright and the <a href="http://www.b5media.com">b5 Media</a> gang - this year moreso largely as a blogger more than any other role, despite the fact that I didn't seem to have much time to blog.  </p>

<p>I was fortune to connect with travel bloggers this year because of <a href="http://www.weblogtheworld.com">We Blog the World</a>, some of whom I met at <a href="http://www.blogher.org">BlogHer</a> in Chicago this past summer. Gary Arndt (<a href="http://www.everythingeverywhere.com">Everything Everywhere</a>) managed to track me down in San Francisco, so we finally had a chance to meet face-to-face the week before heading to Vegas. We got a tad geeky about Canons and light settings. (I love his daily photo). Gary gives me a pose below.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d406970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a5f3d406970b" alt="Gary-Arnt Everything Everywhere (1)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d406970b-320wi" /></a> <br /></p>

<p>As always, Vegas was Vegas. The gambling energy isn't something I've ever understood, whether its a slot machine or old fashioned blackjack. This year, the inevitable came to pass - attendees were more mainstream than any other year and Hollywood showed up....remember that Ragu was in full force at <a href="http://www.blogher.org">BlogHer</a> this year and people were following us around pushing creams, lotions, sauces, makeup, perfume, granola bars and designer bags in our faces.</p>

<p>On the one side, you had mainstream vendors, bloggers and promos - everything from gambling woos and tickets to Cirque to the MGM wining and dining four tables of travel bloggers and <a href="http://en.wikipedia.org/wiki/Jermaine_Dupri">Jermaine Dupri</a> sitting in as a guest DJ at Planet Hollywood. </p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64e7f38970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a64e7f38970c" alt="BWE09 BlogWorldExpo Jermaine Dupris (7)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64e7f38970c-320wi" /></a> <br /></p>

<p>I sampled all of it, including time with old timers and geeks. Technorati had a Hilton suite gathering and the best of the always-on addicts were speaking, trolling, dancing and connecting: Chris Pirillo, Chris Brogan, Darren Rowse, Scoble, Jay Rosen, Steve Rubel and Leo Laporte.</p>

<p>And there were the heavily entrenched newbies (relatively speaking) who are not only also always-on addicts, but have used social media to leverage all of their respective 'hats,' such as Scott Monty (Ford), Laura Fitton (Pistachio), <a href="http://www.altimetergroup.com">Jeremiah Owyang</a> and <a href="http://www.alltop.com">Guy Kawasaki.</a></p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d223970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a5f3d223970b" alt="BlogWorldExpo BWE09 Guy Kawasaki (101)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d223970b-320wi" /></a> <br /></p>

<p>And then there were the folks who have become celebs or already were but are maximizing their exposure through social media tools....in that camp, we heard from comedians <a href="http://www.blamesociety.net/chadvader/index.php">Chad Vader</a>, <a href="http://www.kevinpollak.net/">Kevin Pollak</a> and <a href="http://thebloggess.com/">Jenny the Bloggess</a>, who converted her lifestyle from working in HR for a christian organization to blogging and talking about sex. She's preparing for a trip to Japan in early November that is being sponsored by a sex company. </p>

<p>I can only imagine the promotion: Jenny boards the plane with a giant sized Japanese dildo in Tokyo to head home and hundreds of fans are taking her picture as she keeps pulling more product goodies from her bag to serve as props.</p>

<p>As she entered stage left for a panel with Vader and Pollak that <a href="http://www.alltop.com">Guy Kawasaki</a> moderated, she proceeded to excitedly ask the audience to tweet that Guy just got bit on the leg by a zombie bitch on-stage at BlogWorldExpo. It was a line to bring a little humor to her intro not a real ask yet I found myself too tempted not to tweet it....<a href="http://twitter.com/MagicSauceMedia/status/4956182582">and so I did</a>.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aeb7f970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a64aeb7f970c" alt="Renee blodgett jenny bloggess" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aeb7f970c-320wi" /></a> <br /></p>

<p>Below Pollak impersonates William Shatner on.......stage.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aec96970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a64aec96970c" alt="BlogWorldExpo BWE09 Kevin Pollak (123)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aec96970c-320wi" /></a> <br /></p>

<p>A few takeaways in 140 characters or less on a disruptive Twitter panel from a group that included FollowFriday originator <a href="http://learntoduck.com/about">Micah Baldwin</a>, Jesse Stay, <a href="http://www.geekmommy.com">Lucretia Pruitt</a> (Geek Mommy) and Reem Abeidoh (Outrider).</p>

<p>*Focus on relationships and building them will build conversion.</p>

<p>*Social media is about being social.</p>

<p>*Be Yourself.</p>

<p>A group shot of the panel below:</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aecc4970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a64aecc4970c" alt="BlogWorldExpo BWE09 (36)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aecc4970c-320wi" /></a> <br /></p>

<p>Security had too much time on their hands. I was in one section where they had free brownies and soft drinks and you'd think a brownie in hand was a hand grenade they were fixated on making sure only the orange colored name badges could get a processed sugar boost.</p>

<p>Speaking of processed sugars, I had a meal with <a href="http://www.sugarshock.com/">Sugar Shock</a> author Connie Bennett. We did a lot of the minus this, add that kind of ordering. Done like a true New Yorker. Authentic New York energy is hard to beat and it's always a joy to dip the ole toe back into east coast waters.</p>

<p>I'm a huge believer in all of the recommendations she tours in her book; tips that will break people free from the battle of the bulge, depression, brain fog and mood swings.</p>

<p>While we're on the topic of food realities and perceptions, <a href="http://www.soyjoy.com">SoyJoy</a> was a sponsor. </p>

<p>I hate to knock a company unless it's United, Comcast or HP, so generally when I have a mediocre experience, I simply keep quiet. But given that I still can't get rid of the foul taste of the <a href="http://www.soyjoy.com">SoyJoy</a> bars two days later, it's hard not to speak up. I keep wondering if I'm the only person who can't fatham that their bars are food, regardless of flavor (I tasted three).</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aea9a970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a64aea9a970c" alt="Soyjoy" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aea9a970c-320wi" /></a> <br /></p>

<p>There was no shortage of sponsored dinners, tweetups and <a href="http://blogworldexpo09.sched.org/event/30717ce69fcc062202787787d2c6f9a2">parties</a> -- loud parties. I have to rant a bit about lousy DJs who not only lacked creativity but gave into mainstream bland, blah and generic time and time again. </p>

<p>It's not new - I've been going through the tug and pull of dragging people on dance floors since I was five and the only thing that seems to work is this: give them rap or house even though they don't have a clue how to capture rhythm on the downbeat which is where you need to sit with it with club music, turn the lights down (or nearly off) to avoid embarrassment because they know they can't do the latter and lastly, alcohol and tons of it.</p>

<p>I found myself observing those who were willing to dance when the lights were on and without a bottle of something strong in their hands and realized there was a correlation between how they managed their business or their blog and lights and alcohol. </p>

<p>The majority went for the latter - booze and lights off baby. Clearly, it's easier to be truly authentic and transparent in the name of good social media when its dark isn't it? Ironic to say the least.</p>

<p>I feel bad for the 20-something year old woman who did a very provactive pole dance since that image was likely up on Moby Picture, flickr and YouTube within minutes and there it will sit for easy-to-find searches during her next job interview.</p>

<p>Last note to add in a related category - when the opposite is what it is. I met the Bunny Eared <a href="http://teemorris.com/">Tee Morris</a> who was giving away his latest book: <a href="http://www.informit.com/store/product.aspx?isbn=0672331241">Teach Yourself Twitter in 10 Minutes.</a> </p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64ae96f970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a64ae96f970c" alt="BlogWorldExpo BWE09 (63)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64ae96f970c-320wi" /></a> <br /></p>

<p>Funny guy, and the format and style of his book is easy to digest and plough through, although he can't be serious on the 10 minutes if he means end-to-end. Maybe I'm just a slow reader but its 164 pages, so you tell me. It's a great handy resource - I picked up a few tips I didn't know and will likely pass it off to friends who are still shaking their head in the name of: I just don't get Twitter category.</p>

<p>What seems to work exactly as advertised is <a href="http://www.yubby.com">Yubby</a>, who I finally got to play with alongside founder Vincent Everts -- in from Amsterdam for the show. More about them as I take a deeper nose dive.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d501970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a5f3d501970b" alt="BlogWorldExpo BWE09 Vincent Everts (85)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d501970b-320wi" /></a> <br /></p>

<p>Below Scott Monty talks to us about social media at Ford in a dinner keynote with Kara Swisher.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d533970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a5f3d533970b" alt="BlogWorldExpo BWE09 (4)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d533970b-320wi" /></a> <br /></p>

<p>Below Scott Mock of <a href="http://www.giftventure.com">GiftVenture</a>, a service that provides games and online adventure for kids.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aef0e970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a64aef0e970c" alt="BlogWorldExpo BWE09 (124)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64aef0e970c-320wi" /></a> <br /></p>

<p>The one and only arm below is Micah Baldwin's tattoos (the FollowFriday originator). When I asked about it, he said it was about friendship. Just friendship.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d5d8970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a5f3d5d8970b" alt="BlogWorldExpo BWE09 Micahs tattoo (54)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d5d8970b-320wi" /></a> <br /></p>

<p>The <a href="http://www.skimlinks.com">Skimlinks</a> team flew over from London to let bloggers know about their affiliate program.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d608970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a5f3d608970b" alt="BlogWorldExpo BWE09 Skimlinks booth (63)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d608970b-320wi" /></a> <br /></p>

<p>Nonprofits and cause related issues were in full force as well - below Chris Noble talks to folks about his cause - you can hear more about people were talking about in a segment on <a href="http://www.blogtalkradio.com/BlogWorldExpo/2009/09/18/What-is-your-cause-BlogWorld-Expo-Does-Non-Profit">Blog Talk Radio</a>, hosted by Jim Turner on-site.</p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64af059970c-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a64af059970c" alt="BlogWorldExpo BWE09 Chris Noble (55)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a64af059970c-320wi" /></a> <br /></p>

<p>Sports marketer Louis Howes does a session on going viral with LinkedIn which I attended on the first day. </p>

<p><a style="display: inline;" href="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d75f970b-pi"><img class="asset  asset-image at-xid-6a00d83451c79e69e20120a5f3d75f970b" alt="BlogWorldExpo BWE09 (67)" src="http://encounters.typepad.com/.a/6a00d83451c79e69e20120a5f3d75f970b-320wi" /></a> <br /></p>
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  <feedburner:origLink>http://www.downtheavenue.com/2009/10/recapping-blogworldexpo-2009-bwe09.html</feedburner:origLink></entry>
  <entry>
    <title>Social Everywhere: We May Not Have a Choice</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/DownTheAvenue/~3/Vs0z5Jie7CM/social-everywhere-we-may-not-have-a-choice.html" />
    <link rel="service.edit" type="application/x.atom+xml" href="http://www.typepad.com/t/atom/weblog/blog_id=57427/entry_id=6a00d83451c79e69e20120a5f3e74f970b" title="Social Everywhere: We May Not Have a Choice" />
    <id>tag:typepad.com,2003:post-6a00d83451c79e69e20120a5f3e74f970b</id>
    <issued>2009-10-19T04:02:00-07:00</issued>
    <modified>2009-10-19T11:02:00Z</modified>
    <created>2009-10-19T11:02:00Z</created>
    <summary>Jeremiah Owyang did a session at BlogWorldExpo this week on social media trends beyond single platforms and how and where convergence is going to happen. In other words, social everywhere. And btw, social everywhere can be and is taken to...</summary>
    <dc:subject>Conference Highlights</dc:subject>
    <dc:subject>Social Media</dc:subject>
    <dc:subject>Web 2.0</dc:subject>

    <content type="xhtml" xml:lang="en-US" xml:base="http://www.downtheavenue.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.altimetergroup.com">Jeremiah Owyang</a> did a session at <a href="http://www.blogworldexpo.com">BlogWorldExpo</a> this week on social media trends beyond single platforms and how and where convergence is going to happen. In other words, social everywhere.</p>

<p>And btw, social everywhere can be and is taken to extremes at blogging conferences. A well known photography blogger was telling me that someone tried to shoot a picture of him in a bathroom stall doing his thing. </p>

<p>Are you kidding? That's taking sensationalism and tackiness to another level and it's definitely <strong>not</strong> a very social or friendly way to build fans or friends.</p>

<p>Says Jeremiah on the social everywhere theme: corporate websites are becoming irrelevant. As we know, research indicates that customers trust each other far more than they do company information.</p>

<p>Now, with available social technologies, customers can communicate directly with each other, cutting companies out of the middle. </p>

<p>How can you evolve your corporate website? Jeremiah quotes Brogan: Fish where the fish are. In other words, go where your customers are hanging out. It will become less and less important to drive them back to your corporate site. Is it really all that necessary as long as the conversations are happening, the impressions are high and as a result, brand awareness and love goes through the roof?</p>

<p>It's important to integrate social technologies within your corporate website, such as aggregating customer opinions into a product page. In the future, your product pages are going to look like a comments page, integrating community support with products in places that matter and will get read.</p>

<p>The way to think about it is an aggregation play which is different than how we measure success today, i.e., direct traffic and impressions to your site. VCs often ask startups for those numbers before they're willing to invest.</p>

<p>Think about it in a continuous thread rather than back to the corporate site again and again. It's irrelevant where....what's relevant is how many times your product was mentioned positively and in how many conversations.</p>

<p>You can no longer just focus on driving them back to your corporate site but everywhere and anywhere the conversations are.</p>

<p>We're asked: WHAT DO YOU NEED TO DO TO MOVE AHEAD IN THE REAL TIME WEB? Jeremiah takes the audience through step-by-step.</p>

<ol>
<li><p>Anticipate customer needs</p></li>
<li><p>Implement a really robust and active listening program – respond to what people are doing. Only 10% of companies apparently have a listening strategy. Companies are building disparate CRM systems and not integrating or connecting them to their support center.</p></li>
<li><p>Empower a customer advocacy program. It's amazing how few companies do this.</p></li>
</ol>

<p><strong>Objectives with Listening:</strong></p>

<p>*Tracking brand mentions</p>

<p>*Identifying market risks and opps</p>

<p>*Improving campaign efficiency</p>

<p>*Measuring support efforts</p>

<p>*Responding to customer inquiry</p>

<p>*Better understand customers</p>

<p>*Being proactive and anticipating customers needs</p>

<p>He encourages people to build a platform so customers' voices can be featured and heard, i.e., Intel Insiders, Microsoft MVP, WalMart Mom Bloggers, i.e., give a badge if they have helped others or T-shirts, something people can have on their email signature and their business cards.</p>

<p>As for the below tips, can someone send this list in loud, aggressive bold letters to every airline, hotel and telco company?</p>

<p>*Customers don’t care what department you’re in</p>

<p>*Customer supports issues become PR issues</p>

<p>*Listening cascades to every department</p>

<p>*Customer experiences are often fragmented</p>

<p>Social Personalization is where we're heading. Profiles are already portable and through services like Facebook Connect, Google Friend Connect, Twitter Connect and Open ID, we'll soon be able to consolidate everything under one umbrella.</p>

<p><strong>As a result, websites of the future can:</strong> </p>

<p>*Provide personalized content</p>

<p>*Provide personalized advertising</p>

<p>*Personalized experiences</p>

<p>What that means that a Sony customer can sign into a Sony page without having to fill out a long form. You'll be able to give Sony access to your Facebook profile in exchange for a better experience. </p>

<p>If you want to increase your marketing funnel, it's going to be necessary to do this, but it has its risks. We don't know what the future of a lot of these services hold nor do we know who will own what in 3 years, but it’s an incredibly connected world so if we're going to be smart about the branding and marketing game, we have to be everywhere.</p>

<p>We dive into augmented reality for a stint - a future world where you can see live video, internet content and the physical world intersect with augmented reality on a mobile device for example. </p>

<p>You'll be able to point your phone to a Hilton you’re passing and information about its restaurant or entertainment will show up on your phone.</p>
</div>
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  <feedburner:origLink>http://www.downtheavenue.com/2009/10/social-everywhere-we-may-not-have-a-choice.html</feedburner:origLink></entry>

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