Doxagle

Facebook profile move lets marketers target new mothers

Shawn Roberts — Wed, 10 Aug 2011 16:11:48 +0000

More capitalist than sentimental Facebook announced last week that it was adding an “Expected: Child” option to user profiles. As usual, any kind of change on the world’s leading social network then turns into hand-wringing about oversharing, privacy and changes in social mores – and that was how the story was covered by most mainstream [...]

Seven Ways Restaurants Can Build Traffic With Social Media

Shawn Roberts — Tue, 22 Jun 2010 21:54:36 +0000

Restaurants have many simple, low-maintenance and inexpensive opportunities for building traffic through online marketing tools.

How Can BP Better Tell Its Story With Social Media?

Shawn Roberts — Wed, 09 Jun 2010 19:56:36 +0000

BP is making a vigorous social media response to the Gulf Of Mexico spill, but there's still much more it can do. A few suggestions.

Marketing Lessons From American Idol

Shawn Roberts — Wed, 26 May 2010 23:20:17 +0000

Every week, the viewers of American Idol comprise the world's largest product development focus group.

Presentation: Using Social Media For Small Business

Shawn Roberts — Fri, 21 May 2010 22:52:14 +0000

I had the good fortune last Thursday to have the opportunity to present at a conference on Innovation and Entrepreneurship for Engineers under the auspices of the Silicon Valley Chapter of the Society of Manufacturing Engineers. Given the nebulous topic of ‘marketing,’ I decided to talk about how small businesses can think about using the [...]

Group Coupons: Be Careful What You Ask For

Shawn Roberts — Wed, 19 May 2010 00:32:33 +0000

Group coupons are great for attracting new customers - but if the offer is too sweet, perhaps these new customers are coming at too great a cost. Take for example the recent travails of Mission Minis, a cupcake bakery in San Francisco’s Mission District. When its 50% off coupon went out to Groupon’s subscribers on March 11, all hell broke loose for the tiny business.